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HubSpot vs Folk CRM (2025 Comparison)

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Author

Martin Lunendonk

Last Update

Jan 28, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.6

0

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HubSpot

HubSpot offers a comprehensive suite of tools for marketing and sales, making it a versatile choice for businesses looking to enhance their efforts. Its user-friendly interface and excellent support make it a top choice.

  • Comprehensive feature set for marketing and sales
  • User-friendly interface
  • Excellent customer support
  • Can be expensive for small businesses
  • Steep learning curve for beginners

Free plan?

Yes

Starting price

$20 per month per seat
Excellent Value For Price
4.3

0

Folk CRM

Folk CRM provides an affordable and intuitive solution for small businesses, offering seamless email integration and a simple interface. It's a great choice for those who prioritize simplicity and cost-effectiveness.

  • Affordable for small businesses
  • Simple and intuitive interface
  • Good email integration
  • Limited advanced features
  • Less comprehensive customer support

Free plan?

Yes

Starting price

$20 per month per user

What is HubSpot?

HubSpot is a comprehensive sales and marketing platform designed to streamline business operations. It offers a suite of tools for managing customer relationships, automating marketing tasks, and analyzing sales data. With HubSpot, you can easily track customer interactions, manage leads, and optimize your sales funnel. Its user-friendly interface and robust features make it an ideal choice for businesses looking to enhance their marketing strategies and improve customer engagement.

What is Folk CRM?

Folk CRM is a versatile customer relationship management tool that helps businesses manage their contacts and communications efficiently. It offers features like contact organization, task management, and email integration, making it easier for teams to collaborate and stay on top of their customer interactions. Folk CRM is particularly beneficial for small to medium-sized businesses looking to streamline their customer management processes and improve team productivity.

Pros and Cons of HubSpot vs Folk CRM

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Pros & Cons of HubSpot

Comprehensive feature set
  • HubSpot offers a wide range of features that cater to various business needs, making it a versatile choice for businesses looking to enhance their marketing and sales efforts.
User-friendly interface
  • HubSpot's interface is intuitive and easy to navigate, making it accessible for users of all skill levels and ensuring a smooth user experience.
Excellent customer support
  • HubSpot provides a variety of resources to help users get the most out of the platform, ensuring that you have the support you need when you need it.
Can be expensive
  • HubSpot's pricing can be a barrier for small businesses, making it less accessible for those with limited budgets.
Steep learning curve
  • HubSpot's extensive feature set can be overwhelming for beginners, requiring time and effort to fully understand and utilize the platform.

Pros & Cons of Folk CRM

Affordable for small businesses
  • Folk CRM offers a cost-effective solution for small businesses, making it an accessible choice for those with limited budgets.
Simple and intuitive interface
  • Folk CRM's interface is straightforward and easy to use, making it an ideal choice for those who prioritize simplicity.
Good email integration
  • Folk CRM offers seamless email integration, allowing you to manage your communications directly from the platform.
Limited advanced features
  • Folk CRM's feature set is more limited compared to HubSpot, making it less suitable for businesses with complex needs.
Less comprehensive support
  • Folk CRM's customer support resources are more limited, making it a better choice for those who require less assistance.

HubSpot vs Folk CRM: At A Glance

Decision FactorHubSpotFolk CRM
Value to Price
Excellent4.7
Excellent4.4
Ease of Use
Excellent4.5
Excellent4.6
Functionality
Excellent4.8
Good4.2
Scalability
Excellent4.6
Excellent4.3
Integrations
Excellent4.7
Excellent4.4
Customer Support
Excellent4.5
Excellent4.3
Security
Excellent4.6
Good4.2
Overall Rating
Excellent4.6
Excellent4.3

Value to Price

HubSpot offers a comprehensive suite of tools that provide excellent value for the price, making it a great investment for businesses looking to enhance their marketing and sales efforts. Folk CRM, while slightly less expensive, offers a more limited feature set, making it a better choice for smaller businesses with simpler needs.

Ease of Use

Both HubSpot and Folk CRM are designed with user-friendliness in mind. HubSpot's interface is intuitive and easy to navigate, making it accessible for users of all skill levels. Folk CRM, however, is slightly more straightforward, making it an ideal choice for those who prioritize simplicity.

Functionality

HubSpot excels in functionality, offering a wide range of features that cater to various business needs. Its robust tools for marketing, sales, and customer service make it a versatile choice. Folk CRM, while functional, offers a more limited set of features, making it better suited for smaller teams.

Scalability

HubSpot is highly scalable, making it an excellent choice for growing businesses. Its ability to handle increasing data and user demands ensures that it can grow with your business. Folk CRM, while scalable, is more suited for smaller businesses with less complex needs.

Integrations

HubSpot offers a wide range of integrations with other tools, making it easy to connect with your existing systems. Folk CRM also offers integrations, but its selection is more limited, making it a better choice for businesses with simpler integration needs.

Customer Support

HubSpot provides excellent customer support, with a variety of resources available to help users get the most out of the platform. Folk CRM also offers support, but its resources are more limited, making it a better choice for those who require less assistance.

Security

HubSpot takes security seriously, offering robust measures to protect user data. Folk CRM also prioritizes security, but its measures are slightly less comprehensive, making it a better choice for businesses with less stringent security requirements.

Overall Rating

Overall, HubSpot offers a more comprehensive and versatile solution, making it a better choice for businesses with complex needs. Folk CRM, while slightly less robust, is a great option for smaller businesses looking for a straightforward CRM solution.

HubSpot vs Folk CRM: A Detailed Breakdown of Key Features

FeaturesHubSpotFolk CRM
Contact Management
Excellent4.8
Excellent4.5
Email Integration
Excellent4.7
Excellent4.6
Task Management
Excellent4.6
Excellent4.4
Reporting and Analytics
Excellent4.9
Excellent4.3
Lead Scoring
Excellent4.7
Good4.2
Automation
Excellent4.8
Excellent4.3

Contact Management

HubSpot offers a robust contact management system that allows you to easily organize and track customer interactions. Its advanced features, such as segmentation and tagging, make it a powerful tool for managing large contact lists. Folk CRM, while offering similar features, is more suited for smaller teams with simpler contact management needs.

Email Integration

Both HubSpot and Folk CRM offer seamless email integration, allowing you to manage your communications directly from the platform. HubSpot's integration is more comprehensive, offering advanced features such as email tracking and automation. Folk CRM, while offering basic email integration, is better suited for those who require a simpler solution.

Task Management

HubSpot's task management features are designed to help you stay organized and on top of your workload. Its advanced features, such as task automation and reminders, make it a powerful tool for managing complex projects. Folk CRM, while offering basic task management features, is more suited for smaller teams with simpler needs.

Reporting and Analytics

HubSpot excels in reporting and analytics, offering a wide range of tools to help you track and analyze your data. Its advanced features, such as custom reports and dashboards, make it a powerful tool for data-driven decision making. Folk CRM, while offering basic reporting features, is more suited for smaller teams with simpler needs.

Lead Scoring

HubSpot's lead scoring features are designed to help you prioritize your leads and focus on the most promising opportunities. Its advanced features, such as predictive lead scoring, make it a powerful tool for sales teams. Folk CRM, while offering basic lead scoring features, is more suited for smaller teams with simpler needs.

Automation

HubSpot's automation features are designed to help you streamline your workflows and save time. Its advanced features, such as workflow automation and triggers, make it a powerful tool for managing complex processes. Folk CRM, while offering basic automation features, is more suited for smaller teams with simpler needs.

Pricing Comparison of HubSpot and Folk CRM

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of HubSpot and Folk CRM. This comparison will highlight the best option for managing your customer relationships.

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HubSpot Pricing Plans

Free
For Small Businesses
$0

per month

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Free includes:
  • Deal pipeline to track and manage sales opportunities.
  • Quotes to create and send sales quotes efficiently.
  • Live chat to engage with website visitors in real-time.
  • Meeting scheduling to book appointments seamlessly.
Starter
For Startups and Entrepreneurs
$20

per month per seat

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Includes Free, plus:
  • Goals to set and track sales targets effectively.
  • Sales content analytics to measure content performance.
  • Payments to automate and manage payment processes.
  • Task queues to prioritize and manage sales tasks efficiently.
Professional
For Growing Teams
$100

per month per seat

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Includes Starter, plus:
  • Sequences to automate follow-up communications.
  • Forecasting to predict sales outcomes accurately.
  • Custom reporting and sales analytics for in-depth insights.
  • Playbooks to provide sales scripts and guides.
Enterprise
For Large Enterprises
$150

per month per seat

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Includes Professional, plus:
  • Predictive lead scoring to prioritize high-value leads.
  • Conversation intelligence to analyze customer interactions.
  • Recurring revenue tracking for subscription-based businesses.
  • Deal journey analytics to optimize sales processes.

Folk CRM Pricing Plans

Standard
For Small Businesses
$20

per month per user

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Standard includes:
  • Send up to 2,000 emails per member each month.
  • Access to 500 enrichments per month for data insights.
  • Sync one email account per member for seamless communication.
  • Utilize 2,000 magic fields per month for data customization.
Premium
For Medium Businesses
$40

per month per user

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Includes Standard, plus:
  • Send up to 5,000 emails per member each month.
  • Access to 1,000 enrichments per month for enhanced data.
  • Sync up to five email accounts per member for flexibility.
  • Utilize 5,000 magic fields per month for advanced data use.
Custom
For Large Enterprises
$80

per month per user

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Includes Premium, plus:
  • Customizable email limits per member for flexibility.
  • Custom enrichments per month for personalized data insights.
  • Custom email domains for brand consistency.
  • Custom magic fields per month for unique data management.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key factors like functionality, ease of use, and scalability. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations fit your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

HubSpot or Folk CRM: Which One Matches Your Business Needs?

Choose HubSpot If You Need ...

  • Comprehensive marketing tools

    If you need a comprehensive suite of marketing tools, HubSpot is the ideal choice. Its extensive feature set and robust capabilities make it a powerful tool for businesses looking to enhance their marketing efforts.

  • Advanced analytics

    If you require advanced analytics and reporting capabilities, HubSpot is the better choice. Its powerful tools for data analysis and reporting make it a valuable asset for data-driven decision making.

Choose Folk CRM If You Need ...

  • Cost-effective CRM solution

    If you are a small business looking for a cost-effective CRM solution, Folk CRM is the ideal choice. Its affordable pricing and simple interface make it accessible for those with limited budgets.

  • Simple and intuitive interface

    If you prioritize simplicity and ease of use, Folk CRM is the better choice. Its straightforward interface and intuitive design make it easy to navigate and use, even for beginners.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.