Zoho CRM vs Klaviyo (2025 Comparison)
Zoho CRM offers a comprehensive suite of CRM features at an affordable price, making it a versatile tool for businesses looking to enhance customer relationships.
- Comprehensive CRM features
- Affordable pricing plans
- Strong customer support
- Steep learning curve
- Interface can feel cluttered
Free plan?
YesStarting price
₹800 per month per user
Klaviyo provides advanced email marketing tools with a user-friendly interface, making it an excellent choice for businesses focused on personalized and targeted campaigns.
- Advanced email marketing
- User-friendly interface
- Excellent segmentation tools
- Higher pricing
- Limited CRM features
Free plan?
YesStarting price
$45 per monthWhat is Zoho CRM?
Zoho CRM is a comprehensive customer relationship management software that helps businesses streamline their sales, marketing, and customer support processes. It offers a wide range of features such as lead management, contact management, and workflow automation, making it an ideal choice for businesses looking to enhance their customer interactions. With Zoho CRM, you can easily track customer interactions, manage sales pipelines, and improve team collaboration, ultimately leading to increased productivity and customer satisfaction.
What is Klaviyo?
Klaviyo is a powerful email marketing and automation platform designed to help businesses build strong relationships with their customers. It offers advanced segmentation, personalized email campaigns, and detailed analytics, enabling businesses to deliver targeted and relevant content to their audience. With Klaviyo, you can easily create and manage email campaigns, track customer behavior, and optimize your marketing efforts for better results. It's an excellent choice for businesses looking to enhance their email marketing strategy and drive customer engagement.
Pros and Cons of Zoho CRM vs Klaviyo
Pros & Cons of Zoho CRM
- Zoho CRM offers a wide range of features that cover all aspects of customer relationship management, making it a versatile tool for businesses of all sizes.
- Zoho CRM provides competitive pricing plans that offer great value for money, making it accessible to small and medium-sized businesses.
- Zoho CRM offers reliable customer support with various resources available to assist users, ensuring a smooth experience.
- Zoho CRM's extensive features may require some time to learn and master, which can be challenging for new users.
- The interface of Zoho CRM can feel cluttered at times, making it difficult to navigate for some users.
Pros & Cons of Klaviyo
- Klaviyo offers advanced email marketing tools that allow businesses to create personalized and targeted campaigns, enhancing customer engagement.
- Klaviyo's intuitive interface makes it easy for users to create and manage email campaigns without a steep learning curve.
- Klaviyo provides powerful segmentation tools that enable businesses to deliver highly targeted content to their audience.
- Klaviyo's pricing can be higher compared to other email marketing platforms, which may be a consideration for budget-conscious businesses.
- Klaviyo's focus on email marketing means it offers limited CRM features, which may not meet the needs of businesses looking for a comprehensive CRM solution.
Zoho CRM vs Klaviyo: At A Glance
Value to Price
Zoho CRM offers a comprehensive suite of features at a competitive price, making it a great value for businesses looking to enhance their customer relationship management. Its affordability and extensive functionality make it a preferred choice for small to medium-sized businesses. Klaviyo, while slightly more expensive, provides advanced email marketing capabilities that justify its price for businesses focused on email marketing. If you are looking for a cost-effective CRM solution, Zoho CRM is the better choice.
Ease of Use
Klaviyo is known for its user-friendly interface, making it easy for users to create and manage email campaigns without a steep learning curve. Zoho CRM, while feature-rich, may require some time to get accustomed to its interface. However, once familiar, it offers a seamless experience. If ease of use is your priority, Klaviyo is the better option.
Functionality
Zoho CRM excels in providing a wide range of functionalities, including lead management, workflow automation, and analytics, making it a versatile tool for businesses. Klaviyo, on the other hand, focuses on email marketing and automation, offering specialized features for targeted campaigns. If you need a comprehensive CRM solution, Zoho CRM is the better choice.
Scalability
Zoho CRM is designed to scale with your business, offering flexible plans and features that grow with your needs. Klaviyo also offers scalability, particularly for businesses looking to expand their email marketing efforts. However, Zoho CRM's broader range of features makes it more suitable for businesses with diverse needs. If scalability across various functions is important, Zoho CRM is the better option.
Integrations
Klaviyo offers seamless integrations with popular e-commerce platforms, making it an excellent choice for businesses looking to enhance their email marketing efforts. Zoho CRM also provides a wide range of integrations, but its focus is more on CRM-related tools. If you need extensive e-commerce integrations, Klaviyo is the better choice.
Customer Support
Zoho CRM offers reliable customer support, with various resources available to assist users. Klaviyo also provides support, but some users have reported longer response times. If prompt customer support is crucial for your business, Zoho CRM is the better option.
Security
Both Zoho CRM and Klaviyo prioritize security, offering robust measures to protect user data. Zoho CRM's comprehensive security features make it a reliable choice for businesses concerned about data protection. Klaviyo also offers strong security, but Zoho CRM's additional features give it an edge. If security is a top priority, Zoho CRM is the better choice.
Overall Rating
Zoho CRM's comprehensive features, scalability, and value for money make it a top choice for businesses looking for a robust CRM solution. Klaviyo, with its focus on email marketing, is ideal for businesses prioritizing targeted campaigns. If you need a versatile CRM tool, Zoho CRM is the better option.
Zoho CRM vs Klaviyo: A Detailed Breakdown of Key Features
Lead Management
Zoho CRM excels in lead management, offering tools to capture, track, and nurture leads effectively. Its intuitive interface and automation capabilities make it easy to manage leads throughout the sales cycle. Klaviyo, while primarily focused on email marketing, offers basic lead management features. If lead management is a priority, Zoho CRM is the better choice.
Email Campaigns
Klaviyo shines in email campaigns, providing advanced tools for creating personalized and targeted email marketing strategies. Its segmentation and automation features allow for highly effective campaigns. Zoho CRM also offers email campaign capabilities, but Klaviyo's specialized focus gives it an edge. If email marketing is your main focus, Klaviyo is the better option.
Workflow Automation
Zoho CRM offers robust workflow automation, allowing businesses to streamline processes and improve efficiency. Its automation tools are versatile and easy to use, making it a valuable asset for businesses looking to optimize operations. Klaviyo also offers automation, but its focus is more on email marketing workflows. If comprehensive workflow automation is important, Zoho CRM is the better choice.
Analytics
Both Zoho CRM and Klaviyo provide analytics tools to help businesses track performance and make data-driven decisions. Zoho CRM offers a broader range of analytics features, covering various aspects of customer relationship management. Klaviyo's analytics are more focused on email marketing metrics. If you need comprehensive analytics, Zoho CRM is the better option.
Segmentation
Klaviyo excels in segmentation, allowing businesses to create highly targeted email campaigns based on customer behavior and preferences. Its advanced segmentation tools make it easy to deliver personalized content. Zoho CRM also offers segmentation, but Klaviyo's specialized focus gives it an edge. If segmentation is crucial for your marketing strategy, Klaviyo is the better choice.
Personalization
Klaviyo offers advanced personalization features, enabling businesses to deliver tailored content to their audience. Its tools for creating personalized email campaigns are highly effective. Zoho CRM also provides personalization options, but Klaviyo's focus on email marketing gives it an advantage. If personalization is a key aspect of your marketing efforts, Klaviyo is the better option.
Pricing Comparison of Zoho CRM and Klaviyo
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Zoho CRM and Klaviyo. This comparison will highlight the best option for managing your customer relationships and marketing efforts.
Zoho CRM Pricing Plans
- Collect and associate any type of data with custom fields.
- Automate day-to-day activities with workflows for sales team.
- Set achievable goals with sales forecasting and track performance.
- Build reports and dashboards to analyze sales numbers efficiently.
- Streamline quote management with built-in price rules using CPQ.
- Interact with customers in real-time with SalesSignals notifications.
- Manage invoices, sales, purchase orders, products, and vendors.
- Send data to other applications based on event triggers with webhooks.
- Assign leads, customers, and accounts based on various factors.
- Build custom data modules with unique layouts for each team.
- Automate enterprise operations with low-code workflows.
- Manage and improve end-to-end customer journeys effectively.
- Build personalized customizations with low-code and no-code tools.
- Merge and segregate datasets for easier analysis and reporting.
- Auto-generate reports and dashboards with augmented analytics.
- Craft compelling stories with colorful infographics and AI summaries.
Klaviyo Pricing Plans
- Access to 150 free monthly SMS/MMS credits.
- Includes applicable SMS carrier fees.
- Email support available for the first 60 days.
- Utilize built-in forms and pop-ups for engagement.
- Mobile push notifications to enhance engagement.
- 150 free monthly SMS/MMS credits included.
- Email and chat support for assistance.
- Personalized product recommendations for targeted marketing.
- Includes applicable SMS carrier fees for seamless communication.
- Access to detailed customer profiles for better targeting.
- Automated A/B testing for optimized campaigns.
- Precise multichannel attribution for accurate insights.
Our Rating Methodology
We conduct thorough evaluations of CRM and email marketing tools, assessing key features like functionality, scalability, and integrations. User reviews are analyzed to ensure our recommendations align with real-world needs. Each factor is weighted to provide a reliable final rating, helping you make informed decisions.
Zoho CRM or Klaviyo: Which One Matches Your Business Needs?
Choose Zoho CRM If You Need ...
- Comprehensive CRM solution
If you are a business looking for a comprehensive CRM solution with a wide range of features, Zoho CRM is the better choice. Its extensive functionality and affordability make it ideal for managing customer relationships effectively.
- Affordable pricing plans
If you are a small to medium-sized business looking for an affordable CRM solution, Zoho CRM offers competitive pricing plans that provide great value for money. Its cost-effectiveness makes it accessible to businesses with budget constraints.
Choose Klaviyo If You Need ...
- Advanced email marketing
If you are a business focused on advanced email marketing strategies, Klaviyo is the better choice. Its specialized tools for creating personalized and targeted campaigns make it ideal for enhancing customer engagement.
- User-friendly interface
If you are looking for a user-friendly email marketing platform, Klaviyo offers an intuitive interface that makes it easy to create and manage campaigns without a steep learning curve. Its ease of use is a significant advantage.
Frequently Asked Questions
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
