11 Best CRM for Marketing in 2025

Q: Why is CRM for Marketing important?

CRM for Marketing is crucial because it helps businesses manage customer relationships, streamline marketing efforts, and improve customer engagement. By centralizing customer data and automating marketing processes, it enables businesses to deliver personalized experiences, optimize campaigns, and drive growth. It's an essential tool for staying competitive in today's market.

Q: Is CRM for Marketing suitable for large enterprises?

Yes, CRM for Marketing is suitable for large enterprises. It offers scalability, advanced features, and integrations that can handle complex marketing needs and large volumes of customer data. With robust analytics and reporting tools, it helps large enterprises make data-driven decisions and optimize their marketing strategies for better results.

Q: What industries benefit most from CRM for Marketing?

Industries such as retail, e-commerce, finance, healthcare, and technology benefit significantly from CRM for Marketing. These industries rely on customer data and personalized marketing strategies to drive engagement and sales. CRM tools help them manage customer relationships, automate marketing processes, and gain insights into customer behavior for better decision-making.

Q: Can CRM for Marketing be used by small businesses?

Absolutely, CRM for Marketing is highly beneficial for small businesses. It helps them manage customer relationships, automate marketing tasks, and improve customer engagement without the need for large teams or resources. With affordable pricing plans and user-friendly interfaces, small businesses can leverage CRM tools to grow their customer base and increase sales.

Q: What are the largest competitors in the CRM for Marketing space?

The largest competitors in the CRM for Marketing space include Salesforce, HubSpot, Zoho CRM, and Monday CRM. These tools offer comprehensive features, scalability, and integrations that cater to diverse business needs. They are well-known for their robust functionality, ease of use, and ability to enhance marketing efforts across various industries.

Q: How does CRM for Marketing improve customer engagement?

CRM for Marketing improves customer engagement by providing tools to personalize interactions, track customer behavior, and tailor marketing strategies. It enables businesses to deliver relevant content, offers, and experiences that resonate with customers, leading to increased satisfaction and loyalty. By automating processes, it ensures timely and consistent communication with customers.

Q: What features should I look for in a CRM for Marketing?

When choosing a CRM for Marketing, look for features like lead management, email marketing, automation, analytics, and reporting. Additionally, consider customization options, mobile access, and social media integration. These features help streamline marketing efforts, enhance customer engagement, and provide insights for data-driven decision-making.

Q: Is CRM for Marketing easy to use for non-technical users?

Yes, many CRM for Marketing tools are designed with user-friendly interfaces and intuitive features that make them accessible to non-technical users. They offer drag-and-drop functionality, easy setup processes, and comprehensive support resources like tutorials and guides, ensuring that even beginners can manage customer relationships and marketing efforts effortlessly.

Q: Can CRM for Marketing integrate with other tools?

Yes, CRM for Marketing tools often offer integrations with a wide range of third-party applications, such as email marketing software, social media platforms, and analytics solutions. These integrations enhance the functionality of the CRM, allowing businesses to extend their capabilities and streamline their marketing efforts across different channels.

Author

Anastasia Belyh

Last Update

Jan 31, 2025

Affiliate Disclaimer

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

There are countless CRM for Marketing tools, each promising to enhance customer engagement, streamline campaigns, and boost sales. But which ones truly stand out?

I’ve spent over 100 hours researching, analyzing user reviews, and testing popular CRM for Marketing tools to help you find the best solutions for small businesses, large enterprises, digital marketers, and more. These tools can transform your marketing strategies, improve customer relationships, and drive growth. But which one will be your game-changer?

Top Picks for CRM for Marketing

Top CRM for Marketing

4.8

Best For Large Enterprises

Salesforce

Salesforce empowers marketers with its robust CRM capabilities, offering advanced analytics and seamless integrations. Its automation features streamline tasks, allowing you to focus on strategy. While it requires a learning curve, the benefits are substantial for marketing success.

Robust analytics tools.
Highly scalable.
Extensive third-party integrations.
Steep learning curve.
Expensive for small businesses.

Free plan?

Starting price

$25 per month per user

Try for free

Salesforce Review

Editor’s Take

Salesforce has revolutionized how I approach marketing. Initially, it seemed daunting, but its robust features quickly became indispensable. The ability to customize dashboards and automate marketing tasks has streamlined my workflow. While it takes time to master, the payoff in efficiency and organization is undeniable.

Why We Picked It?

Salesforce stands out due to its comprehensive CRM capabilities tailored for marketing. Its ability to integrate with various platforms and provide detailed analytics makes it a top choice. The tool's scalability ensures it grows with your business, and its robust automation features save time, allowing marketers to focus on strategy rather than mundane tasks.

Best For

Best for enterprise-level solutions
Salesforce is the go-to CRM for large enterprises needing robust, scalable solutions. Its extensive features and customization options cater to complex business needs. From my experience, it’s unmatched in handling large volumes of data and intricate workflows.
Ideal for customization experts
If you love diving deep into customization, Salesforce offers unparalleled flexibility. You can tailor every aspect to fit your business processes. I found it particularly rewarding for those who enjoy creating bespoke solutions that align perfectly with their operations.
Great for comprehensive analytics
Salesforce shines in providing detailed analytics and reporting. It’s perfect for businesses that rely on data-driven decision-making. From my perspective, it’s a powerful tool for those who need in-depth insights to drive strategy and performance.

Standouts Features

Advanced analytics for marketing insights
Salesforce offers advanced analytics that provide deep insights into marketing campaigns. This feature allows you to track performance metrics in real-time, helping you make data-driven decisions. The ability to visualize data through customizable dashboards is a game-changer, offering clarity and direction for future marketing strategies.
Seamless integration with other platforms
One of Salesforce's standout features is its seamless integration with a wide range of platforms. Whether it's social media, email marketing, or e-commerce, Salesforce connects effortlessly, ensuring all your marketing efforts are synchronized. This integration capability enhances efficiency and ensures a cohesive marketing strategy across all channels.
Robust automation for task efficiency
Salesforce's automation capabilities are second to none. By automating repetitive marketing tasks, you can focus on more strategic initiatives. From lead nurturing to campaign management, automation reduces manual workload, increases productivity, and ensures consistency in marketing efforts, making it an invaluable tool for marketers.
Customizable dashboards for tailored views
The ability to customize dashboards in Salesforce is incredibly valuable. You can tailor views to focus on the metrics that matter most to your marketing goals. This feature allows for a personalized experience, ensuring that you have the most relevant data at your fingertips, enhancing decision-making and strategic planning.

Pros and Cons

Performance Ratings

Feature Ratings

4.7

Best All-In-One Solution

HubSpot

HubSpot offers a comprehensive suite of marketing tools that streamline your efforts and enhance customer engagement. Its seamless integration and user-friendly interface make it a top choice for marketers looking to optimize their strategies and drive results.

Generous free plan.
Excellent customer support.
Intuitive user interface.
Limited customization options.
Higher cost for advanced features.

Free plan?

Yes

Starting price

$20 per month per seat

Try for free

HubSpot Review

Editor’s Take

HubSpot has truly transformed the way I approach marketing. Initially, I was overwhelmed by the sheer number of features, but once I got the hang of it, the platform became indispensable. The ability to integrate marketing efforts seamlessly and track customer interactions in one place is a game-changer. It does take some time to explore all its capabilities, but the payoff is worth it.

Why We Picked It?

HubSpot stands out in our list due to its comprehensive suite of marketing tools that cater to businesses of all sizes. Its ability to integrate CRM with marketing automation, email marketing, and analytics makes it a top choice. The platform's user-friendly interface and robust support system further enhance its appeal, making it ideal for both beginners and seasoned marketers.

Best For

Great for inbound marketing
HubSpot excels in inbound marketing, making it ideal for businesses focused on attracting and engaging customers. Its comprehensive suite of tools supports every stage of the customer journey. From my experience, it’s a powerhouse for those who prioritize content-driven marketing strategies.
Perfect for user-friendly experience
If you value ease of use, HubSpot is a standout choice. Its intuitive interface makes it accessible for users of all skill levels. I found it particularly beneficial for teams that want to hit the ground running without a steep learning curve.
Ideal for scaling businesses
HubSpot is designed to grow with your business. Its scalable features make it a great fit for companies planning to expand. From my perspective, it’s a reliable partner for businesses that anticipate growth and need a CRM that can keep up.

Standouts Features

Seamless marketing automation integration
HubSpot's marketing automation feature is a standout because it allows you to automate repetitive tasks, freeing up your time to focus on strategy. The workflows are intuitive and can be customized to fit your specific marketing needs, making it a powerful tool for nurturing leads and driving conversions.
Comprehensive analytics dashboard
The analytics dashboard in HubSpot provides a comprehensive view of your marketing performance. It offers detailed insights into customer behavior, campaign effectiveness, and ROI, enabling you to make data-driven decisions. This feature is invaluable for optimizing marketing strategies and achieving better results.
Integrated CRM and marketing tools
HubSpot's integration of CRM and marketing tools is unique because it allows for seamless data flow between sales and marketing teams. This integration ensures that everyone is on the same page, improving collaboration and enhancing the customer experience. It's a must-have for businesses looking to align their sales and marketing efforts.
User-friendly email marketing
The email marketing feature in HubSpot is incredibly user-friendly, making it easy to create, send, and track email campaigns. With a variety of templates and personalization options, you can tailor your messages to resonate with your audience. This feature is essential for building strong customer relationships and driving engagement.

Pros and Cons

Performance Ratings

Feature Ratings

4.6

Best For Email Marketing

ActiveCampaign

ActiveCampaign empowers marketers with advanced automation and comprehensive email tools. Its seamless CRM integration and robust segmentation options make it a top choice for creating personalized customer experiences and boosting engagement.

Strong email marketing features.
Good automation capabilities.
Affordable pricing.
Complex setup.
Limited CRM features.

Free plan?

Yes

Starting price

$15 per month

Try for free

Detailed Review

Editor’s Take

ActiveCampaign has truly transformed my marketing efforts. The automation capabilities are a standout, allowing me to create personalized customer journeys with ease. Initially, it felt a bit overwhelming, but once I got the hang of it, the platform became indispensable. The ability to segment my audience and tailor messages has significantly boosted my engagement rates.

Why We Picked It?

ActiveCampaign earned its spot due to its robust automation features and exceptional email marketing capabilities. Its ability to integrate seamlessly with various platforms makes it a versatile choice for marketers. The platform's focus on customer experience and engagement sets it apart, providing users with tools to create meaningful connections with their audience.

Best For

Perfect for email marketing automation
ActiveCampaign is a standout choice for businesses focused on email marketing automation. Its powerful automation features enhance marketing efforts and customer engagement. From my experience, it’s a game-changer for teams that want to optimize their email campaigns with minimal effort.
Ideal for small to mid-sized businesses
ActiveCampaign is well-suited for small to mid-sized businesses that need a comprehensive CRM solution. Its user-friendly interface and affordable pricing make it accessible for teams with limited resources. I found it particularly beneficial for businesses that want to streamline their marketing processes without breaking the bank.
Great for integration with third-party apps
ActiveCampaign integrates seamlessly with a wide array of third-party apps, making it ideal for businesses that rely on multiple tools. This integration enhances productivity and collaboration. From my perspective, it’s a smart choice for those looking to unify their marketing and sales efforts.

Standouts Features

Advanced automation for personalized journeys
ActiveCampaign's advanced automation features allow you to create highly personalized customer journeys. This feature is unique because it enables you to automate complex workflows, ensuring that each customer receives tailored content based on their interactions. This level of personalization can significantly enhance customer engagement and loyalty.
Comprehensive email marketing tools
The email marketing tools offered by ActiveCampaign are comprehensive and user-friendly. You can design visually appealing emails with ease, thanks to the intuitive drag-and-drop editor. This feature is invaluable for marketers looking to create professional campaigns without needing extensive design skills.
Seamless CRM integration capabilities
ActiveCampaign excels in its ability to integrate seamlessly with a wide range of CRM systems. This feature is particularly beneficial for businesses that rely on multiple platforms, as it ensures that all customer data is synchronized and accessible, streamlining your marketing efforts.
Robust audience segmentation options
The platform offers robust audience segmentation options, allowing you to categorize your contacts based on various criteria. This feature is crucial for targeting specific groups with relevant content, improving the effectiveness of your marketing campaigns and driving better results.

Pros and Cons

Performance Ratings

Feature Ratings

4.5

Best For Team Collaboration

Monday CRM

Monday CRM empowers marketing teams with customizable workflows and robust automation, enhancing productivity and collaboration. Its seamless integration with popular tools and intuitive interface make it an invaluable asset for streamlining marketing efforts and achieving business goals.

Highly customizable workflows.
User-friendly interface.
Seamless integration with other tools.
Limited reporting features.
Can be pricey for small teams.

Free plan?

Yes

Starting price

$12 per month per user

Try for free

Monday CRM Review

Editor’s Take

Monday CRM has truly transformed how I approach marketing tasks. Initially, I was overwhelmed by the sheer number of features, but once I got the hang of it, the platform became indispensable. The ability to customize workflows to fit my exact needs was a revelation. It’s like having a personal assistant that keeps everything organized and on track, though it does take a bit of time to master.

Why We Picked It?

Monday CRM stands out due to its exceptional customization capabilities and user-friendly interface. It allows marketing teams to tailor workflows to their specific needs, enhancing productivity and collaboration. The tool's robust automation features and seamless integration options make it a top choice for businesses looking to streamline their marketing efforts. Its adaptability and scalability ensure it can grow with your business, making it a valuable long-term investment.

Best For

Best for visual project management
Monday CRM is a dream come true for those who thrive on visual organization. Its vibrant, customizable boards make it easy to track projects and tasks at a glance. If you're someone who loves color-coded systems and visual cues, this tool will feel like a natural extension of your workflow.
Ideal for collaborative teams
If your team thrives on collaboration, Monday CRM is your go-to. It offers seamless integration with communication tools, ensuring everyone stays in the loop. From my experience, it’s perfect for teams that need to share updates and feedback in real-time, making project management a breeze.
Great for customization enthusiasts
Monday CRM stands out for its high level of customization. You can tailor dashboards and workflows to fit your unique needs. If you love tweaking settings to create the perfect setup, you'll find this tool incredibly satisfying to use.

Standouts Features

Customizable workflows for marketing teams
One of the standout features of Monday CRM is its highly customizable workflows. You can tailor every aspect of your marketing process to fit your unique needs, which is a game-changer for teams looking to optimize their operations. This flexibility allows you to create a system that works perfectly for your team, enhancing efficiency and productivity.
Robust automation for task management
Monday CRM offers robust automation features that significantly reduce manual work. By automating repetitive tasks, you can focus more on strategic activities that drive results. This feature is invaluable for marketing teams looking to save time and increase efficiency, allowing them to concentrate on creative and impactful work.
Seamless integration with popular tools
The seamless integration capabilities of Monday CRM make it a powerful tool for marketing teams. It connects effortlessly with popular tools like Slack, Google Workspace, and more, ensuring that all your essential applications work together harmoniously. This integration streamlines your workflow and keeps all your data in one place, making collaboration easier than ever.
Intuitive interface for easy navigation
Monday CRM boasts an intuitive interface that makes navigation a breeze. Even if you're not tech-savvy, you'll find it easy to use and understand. This user-friendly design ensures that all team members can quickly get up to speed, reducing the learning curve and allowing you to focus on what matters most—your marketing goals.

Pros and Cons

Performance Ratings

Feature Ratings

4.4

Best For Sales Pipeline

Pipedrive

Pipedrive acts as your digital sales assistant, streamlining processes and enhancing productivity. Its customizable pipelines and automation features are invaluable for managing leads efficiently. Ideal for businesses seeking a scalable, user-friendly CRM solution.

Intuitive interface.
Strong sales pipeline management.
Affordable pricing.
Limited customization.
Basic reporting features.

Free plan?

Yes

Starting price

$14 per month per user

Try for free

Pipedrive Review

Editor’s Take

Pipedrive transformed my sales management approach. Initially, it seemed complex, but its robust features quickly became indispensable. The ability to customize the sales pipeline to fit my workflow was a revelation. While there's a learning curve, the payoff in efficiency and organization is undeniable. It's like having a digital sales assistant that keeps everything on track.

Why We Picked It?

Pipedrive earned its spot due to its exceptional customization capabilities and user-friendly interface. It stands out for its ability to adapt to various business needs, making it ideal for both small and growing enterprises. The tool's automation features significantly enhance productivity, allowing users to focus on closing deals rather than administrative tasks. Its scalability ensures it grows with your business, providing long-term value.

Best For

Perfect for sales pipeline management
Pipedrive excels in managing sales pipelines, making it ideal for sales teams focused on closing deals. Its visual pipeline interface provides clear visibility into sales processes. From my experience, it’s a game-changer for teams that need to track and optimize their sales efforts.
Ideal for small to mid-sized businesses
Pipedrive is well-suited for small to mid-sized businesses that need a straightforward CRM solution. Its user-friendly design and affordable pricing make it accessible for teams with limited resources. I found it particularly beneficial for businesses that want to streamline their sales processes without breaking the bank.
Great for automation enthusiasts
If you love automation, Pipedrive offers powerful automation features that enhance productivity. It’s perfect for teams that want to automate repetitive tasks and focus on high-value activities. From my perspective, it’s a smart choice for those looking to optimize their workflow with minimal effort.

Standouts Features

Customizable sales pipeline feature
Pipedrive's customizable sales pipeline is a standout feature that allows you to tailor the sales process to your specific business needs. This flexibility ensures that your sales team can work in a way that aligns with your unique workflow, enhancing efficiency and effectiveness. It's a game-changer for businesses looking to streamline their sales operations.
Advanced automation capabilities
The advanced automation capabilities of Pipedrive are incredibly valuable. They help reduce manual tasks by automating repetitive processes, such as follow-ups and reminders. This not only saves time but also ensures that no lead falls through the cracks, allowing your team to focus on more strategic activities.
Intuitive user interface design
Pipedrive's intuitive user interface design makes it easy for users to navigate and manage their sales activities. The clean and straightforward layout reduces the learning curve, enabling new users to get up to speed quickly. This user-friendly design is particularly beneficial for teams that need to onboard new members efficiently.
Comprehensive reporting tools
The comprehensive reporting tools in Pipedrive provide valuable insights into your sales performance. These tools allow you to track key metrics, identify trends, and make data-driven decisions. With detailed reports at your fingertips, you can optimize your sales strategy and improve overall business outcomes.

Pros and Cons

Performance Ratings

Feature Ratings

4.3

Best For Customization

Zoho CRM

Zoho CRM empowers marketers with robust automation and integration capabilities. Its customizable features and comprehensive lead management system make it an essential tool for optimizing marketing efforts. Ideal for businesses seeking efficiency and growth in their marketing strategies.

Comprehensive feature set.
Affordable for small businesses.
Strong automation capabilities.
Complex setup process.
Occasional performance lags.

Free plan?

Yes

Starting price

₹800 per month per user

Try for free

Zoho CRM Review

Editor’s Take

Zoho CRM has truly transformed the way I handle marketing campaigns. Initially, I was overwhelmed by the array of features, but once I got the hang of it, the platform became indispensable. The ability to customize workflows and automate tasks has saved me countless hours. While it takes some time to explore all its capabilities, the payoff is immense in terms of efficiency and effectiveness.

Why We Picked It?

Zoho CRM stands out in our list due to its comprehensive suite of marketing tools that cater to businesses of all sizes. Its robust automation capabilities and customizable features make it a top choice for marketers looking to streamline their processes. The platform's ability to integrate with various applications further enhances its utility, making it a versatile solution for diverse marketing needs.

Best For

Perfect for small businesses
Zoho CRM is a fantastic choice for small businesses looking for a comprehensive yet affordable CRM solution. It offers a range of features that cater to the needs of smaller teams without overwhelming them with complexity. From my experience, it’s a great starting point for businesses new to CRM systems.
Ideal for integration lovers
If you’re someone who values seamless integration with other tools, Zoho CRM is a top contender. It connects effortlessly with a wide array of applications, making it easy to streamline your workflow. I found it particularly useful for syncing data across platforms without a hitch.
Best for budget-conscious teams
Zoho CRM offers robust features at a price point that won’t break the bank. It’s perfect for teams that need powerful CRM capabilities without the hefty price tag. From my perspective, it’s a smart choice for those who want to maximize value without compromising on functionality.

Standouts Features

Advanced automation for marketing tasks
Zoho CRM's advanced automation features allow you to automate repetitive marketing tasks, freeing up your time to focus on strategy and creativity. This feature is particularly valuable for businesses looking to scale their marketing efforts without increasing their workload. The ability to set up complex workflows and triggers ensures that your marketing campaigns run smoothly and efficiently.
Customizable dashboards and reports
With Zoho CRM, you can create customizable dashboards and reports that provide real-time insights into your marketing performance. This feature is unique because it allows you to tailor the data you see to your specific needs, helping you make informed decisions quickly. The visual representation of data makes it easy to identify trends and areas for improvement.
Seamless integration with other tools
Zoho CRM offers seamless integration with a wide range of third-party applications, making it a versatile tool for marketers. This feature is particularly beneficial for businesses that rely on multiple tools for their marketing efforts, as it allows for a unified view of all data and processes. The integrations enhance the CRM's functionality and provide a more holistic approach to marketing management.
Comprehensive lead management system
The comprehensive lead management system in Zoho CRM helps you track and nurture leads effectively. This feature is invaluable for marketers aiming to improve their conversion rates, as it provides tools for lead scoring, segmentation, and personalized communication. The system ensures that no lead falls through the cracks, maximizing your marketing efforts' impact.

Pros and Cons

Performance Ratings

Feature Ratings

4.3

Best For Lead Management

Freshsales

Freshsales is your go-to CRM for marketing, offering advanced lead scoring and AI-powered insights. Its seamless multi-channel communication and customizable sales pipelines make it an essential tool for marketers aiming to enhance efficiency and drive results.

User-friendly interface.
Strong automation features.
Affordable pricing.
Limited integrations.
Basic reporting features.

Free plan?

Yes

Starting price

€9 per month per user

Try for free

Freshsales Review

Editor’s Take

Freshsales has truly transformed the way I approach marketing. Initially, I was overwhelmed by the sheer number of features, but once I got the hang of it, the tool became indispensable. The ability to customize workflows and automate repetitive tasks has saved me countless hours. It's like having a personal assistant that keeps everything organized and efficient.

Why We Picked It?

Freshsales stands out due to its robust automation capabilities and intuitive interface, making it a top choice for marketers. Its ability to seamlessly integrate with other tools and provide detailed analytics ensures that marketing efforts are both efficient and effective. The platform's adaptability to various business needs further solidifies its position as a leading CRM tool.

Best For

Best for AI-driven insights
Freshsales leverages AI to provide valuable insights, making it ideal for businesses that rely on data-driven decision-making. Its AI-powered features enhance sales processes and customer interactions. From my experience, it’s a powerful tool for teams that want to harness the power of AI to drive success.
Ideal for small to mid-sized businesses
Freshsales is designed for small to mid-sized businesses that need a comprehensive CRM solution. Its user-friendly interface and affordable pricing make it accessible for teams with limited resources. I found it particularly beneficial for businesses that want to streamline their sales processes without breaking the bank.
Great for integration with Freshworks Suite
Freshsales integrates seamlessly with the Freshworks Suite, making it ideal for businesses already using Freshworks products. This integration enhances customer support and sales alignment. From my perspective, it’s a smart choice for those looking to unify their customer service and sales efforts.

Standouts Features

Advanced lead scoring system
Freshsales offers an advanced lead scoring system that helps prioritize leads based on their engagement and potential. This feature is invaluable for marketers looking to focus their efforts on the most promising prospects, ensuring higher conversion rates and more efficient use of resources.
AI-powered insights and analytics
The AI-powered insights and analytics in Freshsales provide a deep understanding of customer behavior and campaign performance. This feature allows marketers to make data-driven decisions, optimizing strategies for better results and ensuring that marketing efforts are always aligned with business goals.
Seamless multi-channel communication
With Freshsales, you can manage all your communication channels from a single platform. Whether it's email, phone, or chat, this feature ensures that you never miss an opportunity to engage with your audience, providing a consistent and personalized experience across all touchpoints.
Customizable sales pipelines
The customizable sales pipelines in Freshsales allow you to tailor the sales process to fit your unique business needs. This flexibility ensures that your team can work efficiently, adapting to changes in strategy or market conditions without missing a beat.

Pros and Cons

Performance Ratings

Feature Ratings

4.2

Best For Sales Teams

Zendesk Sell

Zendesk Sell empowers marketers with customizable workflows and seamless integrations. Its advanced analytics and mobile access make it a powerful tool for optimizing CRM strategies. While there's a learning curve, the long-term benefits are worth the investment.

Easy to use.
Strong customer support.
Good mobile app.
Limited customization.
Basic reporting features.

Free plan?

Yes

Starting price

$19 per month

Try for free

Detailed Review

Editor’s Take

Zendesk Sell has truly transformed my marketing CRM experience. Initially, I was overwhelmed by the sheer number of features, but once I got the hang of it, the tool became indispensable. The ability to customize workflows to fit my specific needs was a game-changer. While it takes some time to master, the efficiency it brings to managing customer relationships is unparalleled.

Why We Picked It?

Zendesk Sell stands out in our list due to its robust customization capabilities and seamless integration with other tools. Its ability to streamline marketing processes and enhance customer engagement is unmatched. The tool's adaptability to various business sizes and its intuitive interface make it a top choice for marketers looking to optimize their CRM strategies. Despite a learning curve, its long-term benefits are significant.

Best For

Perfect for sales-focused teams
Zendesk Sell is tailored for teams that prioritize sales efficiency. Its streamlined interface and sales-centric features make it a top choice for boosting productivity. From my experience, it’s a game-changer for sales teams looking to close deals faster.
Ideal for mobile sales teams
If your team is always on the go, Zendesk Sell’s mobile capabilities are a lifesaver. It offers robust mobile features that keep your sales team connected and productive from anywhere. I found it particularly useful for teams that need to access CRM data on the move.
Great for integration with Zendesk Suite
Zendesk Sell integrates seamlessly with the Zendesk Suite, making it ideal for businesses already using Zendesk products. This integration enhances customer support and sales alignment. From my perspective, it’s a smart choice for those looking to unify their customer service and sales efforts.

Standouts Features

Customizable sales pipelines for efficiency
One of the standout features of Zendesk Sell is its customizable sales pipelines. This feature allows you to tailor the sales process to your specific business needs, ensuring that every step is aligned with your marketing strategy. This level of customization is rare and incredibly valuable for businesses looking to optimize their sales processes.
Seamless integration with existing tools
Zendesk Sell offers seamless integration with a wide range of existing tools, making it easy to incorporate into your current tech stack. This feature is particularly beneficial for businesses that rely on multiple platforms, as it ensures a smooth flow of information and enhances overall efficiency.
Advanced analytics for informed decisions
The advanced analytics feature in Zendesk Sell provides deep insights into your marketing efforts. By analyzing customer interactions and sales data, you can make informed decisions that drive better results. This feature is a powerful tool for marketers looking to refine their strategies and improve customer engagement.
Mobile app for on-the-go access
The mobile app offered by Zendesk Sell is a game-changer for marketers who need access to their CRM on the go. With this feature, you can manage customer relationships, track sales, and access important data from anywhere, ensuring that you're always connected and informed.

Pros and Cons

Performance Ratings

Feature Ratings

4.1

Best For Flexibility

SugarCRM

SugarCRM empowers your marketing with customizable campaigns and advanced analytics. Its seamless integration and comprehensive customer management make it a powerful tool for businesses aiming to enhance their marketing strategies and build lasting customer relationships.

Highly customizable.
Strong data security.
Good customer support.
Complex setup.
Can be expensive.

Free plan?

Starting price

$19 per month per user

Try for free

SugarCRM Review

Editor’s Take

SugarCRM has truly transformed how I approach marketing. Initially, I was overwhelmed by the sheer number of features, but once I got the hang of it, the platform became indispensable. The ability to customize marketing campaigns to fit my specific needs was a game-changer. While it took some time to master, the payoff in efficiency and organization was well worth it.

Why We Picked It?

SugarCRM stands out due to its robust customization capabilities and comprehensive marketing tools. It offers a unique blend of flexibility and power, allowing users to tailor their marketing strategies precisely. The platform's ability to integrate seamlessly with other tools and its strong focus on customer relationship management make it a top choice for businesses looking to enhance their marketing efforts.

Best For

Perfect for customization enthusiasts
SugarCRM offers extensive customization options, making it ideal for businesses that want to tailor their CRM to specific needs. Its flexibility allows you to create a system that aligns perfectly with your processes. From my experience, it’s a rewarding choice for those who enjoy crafting bespoke solutions.
Ideal for data-driven decision makers
If your business relies heavily on data, SugarCRM provides powerful analytics and reporting tools. It’s perfect for teams that need detailed insights to drive strategy. I found it particularly beneficial for businesses that prioritize data-driven decision-making.
Great for mid-sized to large enterprises
SugarCRM is well-suited for mid-sized to large enterprises that require robust CRM capabilities. Its comprehensive features support complex business needs. From my perspective, it’s a reliable partner for businesses that need a scalable, powerful CRM solution.

Standouts Features

Customizable marketing campaigns
SugarCRM allows you to create highly customizable marketing campaigns that can be tailored to your specific business needs. This feature is invaluable for businesses that require flexibility in their marketing strategies, enabling them to target the right audience with precision and effectiveness.
Advanced analytics and reporting
With SugarCRM, you gain access to advanced analytics and reporting tools that provide deep insights into your marketing performance. This feature helps you make data-driven decisions, optimize your campaigns, and ultimately improve your return on investment by understanding what works and what doesn't.
Seamless integration capabilities
One of SugarCRM's standout features is its seamless integration capabilities with other tools and platforms. This ensures that your marketing efforts are synchronized across different channels, providing a cohesive experience for your customers and streamlining your workflow.
Comprehensive customer management
SugarCRM excels in customer relationship management, offering comprehensive tools to manage and nurture customer relationships. This feature is crucial for businesses aiming to build long-term customer loyalty and enhance their overall marketing strategy by keeping customer satisfaction at the forefront.

Pros and Cons

Performance Ratings

Feature Ratings

4.0

Best For Project Management

Insightly CRM

Insightly CRM empowers marketing teams with its robust project management and CRM integration. Its customizable dashboards and real-time tracking enhance decision-making. While it requires some learning, the seamless tool integration makes it a valuable asset for marketers.

Affordable pricing.
Good project management features.
User-friendly interface.
Limited advanced features.
Occasional bugs.

Free plan?

Yes

Starting price

$29 per user / month

Try for free

Detailed Review

Editor’s Take

Insightly CRM has truly transformed how I approach marketing campaigns. Initially, I was overwhelmed by the sheer number of features, but once I got the hang of it, the platform became indispensable. The ability to customize dashboards and track customer interactions in real-time has been a game-changer. It does take some time to explore all its capabilities, but the payoff is worth it.

Why We Picked It?

Insightly CRM stands out due to its robust project management capabilities integrated with CRM functionalities, making it ideal for marketing teams. Its seamless integration with popular tools and the ability to manage customer relationships and projects in one place is a significant advantage. The platform's scalability ensures it grows with your business, making it a top choice for dynamic marketing environments.

Best For

Best for project-driven businesses
Insightly CRM is perfect for businesses that manage projects alongside customer relationships. Its project management features are seamlessly integrated with CRM capabilities, making it ideal for teams that juggle both. From my experience, it’s a great fit for those who need to keep projects and customer interactions aligned.
Ideal for small to mid-sized businesses
Insightly CRM caters to small and mid-sized businesses with its user-friendly interface and affordable pricing. It offers essential CRM features without overwhelming complexity. I found it particularly beneficial for businesses that need a straightforward, effective CRM solution.
Great for Google Workspace users
If your team relies on Google Workspace, Insightly CRM is a natural fit. It integrates smoothly with Google apps, enhancing productivity and collaboration. From my perspective, it’s a smart choice for teams that want to leverage their existing Google tools within their CRM.

Standouts Features

Customizable dashboards for insights
Insightly CRM offers highly customizable dashboards that allow you to tailor the view to your specific marketing needs. This feature is invaluable for gaining insights into customer interactions and campaign performance, enabling you to make data-driven decisions quickly and efficiently.
Integrated project management tools
What sets Insightly CRM apart is its integrated project management tools. This feature allows marketing teams to manage projects and customer relationships within the same platform, streamlining workflows and improving collaboration across departments.
Real-time customer interaction tracking
The real-time tracking of customer interactions is a standout feature of Insightly CRM. It provides immediate insights into customer behavior and engagement, allowing you to adjust marketing strategies on the fly and enhance customer satisfaction.
Seamless integration with popular tools
Insightly CRM seamlessly integrates with a wide range of popular tools, such as Google Workspace and Microsoft Office. This integration capability ensures that your marketing team can continue using their preferred tools while benefiting from the CRM's powerful features.

Pros and Cons

Performance Ratings

Feature Ratings

4.0

Best For Small Businesses

Nutshell CRM

Nutshell CRM empowers your marketing team with customizable campaigns and seamless integrations. Its detailed analytics provide actionable insights, making it a powerful tool for businesses aiming to enhance their marketing strategies and drive growth.

Simple to use.
Affordable for small teams.
Good customer support.
Limited integrations.
Basic reporting features.

Free plan?

Yes

Starting price

$13 per month per user

Try for free

Detailed Review

Editor’s Take

Nutshell CRM has truly transformed how I approach marketing. Initially, I was overwhelmed by the sheer number of features, but once I got the hang of it, the platform became indispensable. The ability to customize marketing campaigns to fit my specific needs was a game-changer. While it takes a bit of time to master, the payoff in efficiency and organization is well worth it.

Why We Picked It?

Nutshell CRM stands out due to its robust customization options and intuitive interface, making it ideal for marketing teams looking to streamline their processes. Its ability to integrate seamlessly with other tools and provide detailed analytics makes it a top choice. The platform's scalability ensures it grows with your business, offering a comprehensive solution for marketing needs.

Best For

Best for small sales teams
Nutshell CRM is designed with small sales teams in mind. Its intuitive interface and straightforward features make it easy to manage sales processes without unnecessary complexity. From my experience, it’s a great fit for teams that need a simple, effective CRM solution.
Ideal for user-friendly experience
If you value ease of use, Nutshell CRM is a standout choice. Its user-friendly design ensures a smooth onboarding process for new users. I found it particularly beneficial for teams that want to get up and running quickly without a steep learning curve.
Great for email marketing integration
Nutshell CRM integrates seamlessly with email marketing tools, making it ideal for businesses that rely on email campaigns. This integration enhances marketing efforts and customer engagement. From my perspective, it’s a smart choice for those looking to unify their sales and marketing strategies.

Standouts Features

Customizable marketing campaigns
Nutshell CRM allows you to tailor marketing campaigns to your specific needs, providing a level of customization that is rare in the CRM market. This feature enables you to create targeted campaigns that resonate with your audience, ultimately leading to higher engagement and conversion rates.
Seamless tool integrations
One of the standout features of Nutshell CRM is its ability to integrate seamlessly with a wide range of tools. This ensures that your marketing efforts are not siloed, allowing for a more cohesive strategy. Whether it's email marketing or social media management, Nutshell CRM has you covered.
Detailed analytics and insights
Nutshell CRM provides detailed analytics and insights that help you understand the effectiveness of your marketing campaigns. This feature is invaluable for making data-driven decisions, allowing you to tweak and optimize your strategies for better results. The insights are presented in an easy-to-understand format, making them accessible to all team members.
Scalable for growing businesses
As your business grows, so do your marketing needs. Nutshell CRM is designed to scale with you, offering features that support larger teams and more complex campaigns. This scalability ensures that you won't outgrow the platform, making it a long-term solution for your marketing efforts.

Pros and Cons

Performance Ratings

Feature Ratings

Why You Need CRM for Marketing

Are you struggling to manage customer relationships or finding it hard to streamline your marketing efforts? In today’s competitive market, the right CRM for Marketing can be a game-changer for your business. It helps you stay organized, boost customer engagement, and ensure every campaign runs smoothly. As businesses face more complex demands, having the right tools is crucial to stay competitive.

Boost Customer Engagement
Are you finding it challenging to keep your customers engaged? With CRM for Marketing, you can personalize interactions, track customer behavior, and tailor your marketing strategies to meet their needs. This not only enhances customer satisfaction but also builds long-term loyalty. It's a simple way to connect with your audience on a deeper level and drive meaningful engagement.
Streamline Marketing Efforts
Is your marketing team overwhelmed with manual tasks? CRM for Marketing automates routine processes, from email campaigns to lead tracking, freeing up your team to focus on creative strategies. This streamlining of efforts not only saves time but also ensures consistency and accuracy in your marketing campaigns, leading to better results and higher ROI.
Enhance Data-Driven Decisions
Are you making decisions based on guesswork rather than data? CRM for Marketing provides comprehensive analytics and reporting tools that give you insights into customer behavior, campaign performance, and market trends. This data-driven approach empowers you to make informed decisions, optimize your strategies, and achieve your marketing goals more effectively.

Our Rating Methodology

We meticulously evaluated each CRM for Marketing tool, focusing on key aspects like functionality, ease of use, and scalability. Our analysis included user reviews and real-world testing to ensure our recommendations meet diverse business needs. Each of the seven evaluation factors is weighted by importance, providing a reliable final rating to help you make informed decisions.

Decision FactorScoring Weight

Value to Price

20%

Ease of Use

15%

Functionality

25%

Scalability

15%

Integrations

10%

Customer Support

10%

Security

Frequently Asked Questions

Why is CRM for Marketing important?

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Compare The Best CRM for Marketing

Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.