Insightly CRM vs Constant Contact (2025 Comparison)
Insightly CRM offers a comprehensive suite of CRM tools, including contact management and project tracking, making it an ideal choice for businesses looking to streamline operations and improve productivity.
- Comprehensive CRM features
- Robust project tracking
- Wide range of integrations
- Steep learning curve
- Interface can feel cluttered
Free plan?
YesStarting price
$29 per user / month
Constant Contact provides excellent email marketing tools with customizable templates and analytics, making it easy for businesses to create and manage effective email campaigns.
- Excellent email marketing tools
- User-friendly interface
- Strong customer support
- Limited CRM features
- Higher pricing for advanced features
Free plan?
YesStarting price
$12 per monthWhat is Insightly CRM?
Insightly CRM is a powerful customer relationship management tool designed to help businesses manage their contacts, sales, and projects efficiently. It offers a comprehensive suite of features including contact management, task management, and project tracking, making it an ideal choice for businesses looking to streamline their operations. With its intuitive interface and robust integrations, Insightly CRM helps users stay organized and improve productivity, ultimately enhancing customer relationships and driving business growth.
What is Constant Contact?
Constant Contact is a versatile email marketing platform that empowers businesses to create and manage effective email campaigns. It offers a range of features such as customizable templates, list management, and analytics, making it easy for users to engage with their audience and track campaign performance. Constant Contact is particularly beneficial for small to medium-sized businesses looking to enhance their marketing efforts and build strong customer relationships through targeted email communication.
Pros and Cons of Insightly CRM vs Constant Contact
Pros & Cons of Insightly CRM
- Insightly CRM offers a wide range of CRM features, including contact management, task management, and project tracking, making it an ideal choice for businesses looking to streamline their operations and improve productivity.
- With Insightly CRM, users can manage projects from start to finish, ensuring tasks are completed on time and projects are delivered successfully. Its project tracking tools are designed to help businesses stay organized and efficient.
- Insightly CRM offers a wide range of integrations with popular business tools, making it easy to connect and streamline your operations. Its extensive integrations library allows users to connect with tools like Google Workspace, Microsoft Office, and more.
- Insightly CRM's comprehensive suite of features can be overwhelming for new users, resulting in a steep learning curve. Users may need to invest time in training and familiarization to fully leverage its capabilities.
- The interface of Insightly CRM can feel cluttered at times, making it challenging for users to navigate and find the information they need. This can impact user experience and efficiency.
Pros & Cons of Constant Contact
- Constant Contact offers a range of email marketing tools, including customizable templates and analytics, making it easy for businesses to create and manage effective email campaigns.
- Constant Contact's user-friendly interface makes it easy for users to navigate and manage their email campaigns. Its intuitive design ensures a smooth user experience.
- Constant Contact offers strong customer support, with resources like live chat and a comprehensive knowledge base to assist users with any issues they may encounter.
- While Constant Contact excels in email marketing, its CRM features are limited compared to dedicated CRM platforms like Insightly CRM. Businesses looking for comprehensive CRM capabilities may find it lacking.
- Constant Contact's advanced features come at a higher price, which may be a consideration for businesses with budget constraints. Users may need to evaluate the cost-benefit ratio before investing.
Insightly CRM vs Constant Contact: At A Glance
Value to Price
Insightly CRM offers a robust set of features at a competitive price, making it a great value for businesses looking to manage their customer relationships effectively. Its comprehensive suite of tools, including contact management and project tracking, provides excellent value for the price. Constant Contact, while slightly more expensive, offers a range of email marketing features that are ideal for businesses focused on enhancing their marketing efforts. If you are looking for a cost-effective CRM solution, Insightly CRM is the better choice.
Ease of Use
Both Insightly CRM and Constant Contact are designed with user-friendliness in mind. Insightly CRM's intuitive interface makes it easy for users to navigate and manage their contacts and projects. Constant Contact, on the other hand, offers a straightforward platform for creating and managing email campaigns. If ease of use is your top priority, Constant Contact might be the better option due to its simple and intuitive design.
Functionality
Insightly CRM excels in functionality with its comprehensive suite of CRM tools, including contact management, task management, and project tracking. It is ideal for businesses looking to streamline their operations and improve productivity. Constant Contact, while primarily focused on email marketing, offers a range of features that are beneficial for businesses looking to enhance their marketing efforts. If you need a CRM with extensive functionality, Insightly CRM is the better choice.
Scalability
Insightly CRM is designed to grow with your business, offering scalable solutions that can accommodate the needs of small to large enterprises. Its robust features and integrations make it a great choice for businesses looking to expand. Constant Contact, while scalable, is more suited for small to medium-sized businesses focused on email marketing. If scalability is a key consideration, Insightly CRM is the better option.
Integrations
Insightly CRM offers a wide range of integrations with popular business tools, making it easy to connect and streamline your operations. Its extensive integrations library allows users to connect with tools like Google Workspace, Microsoft Office, and more. Constant Contact also offers integrations, but its focus is primarily on marketing tools. If you need a CRM with extensive integrations, Insightly CRM is the better choice.
Customer Support
Both Insightly CRM and Constant Contact offer reliable customer support to assist users with any issues they may encounter. Insightly CRM provides support through various channels, including email and phone, ensuring users receive timely assistance. Constant Contact also offers excellent customer support, with resources like live chat and a comprehensive knowledge base. If customer support is a priority, Constant Contact might be the better option due to its extensive support resources.
Security
Insightly CRM prioritizes security, offering robust measures to protect user data and ensure privacy. Its security features include data encryption and regular security audits. Constant Contact also takes security seriously, with measures in place to protect user information and ensure compliance with industry standards. If security is a top concern, both tools offer reliable security features, but Insightly CRM's comprehensive approach makes it a slightly better choice.
Overall Rating
Insightly CRM receives a higher overall rating due to its comprehensive suite of CRM tools, scalability, and extensive integrations. It is an excellent choice for businesses looking to manage their customer relationships effectively. Constant Contact, while slightly lower in overall rating, is a great option for businesses focused on email marketing. If you need a well-rounded CRM solution, Insightly CRM is the better choice.
Insightly CRM vs Constant Contact: A Detailed Breakdown of Key Features
Contact Management
Insightly CRM excels in contact management, offering a comprehensive suite of tools to help businesses organize and manage their contacts effectively. Its intuitive interface and robust features make it easy to track interactions and build strong customer relationships. Constant Contact, while primarily focused on email marketing, also offers contact management features, but they are not as extensive as those offered by Insightly CRM. If contact management is a priority, Insightly CRM is the better choice.
Email Campaigns
Constant Contact is a leader in email marketing, offering a range of features to help businesses create and manage effective email campaigns. Its customizable templates and analytics tools make it easy to engage with your audience and track campaign performance. Insightly CRM also offers email campaign features, but they are not as comprehensive as those offered by Constant Contact. If email marketing is your focus, Constant Contact is the better option.
Task Management
Insightly CRM offers robust task management features, allowing users to create, assign, and track tasks with ease. Its task management tools are designed to help businesses stay organized and improve productivity. Constant Contact, while offering some task management features, is primarily focused on email marketing and does not offer the same level of task management capabilities as Insightly CRM. If task management is important to you, Insightly CRM is the better choice.
Analytics
Both Insightly CRM and Constant Contact offer analytics tools to help businesses track performance and make data-driven decisions. Insightly CRM provides detailed analytics on customer interactions and project performance, while Constant Contact offers analytics on email campaign performance. If you need comprehensive analytics tools, both platforms offer valuable insights, but Constant Contact's focus on email marketing analytics makes it a slightly better choice for businesses focused on marketing.
Customizable Templates
Constant Contact offers a wide range of customizable templates, making it easy for businesses to create professional-looking email campaigns. Its templates are designed to be user-friendly and visually appealing, helping businesses engage with their audience effectively. Insightly CRM also offers customizable templates, but they are primarily focused on CRM-related tasks. If customizable templates are important to you, Constant Contact is the better option.
Project Tracking
Insightly CRM offers comprehensive project tracking features, allowing users to manage projects from start to finish. Its project tracking tools are designed to help businesses stay organized and ensure projects are completed on time. Constant Contact, while offering some project tracking features, is primarily focused on email marketing and does not offer the same level of project tracking capabilities as Insightly CRM. If project tracking is important to you, Insightly CRM is the better choice.
Pricing Comparison of Insightly CRM and Constant Contact
We’ve compiled the pricing tables and highlighted the key features of both Insightly CRM and Constant Contact to aid in your decision-making process. Let’s explore what each platform has to offer.
Insightly CRM Pricing Plans
- Project management tools to streamline business processes.
- Advanced reports for insightful data analysis.
- Pre-built business dashboards for quick access to metrics.
- Free 14-Day Trial to explore features before purchase.
- Workflow automation to reduce manual tasks.
- Custom page layouts for personalized user experience.
- Free 14-Day Trial to test advanced features.
- Enhanced data management with custom fields.
- Products, pricebooks, and quotes for sales management.
- Comprehensive audit logging for security and compliance.
- Contact sales for tailored solutions and pricing.
- Advanced integration capabilities with REST API.
Constant Contact Pricing Plans
- 1 GB storage for storing essential marketing materials.
- 10x your number of contacts for monthly email sends.
- Self-service, live chat, and phone support available.
- Basic contact management and web sign-up forms.
- 12x your number of contacts for monthly email sends.
- AI content recommendations to enhance email campaigns.
- Contact segmentation for targeted marketing efforts.
- Scheduled email sends for optimal delivery times.
- 25 GB storage for large-scale marketing assets.
- 24x your number of contacts for monthly email sends.
- Dedicated, priority support for immediate assistance.
- Advanced reporting with engagement heat maps.
Our Rating Methodology
We thoroughly test each CRM and email marketing tool, evaluating key features like functionality, scalability, and integrations. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Insightly CRM or Constant Contact: Which One Matches Your Business Needs?
Choose Insightly CRM If You Need ...
- Comprehensive CRM solution
If you are a business looking for a comprehensive CRM solution with robust contact management, task management, and project tracking features, Insightly CRM is the ideal choice. Its extensive suite of tools helps streamline operations and improve productivity.
- Wide range of integrations
If you need a CRM with a wide range of integrations to connect with popular business tools like Google Workspace and Microsoft Office, Insightly CRM is the better option. Its extensive integrations library ensures seamless connectivity and streamlined operations.
Choose Constant Contact If You Need ...
- Focus on email marketing
If you are a business focused on email marketing and need a platform with excellent email marketing tools, customizable templates, and analytics, Constant Contact is the ideal choice. Its user-friendly interface makes it easy to create and manage effective email campaigns.
- Strong customer support
If you prioritize strong customer support with resources like live chat and a comprehensive knowledge base, Constant Contact is the better option. Its extensive support resources ensure users receive timely assistance and guidance.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
