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10 Best CRM for Small Business in 2025

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Author

Anastasia Belyh

Last Update

Jan 31, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

There are countless CRM tools for small businesses, each promising to enhance customer relationships, streamline sales processes, and boost productivity. But which ones truly stand out?

I’ve spent over 100 hours researching, analyzing user reviews, and testing popular CRM tools to help you find the best options for small businesses, startups, sales teams, and more. These tools can transform how you manage customer interactions and drive growth. Let's dive into the details!

Top Picks for CRM for Small Business

Top CRM for Small Business

4.7

0

Best For Large Enterprises

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Salesforce

Salesforce empowers small businesses with robust CRM capabilities, offering customizable dashboards and seamless integrations. Its advanced automation and comprehensive customer insights make it an essential tool for enhancing customer relationships and streamlining operations.

  • Highly customizable workflows.
  • Comprehensive feature set.
  • Strong integration capabilities.
  • Steep learning curve.
  • Expensive for small businesses.
  • Complex setup process.

Free plan?

No

Starting price

$25 per month per user
4.6

0

Most Comprehensive Feature Set

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HubSpot

HubSpot offers a robust CRM solution for small businesses, enhancing efficiency with automated workflows and insightful analytics. Its seamless integration capabilities and comprehensive contact management make it an invaluable tool for nurturing customer relationships and driving growth.

  • All-in-one solution.
  • Generous free plan.
  • Strong marketing tools.
  • Expensive premium plans.
  • Complex setup process.
  • Limited customization options.

Free plan?

Yes

Starting price

$20 per month per seat
4.6

0

Best For Team Collaboration

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Monday CRM

Monday CRM offers a customizable and intuitive platform for managing customer relationships. Its seamless integrations and robust automation features make it a top choice for small businesses looking to enhance efficiency and streamline their CRM processes.

  • Advanced collaboration tools.
  • Highly visual interface.
  • Customizable workflows.
  • Limited CRM-specific features.
  • Overcomplicated for small teams.
  • Basic reporting tools.

Free plan?

Yes

Starting price

$12 per month per user
4.5

0

Best All-In-One Solution

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Zoho CRM

Zoho CRM empowers small businesses with customizable workflows and advanced automation. Its seamless integration with other tools and user-friendly interface make it an invaluable asset for managing customer relationships efficiently and effectively.

  • Comprehensive feature set.
  • Strong automation capabilities.
  • Excellent customer support.
  • Steep learning curve.
  • Interface can be overwhelming.
  • Limited customization options.

Free plan?

Yes

Starting price

₹800 per month per user
4.3

0

Best For Sales Automation

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Freshsales

Freshsales is your go-to CRM for small businesses, offering AI-driven insights and customizable pipelines. Its integrated phone system and automated workflows enhance productivity, making it an essential tool for efficient customer relationship management.

  • AI-driven insights.
  • Easy to use.
  • Strong email integration.
  • Limited third-party integrations.
  • Basic reporting features.
  • Occasional performance lags.

Free plan?

Yes

Starting price

€9 per month per user
4.3

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Best For Sales Pipelines

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Pipedrive

Pipedrive is your digital sales assistant, streamlining deal tracking and task automation. Its customizable pipelines and intuitive interface make it a must-have for small businesses aiming to enhance efficiency and sales performance. Discover its potential today.

  • User-friendly interface.
  • Strong sales pipeline management.
  • Affordable pricing.
  • Limited advanced features.
  • Basic reporting tools.
  • No built-in email marketing.

Free plan?

Yes

Starting price

$14 per month per user
4.2

0

Best For Customization

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Vtiger

Vtiger empowers small businesses with a robust CRM solution that enhances customer relationship management. Its customizable workflows and integrated marketing tools streamline operations, while advanced analytics provide actionable insights. Ideal for businesses seeking efficiency and growth.

  • Highly customizable for unique needs.
  • Seamless integration with other tools.
  • User-friendly interface.
  • Limited mobile app features.
  • Occasional sync issues.
  • Complex setup process.

Free plan?

Yes

Starting price

$12 per month per user
4.1

0

Best For Lead Management

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Salesmate

Salesmate is your go-to CRM for small businesses, offering customizable workflows and advanced automation. Its seamless integrations and comprehensive analytics make it a powerful tool for enhancing productivity and driving business growth. Perfect for those seeking efficiency and scalability.

  • Affordable pricing.
  • Customizable sales pipelines.
  • Excellent customer support.
  • Limited advanced features.
  • Basic reporting tools.
  • Occasional sync issues.

Free plan?

Yes

Starting price

$23 per user/ month
4.0

0

Ideal For Small Teams

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Capsule CRM

Capsule CRM offers a customizable and intuitive platform for managing customer relationships. Its seamless integrations and robust analytics make it a powerful tool for small businesses. Experience enhanced productivity and informed decision-making with Capsule CRM.

  • Simple and intuitive design.
  • Affordable for small businesses.
  • Great contact management.
  • Limited advanced features.
  • Basic reporting tools.
  • No built-in email marketing.

Free plan?

Yes

Starting price

$18 per month per user
4.0

0

Best For Project Management

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Insightly CRM

Insightly CRM is your go-to tool for managing customer relationships and projects seamlessly. Its customizable workflows and integrated project management features make it a standout choice for small businesses. Experience enhanced productivity and efficiency with its robust capabilities.

  • Strong project management features.
  • Easy to use.
  • Affordable for small businesses.
  • Limited customization options.
  • Basic reporting tools.
  • Occasional sync issues.

Free plan?

Yes

Starting price

$29 per user / month

Why You Need CRM for Small Business

Are you struggling to manage customer relationships effectively? In today's competitive market, the right CRM software can be a game-changer for your business. It helps you stay organized, boost sales, and ensure every customer interaction is meaningful. As businesses face more complex demands, having the right tools is crucial to stay competitive.

  • Enhance Customer Relationships

    Are you finding it challenging to maintain strong customer relationships? With CRM software, you can centralize customer data, track interactions, and personalize communication. This leads to improved customer satisfaction and loyalty. It's a simple way to ensure every customer feels valued and understood, ultimately driving business growth.

  • Streamline Sales Processes

    Is your sales team bogged down by manual tasks and disorganized data? CRM software automates routine sales processes, tracks leads, and provides valuable insights. This allows your team to focus on closing deals and nurturing relationships. It's about making your sales process more efficient and effective, leading to increased revenue.

  • Boost Team Productivity

    Are inefficiencies slowing down your team? CRM software provides tools for collaboration, task management, and real-time updates. This ensures everyone is on the same page and can work together seamlessly. By reducing bottlenecks and improving communication, your team can achieve more in less time, driving overall productivity.

Our Rating Methodology

We meticulously evaluated each CRM tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user reviews and conducting hands-on testing, we ensured our recommendations align with real-world needs. Each of the seven evaluation factors is weighted by importance to deliver a reliable final rating, helping you make confident decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Frequently Asked Questions

Compare The Best CRM for Small Business

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.