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Zoho CRM vs HubSpot (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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Zoho CRM

Zoho CRM offers a comprehensive suite of tools for managing sales, marketing, and customer service. Its affordable pricing and robust functionality make it an excellent choice for businesses looking for a cost-effective solution.

  • Highly customizable workflows
  • Affordable pricing
  • Robust functionality
  • Steep learning curve
  • Interface can feel cluttered

Free plan?

Yes

Starting price

₹800 per month per user
Excellent Value For Price
4.5

0

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HubSpot

HubSpot provides a user-friendly interface and advanced marketing features, making it a versatile choice for businesses looking to enhance their marketing efforts. Its excellent customer support ensures a seamless experience for users.

  • User-friendly interface
  • Advanced marketing features
  • Excellent customer support
  • Higher cost
  • Limited customization options

Free plan?

Yes

Starting price

$20 per month per seat

What is Zoho CRM?

Zoho CRM is a comprehensive customer relationship management software that helps businesses streamline their sales, marketing, and customer support activities. It offers a wide range of features such as lead management, contact management, and workflow automation, making it an ideal choice for businesses looking to enhance their customer interactions. With Zoho CRM, you can easily track customer interactions, manage sales pipelines, and gain valuable insights into your business performance, ultimately helping you make informed decisions and improve customer satisfaction.

What is HubSpot?

HubSpot is a powerful sales and marketing platform designed to help businesses grow by providing tools for lead generation, customer relationship management, and marketing automation. It offers a user-friendly interface and a wide range of features, including email marketing, social media management, and analytics, making it an excellent choice for businesses looking to enhance their marketing efforts. With HubSpot, you can easily manage your sales pipeline, track customer interactions, and gain valuable insights into your marketing performance, ultimately helping you make data-driven decisions and improve customer engagement.

Pros and Cons of Zoho CRM vs HubSpot

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Pros & Cons of Zoho CRM

Highly customizable workflows
  • Zoho CRM offers a wide range of customization options, allowing you to tailor the system to your specific needs. Its flexible workflows and automation features make it a powerful tool for managing customer relationships.
Affordable pricing
  • Zoho CRM provides a competitive pricing structure, making it an excellent choice for businesses looking for a cost-effective solution. Its value proposition is enhanced by its extensive features and functionality.
Robust functionality
  • Zoho CRM offers a comprehensive suite of tools for managing sales, marketing, and customer service. Its robust functionality makes it a versatile choice for businesses looking to streamline their operations.
Steep learning curve
  • Zoho CRM may require a steeper learning curve for new users, as its extensive features and customization options can be overwhelming. However, once mastered, it provides a powerful toolset for managing customer relationships.
Interface can feel cluttered
  • The interface of Zoho CRM can feel cluttered at times, making it difficult for users to navigate and find the features they need. However, its customization options allow you to tailor the system to your needs.
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Pros & Cons of HubSpot

User-friendly interface
  • HubSpot is renowned for its user-friendly interface, making it easy for users to navigate and utilize its features effectively. Its intuitive design and comprehensive onboarding process make it an excellent choice for beginners.
Advanced marketing features
  • HubSpot offers a comprehensive suite of tools for managing sales, marketing, and customer service. Its advanced marketing features and analytics capabilities make it a versatile choice for businesses looking to enhance their marketing efforts.
Excellent customer support
  • HubSpot is known for its excellent customer support, offering a range of resources to help users get the most out of their software. Its support team is responsive and knowledgeable, providing valuable assistance when needed.
Higher cost
  • HubSpot's pricing structure may be higher than some competitors, making it a less cost-effective option for businesses on a tight budget. However, its comprehensive suite of tools and features justify the price point.
Limited customization options
  • While HubSpot offers a wide range of features, its customization options may be limited compared to other CRM solutions. This can be a drawback for businesses looking for a highly customizable system.

Zoho CRM vs HubSpot: At A Glance

Decision FactorZoho CRMHubSpot
Value to Price
Good4.2
Excellent4.5
Ease of Use
Good4.0
Excellent4.6
Functionality
Excellent4.5
Excellent4.7
Scalability
Excellent4.3
Excellent4.4
Integrations
Excellent4.4
Excellent4.6
Customer Support
Good4.1
Excellent4.5
Security
Excellent4.3
Excellent4.4
Overall Rating
Excellent4.3
Excellent4.5

Zoho CRM vs HubSpot: A Detailed Breakdown of Key Features

FeaturesZoho CRMHubSpot
Lead Management
Excellent4.5
Excellent4.7
Contact Management
Excellent4.4
Excellent4.6
Workflow Automation
Excellent4.3
Excellent4.5
Email Marketing
Good4.2
Excellent4.6
Social Media Management
Good4.1
Excellent4.5
Analytics
Excellent4.3
Excellent4.7

Lead Management

Zoho CRM offers a robust lead management system that allows you to capture, track, and manage leads effectively. Its customizable lead scoring and nurturing features make it a powerful tool for sales teams. HubSpot, on the other hand, provides advanced lead management capabilities with seamless integration into its marketing and sales tools. Its intuitive interface and automation features make it easy to manage leads and convert them into customers. If you are looking for advanced lead management features, HubSpot is likely the better choice.

Contact Management

Both Zoho CRM and HubSpot offer comprehensive contact management features, allowing you to store and manage customer information efficiently. Zoho CRM provides a range of customization options, making it easy to tailor the system to your needs. HubSpot, with its user-friendly interface and integration capabilities, offers a seamless experience for managing contacts. If you are looking for a user-friendly contact management system, HubSpot is likely the better choice.

Workflow Automation

Zoho CRM offers powerful workflow automation features that allow you to automate repetitive tasks and streamline your processes. Its customizable workflows and triggers make it easy to automate your sales and marketing activities. HubSpot also offers robust workflow automation capabilities, with a focus on providing a seamless experience for users. Its intuitive interface and integration capabilities make it easy to automate your processes and improve efficiency. If you are looking for advanced workflow automation features, HubSpot is likely the better choice.

Email Marketing

HubSpot excels in email marketing, offering a comprehensive suite of tools for creating, sending, and analyzing email campaigns. Its intuitive interface and automation features make it easy to manage your email marketing efforts. Zoho CRM also offers email marketing capabilities, but it may not match the depth of HubSpot's offerings. If email marketing is a priority, HubSpot is likely the better choice for you.

Social Media Management

HubSpot offers robust social media management features, allowing you to schedule, publish, and analyze your social media content. Its integration with other HubSpot tools makes it easy to manage your social media efforts. Zoho CRM also offers social media management capabilities, but it may not match the breadth of HubSpot's offerings. If social media management is a priority, HubSpot is likely the better choice for you.

Analytics

Both Zoho CRM and HubSpot offer powerful analytics tools, allowing you to gain valuable insights into your sales and marketing performance. Zoho CRM provides a range of customizable reports and dashboards, making it easy to track your progress. HubSpot, with its advanced analytics capabilities, offers a comprehensive view of your marketing efforts. If you are looking for advanced analytics features, HubSpot is likely the better choice.

Pricing Comparison of Zoho CRM and HubSpot

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Zoho CRM and HubSpot. This comparison will highlight the best option for managing your customer relationships.

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Zoho CRM Pricing Plans

Standard
For Small Businesses
₹800

per month per user

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Standard includes:
  • Collect and associate any type of data with custom fields.
  • Automate day-to-day activities with workflows for sales team.
  • Set achievable goals with sales forecasting and track performance.
  • Build reports and dashboards to analyze sales numbers efficiently.
Professional
For Medium Businesses
₹1,400

per month per user

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Includes Standard, plus:
  • Streamline quote management with built-in price rules using CPQ.
  • Interact with customers in real-time with SalesSignals notifications.
  • Manage invoices, sales, purchase orders, products, and vendors.
  • Send data to other applications based on event triggers with webhooks.
Enterprise
For Large Enterprises
₹2,400

per month per user

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Includes Professional, plus:
  • Assign leads, customers, and accounts based on various factors.
  • Build custom data modules with unique layouts for each team.
  • Automate enterprise operations with low-code workflows.
  • Manage and improve end-to-end customer journeys effectively.
Ultimate
For Enterprises
₹2,600

per month per user

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Includes Enterprise, plus:
  • Build personalized customizations with low-code and no-code tools.
  • Merge and segregate datasets for easier analysis and reporting.
  • Auto-generate reports and dashboards with augmented analytics.
  • Craft compelling stories with colorful infographics and AI summaries.
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HubSpot Pricing Plans

Free
For Small Businesses
$0

per month

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Free includes:
  • Deal pipeline to track and manage sales opportunities.
  • Quotes to create and send sales quotes efficiently.
  • Live chat to engage with website visitors in real-time.
  • Meeting scheduling to book appointments seamlessly.
Starter
For Startups and Entrepreneurs
$20

per month per seat

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Includes Free, plus:
  • Goals to set and track sales targets effectively.
  • Sales content analytics to measure content performance.
  • Payments to automate and manage payment processes.
  • Task queues to prioritize and manage sales tasks efficiently.
Professional
For Growing Teams
$100

per month per seat

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Includes Starter, plus:
  • Sequences to automate follow-up communications.
  • Forecasting to predict sales outcomes accurately.
  • Custom reporting and sales analytics for in-depth insights.
  • Playbooks to provide sales scripts and guides.
Enterprise
For Large Enterprises
$150

per month per seat

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Includes Professional, plus:
  • Predictive lead scoring to prioritize high-value leads.
  • Conversation intelligence to analyze customer interactions.
  • Recurring revenue tracking for subscription-based businesses.
  • Deal journey analytics to optimize sales processes.

Our Rating Methodology

We thoroughly test each CRM software, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Zoho CRM or HubSpot: Which One Matches Your Business Needs?

Choose Zoho CRM If You Need ...

  • Highly customizable workflows

    If you are looking for a CRM solution with highly customizable workflows, Zoho CRM is the better choice. Its flexible workflows and automation features allow you to tailor the system to your specific needs, making it a powerful tool for managing customer relationships.

  • Affordable pricing

    If you are on a tight budget and looking for a cost-effective CRM solution, Zoho CRM is the better choice. Its competitive pricing structure and robust functionality make it an excellent option for businesses looking to maximize their investment.

Choose HubSpot If You Need ...

  • User-friendly interface

    If you are looking for a CRM solution with a user-friendly interface, HubSpot is the better choice. Its intuitive design and comprehensive onboarding process make it easy for users to navigate and utilize its features effectively.

  • Advanced marketing features

    If you require advanced marketing features, HubSpot is the better choice. Its comprehensive suite of tools for managing sales, marketing, and customer service makes it a versatile choice for businesses looking to enhance their marketing efforts.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.