Insightly CRM vs Mailchimp (2025 Comparison)
Insightly CRM offers a comprehensive suite of CRM features, including contact management and project tracking, making it a versatile tool for businesses looking to enhance their customer relationships.
- Comprehensive CRM features
- Robust project tracking
- Wide range of integrations
- Limited email marketing features
- Steep learning curve
Free plan?
YesStarting price
$29 per user / month
Mailchimp is a leading marketing automation platform, offering advanced email marketing capabilities and strong audience segmentation tools, making it ideal for businesses looking to optimize their marketing efforts.
- Advanced email marketing
- Intuitive interface
- Strong audience segmentation
- Limited project tracking
- Basic contact management
Free plan?
YesStarting price
$13 per monthWhat is Insightly CRM?
Insightly CRM is a powerful customer relationship management tool designed to help businesses manage their contacts, sales, and projects efficiently. It offers a comprehensive suite of features including contact management, task management, and project tracking, making it an ideal choice for small to medium-sized businesses. With its intuitive interface and robust integration capabilities, Insightly CRM helps streamline workflows and improve team collaboration, ultimately enhancing customer relationships and driving business growth.
What is Mailchimp?
Mailchimp is a leading marketing automation platform that empowers businesses to create, send, and analyze email campaigns. It offers a user-friendly interface and a wide range of customizable templates, making it easy for users to design professional-looking emails. Mailchimp's advanced analytics and reporting tools provide valuable insights into campaign performance, helping businesses optimize their marketing strategies. Whether you're a small business owner or a marketing professional, Mailchimp simplifies the process of reaching and engaging with your audience.
Pros and Cons of Insightly CRM vs Mailchimp
Pros & Cons of Insightly CRM
- Insightly CRM offers a wide range of CRM features, including contact management, task management, and project tracking, making it a versatile tool for businesses looking to enhance their customer relationships.
- With its project tracking capabilities, Insightly CRM allows businesses to manage tasks, deadlines, and milestones effectively, streamlining operations and improving team collaboration.
- Insightly CRM offers numerous integrations with popular tools like Google Workspace, Microsoft Office, and QuickBooks, allowing businesses to connect their existing tools seamlessly.
- While Insightly CRM offers basic email marketing features, it lacks the depth and flexibility of dedicated email marketing tools, making it less suitable for businesses with a strong focus on email marketing.
- Insightly CRM's comprehensive feature set can be overwhelming for new users, requiring time and effort to fully understand and utilize its capabilities effectively.
Pros & Cons of Mailchimp
- Mailchimp is renowned for its email marketing capabilities, offering a wide range of customizable templates and an intuitive drag-and-drop editor, making it easy to create professional-looking emails.
- Mailchimp's user-friendly interface makes it easy for users to navigate and manage their marketing campaigns, even for those with limited technical expertise.
- Mailchimp's audience segmentation tools are highly customizable, allowing businesses to target specific groups with tailored marketing messages, enhancing the effectiveness of their campaigns.
- Mailchimp lacks dedicated project tracking features, making it less suitable for businesses looking to manage tasks, deadlines, and milestones effectively.
- While Mailchimp offers basic contact management features, it lacks the depth and detail provided by dedicated CRM tools, making it less suitable for businesses with a strong focus on contact management.
Insightly CRM vs Mailchimp: At A Glance
Value to Price
Insightly CRM offers a robust set of features at a competitive price, making it a great value for small to medium-sized businesses. Its comprehensive CRM capabilities, including contact management and project tracking, provide excellent value for the price. Mailchimp, on the other hand, offers a wide range of marketing automation features, making it a valuable tool for businesses looking to enhance their marketing efforts. If you're looking for a tool that offers great value for its price, Mailchimp might be the better choice.
Ease of Use
Insightly CRM has a user-friendly interface that makes it easy for users to navigate and manage their contacts and projects. However, Mailchimp's intuitive design and drag-and-drop email builder make it even easier for users to create and manage email campaigns. If ease of use is a top priority for you, Mailchimp is likely the better option.
Functionality
Insightly CRM offers a wide range of CRM functionalities, including contact management, task management, and project tracking. Mailchimp, on the other hand, focuses on marketing automation and offers features like email marketing, audience segmentation, and analytics. If you're looking for a tool with comprehensive CRM functionalities, Insightly CRM is the better choice.
Scalability
Both Insightly CRM and Mailchimp offer scalable solutions that can grow with your business. Insightly CRM's project management features make it a great choice for businesses looking to scale their operations. Mailchimp's marketing automation capabilities allow businesses to scale their marketing efforts effectively. If scalability is a key consideration for you, both tools offer excellent options.
Integrations
Insightly CRM offers a wide range of integrations with popular tools like Google Workspace, Microsoft Office, and QuickBooks. Mailchimp also offers numerous integrations, including e-commerce platforms like Shopify and WooCommerce. If you're looking for a tool with extensive integration options, Mailchimp might be the better choice.
Customer Support
Insightly CRM provides reliable customer support through email and phone, ensuring users can get the help they need. Mailchimp offers support through email and chat, with additional resources available in their knowledge base. If customer support is a critical factor for you, both tools offer solid support options.
Security
Insightly CRM prioritizes security with features like data encryption and user access controls. Mailchimp also offers robust security measures, including two-factor authentication and data encryption. If security is a top concern for you, both tools provide strong security features to protect your data.
Overall Rating
Insightly CRM is a powerful CRM tool with a strong focus on contact and project management, making it a great choice for businesses looking to enhance their customer relationships. Mailchimp, with its advanced marketing automation features, is ideal for businesses looking to optimize their marketing efforts. If you're looking for a tool with a higher overall rating, Mailchimp is the better option.
Insightly CRM vs Mailchimp: A Detailed Breakdown of Key Features
Contact Management
Insightly CRM excels in contact management, offering a comprehensive suite of tools to manage and organize your contacts efficiently. With features like contact linking and relationship tracking, it provides a holistic view of your customer interactions. Mailchimp, while primarily a marketing tool, offers basic contact management features but lacks the depth and detail provided by Insightly CRM. If contact management is a priority for you, Insightly CRM is the better choice.
Email Marketing
Mailchimp is renowned for its email marketing capabilities, offering a wide range of customizable templates and an intuitive drag-and-drop editor. It allows you to create professional-looking emails with ease. Insightly CRM, while offering basic email marketing features, doesn't match the depth and flexibility of Mailchimp. If email marketing is a key focus for your business, Mailchimp is the superior option.
Project Tracking
Insightly CRM offers robust project tracking features, allowing you to manage tasks, deadlines, and milestones effectively. Its project management capabilities are well-suited for businesses looking to streamline their operations. Mailchimp, on the other hand, lacks dedicated project tracking features, focusing more on marketing automation. If project tracking is essential for your business, Insightly CRM is the better choice.
Analytics and Reporting
Mailchimp provides advanced analytics and reporting tools, offering valuable insights into your marketing campaigns' performance. Its detailed reports help you optimize your marketing strategies effectively. Insightly CRM also offers analytics features, but they are more focused on CRM metrics. If you're looking for in-depth marketing analytics, Mailchimp is the better option.
Audience Segmentation
Mailchimp excels in audience segmentation, allowing you to target specific groups with tailored marketing messages. Its segmentation tools are highly customizable, enabling you to create personalized campaigns. Insightly CRM offers basic segmentation features but lacks the advanced capabilities of Mailchimp. If audience segmentation is crucial for your marketing efforts, Mailchimp is the superior choice.
Task Management
Insightly CRM offers comprehensive task management features, allowing you to assign tasks, set deadlines, and track progress efficiently. Its task management capabilities are well-suited for businesses looking to enhance team collaboration. Mailchimp, while offering basic task management features, doesn't match the depth and flexibility of Insightly CRM. If task management is a priority for your business, Insightly CRM is the better choice.
Pricing Comparison of Insightly CRM and Mailchimp
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Insightly CRM and Mailchimp. This comparison will highlight the best option for managing your customer relationships and marketing campaigns.
Insightly CRM Pricing Plans
- Project management tools to streamline business processes.
- Advanced reports for insightful data analysis.
- Pre-built business dashboards for quick access to metrics.
- Free 14-Day Trial to explore features before purchase.
- Workflow automation to reduce manual tasks.
- Custom page layouts for personalized user experience.
- Free 14-Day Trial to test advanced features.
- Enhanced data management with custom fields.
- Products, pricebooks, and quotes for sales management.
- Comprehensive audit logging for security and compliance.
- Contact sales for tailored solutions and pricing.
- Advanced integration capabilities with REST API.
Mailchimp Pricing Plans
- Maximum of 1,000 emails per month or 500 per day.
- Access to forms and landing pages.
- Includes Mailchimp branding on emails.
- Limited reporting and analytics features.
- Send up to 10 times the number of contacts.
- A/B testing to optimize email campaigns.
- Remove Mailchimp branding from emails.
- Access to 3 audiences and 3 user seats.
- Enhanced automations for customer journeys.
- Custom-coded email templates for branding.
- Data-driven optimization tools for better results.
- Access to 5 audiences and 5 user seats.
- Priority phone support for immediate assistance.
- Dedicated customer success manager.
- Migration support for seamless transition.
- Send up to 150,000 emails each month.
Our Rating Methodology
We thoroughly evaluate each CRM and marketing automation tool, assessing key features like functionality, ease of use, and integrations. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Insightly CRM or Mailchimp: Which One Matches Your Business Needs?
Choose Insightly CRM If You Need ...
- Comprehensive CRM solution
If you are a business looking for a comprehensive CRM solution with robust contact management and project tracking features, Insightly CRM is the ideal choice. Its wide range of CRM capabilities makes it a versatile tool for enhancing customer relationships.
- Project management focus
If your business requires strong project management capabilities to manage tasks, deadlines, and milestones effectively, Insightly CRM is the better choice. Its project tracking features are well-suited for businesses looking to streamline their operations.
Choose Mailchimp If You Need ...
- Advanced email marketing
If your business focuses on email marketing and requires advanced email marketing capabilities, Mailchimp is the superior choice. Its wide range of customizable templates and intuitive drag-and-drop editor make it easy to create professional-looking emails.
- Audience segmentation needs
If your marketing efforts require strong audience segmentation tools to target specific groups with tailored marketing messages, Mailchimp is the better option. Its segmentation tools are highly customizable, enhancing the effectiveness of your campaigns.
Frequently Asked Questions
Which tool is better for contact management?
Which tool offers better email marketing capabilities?
Which tool is more user-friendly?
Which tool offers better project tracking features?
Which tool provides better audience segmentation?
Which tool offers more integrations?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
