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12 Best CRM Software in 2024

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Author

Anastasia Belyh

Last Update

Nov 08, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

There are countless CRM software options, each promising to enhance customer relationships, streamline sales processes, and boost productivity. But which ones truly stand out?

I’ve spent over 100 hours researching, analyzing user reviews, and testing popular CRM software to help you find the best solutions for small businesses, large enterprises, sales teams, and more. Whether you're looking to improve customer engagement or streamline your sales pipeline, the right CRM can make all the difference. Let's dive into the details!

Top Picks for CRM Software

4.8
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Salesforce

Best For Large Enterprises

4.7
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Monday CRM

Most Intuitive Interface

4.5
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HubSpot

Best For Inbound Marketing

4.4
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Pipedrive

Best For Sales Teams

4.3
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Keap

Best For Small Businesses

4.1
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Zoho CRM

Best All-In-One Solution

4.2
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Freshsales

Best For Lead Management

4.1
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Insightly CRM

Best For Project Management

4.0
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Zendesk Sell

Ideal For Customer Support

4.0
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ClickFunnels

Best For Marketing Automation

Top CRM Software

4.8

0

Best For Large Enterprises

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Salesforce

Salesforce offers a robust CRM platform that adapts to your business needs. Its customizable features and seamless integrations make it a top choice for managing customer relationships effectively. Ideal for businesses seeking a comprehensive CRM solution.

  • Highly customizable and scalable platform.
  • Comprehensive suite of CRM features.
  • Strong integration capabilities with other tools.
  • Steep learning curve for new users.
  • Higher cost for small businesses.

Free plan?

No

Starting price

$25 per month per user
4.7

0

Most Intuitive Interface

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Monday CRM

Monday CRM empowers you to customize your customer relationship management processes with ease. Its intuitive interface and robust automation features make it a powerful tool for businesses looking to enhance efficiency and productivity. Perfect for dynamic organizations seeking growth.

  • Highly visual and customizable dashboards.
  • Seamless integration with other tools.
  • Great for team collaboration and communication.
  • May require time to learn all features.
  • Limited CRM-specific functionalities.

Free plan?

Yes

Starting price

$12 per month per user
4.5

0

Best For Inbound Marketing

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HubSpot

HubSpot offers a robust CRM solution that enhances customer relationship management. Its automation features and seamless integrations make it a powerful tool for businesses looking to streamline processes and improve customer engagement. Ideal for those seeking efficiency and growth.

  • Comprehensive CRM and marketing automation features.
  • User-friendly interface with minimal learning curve.
  • Strong customer support and resources.
  • Higher cost for advanced features.
  • Limited customization for advanced users.

Free plan?

Yes

Starting price

$20 per month per seat
4.4

0

Best For Sales Teams

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Pipedrive

Pipedrive is your digital sales assistant, streamlining deal tracking and task automation. Its intuitive interface and customizable pipelines make it a must-have for sales teams. While there's a learning curve, the benefits are undeniable.

  • Intuitive and easy-to-use interface.
  • Strong focus on sales pipeline management.
  • Affordable pricing for small businesses.
  • Limited marketing automation features.
  • Basic reporting capabilities.

Free plan?

Yes

Starting price

$14 per month per user
4.3

0

Best For Small Businesses

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Keap

Keap empowers businesses with its robust CRM capabilities, offering automation and customization to streamline client interactions. Its standout features make it an essential tool for enhancing efficiency and nurturing client relationships, though it requires some learning investment.

  • Comprehensive CRM and marketing automation features.
  • User-friendly interface for easy navigation.
  • Strong customer support and resources.
  • Limited customization options for advanced users.
  • Can be pricey for small businesses.

Free plan?

No

Starting price

$249 per month
4.2

0

Best For Lead Management

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Freshsales

Freshsales offers a comprehensive CRM solution with AI-driven lead scoring and integrated communication tools. Its customizable dashboards and visual pipeline management make it an ideal choice for businesses seeking to enhance their sales processes and customer relationships.

  • Strong AI-driven insights and automation.
  • User-friendly interface with minimal learning curve.
  • Affordable pricing for small to medium businesses.
  • Limited third-party integrations.
  • Basic reporting features.

Free plan?

Yes

Starting price

€9 per month per user
4.1

0

Best All-In-One Solution

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Zoho CRM

Zoho CRM offers a comprehensive suite of tools to manage customer relationships effectively. Its standout features include customizable automation, advanced analytics, and seamless integrations, making it an invaluable asset for businesses looking to enhance efficiency and insights.

  • Comprehensive suite of CRM features.
  • Highly customizable to fit business needs.
  • Affordable pricing with a free plan available.
  • Complex setup process for new users.
  • Occasional performance issues reported.

Free plan?

Yes

Starting price

₹800 per month per user
4.1

0

Best For Project Management

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Insightly CRM

Insightly CRM combines CRM and project management, offering a unique solution for businesses. Its robust features, like workflow automation and customizable dashboards, make it a powerful tool for enhancing customer relationships and streamlining operations. Ideal for businesses seeking efficiency.

  • Comprehensive CRM and project management features.
  • User-friendly interface with minimal learning curve.
  • Affordable pricing for small businesses.
  • Limited customization for advanced users.
  • Basic reporting capabilities.

Free plan?

Yes

Starting price

$29 per user / month
4.0

0

Ideal For Customer Support

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Zendesk Sell

Zendesk Sell is a powerful CRM tool that enhances sales efficiency with customizable pipelines and seamless integrations. Its advanced analytics and mobile app support make it an invaluable asset for sales teams aiming to stay competitive and responsive.

  • Excellent integration with Zendesk support tools.
  • User-friendly interface with minimal learning curve.
  • Strong mobile app for on-the-go access.
  • Limited customization for advanced users.
  • Higher cost compared to similar tools.

Free plan?

Yes

Starting price

$19 per month
4.0

0

Best For Marketing Automation

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ClickFunnels

ClickFunnels empowers you to craft high-converting sales funnels with ease. Its intuitive design and robust features make it a must-have for businesses aiming to boost online sales. Experience seamless integration and powerful automation tools that streamline your marketing efforts.

  • Excellent for creating sales funnels.
  • User-friendly drag-and-drop editor.
  • Comprehensive training resources available.
  • Higher cost compared to similar tools.
  • Limited CRM functionalities.

Free plan?

Yes

Starting price

$81 per month
4.0

0

Best For Automation

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Ontraport

Ontraport empowers businesses with its powerful CRM and automation tools, making customer management a breeze. Its standout features include advanced automation, comprehensive CRM, and robust email marketing, all designed to enhance efficiency and engagement. Perfect for businesses seeking streamlined operations.

  • Comprehensive CRM and marketing automation features.
  • Strong focus on customer relationship management.
  • User-friendly interface with minimal learning curve.
  • Higher cost for small businesses.
  • Limited third-party integrations.

Free plan?

Yes

Starting price

$24 per month
4.0

0

Best For Gmail Integration

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Streak

Streak transforms your Gmail into a CRM powerhouse, offering seamless integration and customizable pipelines. Its collaboration features and automated workflows enhance productivity, making it an invaluable tool for managing customer relationships efficiently.

  • Seamless integration with Gmail.
  • User-friendly interface with minimal learning curve.
  • Affordable pricing for small businesses.
  • Limited CRM-specific functionalities.
  • Basic reporting features.

Free plan?

Yes

Starting price

$15 per month per user

Why You Need CRM Software

Are you struggling to manage customer relationships or finding it hard to streamline sales processes? In today’s competitive market, the right CRM software can be a game-changer for your business. It helps you stay organized, boost productivity, and ensure every customer interaction is meaningful. As businesses face more complex demands, having the right tools is crucial to stay competitive.

  • Boost Your Sales Efficiency

    Are manual processes and scattered data slowing down your sales team? With CRM software, you can automate routine tasks, centralize customer information, and streamline your sales pipeline. This not only saves time but also allows your team to focus on closing deals and nurturing customer relationships. It's a simple way to enhance productivity and drive sales growth.

  • Enhance Customer Engagement

    Do you struggle to keep track of customer interactions and preferences? CRM software provides a centralized platform to manage all customer data, ensuring personalized and timely communication. By understanding customer needs and behaviors, you can tailor your marketing efforts and build stronger relationships. This leads to increased customer satisfaction and loyalty.

  • Improve Team Collaboration

    Is your team facing communication gaps and misaligned goals? CRM software fosters collaboration by providing a shared platform for all team members. It allows for seamless information sharing, task management, and progress tracking. This ensures everyone is on the same page, leading to more efficient teamwork and better business outcomes.

Our Rating Methodology

We meticulously evaluated each CRM software, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user reviews and conducting hands-on testing, we ensured our recommendations align with diverse business needs. Each of the seven evaluation factors is weighted by importance to deliver a reliable final rating, helping you avoid underperforming systems and make confident decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Frequently Asked Questions

Compare The Best CRM Software

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.