Zoho CRM vs Ortto (2024 Comparison)
Zoho CRM offers a comprehensive suite of CRM features, robust analytics tools, and a wide range of integrations, making it a powerful solution for businesses looking to enhance their customer relationships.
- Comprehensive CRM features
- Robust analytics tools
- Wide range of integrations
- Steep learning curve
- Interface can feel cluttered
Free plan?
YesStarting price
₹800 per month per user
Ortto provides advanced email marketing features, a user-friendly interface, and excellent customer segmentation, making it an ideal choice for businesses focused on marketing automation.
- Advanced email marketing
- User-friendly interface
- Excellent customer segmentation
- Limited CRM features
- Less robust analytics
Free plan?
NoStarting price
$509 per monthWhat is Zoho CRM?
Zoho CRM is a comprehensive customer relationship management software that helps businesses streamline their sales, marketing, and customer support processes. It offers a wide range of features such as lead management, contact management, and workflow automation, making it an ideal choice for businesses looking to enhance their customer interactions. With its intuitive interface and robust analytics, Zoho CRM empowers users to make data-driven decisions, ultimately improving customer satisfaction and driving business growth.
What is Ortto?
Ortto is a powerful marketing automation platform designed to help businesses engage with their customers more effectively. It offers a suite of tools for email marketing, customer journey mapping, and analytics, enabling businesses to create personalized marketing campaigns that resonate with their audience. Ortto's user-friendly interface and advanced segmentation capabilities make it easy for marketers to target the right customers at the right time, resulting in increased engagement and conversion rates.
Pros and Cons of Zoho CRM vs Ortto
Pros & Cons of Zoho CRM
- Zoho CRM offers a wide range of features for managing customer relationships, including lead management, contact management, and workflow automation. Its comprehensive toolset makes it a powerful solution for businesses of all sizes.
- Zoho CRM provides robust analytics tools that offer valuable insights into customer behavior and sales performance. Its customizable dashboards and reports make it easy to track key metrics and make data-driven decisions.
- Zoho CRM offers a wide range of integrations with popular third-party applications, allowing businesses to connect their existing tools seamlessly. Its extensive integration options make it a versatile solution for businesses with diverse needs.
- Zoho CRM's comprehensive feature set may require a steeper learning curve for new users. However, once mastered, it offers a powerful toolset for managing customer relationships.
- Zoho CRM's interface can feel cluttered at times, especially for new users. However, its extensive customization options allow users to tailor the interface to their needs.
Pros & Cons of Ortto
- Ortto offers advanced email marketing features, including segmentation and personalization, allowing businesses to create targeted campaigns that resonate with their audience.
- Ortto's user-friendly interface makes it easy for users of all skill levels to navigate and utilize its features. Its intuitive design ensures a smooth onboarding experience.
- Ortto excels in customer segmentation with its advanced tools for creating targeted marketing campaigns. Its user-friendly interface makes it easy to segment customers based on various criteria.
- Ortto's focus on marketing automation means it may not offer the same breadth of CRM features as other platforms. Businesses looking for a comprehensive CRM solution may need to consider additional tools.
- Ortto's analytics tools, while useful, may not offer the same level of depth and customization as other platforms. Businesses seeking advanced analytics capabilities may need to explore additional options.
Zoho CRM vs Ortto: At A Glance
Value to Price
Zoho CRM offers a comprehensive suite of features at a competitive price, making it a great value for businesses looking to enhance their customer relationship management. Its extensive functionality and scalability justify its slightly higher cost compared to Ortto. Ortto, on the other hand, provides excellent value for businesses focused on marketing automation, with its user-friendly interface and advanced segmentation capabilities. If you're looking for a cost-effective solution with robust CRM features, Zoho CRM is the better choice.
Ease of Use
Ortto shines in terms of ease of use, with its intuitive interface and straightforward navigation, making it accessible for users of all skill levels. Zoho CRM, while feature-rich, may require a steeper learning curve for new users. However, once mastered, it offers a powerful toolset for managing customer relationships. If you prioritize ease of use and quick onboarding, Ortto is the more user-friendly option.
Functionality
Zoho CRM excels in functionality, offering a wide range of features for sales, marketing, and customer support. Its robust analytics and automation capabilities make it a versatile tool for businesses of all sizes. Ortto, while strong in marketing automation, may not offer the same breadth of features as Zoho CRM. If you need a comprehensive CRM solution with advanced functionality, Zoho CRM is the superior choice.
Scalability
Zoho CRM is designed to scale with your business, offering flexible plans and features that grow with your needs. Its ability to handle large volumes of data and users makes it ideal for expanding businesses. Ortto, while scalable, may be better suited for smaller to mid-sized businesses focused on marketing automation. If scalability is a priority, Zoho CRM is the more adaptable option.
Integrations
Zoho CRM offers a wide range of integrations with popular third-party applications, allowing businesses to connect their existing tools seamlessly. Ortto also provides integrations, but its focus is more on marketing platforms. If you require extensive integrations with various business tools, Zoho CRM offers a more comprehensive solution.
Customer Support
Zoho CRM provides reliable customer support with various channels, including live chat, email, and phone support. Ortto also offers customer support, but its resources may be more limited compared to Zoho CRM. If you value robust customer support, Zoho CRM is the better option.
Security
Zoho CRM prioritizes security with features like data encryption, two-factor authentication, and regular security audits. Ortto also offers security measures, but Zoho CRM's comprehensive approach makes it a more secure choice for businesses handling sensitive customer data. If security is a top concern, Zoho CRM provides a more robust solution.
Overall Rating
Zoho CRM receives a higher overall rating due to its comprehensive feature set, scalability, and strong customer support. Ortto, while excellent for marketing automation, may not offer the same level of functionality and support as Zoho CRM. If you're looking for a well-rounded CRM solution, Zoho CRM is the better choice.
Zoho CRM vs Ortto: A Detailed Breakdown of Key Features
Lead Management
Zoho CRM excels in lead management with its comprehensive tools for capturing, tracking, and nurturing leads. Its automation capabilities streamline the lead conversion process, making it a powerful tool for sales teams. Ortto, while offering lead management features, focuses more on marketing automation. If lead management is a priority, Zoho CRM provides a more robust solution.
Email Marketing
Ortto stands out in email marketing with its advanced segmentation and personalization features, allowing businesses to create targeted campaigns that resonate with their audience. Zoho CRM also offers email marketing capabilities, but Ortto's focus on marketing automation gives it an edge in this area. If email marketing is a key focus, Ortto is the better choice.
Analytics
Zoho CRM offers robust analytics tools that provide valuable insights into customer behavior and sales performance. Its customizable dashboards and reports make it easy to track key metrics. Ortto also provides analytics, but Zoho CRM's comprehensive approach makes it a more powerful tool for data-driven decision-making. If analytics is a priority, Zoho CRM is the superior choice.
Workflow Automation
Zoho CRM excels in workflow automation, offering a wide range of tools to automate repetitive tasks and streamline business processes. Its intuitive interface makes it easy to set up and manage workflows. Ortto also offers automation features, but Zoho CRM's focus on CRM processes gives it an edge. If workflow automation is a priority, Zoho CRM is the better choice.
Customer Segmentation
Ortto shines in customer segmentation with its advanced tools for creating targeted marketing campaigns. Its user-friendly interface makes it easy to segment customers based on various criteria. Zoho CRM also offers segmentation features, but Ortto's focus on marketing automation gives it an advantage. If customer segmentation is a key focus, Ortto is the better choice.
Reporting
Zoho CRM offers comprehensive reporting tools that provide valuable insights into sales and customer interactions. Its customizable reports make it easy to track key metrics and make data-driven decisions. Ortto also provides reporting features, but Zoho CRM's focus on CRM processes gives it an edge. If reporting is a priority, Zoho CRM is the superior choice.
Pricing Comparison of Zoho CRM and Ortto
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Zoho CRM and Ortto. This comparison will highlight the best option for managing your customer relationships and marketing efforts.
Zoho CRM Pricing Plans
- Collect and associate any type of data with custom fields.
- Automate day-to-day activities with workflows for sales team.
- Set achievable goals with sales forecasting and track performance.
- Build reports and dashboards to analyze sales numbers efficiently.
- Streamline quote management with built-in price rules using CPQ.
- Interact with customers in real-time with SalesSignals notifications.
- Manage invoices, sales, purchase orders, products, and vendors.
- Send data to other applications based on event triggers with webhooks.
- Assign leads, customers, and accounts based on various factors.
- Build custom data modules with unique layouts for each team.
- Automate enterprise operations with low-code workflows.
- Manage and improve end-to-end customer journeys effectively.
- Build personalized customizations with low-code and no-code tools.
- Merge and segregate datasets for easier analysis and reporting.
- Auto-generate reports and dashboards with augmented analytics.
- Craft compelling stories with colorful infographics and AI summaries.
Ortto Pricing Plans
- Journey builder for creating personalized customer journeys.
- Email and SMS marketing capabilities for effective communication.
- Web push notifications to engage users in real-time.
- AI suggestions and predictions to enhance marketing strategies.
- Professional onboarding to ensure smooth setup.
- Mobile push notifications to reach users on the go.
- Custom user roles and permissions for better control.
- Email delivery optimization tools for improved reach.
- Email Deliverability Consultant to ensure high inbox placement.
- Quarterly business reviews for strategic insights.
- Custom setups for large volume sending.
- Service level agreement (SLA) for guaranteed service quality.
Our Rating Methodology
We thoroughly evaluate each CRM and marketing automation tool, assessing key features like functionality, scalability, and integrations. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Zoho CRM or Ortto: Which One Matches Your Business Needs?
Choose Zoho CRM If You Need ...
- Comprehensive CRM solution
If you are a business looking for a comprehensive CRM solution with advanced features for managing customer relationships, Zoho CRM is the ideal choice. Its robust analytics, workflow automation, and wide range of integrations make it a powerful tool for businesses of all sizes.
- Advanced analytics capabilities
If you need advanced analytics capabilities to gain valuable insights into customer behavior and sales performance, Zoho CRM is the superior choice. Its customizable dashboards and reports provide the data-driven insights you need to make informed decisions.
Choose Ortto If You Need ...
- Focus on marketing automation
If you are a business focused on marketing automation and need advanced email marketing features, Ortto is the better choice. Its user-friendly interface and excellent customer segmentation capabilities make it an ideal tool for creating targeted marketing campaigns.
- User-friendly interface
If you prioritize a user-friendly interface and quick onboarding, Ortto is the more accessible option. Its intuitive design ensures a smooth user experience, making it easy for users of all skill levels to navigate and utilize its features.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
