Insightly CRM vs HubSpot (2024 Comparison)
Insightly CRM offers a user-friendly interface and robust contact management features, making it an affordable choice for small businesses. Its intuitive design ensures easy navigation and efficient customer relationship management.
- User-friendly interface for easy navigation.
- Affordable pricing for small businesses.
- Robust contact management features.
- Limited social media marketing tools.
- Basic analytics features compared to competitors.
Free plan?
YesStarting price
$29 per user / month
HubSpot provides a comprehensive marketing suite with advanced tools and extensive integrations. Its strong customer support and resources make it an ideal choice for businesses looking to streamline their marketing efforts.
- Comprehensive marketing suite with advanced tools.
- Extensive integrations with third-party apps.
- Strong customer support and resources.
- Higher pricing compared to other CRMs.
- Complexity may overwhelm new users.
Free plan?
YesStarting price
$20 per month per seatWhat is Insightly CRM?
Insightly CRM is a robust customer relationship management tool designed to help businesses streamline their sales and project management processes. It offers features like contact management, task tracking, and workflow automation, making it easier for teams to collaborate and stay organized. With Insightly, you can manage customer interactions, track sales opportunities, and monitor project progress all in one place. This tool is particularly beneficial for small to medium-sized businesses looking to enhance their customer engagement and improve operational efficiency.
What is HubSpot?
HubSpot is a comprehensive marketing software that empowers businesses to attract, engage, and delight customers. It offers a suite of tools for content management, social media marketing, lead generation, and analytics. HubSpot's user-friendly interface and powerful automation capabilities make it an ideal choice for businesses looking to streamline their marketing efforts and drive growth. Whether you're a small startup or a large enterprise, HubSpot provides the tools you need to create effective marketing campaigns and build lasting customer relationships.
Pros and Cons of Insightly CRM vs HubSpot
Pros & Cons of Insightly CRM
- Insightly CRM offers a user-friendly interface that makes it easy for teams to navigate and use the platform effectively. The intuitive design ensures that users can quickly find the features they need, reducing the learning curve and increasing productivity.
- Insightly CRM provides affordable pricing plans that cater to small and medium-sized businesses. This makes it an attractive option for companies looking to implement a CRM solution without breaking the bank. The cost-effectiveness of Insightly CRM allows businesses to allocate resources to other critical areas.
- Insightly CRM offers robust contact management features that allow businesses to store and organize customer information efficiently. The platform provides tools for contact linking and relationship tracking, which are essential for maintaining strong customer relationships and improving customer engagement.
- Insightly CRM offers limited social media marketing tools, primarily focusing on integration with third-party platforms. This may be a drawback for businesses looking for a comprehensive social media marketing solution within their CRM platform.
- Insightly CRM provides basic analytics features, which may not be sufficient for businesses looking for in-depth reporting and data analysis. Companies that require advanced analytics capabilities may need to consider additional tools or platforms to meet their needs.
Pros & Cons of HubSpot
- HubSpot offers a comprehensive marketing suite with advanced tools for content management, social media marketing, lead generation, and analytics. This makes it an ideal choice for businesses looking to streamline their marketing efforts and drive growth.
- HubSpot provides extensive integrations with third-party apps, allowing businesses to connect their existing systems and streamline their workflows. The platform's vast ecosystem of integrations offers flexibility and customization options for businesses of all sizes.
- HubSpot offers strong customer support and resources, including phone support, a comprehensive knowledge base, and a vibrant community forum. This ensures that users have access to the help they need to make the most of the platform's features and capabilities.
- HubSpot's pricing is higher compared to other CRM solutions, which may be a consideration for businesses with limited budgets. However, the platform's extensive features and capabilities justify the cost for companies looking for a comprehensive marketing solution.
- HubSpot's extensive features and capabilities may overwhelm new users, leading to a steeper learning curve. Businesses may need to invest time and resources in training and onboarding to ensure that their teams can effectively use the platform.
Insightly CRM vs HubSpot: At A Glance
Value to Price
When it comes to value for money, Insightly CRM offers a competitive pricing structure that caters to small and medium-sized businesses. It provides essential CRM features without breaking the bank. HubSpot, on the other hand, offers a more comprehensive suite of tools, which justifies its higher price point. If you're looking for a cost-effective solution with essential features, Insightly CRM is a great choice. However, if you need a more extensive set of marketing tools, HubSpot might be worth the investment.
Ease of Use
Insightly CRM is known for its user-friendly interface, making it easy for teams to get up and running quickly. The intuitive design ensures that users can navigate the platform with ease. HubSpot also excels in this area, offering a seamless user experience with its well-organized dashboard and helpful tutorials. If you prioritize ease of use, both tools are excellent choices, but HubSpot's additional resources give it a slight edge.
Functionality
In terms of functionality, Insightly CRM provides a solid set of features for managing customer relationships and projects. It includes contact management, task tracking, and workflow automation. HubSpot, however, offers a more extensive range of marketing tools, including content management, social media marketing, and lead generation. If you need a comprehensive marketing solution, HubSpot is the better option. For CRM-focused functionality, Insightly CRM is a reliable choice.
Scalability
Both Insightly CRM and HubSpot are scalable solutions that can grow with your business. Insightly CRM is ideal for small to medium-sized businesses, offering features that can be expanded as your needs evolve. HubSpot, with its extensive suite of tools, is well-suited for larger enterprises looking for a scalable marketing platform. If scalability is a priority, HubSpot's robust infrastructure makes it a strong contender.
Integrations
Insightly CRM offers a range of integrations with popular tools like Google Workspace and Microsoft Office, making it easy to connect with your existing systems. HubSpot, however, takes integrations to the next level with its extensive marketplace of third-party apps and seamless API connections. If integrations are a key consideration, HubSpot's vast ecosystem provides more flexibility and options.
Customer Support
Customer support is a crucial factor when choosing a software solution. Insightly CRM offers reliable support through email and a comprehensive knowledge base. HubSpot, on the other hand, provides a more extensive support network, including phone support and a vibrant community forum. If top-notch customer support is a priority, HubSpot's offerings are more robust.
Security
Security is paramount when dealing with customer data. Insightly CRM ensures data protection with encryption and regular security updates. HubSpot also prioritizes security, offering advanced features like two-factor authentication and data encryption. Both tools provide strong security measures, but HubSpot's additional features give it an edge in this area.
Overall Rating
Overall, both Insightly CRM and HubSpot are excellent tools for managing customer relationships and marketing efforts. Insightly CRM is a cost-effective solution with essential CRM features, making it ideal for small to medium-sized businesses. HubSpot, with its comprehensive suite of marketing tools, is better suited for larger enterprises looking for a robust marketing platform. Your choice will depend on your specific needs and budget.
Insightly CRM vs HubSpot: A Detailed Breakdown of Key Features
Contact Management
Insightly CRM offers a robust contact management system that allows you to store and organize customer information efficiently. It provides features like contact linking and relationship tracking, which are essential for maintaining strong customer relationships. HubSpot, on the other hand, takes contact management to the next level with its advanced segmentation and personalization capabilities. If you need a more sophisticated contact management system, HubSpot is the better choice. However, for basic contact management needs, Insightly CRM is more than sufficient.
Task Tracking
Task tracking is a crucial feature for managing projects and ensuring deadlines are met. Insightly CRM offers a straightforward task tracking system that allows you to assign tasks, set due dates, and monitor progress. HubSpot also provides task tracking capabilities, but with additional features like task automation and reminders. If you need a more comprehensive task management solution, HubSpot is the way to go. For simpler task tracking needs, Insightly CRM is a reliable option.
Workflow Automation
Workflow automation is a key feature for streamlining business processes and improving efficiency. Insightly CRM offers basic workflow automation tools that allow you to automate repetitive tasks and set up triggers for specific actions. HubSpot, however, provides more advanced automation capabilities, including complex workflows and conditional logic. If you require sophisticated automation features, HubSpot is the better choice. For simpler automation needs, Insightly CRM is a practical solution.
Lead Generation
Lead generation is essential for growing your business and expanding your customer base. Insightly CRM offers basic lead generation tools, including web forms and lead scoring. HubSpot, on the other hand, provides a more comprehensive suite of lead generation features, including landing pages, email marketing, and lead nurturing. If lead generation is a top priority, HubSpot's extensive tools make it the superior option. For basic lead generation needs, Insightly CRM is a viable choice.
Social Media Marketing
Social media marketing is a powerful tool for reaching new audiences and engaging with customers. Insightly CRM offers limited social media marketing features, primarily focusing on integration with third-party tools. HubSpot, however, provides a full suite of social media marketing tools, including scheduling, monitoring, and analytics. If social media marketing is a critical component of your strategy, HubSpot's comprehensive tools make it the better choice. For basic social media needs, Insightly CRM is adequate.
Analytics
Analytics are crucial for measuring the success of your marketing efforts and making data-driven decisions. Insightly CRM offers basic analytics features, including reports and dashboards. HubSpot, on the other hand, provides more advanced analytics capabilities, including custom reports and real-time data. If you need in-depth analytics, HubSpot is the superior choice. For basic reporting needs, Insightly CRM is a reliable option.
Pricing Comparison of Insightly CRM and HubSpot
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Insightly CRM and HubSpot. This comparison will highlight the best option for managing your customer relationships and marketing efforts.
Insightly CRM Pricing Plans
- Project management tools to streamline business processes.
- Advanced reports for insightful data analysis.
- Pre-built business dashboards for quick access to metrics.
- Free 14-Day Trial to explore features before purchase.
- Workflow automation to reduce manual tasks.
- Custom page layouts for personalized user experience.
- Free 14-Day Trial to test advanced features.
- Enhanced data management with custom fields.
- Products, pricebooks, and quotes for sales management.
- Comprehensive audit logging for security and compliance.
- Contact sales for tailored solutions and pricing.
- Advanced integration capabilities with REST API.
HubSpot Pricing Plans
- Forms to capture leads directly from your website.
- Live chat feature to engage with website visitors.
- Ad management to track and optimize ad performance.
- Mobile optimization for seamless access on any device.
- Email health insights to improve deliverability.
- Calls-to-action to drive conversions on your site.
- No HubSpot branding for a professional look.
- Enhanced reporting for better decision-making.
- SEO tools to enhance search engine visibility.
- Social media management for all platforms.
- Custom reporting to tailor insights to your needs.
- Predictive lead scoring to prioritize prospects.
- Multi-touch revenue attribution for detailed insights.
- Customer journey analytics for comprehensive tracking.
- Advanced security features for data protection.
- Dedicated account management for personalized support.
Our Rating Methodology
We thoroughly evaluate each CRM tool, focusing on key factors like functionality, ease of use, and integrations. By analyzing user reviews and conducting hands-on testing, we ensure our recommendations align with your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.
Insightly CRM or HubSpot: Which One Matches Your Business Needs?
Choose Insightly CRM If You Need ...
- Affordable CRM solution
If you are a small business owner looking for an affordable CRM solution, Insightly CRM is a great choice. Its cost-effective pricing plans and essential features make it an attractive option for companies with limited budgets.
- User-friendly interface
If you need a CRM tool with a user-friendly interface, Insightly CRM is an excellent option. Its intuitive design ensures easy navigation and quick adoption, reducing the learning curve for your team.
Choose HubSpot If You Need ...
- Comprehensive marketing tools
If you require a comprehensive suite of marketing tools, HubSpot is the better choice. Its advanced features for content management, social media marketing, and lead generation make it ideal for businesses looking to streamline their marketing efforts.
- Extensive integrations
If you need a CRM tool with extensive integrations, HubSpot is the superior option. Its vast ecosystem of third-party apps and seamless API connections provide flexibility and customization options for your business.
Frequently Asked Questions
Which tool is better for small businesses?
Does HubSpot offer more marketing features?
Which tool provides better customer support?
Is Insightly CRM suitable for large enterprises?
Which tool offers better integrations?
Does Insightly CRM offer workflow automation?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
