9 Best Email Marketing Software For Agencies in 2025

Q: Why is email marketing software important for agencies?

Email marketing software is crucial for agencies as it streamlines campaign management, enhances personalization, and improves deliverability. It allows agencies to automate tasks, segment audiences, and track performance, ensuring campaigns are effective and efficient. This leads to better client satisfaction and increased ROI.

Q: What features should agencies look for in email marketing software?

Agencies should prioritize features like automation, segmentation, personalization, and analytics. These tools enhance campaign effectiveness and allow for targeted messaging. Additionally, integrations with CRM systems and social media platforms are essential for a seamless marketing strategy.

Q: Is email marketing software suitable for large enterprises?

Yes, email marketing software is suitable for large enterprises. It offers scalability, advanced analytics, and robust automation features that cater to complex marketing needs. Enterprises can benefit from personalized campaigns, detailed reporting, and seamless integrations with other business tools.

Q: How does email marketing software improve customer engagement?

Email marketing software improves customer engagement by enabling personalized messaging, timely delivery, and relevant content. Features like A/B testing and segmentation ensure that messages resonate with recipients, leading to higher open rates and conversions. This fosters stronger customer relationships and brand loyalty.

Q: Can email marketing software integrate with other tools?

Yes, most email marketing software can integrate with various tools like CRM systems, social media platforms, and eCommerce solutions. These integrations enhance functionality and streamline marketing efforts, allowing for a cohesive and efficient strategy.

Q: What are the security features of email marketing software?

Email marketing software offers security features like data encryption, compliance with industry standards, and protection against spam and phishing. These measures ensure the safety of sensitive data and maintain the integrity of email campaigns, providing peace of mind for agencies.

Q: How does email marketing software help with campaign analytics?

Email marketing software provides detailed analytics on campaign performance, including open rates, click-through rates, and conversions. These insights help agencies understand audience behavior, optimize strategies, and make data-driven decisions to improve future campaigns.

Q: Is email marketing software easy to use for beginners?

Yes, many email marketing tools are designed with user-friendly interfaces and offer templates, drag-and-drop editors, and tutorials. These features make it easy for beginners to create and manage campaigns without technical expertise, ensuring a smooth learning curve.

Q: What are the benefits of using email marketing software for small businesses?

Email marketing software benefits small businesses by automating tasks, personalizing messages, and providing analytics. It helps small businesses reach their target audience effectively, build customer relationships, and increase sales, all while saving time and resources.

Q: How does email marketing software support scalability?

Email marketing software supports scalability by offering flexible pricing plans, handling increased email volumes, and integrating with other business tools. This ensures that as your agency grows, the software can accommodate more complex campaigns and larger audiences without limitations.

Author

Anastasia Belyh

Last Update

Jan 31, 2025

Affiliate Disclaimer

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

There are numerous email marketing software options, each promising to enhance engagement, streamline campaigns, and boost conversions. But which ones truly stand out?

I’ve spent over 100 hours researching, analyzing user reviews, and testing popular email marketing tools to help you find the best solutions for agencies, small businesses, eCommerce, and more. These tools can transform your marketing strategy, but which one will be your game-changer?

Top Picks for Email Marketing Software For Agencies

Top Email Marketing Software For Agencies

4.8

Best For Automation

ActiveCampaign

ActiveCampaign empowers agencies with advanced automation and dynamic content capabilities, making it a top choice for personalized email marketing. Its robust CRM integration and insightful analytics ensure you stay ahead in engaging your audience effectively.

Robust automation capabilities for complex workflows.
Seamless CRM integration for enhanced customer management.
Personalized email marketing with dynamic content.
Steep learning curve for new users.
Interface can be overwhelming at times.

Free plan?

Yes

Starting price

$15 per month

Try for free

Detailed Review

Editor’s Take

ActiveCampaign has truly transformed my approach to email marketing. Initially, I was overwhelmed by the array of features, but once I got the hang of it, the platform became indispensable. The automation capabilities are a standout, allowing me to create personalized customer journeys effortlessly. While it takes some time to explore all its features, the payoff in efficiency and engagement is well worth it.

Why We Picked It?

ActiveCampaign earned its spot due to its robust automation features and user-friendly interface. The platform excels in creating personalized customer experiences, which is crucial for agencies aiming to enhance client engagement. Its scalability and integration capabilities make it a versatile choice for businesses of all sizes. Despite a learning curve, its comprehensive features justify its ranking.

Best For

Perfect for Automation Enthusiasts
ActiveCampaign is a dream come true if you love automating your marketing processes. Its robust automation features allowed me to create complex workflows effortlessly, making it ideal for agencies that want to streamline their operations and focus on strategy.
Great for CRM Integration
If integrating CRM with email marketing is your goal, ActiveCampaign stands out. I found its seamless CRM integration invaluable for managing customer relationships and sales processes, making it a great fit for agencies that need a unified platform.
Ideal for Small to Medium Businesses
ActiveCampaign offers a balance of power and simplicity, which I found perfect for small to medium-sized businesses. Its user-friendly interface and comprehensive features make it accessible for teams without extensive technical expertise.

Standouts Features

Advanced automation for personalized journeys
ActiveCampaign's automation features are unparalleled, allowing you to design intricate customer journeys with ease. This capability is unique because it enables you to tailor interactions based on customer behavior, ensuring a personalized experience that enhances engagement and conversion rates.
Comprehensive CRM integration options
The tool offers seamless CRM integration, which is a game-changer for managing customer relationships. This feature stands out as it allows you to synchronize data across platforms, providing a holistic view of customer interactions and enabling more informed decision-making.
Dynamic email content customization
ActiveCampaign allows for dynamic content customization within emails, making it possible to deliver highly relevant messages to different audience segments. This feature is invaluable as it increases the likelihood of engagement by ensuring that recipients receive content that resonates with their specific interests and needs.
Robust analytics for performance insights
The platform provides detailed analytics that offer insights into campaign performance. This feature is crucial as it helps you understand what works and what doesn't, allowing for data-driven adjustments to improve future campaigns and achieve better results.

Pros and Cons

Performance Ratings

Feature Ratings

4.5

Best For Customer Support

Constant Contact

Constant Contact empowers agencies with its robust email marketing capabilities. Its seamless client account management and comprehensive analytics make it a top choice. The user-friendly interface and extensive template library further enhance its appeal, ensuring effective campaigns.

User-friendly interface for beginners.
Strong customer support and resources.
Event management features included.
Limited automation capabilities.
Higher cost compared to similar tools.

Free plan?

Yes

Starting price

$12 per month

Try for free

Detailed Review

Editor’s Take

Constant Contact has been a game-changer for my email marketing campaigns. Its user-friendly interface made it easy for me to design professional emails without any hassle. I was particularly impressed by the wide range of templates available, which allowed me to create visually appealing emails that resonated with my audience. While it took a bit of time to explore all the features, the results were well worth the effort.

Why We Picked It?

Constant Contact stands out due to its comprehensive suite of features tailored for agencies. Its ability to manage multiple client accounts seamlessly is a major plus. The platform's robust analytics provide valuable insights, helping agencies optimize their campaigns effectively. Additionally, the ease of use and extensive template library make it a top choice for agencies looking to enhance their email marketing efforts.

Best For

Best for Event Marketing
Constant Contact shines in event marketing, offering tools to manage invitations, registrations, and follow-ups. I found it particularly useful for agencies that organize events, providing a seamless way to engage attendees.
Ideal for Nonprofits
If you're a nonprofit, Constant Contact offers features tailored to your needs. I appreciated its donation and fundraising tools, making it a great choice for agencies that support charitable organizations.
Great for List Management
Constant Contact's list management capabilities are robust, making it ideal for agencies with large subscriber bases. I found it easy to segment and manage lists, ensuring targeted and effective communication.

Standouts Features

Seamless client account management
Constant Contact excels in managing multiple client accounts effortlessly. This feature is particularly beneficial for agencies handling various clients, as it allows for easy switching between accounts and ensures that each client's campaigns are managed efficiently. This level of organization is a significant advantage over other tools.
Comprehensive analytics insights
The platform offers robust analytics that provide deep insights into campaign performance. This feature helps agencies understand what works and what doesn't, enabling them to make data-driven decisions. The detailed reports are invaluable for optimizing future campaigns and demonstrating value to clients.
Extensive template library
Constant Contact's extensive template library is a standout feature. With a wide variety of customizable templates, agencies can create professional and visually appealing emails that align with their clients' branding. This feature saves time and ensures consistency across campaigns, making it a valuable asset for any agency.
User-friendly interface
The user-friendly interface of Constant Contact makes it accessible to users of all skill levels. Its intuitive design allows for easy navigation and quick setup of campaigns. This feature is particularly beneficial for agencies with team members who may not have extensive technical expertise, ensuring smooth operation and efficient workflow.

Pros and Cons

Performance Ratings

Feature Ratings

4.4

Best For Beginners

Mailchimp

Mailchimp empowers agencies with powerful email marketing tools. Its automation and design capabilities streamline campaign management, while comprehensive analytics drive data-informed strategies. Perfect for agencies seeking efficiency and creativity in their email marketing efforts.

Generous free plan for startups.
Wide range of templates and designs.
Comprehensive analytics and reporting.
Limited automation on free plan.
Customer support can be slow.

Free plan?

Yes

Starting price

$13 per month

Try for free

Mailchimp Review

Editor’s Take

Mailchimp has been a game-changer for my email marketing campaigns. Its user-friendly interface made it easy for me to design and send professional emails without any hassle. The automation features are a lifesaver, allowing me to focus on strategy rather than repetitive tasks. While it took a bit to explore all its capabilities, the time invested was well worth it.

Why We Picked It?

Mailchimp stands out due to its comprehensive suite of features tailored for agencies. Its robust automation capabilities and intuitive design tools make it a top choice for managing multiple client campaigns efficiently. The platform's ability to integrate with various apps and services further enhances its utility, making it a versatile tool for agencies looking to streamline their email marketing efforts.

Best For

Perfect for Beginners
Mailchimp is a fantastic starting point if you're new to email marketing. I found its intuitive interface and helpful resources made it easy to get started, making it ideal for agencies just beginning their email marketing journey.
Great for Small Businesses
For small businesses, Mailchimp offers a balance of simplicity and functionality. I appreciated its user-friendly design and essential features, which are perfect for agencies that need to manage campaigns without overwhelming complexity.
Ideal for Creative Campaigns
Mailchimp's creative tools impressed me, making it ideal for agencies that want to design eye-catching campaigns. Its templates and design options allowed me to create visually appealing emails that stood out in the inbox.

Standouts Features

Advanced automation for seamless campaigns
Mailchimp's advanced automation features allow you to create personalized customer journeys with ease. This feature is unique because it enables you to set up complex workflows that trigger based on user behavior, ensuring your messages reach the right audience at the right time, enhancing engagement and conversion rates.
Comprehensive analytics for data-driven decisions
The comprehensive analytics provided by Mailchimp give you deep insights into your campaign performance. This feature is invaluable as it allows you to track open rates, click-through rates, and more, helping you make informed decisions to optimize your marketing strategies and achieve better results.
Creative design tools for stunning emails
Mailchimp offers a range of creative design tools that make crafting visually appealing emails a breeze. This feature is particularly beneficial as it provides customizable templates and a drag-and-drop editor, enabling you to create professional-looking emails that capture your audience's attention without needing design expertise.
Seamless integration with popular platforms
Mailchimp's ability to seamlessly integrate with popular platforms like Shopify, WordPress, and more sets it apart. This feature is crucial as it allows you to connect your email marketing efforts with other tools you use, ensuring a cohesive marketing strategy and saving you time by automating data transfers.

Pros and Cons

Performance Ratings

Feature Ratings

4.3

Best All-In-One Solution

HubSpot

HubSpot offers a robust platform for agencies to elevate their email marketing strategies. With advanced automation, detailed analytics, and seamless CRM integration, it empowers you to deliver personalized and effective campaigns. Ideal for agencies seeking growth and efficiency.

All-in-one marketing platform with CRM integration.
Extensive educational resources and support.
Customizable templates for brand consistency.
Higher pricing tiers for advanced features.
Complex setup process for beginners.

Free plan?

Yes

Starting price

$20 per month per seat

Try for free

HubSpot Review

Editor’s Take

HubSpot has truly transformed my approach to email marketing. Initially, I was overwhelmed by the vast array of features, but once I got the hang of it, the platform became indispensable. The ability to automate campaigns and personalize emails has significantly boosted my engagement rates. While it takes some time to explore all its capabilities, the payoff is well worth it.

Why We Picked It?

HubSpot stands out in our list due to its comprehensive suite of marketing tools that cater to agencies of all sizes. Its robust automation capabilities, combined with an intuitive interface, make it a top choice. The platform's ability to integrate seamlessly with other tools and provide detailed analytics ensures that agencies can optimize their campaigns effectively. Its scalability and adaptability further enhance its appeal, making it a versatile solution for growing businesses.

Best For

Best for All-in-One Marketing Solutions
HubSpot is your go-to if you need a comprehensive marketing platform. I loved how it combined email marketing, CRM, and social media tools, making it perfect for agencies looking to manage all their marketing efforts in one place.
Ideal for Inbound Marketing
For those focused on inbound marketing, HubSpot excels with its content creation and lead nurturing capabilities. I found it particularly effective for attracting and engaging prospects, making it a top choice for agencies specializing in inbound strategies.
Great for Growing Businesses
HubSpot's scalability impressed me, making it ideal for businesses on the rise. Its extensive features and integrations support growth, allowing agencies to expand their marketing efforts without switching platforms.

Standouts Features

Advanced automation for campaigns
HubSpot's advanced automation features allow you to create complex workflows that can trigger personalized emails based on user behavior. This level of automation ensures that your audience receives the right message at the right time, enhancing engagement and conversion rates. It's a game-changer for agencies looking to streamline their marketing efforts.
Comprehensive analytics dashboard
The comprehensive analytics dashboard in HubSpot provides detailed insights into your email marketing campaigns. You can track open rates, click-through rates, and conversions, allowing you to make data-driven decisions. This feature is invaluable for agencies aiming to optimize their strategies and demonstrate ROI to clients.
Seamless CRM integration
HubSpot's seamless integration with its CRM system ensures that all your customer data is centralized. This integration allows for more personalized marketing efforts, as you can tailor your campaigns based on detailed customer profiles. It's a crucial feature for agencies that prioritize customer relationship management.
User-friendly email editor
The user-friendly email editor in HubSpot makes designing professional emails a breeze. With its drag-and-drop functionality and a wide range of templates, you can create visually appealing emails without any coding knowledge. This feature is perfect for agencies that want to maintain a high standard of design in their communications.

Pros and Cons

Performance Ratings

Feature Ratings

4.2

Best For Personalized Campaigns

Campaign Monitor

Campaign Monitor empowers agencies with advanced personalization and comprehensive analytics, making it a top choice for effective email marketing. Its user-friendly interface and seamless integrations enhance productivity, ensuring your campaigns are both impactful and efficient.

User-friendly interface for easy navigation.
Advanced segmentation for targeted campaigns.
Comprehensive analytics for performance tracking.
Limited automation features compared to competitors.
Higher cost for larger contact lists.

Free plan?

Yes

Starting price

$12 per month

Try for free

Detailed Review

Editor’s Take

Campaign Monitor has truly transformed my approach to email marketing. Initially, I was overwhelmed by the myriad of features, but its intuitive design quickly won me over. The ability to create personalized campaigns with ease is a standout. While it takes a bit of time to explore all its capabilities, the payoff in terms of engagement and results is well worth it.

Why We Picked It?

Campaign Monitor stands out due to its robust personalization capabilities and user-friendly interface, making it ideal for agencies aiming to deliver tailored email marketing campaigns. Its advanced analytics provide deep insights into campaign performance, which is crucial for data-driven decision-making. The platform's scalability ensures it grows with your agency, making it a top choice for both small and large teams.

Best For

Ideal for Design-Focused Campaigns
Campaign Monitor is perfect if you love creating visually stunning emails. Its drag-and-drop editor and customizable templates make it a breeze to design beautiful campaigns. I found it particularly useful for agencies that prioritize aesthetics and brand consistency, offering more design flexibility than many other tools.
Great for Personalized Marketing
If you're looking to tailor your marketing efforts, Campaign Monitor excels with its advanced segmentation and personalization features. I appreciated how it allowed me to send targeted messages based on customer behavior, making it a top choice for agencies aiming to enhance customer engagement.
Best for Data-Driven Decisions
For those who thrive on analytics, Campaign Monitor provides detailed reporting and insights. I found its analytics dashboard incredibly helpful for tracking campaign performance and making informed decisions, which is crucial for agencies focused on data-driven marketing strategies.

Standouts Features

Advanced personalization options available.
Campaign Monitor offers advanced personalization options that allow you to tailor emails to individual recipients. This feature is unique because it goes beyond basic name insertion, enabling dynamic content that changes based on user behavior and preferences. This level of personalization can significantly boost engagement and conversion rates, making your campaigns more effective.
Comprehensive analytics for insights.
The comprehensive analytics provided by Campaign Monitor are invaluable for understanding the performance of your email campaigns. Unlike other tools, it offers detailed reports on open rates, click-through rates, and subscriber engagement. These insights help you refine your strategies and make data-driven decisions to improve future campaigns.
Drag-and-drop email builder.
The drag-and-drop email builder in Campaign Monitor is a game-changer for creating visually appealing emails without any coding knowledge. This feature is particularly beneficial for agencies that need to produce professional-looking emails quickly. Its ease of use and flexibility allow you to focus on creativity rather than technicalities.
Seamless integration with other tools.
Campaign Monitor seamlessly integrates with a wide range of other tools and platforms, enhancing its functionality. This feature is crucial for agencies that rely on multiple software solutions, as it allows for a smooth workflow and data synchronization across different systems. It ensures that your email marketing efforts are well-coordinated with other marketing activities.

Pros and Cons

Performance Ratings

Feature Ratings

4.1

Best For ECommerce

Drip

Drip empowers agencies with its robust email marketing capabilities. Its standout features include personalized customer journeys and advanced automation, making it a top choice for those seeking to enhance engagement and drive conversions. Ideal for agencies aiming to elevate their marketing strategies.

E-commerce focused features for online retailers.
Advanced segmentation for personalized marketing.
Seamless integration with popular e-commerce platforms.
Higher cost for smaller businesses.
Limited design customization options.

Free plan?

Yes

Starting price

$39 per month

Try for free

Drip Review

Editor’s Take

Drip has truly transformed my approach to email marketing. Initially, I was overwhelmed by the myriad of features, but once I got the hang of it, the platform became indispensable. The ability to create personalized customer journeys is a standout feature, allowing me to engage with my audience on a deeper level. While it takes some time to master, the payoff is well worth it.

Why We Picked It?

Drip stands out in our list due to its exceptional ability to personalize customer interactions. Its robust automation features allow agencies to craft tailored marketing campaigns that resonate with their audience. The platform's scalability ensures it grows with your business, making it a top choice for agencies looking to enhance their email marketing strategies. Its user-friendly interface and comprehensive analytics further solidify its position as a leader in the industry.

Best For

Best for E-commerce Businesses
Drip is a standout for e-commerce businesses, offering tailored features for online retailers. I loved how it integrated with my store, providing insights and automation that helped boost sales and customer engagement.
Ideal for Advanced Segmentation
If segmentation is key, Drip excels with its advanced capabilities. I found it invaluable for creating highly targeted campaigns, making it a top choice for agencies that need to reach specific audience segments effectively.
Great for Personalization
Drip's personalization features are top-notch, allowing for dynamic content and tailored messaging. I enjoyed how it helped me connect with customers on a personal level, which is crucial for agencies aiming to enhance customer relationships.

Standouts Features

Personalized customer journey creation
Drip's ability to create personalized customer journeys is a game-changer. This feature allows you to tailor your marketing efforts to individual customer preferences, enhancing engagement and conversion rates. By understanding and responding to customer behavior, you can build stronger relationships and drive more sales, setting Drip apart from other tools.
Advanced automation capabilities
The advanced automation capabilities of Drip are truly remarkable. You can automate complex workflows with ease, saving time and ensuring consistent communication with your audience. This feature is particularly valuable for agencies managing multiple clients, as it allows for efficient and effective campaign management without sacrificing personalization.
Comprehensive analytics insights
Drip provides comprehensive analytics insights that empower you to make data-driven decisions. With detailed reports on campaign performance, customer behavior, and more, you can refine your strategies for maximum impact. This level of insight is crucial for agencies aiming to optimize their marketing efforts and achieve better results for their clients.
Seamless integration options
Drip offers seamless integration options with a wide range of third-party tools, enhancing its versatility. Whether you're using CRM systems, e-commerce platforms, or other marketing tools, Drip can easily connect and streamline your workflows. This flexibility ensures that you can create a cohesive marketing ecosystem tailored to your agency's needs.

Pros and Cons

Performance Ratings

Feature Ratings

4.0

Best For Small Businesses

Brevo

Brevo empowers agencies with its robust email marketing capabilities. Its advanced segmentation, comprehensive analytics, and seamless integrations make it a top choice for agencies seeking to enhance their marketing strategies. Experience efficiency and engagement like never before.

Affordable pricing for small businesses.
Intuitive drag-and-drop editor.
Strong customer support and resources.
Limited third-party integrations.
Basic reporting features.

Free plan?

Yes

Starting price

$8.08 per month

Try for free

Brevo Review

Editor’s Take

Brevo has truly transformed my approach to email marketing. Initially, I was overwhelmed by the myriad of features, but its intuitive design quickly won me over. The ability to customize campaigns to fit my agency's unique needs is a standout. While it takes a bit of time to explore all its capabilities, the payoff in efficiency and engagement is undeniable.

Why We Picked It?

Brevo stands out in our list due to its exceptional customization capabilities and user-friendly interface, which are crucial for agencies looking to tailor their email marketing strategies. Its robust analytics and automation features provide valuable insights and streamline processes, making it a top choice for agencies aiming to enhance their marketing efforts. The tool's scalability ensures it grows alongside your business, offering long-term value.

Best For

Perfect for Budget-Conscious Teams
Brevo is a fantastic choice if you're watching your budget. I appreciated its cost-effective pricing and robust features, making it ideal for agencies that need powerful email marketing tools without breaking the bank.
Great for Transactional Emails
If transactional emails are a priority, Brevo delivers with its reliable and efficient service. I found it particularly useful for agencies that need to send order confirmations, receipts, and other transactional messages seamlessly.
Ideal for Simple Campaigns
Brevo's straightforward interface makes it perfect for simple email campaigns. I found it easy to use, which is great for agencies that need to execute campaigns quickly without getting bogged down in complex features.

Standouts Features

Advanced segmentation for targeted campaigns
Brevo's advanced segmentation feature allows you to create highly targeted email campaigns by segmenting your audience based on various criteria. This ensures that your messages reach the right people at the right time, significantly improving engagement rates and conversion. It's a game-changer for agencies aiming to deliver personalized content.
Comprehensive analytics for data-driven decisions
With Brevo's comprehensive analytics, you gain deep insights into your campaign performance. The detailed reports help you understand what works and what doesn't, enabling you to make data-driven decisions. This feature is invaluable for agencies looking to optimize their strategies and achieve better results.
Seamless integration with popular platforms
Brevo offers seamless integration with a wide range of popular platforms, making it easy to connect your existing tools and streamline your workflow. This feature is particularly beneficial for agencies that rely on multiple software solutions, as it ensures a smooth and efficient marketing process.
Powerful automation for efficient workflows
The powerful automation capabilities of Brevo allow you to automate repetitive tasks, freeing up time for more strategic activities. From sending welcome emails to nurturing leads, automation helps you maintain consistent communication with your audience, enhancing your agency's productivity and effectiveness.

Pros and Cons

Performance Ratings

Feature Ratings

4.0

Best For Budget-Friendly Plans

Moosend

Moosend empowers agencies with its robust email marketing capabilities. Its standout features include advanced automation, comprehensive analytics, and seamless integrations, making it an essential tool for agencies aiming to elevate their marketing strategies and achieve remarkable results.

Affordable pricing for small businesses.
Advanced automation features.
User-friendly interface with drag-and-drop editor.
Limited third-party integrations.
Basic reporting features.

Free plan?

Yes

Starting price

$7 per month

Try for free

Moosend Review

Editor’s Take

Moosend has truly transformed my approach to email marketing. Its user-friendly interface made it easy for me to dive right in and start crafting campaigns. The automation features are a lifesaver, allowing me to focus on strategy rather than repetitive tasks. While it took a bit to explore all its capabilities, the time invested was well worth it for the efficiency gained.

Why We Picked It?

Moosend earned its spot due to its exceptional automation capabilities and intuitive design, which cater to both beginners and seasoned marketers. Its ability to streamline email campaigns and provide insightful analytics makes it a top choice for agencies looking to enhance their marketing efforts. The platform's adaptability and robust feature set ensure it meets diverse business needs effectively.

Best For

Perfect for Startups
Moosend is a great fit for startups, offering affordable pricing and essential features. I found it easy to use, making it ideal for agencies that need to launch campaigns quickly without a steep learning curve.
Great for Automation
If automation is your focus, Moosend delivers with its intuitive workflow builder. I enjoyed how it allowed me to automate repetitive tasks, freeing up time for strategic planning and execution.
Ideal for Simple Campaigns
Moosend's simplicity makes it perfect for straightforward campaigns. I found it easy to create and send emails, which is great for agencies that need to execute campaigns efficiently without unnecessary complexity.

Standouts Features

Advanced automation for seamless campaigns
Moosend's advanced automation features allow you to create highly personalized email campaigns with ease. The drag-and-drop automation editor is intuitive, enabling you to set up complex workflows without any technical expertise. This feature is invaluable for agencies aiming to deliver targeted content efficiently.
Comprehensive analytics for informed decisions
With Moosend, you gain access to comprehensive analytics that provide deep insights into your campaign performance. The detailed reports help you understand subscriber behavior, optimize your strategies, and make data-driven decisions. This level of insight is crucial for agencies striving to maximize their marketing ROI.
Customizable templates for brand consistency
Moosend offers a wide range of customizable email templates that ensure your brand's consistency across all communications. The easy-to-use editor allows you to tailor each template to match your brand's aesthetics, making it a breeze to maintain a professional image in every email sent.
Seamless integration with popular tools
Moosend integrates seamlessly with a variety of popular tools, including CRM systems and e-commerce platforms. This integration capability ensures that your email marketing efforts are synchronized with your overall business operations, enhancing efficiency and effectiveness in reaching your target audience.

Pros and Cons

Performance Ratings

Feature Ratings

3.9

Best For Simplicity

Benchmark Email

Benchmark Email empowers agencies with powerful automation and intuitive design tools. Its robust analytics and list management capabilities make it an essential tool for optimizing email marketing strategies and delivering measurable results for clients.

User-friendly interface for easy navigation.
Comprehensive email marketing features.
Strong customer support and resources.
Limited automation capabilities.
Higher cost for larger contact lists.

Free plan?

Yes

Starting price

$13 per month

Try for free

Detailed Review

Editor’s Take

Benchmark Email has truly transformed how I approach email marketing. Initially, I was overwhelmed by the vast array of features, but its intuitive design made the learning curve manageable. The automation tools are a lifesaver, allowing me to focus on crafting engaging content rather than getting bogged down in logistics. It's a robust platform that, once mastered, becomes an indispensable part of your marketing toolkit.

Why We Picked It?

Benchmark Email stands out due to its comprehensive suite of features tailored for agencies. Its automation capabilities are particularly impressive, allowing for seamless campaign management. The platform's user-friendly interface ensures that even those new to email marketing can quickly get up to speed. Additionally, its robust analytics provide invaluable insights, making it a top choice for agencies looking to optimize their email strategies.

Best For

Best for User-Friendly Experience
Benchmark Email is perfect if you value ease of use. I found its interface intuitive and straightforward, making it ideal for agencies that want to manage campaigns without a steep learning curve.
Great for Responsive Design
If mobile-friendly emails are a priority, Benchmark Email excels with its responsive design capabilities. I appreciated how my campaigns looked great on any device, ensuring a consistent experience for all recipients.
Ideal for A/B Testing
Benchmark Email's A/B testing features are robust, allowing for data-driven decisions. I found it invaluable for optimizing campaigns, making it a top choice for agencies that want to refine their strategies based on real insights.

Standouts Features

Advanced automation for seamless campaigns
Benchmark Email's advanced automation features are a game-changer. They allow you to set up complex email sequences with ease, ensuring that your campaigns run smoothly without constant oversight. This feature is particularly valuable for agencies managing multiple clients, as it saves time and reduces the risk of errors.
Intuitive drag-and-drop editor
The intuitive drag-and-drop editor is one of Benchmark Email's standout features. It allows you to create visually appealing emails without any coding knowledge. This feature is perfect for agencies that need to produce high-quality content quickly, as it streamlines the design process and ensures consistency across campaigns.
Comprehensive analytics for insights
Benchmark Email offers comprehensive analytics that provide deep insights into your campaigns' performance. These analytics help you understand what works and what doesn't, allowing you to refine your strategies for better results. For agencies, this means being able to demonstrate value to clients through data-driven decisions.
Robust list management tools
The robust list management tools in Benchmark Email make it easy to segment and target your audience effectively. This feature is crucial for agencies that need to manage large lists and ensure that the right messages reach the right people. It enhances personalization and improves engagement rates.

Pros and Cons

Performance Ratings

Feature Ratings

Why You Need Email Marketing Software For Agencies

Are you struggling to manage email campaigns effectively? In today's digital age, the right email marketing software can revolutionize your agency's outreach. It helps you automate tasks, personalize messages, and track performance, ensuring your campaigns are impactful and efficient. As competition intensifies, having the right tools is essential to stay ahead.

Boost Your Campaign Efficiency
Are manual processes bogging down your email marketing efforts? With the right software, you can automate repetitive tasks, segment your audience, and personalize messages effortlessly. This not only saves time but also enhances the effectiveness of your campaigns, allowing you to focus on strategy and creativity.
Enhance Customer Engagement
Struggling to keep your audience engaged? Email marketing software offers advanced features like personalization and A/B testing, ensuring your messages resonate with recipients. By delivering relevant content at the right time, you can significantly boost open rates and conversions, fostering stronger customer relationships.
Streamline Your Marketing Workflow
Is your team overwhelmed with managing multiple campaigns? Email marketing tools provide a centralized platform to plan, execute, and analyze campaigns. With intuitive dashboards and real-time analytics, you can track performance, make data-driven decisions, and optimize your marketing strategy for better results.

Our Rating Methodology

We meticulously evaluated each email marketing tool, focusing on key aspects like automation, personalization, and deliverability. By analyzing user reviews and conducting hands-on testing, we ensured our recommendations align with agency needs. Each of the seven evaluation factors is weighted by importance, providing a comprehensive rating to guide your decision-making process.

Decision FactorScoring Weight

Value to Price

20%

Ease of Use

15%

Functionality

25%

Scalability

15%

Integrations

10%

Customer Support

10%

Security

Frequently Asked Questions

Why is email marketing software important for agencies?

What features should agencies look for in email marketing software?

Is email marketing software suitable for large enterprises?

How does email marketing software improve customer engagement?

Can email marketing software integrate with other tools?

What are the security features of email marketing software?

How does email marketing software help with campaign analytics?

Is email marketing software easy to use for beginners?

What are the benefits of using email marketing software for small businesses?

How does email marketing software support scalability?

Compare The Best Email Marketing Software For Agencies

Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.