ActiveCampaign vs Insightly CRM (2024 Comparison)
ActiveCampaign offers a comprehensive marketing automation platform with advanced features and excellent customer support. Its user-friendly interface makes it easy to manage your marketing campaigns effectively.
- Comprehensive marketing automation features
- User-friendly interface
- Excellent customer support
- Steep learning curve for beginners
- Limited project management features
Free plan?
YesStarting price
$15 per month
Insightly CRM provides strong project management and CRM capabilities, making it a great choice for businesses looking to manage their projects and customer relationships effectively.
- Strong project management capabilities
- Comprehensive CRM features
- Good workflow automation
- Higher pricing for small businesses
- Complex interface for some users
Free plan?
YesStarting price
$29 per user / monthWhat is ActiveCampaign?
ActiveCampaign is a powerful marketing automation platform that helps businesses streamline their marketing efforts. It offers a range of features including email marketing, CRM, and sales automation. With its intuitive interface, users can easily create personalized campaigns, track customer interactions, and analyze performance. ActiveCampaign's robust automation capabilities allow businesses to nurture leads, increase engagement, and drive conversions. Whether you're a small business or a large enterprise, ActiveCampaign provides the tools you need to effectively manage your marketing campaigns and improve customer relationships.
What is Insightly CRM?
Insightly CRM is a comprehensive customer relationship management software designed to help businesses manage their sales, projects, and customer interactions. It offers a range of features including contact management, project management, and workflow automation. With Insightly CRM, users can easily track leads, manage projects, and collaborate with team members. The software provides a centralized platform for businesses to streamline their operations, improve productivity, and enhance customer satisfaction. Whether you're a small business or a large enterprise, Insightly CRM offers the tools you need to effectively manage your customer relationships and drive business growth.
Pros and Cons of ActiveCampaign vs Insightly CRM
Pros & Cons of ActiveCampaign
- ActiveCampaign offers a wide range of marketing automation features, allowing businesses to streamline their marketing efforts and improve efficiency. With its advanced automation capabilities, users can create personalized campaigns, track customer interactions, and analyze performance.
- ActiveCampaign's intuitive interface makes it easy for users to navigate and utilize its features. Whether you're a beginner or an experienced marketer, ActiveCampaign provides a user-friendly experience that allows you to manage your marketing campaigns effectively.
- ActiveCampaign provides excellent customer support, with a range of resources and support options available to users. Whether you need help with setup, troubleshooting, or optimizing your campaigns, ActiveCampaign's responsive and helpful support team is there to assist you.
- ActiveCampaign's advanced features and capabilities may present a learning curve for beginners. While the platform offers a range of resources and support options, new users may need some time to fully understand and utilize its features.
- ActiveCampaign's project management capabilities are limited compared to dedicated project management tools. While the platform offers some project management features, businesses looking for comprehensive project management capabilities may need to consider additional tools.
Pros & Cons of Insightly CRM
- Insightly CRM offers strong project management features, allowing businesses to manage their projects and collaborate with team members effectively. With its dedicated project management capabilities, users can streamline their project workflows and improve productivity.
- Insightly CRM provides comprehensive CRM features, allowing businesses to manage their customer relationships effectively. With its range of CRM capabilities, users can track leads, manage contacts, and improve customer satisfaction.
- Insightly CRM offers good workflow automation features, allowing businesses to automate their processes and improve efficiency. With its workflow automation capabilities, users can streamline their operations and enhance productivity.
- Insightly CRM's pricing may be higher for small businesses, making it less accessible for those with limited budgets. While the platform offers a range of features, smaller businesses may need to consider their budget constraints.
- Insightly CRM's interface may be complex for some users, particularly those who are new to CRM software. While the platform offers a range of features, users may need some time to fully understand and utilize its capabilities.
ActiveCampaign vs Insightly CRM: At A Glance
Value to Price
ActiveCampaign offers a robust set of features at a competitive price, making it a great value for businesses looking to enhance their marketing efforts. Insightly CRM also provides good value, but its pricing may be higher for smaller businesses. If you're looking for a cost-effective solution with a wide range of features, ActiveCampaign is the better choice.
Ease of Use
ActiveCampaign's user-friendly interface makes it easy for users to navigate and utilize its features. Insightly CRM also offers a straightforward interface, but some users may find it slightly more complex. If ease of use is a priority, ActiveCampaign is the more intuitive option.
Functionality
ActiveCampaign excels in functionality, offering a wide range of features including email marketing, CRM, and sales automation. Insightly CRM also provides comprehensive functionality, but ActiveCampaign's advanced automation capabilities give it an edge. If you're looking for a tool with extensive functionality, ActiveCampaign is the better choice.
Scalability
ActiveCampaign is highly scalable, making it suitable for businesses of all sizes. Insightly CRM also offers scalability, but ActiveCampaign's flexibility and customization options make it more adaptable to growing businesses. If scalability is a key consideration, ActiveCampaign is the more scalable option.
Integrations
ActiveCampaign offers a wide range of integrations with popular tools and platforms, allowing users to seamlessly connect their marketing efforts. Insightly CRM also provides integrations, but ActiveCampaign's extensive integration options make it the better choice for businesses looking to connect with multiple tools.
Customer Support
ActiveCampaign provides excellent customer support, with a range of resources and support options available to users. Insightly CRM also offers customer support, but ActiveCampaign's responsive and helpful support team gives it an advantage. If customer support is important to you, ActiveCampaign is the better option.
Security
ActiveCampaign prioritizes security, with robust measures in place to protect user data. Insightly CRM also offers security features, but ActiveCampaign's commitment to data protection makes it the more secure choice. If security is a top priority, ActiveCampaign is the better option.
Overall Rating
ActiveCampaign receives a higher overall rating due to its comprehensive features, ease of use, and excellent customer support. Insightly CRM is also a strong contender, but ActiveCampaign's advanced capabilities and user-friendly interface make it the preferred choice for businesses looking to enhance their marketing efforts.
ActiveCampaign vs Insightly CRM: A Detailed Breakdown of Key Features
Email Marketing
ActiveCampaign excels in email marketing, offering a wide range of features such as automation, segmentation, and personalization. Insightly CRM also provides email marketing capabilities, but ActiveCampaign's advanced features and user-friendly interface make it the better choice for businesses looking to enhance their email marketing efforts.
CRM
Both ActiveCampaign and Insightly CRM offer robust CRM features, allowing businesses to manage their customer relationships effectively. While Insightly CRM provides comprehensive CRM capabilities, ActiveCampaign's integration with its marketing automation features gives it an edge. If you're looking for a CRM solution that seamlessly integrates with your marketing efforts, ActiveCampaign is the better choice.
Sales Automation
ActiveCampaign's sales automation features allow businesses to streamline their sales processes and improve efficiency. Insightly CRM also offers sales automation capabilities, but ActiveCampaign's advanced automation options make it the preferred choice for businesses looking to enhance their sales efforts.
Project Management
Insightly CRM offers strong project management features, allowing businesses to manage their projects and collaborate with team members effectively. While ActiveCampaign provides some project management capabilities, Insightly CRM's dedicated project management features make it the better choice for businesses looking to manage their projects efficiently.
Workflow Automation
Both ActiveCampaign and Insightly CRM offer workflow automation features, allowing businesses to automate their processes and improve efficiency. While Insightly CRM provides comprehensive workflow automation capabilities, ActiveCampaign's advanced automation options make it the preferred choice for businesses looking to enhance their workflow automation efforts.
Contact Management
Insightly CRM excels in contact management, offering a range of features to help businesses manage their contacts effectively. While ActiveCampaign also provides contact management capabilities, Insightly CRM's dedicated contact management features make it the better choice for businesses looking to manage their contacts efficiently.
Pricing Comparison of ActiveCampaign and Insightly CRM
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of ActiveCampaign and Insightly CRM. This comparison will highlight the best option for managing your marketing and customer relationships.
ActiveCampaign Pricing Plans
- 10x contact limit for email sends to reach more people.
- 1 user access to manage your campaigns.
- 5 actions per automation for streamlined processes.
- Standard web forms to capture leads efficiently.
- 12x contact limit for email sends to expand reach.
- 3 users access for collaborative work.
- Unlimited actions per automation for complex workflows.
- A/B testing for emails and automations to optimize performance.
- 15x contact limit for email sends to maximize outreach.
- 5 users access for larger teams.
- Premium segmentation for targeted marketing.
- Predictive sending to optimize email delivery times.
- Dedicated account team for personalized assistance.
- Single Sign-On (SSO) for enhanced security.
- Custom objects for tailored data management.
- Premium reporting and analytics for in-depth insights.
Insightly CRM Pricing Plans
- Project management tools to streamline business processes.
- Advanced reports for insightful data analysis.
- Pre-built business dashboards for quick access to metrics.
- Free 14-Day Trial to explore features before purchase.
- Workflow automation to reduce manual tasks.
- Custom page layouts for personalized user experience.
- Free 14-Day Trial to test advanced features.
- Enhanced data management with custom fields.
- Products, pricebooks, and quotes for sales management.
- Comprehensive audit logging for security and compliance.
- Contact sales for tailored solutions and pricing.
- Advanced integration capabilities with REST API.
Our Rating Methodology
We thoroughly evaluate each CRM tool, assessing key features like functionality, scalability, and customer support. By analyzing user reviews and expert insights, we ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you make informed decisions.
ActiveCampaign or Insightly CRM: Which One Matches Your Business Needs?
Choose ActiveCampaign If You Need ...
- Advanced marketing automation features
If you are looking for a tool with advanced marketing automation features, ActiveCampaign is the better choice. Its comprehensive automation capabilities allow you to create personalized campaigns, track customer interactions, and analyze performance, making it ideal for businesses looking to enhance their marketing efforts.
- User-friendly interface
If you are a beginner or small business owner looking for an easy-to-use platform, ActiveCampaign is the better choice. Its intuitive interface makes it easy to navigate and utilize its features, allowing you to manage your marketing campaigns effectively without the need for extensive training.
Choose Insightly CRM If You Need ...
- Strong project management capabilities
If you are looking for a tool with strong project management capabilities, Insightly CRM is the better choice. Its dedicated project management features allow you to manage your projects and collaborate with team members effectively, making it ideal for businesses looking to streamline their project workflows.
- Comprehensive CRM features
If you are looking for a tool with comprehensive CRM features, Insightly CRM is the better choice. Its range of CRM capabilities allows you to manage your customer relationships effectively, making it ideal for businesses looking to improve customer satisfaction and drive business growth.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
