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HoneyBook vs HubSpot (2025 Comparison)

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Author

Anastasia Belyh

Last Update

Jan 07, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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HoneyBook

HoneyBook offers a user-friendly interface and comprehensive project management features, making it an ideal choice for creative professionals. Its customizable templates ensure you maintain a polished image with clients.

  • User-friendly interface for easy navigation.
  • Comprehensive project management features.
  • Customizable templates for proposals and contracts.
  • Limited integrations with third-party apps.
  • Basic email tracking features.
  • Not ideal for large enterprises.

Free plan?

Yes

Starting price

$16 per month
Excellent Value For Price
4.5

0

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HubSpot

HubSpot provides advanced CRM and sales features, along with an extensive integration library. Its robust email tracking and automation tools make it a powerful choice for businesses looking to enhance their sales operations.

  • Advanced CRM and sales features.
  • Extensive integration library.
  • Robust email tracking and automation.
  • Steeper learning curve for new users.
  • Higher price point for advanced features.
  • May be overkill for small businesses.

Free plan?

Yes

Starting price

$20 per month per seat

What is HoneyBook?

HoneyBook is a comprehensive client management software designed for creative entrepreneurs and freelancers. It streamlines business processes by offering tools for project management, invoicing, and client communication. With HoneyBook, you can manage your entire workflow from a single platform, saving time and reducing the hassle of juggling multiple tools. Its user-friendly interface and customizable templates make it easy to create professional proposals and contracts, ensuring you maintain a polished image with clients. Whether you're a photographer, event planner, or designer, HoneyBook helps you stay organized and focused on what you do best.

What is HubSpot?

HubSpot Sales is a powerful CRM and sales software that helps businesses streamline their sales processes and improve customer relationships. It offers a range of features, including email tracking, meeting scheduling, and pipeline management, to help sales teams work more efficiently. With HubSpot Sales, you can automate repetitive tasks, gain valuable insights into customer interactions, and close deals faster. Its integration with other HubSpot tools ensures a seamless experience across marketing, sales, and customer service, making it an ideal choice for businesses looking to enhance their sales operations and drive growth.

Pros and Cons of HoneyBook vs HubSpot

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Pros & Cons of HoneyBook

User-friendly interface
  • HoneyBook's user-friendly interface makes it easy for users to navigate and manage their projects. Its intuitive design ensures that even beginners can quickly get up to speed and start using the platform effectively.
Comprehensive project management
  • HoneyBook offers a range of project management features, allowing users to manage their projects from start to finish. Its customizable workflows and templates make it easy to stay organized and on track.
Customizable templates
  • HoneyBook provides customizable templates for proposals and contracts, ensuring users can create professional documents that reflect their brand. This feature saves time and ensures consistency across all client communications.
Limited integrations
  • HoneyBook offers limited integrations with third-party apps, which may be a drawback for users who rely on other tools for their business processes. This limitation can hinder workflow efficiency and require manual data entry.
Basic email tracking
  • HoneyBook's email tracking features are basic compared to other platforms, which may be a disadvantage for users who require more advanced tracking and automation capabilities. This limitation can impact communication efficiency and effectiveness.
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Pros & Cons of HubSpot

Advanced CRM features
  • HubSpot offers advanced CRM and sales features, making it an ideal choice for businesses looking to streamline their sales processes and improve customer relationships. Its comprehensive suite of tools ensures users can manage their sales pipeline effectively.
Extensive integration library
  • HubSpot's extensive integration library allows users to connect with a wide variety of third-party applications, ensuring seamless workflow and data synchronization. This feature enhances productivity and efficiency across all business processes.
Robust email tracking
  • HubSpot's robust email tracking and automation features provide users with valuable insights into customer interactions, helping them close deals faster and improve communication efficiency. This feature is essential for businesses looking to enhance their sales operations.
Steeper learning curve
  • HubSpot's extensive range of features can result in a steeper learning curve for new users, which may be a drawback for businesses looking for a more straightforward solution. This complexity can impact user adoption and efficiency.
Higher price point
  • HubSpot's higher price point for advanced features may be a disadvantage for small businesses or startups with limited budgets. This cost can impact affordability and accessibility for users looking for a more cost-effective solution.

HoneyBook vs HubSpot: At A Glance

Decision FactorHoneyBookHubSpot
Value to Price
Good4.2
Excellent4.4
Ease of Use
Excellent4.5
Excellent4.6
Functionality
Excellent4.3
Excellent4.7
Scalability
Good4.1
Excellent4.6
Integrations
Good4.0
Excellent4.8
Customer Support
Excellent4.4
Excellent4.5
Security
Excellent4.3
Excellent4.5
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Value to Price is a critical dimension that evaluates how well a software's features and benefits align with its cost. HoneyBook offers a competitive pricing structure, making it an attractive option for freelancers and small businesses. HubSpot, while slightly more expensive, provides a broader range of features and integrations, justifying its higher price point. If you're looking for a cost-effective solution with essential features, HoneyBook is a great choice. However, if you need advanced functionalities and are willing to invest more, HubSpot is worth considering.

Ease of Use

Ease of Use assesses how intuitive and user-friendly a software is. HoneyBook is known for its straightforward interface, making it easy for users to navigate and manage their projects. HubSpot, while offering more features, maintains a clean and organized layout, ensuring users can quickly access the tools they need. If you prioritize simplicity and ease of use, HoneyBook is an excellent option. However, if you're comfortable with a slightly steeper learning curve for more advanced features, HubSpot is a solid choice.

Functionality

Functionality measures the range and effectiveness of a software's features. HoneyBook provides essential tools for client management, project tracking, and invoicing, making it ideal for creative professionals. HubSpot, on the other hand, offers a comprehensive suite of sales and CRM tools, including email tracking, meeting scheduling, and pipeline management. If you need a robust client management system, HoneyBook is a great fit. However, if you're looking for a more extensive CRM solution, HubSpot is the better choice.

Scalability

Scalability evaluates a software's ability to grow with your business. HoneyBook is well-suited for small to medium-sized businesses, offering features that can accommodate growth. HubSpot, with its extensive range of tools and integrations, is designed to support businesses of all sizes, making it a more scalable option. If you're a small business looking for a solution that can grow with you, HoneyBook is a solid choice. However, if you anticipate rapid growth and need a more scalable solution, HubSpot is the better option.

Integrations

Integrations assess how well a software can connect with other tools and platforms. HoneyBook offers a range of integrations with popular tools like QuickBooks and Google Calendar, making it easy to streamline your workflow. HubSpot, with its extensive integration library, provides seamless connectivity with a wide variety of third-party applications. If you need basic integrations to support your business processes, HoneyBook is a good choice. However, if you require a more extensive integration ecosystem, HubSpot is the better option.

Customer Support

Customer Support evaluates the quality and availability of assistance provided by the software company. HoneyBook offers responsive customer support through email and chat, ensuring users receive timely help. HubSpot provides a comprehensive support system, including phone support, live chat, and a vast knowledge base. If you value quick and efficient support, HoneyBook is a reliable choice. However, if you prefer a more extensive support network, HubSpot is the better option.

Security

Security measures the software's ability to protect user data and ensure privacy. HoneyBook implements standard security protocols to safeguard user information, making it a secure option for client management. HubSpot, with its robust security measures and compliance with industry standards, offers a higher level of data protection. If you need a secure platform for managing client information, HoneyBook is a good choice. However, if you require advanced security features, HubSpot is the better option.

Overall Rating

Overall Rating provides a comprehensive assessment of the software's performance across all dimensions. HoneyBook scores well for its ease of use and value to price, making it a popular choice for freelancers and small businesses. HubSpot, with its extensive functionality and scalability, receives a higher overall rating, making it an ideal choice for businesses looking for a comprehensive CRM solution. If you're a small business or freelancer, HoneyBook is a great option. However, if you need a more robust CRM system, HubSpot is the better choice.

HoneyBook vs HubSpot: A Detailed Breakdown of Key Features

FeaturesHoneyBookHubSpot
Project Management
Excellent4.5
Excellent4.3
Client Communication
Excellent4.4
Excellent4.6
Invoicing
Excellent4.6
Good4.2
Email Tracking
Good4.0
Excellent4.7
Meeting Scheduling
Good4.1
Excellent4.8
Pipeline Management
Good4.2
Excellent4.9

Project Management

When it comes to project management, HoneyBook excels with its intuitive interface and customizable workflows. It allows you to manage projects from start to finish, ensuring you stay organized and on track. HubSpot, while offering project management features, focuses more on sales and CRM functionalities. If you're looking for a tool that prioritizes project management, HoneyBook is the better choice. However, if you need a more comprehensive CRM solution with project management capabilities, HubSpot is worth considering.

Client Communication

Client communication is a crucial aspect of any business, and both HoneyBook and HubSpot offer robust solutions. HoneyBook provides seamless communication tools, allowing you to send messages, proposals, and contracts directly from the platform. HubSpot, with its CRM capabilities, offers advanced communication features, including email tracking and automation. If you need a straightforward communication tool, HoneyBook is a great option. However, if you require more advanced communication features, HubSpot is the better choice.

Invoicing

Invoicing is a breeze with HoneyBook, thanks to its user-friendly interface and customizable templates. You can create and send professional invoices in minutes, ensuring you get paid on time. HubSpot, while offering invoicing features, focuses more on sales and CRM functionalities. If you need a tool that prioritizes invoicing, HoneyBook is the better choice. However, if you require a more comprehensive CRM solution with invoicing capabilities, HubSpot is worth considering.

Email Tracking

Email tracking is a powerful feature that allows you to monitor email interactions with clients. HubSpot excels in this area, offering advanced email tracking and automation tools. HoneyBook, while providing basic email tracking, focuses more on project management and client communication. If you need a tool that prioritizes email tracking, HubSpot is the better choice. However, if you require a more comprehensive project management solution with email tracking capabilities, HoneyBook is worth considering.

Meeting Scheduling

Meeting scheduling is a crucial aspect of any business, and both HoneyBook and HubSpot offer robust solutions. HoneyBook provides seamless scheduling tools, allowing you to book meetings directly from the platform. HubSpot, with its CRM capabilities, offers advanced scheduling features, including calendar integration and automation. If you need a straightforward scheduling tool, HoneyBook is a great option. However, if you require more advanced scheduling features, HubSpot is the better choice.

Pipeline Management

Pipeline management is a critical aspect of any sales process, and HubSpot excels in this area with its advanced CRM capabilities. HoneyBook, while offering basic pipeline management features, focuses more on project management and client communication. If you need a tool that prioritizes pipeline management, HubSpot is the better choice. However, if you require a more comprehensive project management solution with pipeline management capabilities, HoneyBook is worth considering.

Pricing Comparison of HoneyBook and HubSpot

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of HoneyBook and HubSpot. This comparison will highlight the best option for managing your business processes.

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HoneyBook Pricing Plans

Starter
For Small Businesses
$16

per month

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Starter includes:
  • Recurring and custom invoice schedules with online payments.
  • Interactive proposals and contracts for eSigning and payments.
  • Calendar sync to track sessions, meetings, and projects.
  • Access to all professional templates for clientflow stages.
Essentials
For Growing Businesses
$32

per month

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Includes Starter, plus:
  • Automations for workflow with auto-sent files and messages.
  • QuickBooks Online integration for payment auto-sync.
  • Expense management to track project and overall expenses.
  • Profit and loss insights to calculate net profit or loss.
Premium
For Large Enterprises
$66

per month

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Includes Essentials, plus:
  • Priority support with expedited email and chat assistance.
  • Multiple companies access with a single login.
  • Onboarding specialist for setup success in first 90 days.
  • Advanced reports for actionable team and client insights.
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HubSpot Pricing Plans

Free
For Small Businesses
$0

per month

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Free includes:
  • Deal pipeline to track and manage sales opportunities.
  • Quotes to create and send sales quotes efficiently.
  • Live chat to engage with website visitors in real-time.
  • Meeting scheduling to book appointments seamlessly.
Starter
For Startups and Entrepreneurs
$20

per month per seat

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Includes Free, plus:
  • Goals to set and track sales targets effectively.
  • Sales content analytics to measure content performance.
  • Payments to automate and manage payment processes.
  • Task queues to prioritize and manage sales tasks efficiently.
Professional
For Growing Teams
$100

per month per seat

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Includes Starter, plus:
  • Sequences to automate follow-up communications.
  • Forecasting to predict sales outcomes accurately.
  • Custom reporting and sales analytics for in-depth insights.
  • Playbooks to provide sales scripts and guides.
Enterprise
For Large Enterprises
$150

per month per seat

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Includes Professional, plus:
  • Predictive lead scoring to prioritize high-value leads.
  • Conversation intelligence to analyze customer interactions.
  • Recurring revenue tracking for subscription-based businesses.
  • Deal journey analytics to optimize sales processes.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key aspects like functionality, ease of use, and integrations. By analyzing user feedback and conducting hands-on testing, we ensure our recommendations align with your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

HoneyBook or HubSpot: Which One Matches Your Business Needs?

Choose HoneyBook If You Need ...

  • Ideal for creative professionals

    If you are a creative professional looking for a user-friendly platform to manage your projects and client communications, HoneyBook is an excellent choice. Its intuitive interface and customizable templates make it easy to stay organized and maintain a polished image with clients.

  • Cost-effective solution

    If you are a small business or freelancer seeking a cost-effective solution with essential features, HoneyBook is a great option. Its competitive pricing structure and comprehensive project management tools ensure you get good value for your investment.

Choose HubSpot If You Need ...

  • Advanced CRM capabilities

    If you are a business looking for advanced CRM capabilities and sales features, HubSpot is the better choice. Its comprehensive suite of tools, including email tracking and pipeline management, ensures you can streamline your sales processes and improve customer relationships.

  • Extensive integrations

    If you require extensive integrations with third-party applications to enhance your business processes, HubSpot is the ideal choice. Its extensive integration library ensures seamless connectivity and data synchronization across all your tools and platforms.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.