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Insightly CRM Review 2024: Features, Pricing & More

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Author

Anastasia Belyh

Last Update

Nov 08, 2024

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Insightly CRM
4.3

0

Insightly CRM is a powerful tool for managing customer relationships and projects. It offers seamless integrations and a user-friendly interface, though customization options are limited.

  • Comprehensive project management features.
  • Seamless integration with popular apps.
  • User-friendly interface for easy navigation.
  • Limited customization options.
  • Occasional syncing issues with integrations.
Value to Price
Excellent4.3
Ease of Use
Excellent4.5
Functionality
Good4.2
Scalability
Good4.0
Integrations
Excellent4.4
Customer Support
Good4.1
Security
Excellent4.3

What is Insightly CRM?

Insightly CRM is a versatile customer relationship management tool designed to help businesses manage contacts, sales, and projects efficiently. It integrates seamlessly with popular apps, enhancing productivity and collaboration.

Pros and Cons of Insightly CRM

Comprehensive project management
  • Insightly CRM offers a robust suite of project management tools that help streamline workflows and enhance team collaboration, making it a valuable asset for businesses of all sizes.
Seamless integration
  • With Insightly CRM, you can effortlessly connect with popular apps like Google Workspace and Microsoft Office, ensuring a smooth flow of information across platforms.
User-friendly interface
  • The intuitive design of Insightly CRM makes it easy for users to navigate and manage their tasks efficiently, reducing the learning curve for new users.
Limited customization options
  • While Insightly CRM offers many features, the customization options are somewhat limited, which might not meet the needs of businesses requiring highly tailored solutions.
Occasional syncing issues
  • Some users have reported occasional syncing issues with integrations, which can disrupt workflow and require manual intervention to resolve.

Insightly CRM Review: Is It Really That Good?

Value to Price
Excellent4.3
Ease of Use
Excellent4.5
Functionality
Good4.2
Scalability
Good4.0
Integrations
Excellent4.4
Customer Support
Good4.1
Security
Excellent4.3
Overall Rating
Excellent4.3

Value to Price

When I first started using Insightly CRM, I was impressed by the value it offers for its price. The comprehensive features, including project management and CRM capabilities, provide a great return on investment. Compared to other tools in the market, Insightly CRM stands out with its affordability and robust functionality. It's a perfect choice for businesses looking to maximize their budget without compromising on essential features.

Ease of Use

Navigating through Insightly CRM is a breeze, thanks to its intuitive interface. I found it easy to set up and start using right away, which is a huge plus for teams that want to hit the ground running. The user-friendly design minimizes the learning curve, making it accessible for users of all skill levels. This ease of use is a significant advantage over more complex CRM systems.

Functionality

Insightly CRM offers a wide range of functionalities that cater to various business needs. From managing contacts and sales to overseeing projects, it covers all bases. I particularly appreciate the ability to track project progress and collaborate with team members seamlessly. While some advanced features might require a bit of exploration, the overall functionality is impressive and meets the demands of most businesses.

Scalability

As your business grows, Insightly CRM can grow with you. I found its scalability to be one of its strong points, allowing for the addition of more users and features as needed. This flexibility ensures that the tool remains relevant and useful, even as your business expands. It's a reliable choice for companies planning for future growth and looking for a CRM that can keep up.

Integrations

One of the standout features of Insightly CRM is its seamless integration with popular apps like Google Workspace and Microsoft Office. This connectivity enhances productivity by allowing data to flow smoothly between platforms. I found the integration process straightforward, and it significantly improved my workflow. It's a major advantage for businesses that rely on multiple tools and need them to work together efficiently.

Customer Support

Insightly CRM offers reliable customer support, which I found to be responsive and helpful. Whether you have a question or encounter an issue, the support team is there to assist. While some users might prefer more extensive support options, the available resources are generally sufficient for resolving common queries. It's reassuring to know that help is just a call or email away when you need it.

Security

Security is a top priority for Insightly CRM, and I felt confident using it to manage sensitive business data. The platform employs robust security measures to protect user information, which is crucial for maintaining trust. While no system is entirely immune to threats, Insightly CRM's commitment to security is evident and provides peace of mind for businesses handling confidential information.

Key Features of Insightly CRM

Activity Tracking
Excellent4.4
Contact Management
Excellent4.5
Custom Dashboards
Good4.2
Email Integration
Excellent4.3
Lead Management
Excellent4.4
Mobile Access
Excellent4.3
Pipeline Management
Excellent4.5
Project Management
Good4.2
Reporting and Analytics
Excellent4.3
Task Management
Excellent4.4

Activity Tracking

With Insightly CRM's activity tracking, you can easily monitor interactions and follow-ups with clients. I found this feature particularly useful for keeping track of communication history and ensuring nothing falls through the cracks. It provides a comprehensive view of all activities, helping you stay organized and proactive in managing customer relationships.

Contact Management

Managing contacts is a breeze with Insightly CRM. The platform allows you to store and organize contact information efficiently, making it easy to access and update details as needed. I appreciated the ability to categorize contacts and add notes, which enhanced my ability to personalize interactions and build stronger relationships.

Custom Dashboards

Insightly CRM's custom dashboards offer a personalized view of your data, allowing you to focus on what's most important. I enjoyed the flexibility to tailor dashboards to my specific needs, providing quick access to key metrics and insights. This feature enhances decision-making by presenting relevant information in a clear and concise manner.

Email Integration

The email integration feature in Insightly CRM streamlines communication by connecting your email accounts directly to the platform. I found it convenient to manage emails alongside other CRM activities, reducing the need to switch between applications. This integration ensures that all communication is centralized, improving efficiency and collaboration.

Lead Management

Insightly CRM excels in lead management, providing tools to capture, track, and nurture leads effectively. I was impressed by the ability to automate lead scoring and follow-up tasks, which saved time and improved conversion rates. This feature is invaluable for sales teams looking to optimize their lead generation and management processes.

Mobile Access

With mobile access, Insightly CRM keeps you connected on the go. I appreciated the ability to access important information and manage tasks from my smartphone, ensuring productivity even when away from the office. The mobile app is user-friendly and offers a seamless experience, making it a valuable tool for busy professionals.

Pipeline Management

Insightly CRM's pipeline management feature provides a clear view of your sales process, helping you track deals and progress. I found it easy to visualize the sales pipeline and identify bottlenecks, allowing for timely interventions. This feature enhances sales efficiency and ensures that opportunities are not missed.

Project Management

The project management capabilities of Insightly CRM are robust, offering tools to plan, execute, and monitor projects effectively. I enjoyed the ability to assign tasks, set deadlines, and track progress, ensuring that projects stay on track. This feature is ideal for teams looking to enhance collaboration and achieve project goals.

Reporting and Analytics

Insightly CRM's reporting and analytics tools provide valuable insights into business performance. I found the customizable reports helpful for analyzing data and making informed decisions. This feature empowers users to track key metrics and identify trends, supporting strategic planning and continuous improvement.

Task Management

Task management in Insightly CRM is straightforward and efficient, allowing you to organize and prioritize tasks with ease. I appreciated the ability to set reminders and deadlines, ensuring that nothing is overlooked. This feature enhances productivity by keeping tasks organized and manageable, even in busy work environments.

Insightly CRM Pricing and Plans

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Insightly CRM Pricing Plans

Plus
for small businesses
$29

per user / month

Try For Freeright_arrow
Plus includes:
  • Project management tools to streamline business processes.
  • Advanced reports for insightful data analysis.
  • Pre-built business dashboards for quick access to metrics.
  • Free 14-Day Trial to explore features before purchase.
Professional
for mid-sized businesses
$49

per user / month

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Includes Plus, plus:
  • Workflow automation to reduce manual tasks.
  • Custom page layouts for personalized user experience.
  • Free 14-Day Trial to test advanced features.
  • Enhanced data management with custom fields.
Enterprise
for large enterprises
$99

per user / month

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Includes Professional, plus:
  • Products, pricebooks, and quotes for sales management.
  • Comprehensive audit logging for security and compliance.
  • Contact sales for tailored solutions and pricing.
  • Advanced integration capabilities with REST API.

Who Is Insightly CRM Best For?

Insightly CRM is best for businesses seeking a comprehensive CRM solution with robust project management features. Its seamless integrations and user-friendly interface make it ideal for teams looking to enhance productivity and collaboration.

  • Great for small to medium businesses

    Insightly CRM is designed to meet the needs of small to medium-sized businesses, offering a range of features that enhance productivity and streamline operations. Its user-friendly interface and robust project management tools make it an excellent choice for businesses looking to improve efficiency and collaboration.

  • Ideal for growing companies

    As your business expands, Insightly CRM grows with you, providing scalable solutions that adapt to your changing needs. Its comprehensive CRM and project management features support growth by enhancing team collaboration and streamlining processes, making it a valuable asset for companies on the rise.

  • Perfect for teams needing integration

    Insightly CRM excels in integration, connecting seamlessly with popular apps like Google Workspace and Microsoft Office. This makes it perfect for teams that rely on multiple tools and need them to work together efficiently, enhancing productivity and ensuring a smooth flow of information across platforms.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.