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Wrike vs Craft.io (2025 Comparison)

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Author

Anastasia Belyh

Last Update

Jan 07, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Wrike

Wrike offers a comprehensive suite of project management features, making it a versatile choice for teams of all sizes. Its wide range of integrations and strong customer support are standout benefits.

  • Comprehensive project management features
  • Wide range of integrations
  • Strong customer support
  • Steep learning curve
  • Interface can feel cluttered

Free plan?

Yes

Starting price

$10 per month per user
Good Value For Price
4.1

0

Craft.io

Craft.io excels in product management with its user-friendly interface and strong roadmapping features. It's an excellent choice for teams focused on product development and strategy execution.

  • Excellent product management tools
  • User-friendly interface
  • Strong roadmapping features
  • Limited general project management features
  • Higher cost for advanced features

Free plan?

Yes

Starting price

$19 per month per editor

What is Wrike?

Wrike is a versatile project management tool designed to streamline workflows and enhance team collaboration. It offers features like task management, time tracking, and real-time updates, making it ideal for businesses of all sizes. With Wrike, you can easily manage projects, assign tasks, and monitor progress, ensuring that deadlines are met efficiently. Its intuitive interface and robust integrations with other tools make it a favorite among teams looking to boost productivity and communication.

What is Craft.io?

Craft.io is a comprehensive product management platform that empowers teams to plan, prioritize, and execute their product strategies effectively. It offers features like roadmapping, backlog management, and user story mapping, which help teams align their goals and deliver high-quality products. Craft.io's intuitive interface and collaborative tools make it easy for product managers to communicate with stakeholders and ensure that everyone is on the same page. It's an excellent choice for teams looking to enhance their product development process.

Pros and Cons of Wrike vs Craft.io

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Pros & Cons of Wrike

Comprehensive project management features
  • Wrike offers a wide range of project management features that cater to various needs, making it a versatile tool for teams of all sizes. Its flexibility and customization options are particularly beneficial.
Wide range of integrations
  • Wrike integrates with numerous popular tools, enhancing its functionality and making it a versatile choice for teams using multiple software solutions. This integration capability is a significant advantage.
Strong customer support
  • Wrike's customer support is often praised for its responsiveness and helpfulness, ensuring that users receive the assistance they need promptly. This level of support is invaluable for teams.
Steep learning curve
  • Wrike's extensive features can be overwhelming for new users, requiring time and effort to master. This learning curve may be a barrier for teams looking for a quick setup.
Interface can feel cluttered
  • Wrike's interface, while feature-rich, can feel cluttered and overwhelming, especially for users new to project management tools. This can impact user experience and efficiency.

Pros & Cons of Craft.io

Excellent product management tools
  • Craft.io offers a comprehensive suite of product management tools that help teams plan, prioritize, and execute their product strategies effectively. Its focus on product management is a significant advantage.
User-friendly interface
  • Craft.io's intuitive interface makes it easy for teams to adopt and use effectively, reducing the learning curve and enhancing productivity. This user-friendliness is a key benefit.
Strong roadmapping features
  • Craft.io excels in roadmapping, offering detailed and customizable roadmaps that help teams plan and execute their product strategies effectively. This feature is invaluable for product teams.
Limited general project management features
  • Craft.io's focus on product management means it may lack some of the broader project management features found in other tools, limiting its versatility for general project management.
Higher cost for advanced features
  • Craft.io's advanced features come at a higher cost, which may be a barrier for smaller teams or those with limited budgets. This cost consideration is important for decision-making.

Wrike vs Craft.io: At A Glance

Decision FactorWrikeCraft.io
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Excellent4.3
Functionality
Excellent4.4
Good4.1
Scalability
Excellent4.3
Good4.2
Integrations
Excellent4.4
Good4.0
Customer Support
Good4.2
Good4.1
Security
Excellent4.3
Good4.2
Overall Rating
Excellent4.3
Good4.1

Value to Price

Wrike offers a robust set of features at a competitive price, making it a great value for businesses looking to enhance productivity. Its comprehensive tools justify the cost, especially for larger teams. Craft.io, while slightly more expensive, provides specialized product management features that are invaluable for product teams. If you're looking for a tool that offers more bang for your buck, Wrike might be the better choice.

Ease of Use

Craft.io shines with its user-friendly interface, making it easy for teams to adopt and use effectively. Its intuitive design helps users quickly navigate and manage their product strategies. Wrike, while powerful, may require a bit more time to master due to its extensive features. If ease of use is your priority, Craft.io is likely the better option.

Functionality

Wrike excels in functionality, offering a wide range of features that cater to various project management needs. Its versatility makes it suitable for different industries and team sizes. Craft.io, while focused on product management, provides essential tools for product teams but may lack some of the broader functionalities found in Wrike. If you need a tool with extensive functionality, Wrike is the way to go.

Scalability

Both Wrike and Craft.io offer scalable solutions, but Wrike's flexibility makes it more adaptable to growing teams and projects. Its ability to handle complex workflows and large teams is a significant advantage. Craft.io is also scalable but is more tailored to product management, which might limit its scalability in other areas. If scalability across various functions is crucial, Wrike is the better choice.

Integrations

Wrike offers a wide range of integrations with popular tools, enhancing its functionality and making it a versatile choice for teams using multiple software solutions. Craft.io also provides integrations but is more focused on product management tools. If you rely on a diverse set of tools, Wrike's extensive integration options make it the superior choice.

Customer Support

Both Wrike and Craft.io offer reliable customer support, but Wrike's support is often praised for its responsiveness and helpfulness. Craft.io provides solid support as well, but some users have noted longer response times. If quick and efficient customer support is a priority, Wrike might be the better option.

Security

Security is a priority for both Wrike and Craft.io, with both platforms offering robust security measures to protect user data. Wrike's security features are comprehensive, making it a reliable choice for businesses with stringent security requirements. Craft.io also provides strong security but may not offer the same level of detail as Wrike. If security is a top concern, Wrike is the safer bet.

Overall Rating

Overall, Wrike scores higher due to its versatility, extensive functionality, and strong customer support. It's a well-rounded tool suitable for various industries and team sizes. Craft.io, while slightly lower in overall rating, excels in product management and is a great choice for teams focused on product development. If you're looking for a comprehensive project management tool, Wrike is the better option.

Wrike vs Craft.io: A Detailed Breakdown of Key Features

FeaturesWrikeCraft.io
Task Management
Excellent4.5
Good4.2
Time Tracking
Excellent4.4
Good4.0
Collaboration Tools
Excellent4.3
Good4.1
Roadmapping
Good4.2
Excellent4.5
Backlog Management
Good4.1
Excellent4.4
User Story Mapping
Good4.0
Excellent4.5

Task Management

Wrike excels in task management with its intuitive interface and robust features that allow you to assign, track, and manage tasks efficiently. Its flexibility in creating custom workflows is a significant advantage. Craft.io, while offering task management, focuses more on product-related tasks, which might not be as comprehensive for general project management. If task management is a priority, Wrike is the better choice.

Time Tracking

Wrike's time tracking feature is a standout, providing detailed insights into how time is spent on tasks and projects. This feature is invaluable for teams looking to optimize productivity. Craft.io offers basic time tracking but lacks the depth and detail found in Wrike. If time tracking is crucial for your team, Wrike is the superior option.

Collaboration Tools

Both Wrike and Craft.io offer collaboration tools, but Wrike's features are more extensive, allowing for seamless communication and collaboration across teams. Its real-time updates and file sharing capabilities enhance team productivity. Craft.io's collaboration tools are effective but more focused on product management. If collaboration is key, Wrike provides a more comprehensive solution.

Roadmapping

Craft.io shines in roadmapping, offering detailed and customizable roadmaps that help teams plan and execute their product strategies effectively. Wrike also offers roadmapping but is more general in its approach. If roadmapping is a critical component of your workflow, Craft.io is the better choice.

Backlog Management

Craft.io excels in backlog management, providing tools that help teams prioritize and manage their product backlogs efficiently. Wrike offers backlog management but is more suited for general project management. If backlog management is a priority, Craft.io is the superior option.

User Story Mapping

Craft.io's user story mapping feature is a standout, allowing teams to visualize and manage user stories effectively. Wrike offers basic user story mapping but lacks the depth and detail found in Craft.io. If user story mapping is crucial for your team, Craft.io is the better choice.

Pricing Comparison of Wrike and Craft.io

We’ve compiled the pricing tables and highlighted the key features of both Wrike and Craft.io to aid in your decision-making process. Let’s explore what each platform has to offer.

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Wrike Pricing Plans

Free
For teams getting started
$0

per month

Get Startedright_arrow
Free includes:
  • Manage projects and tasks efficiently with intuitive tools.
  • Visualize tasks using board view for better organization.
  • Utilize table view for detailed task management.
  • Active task limitations apply to manage workload.
Team
For small teams
$10

per month per user

Try For Freeright_arrow
Includes Free, plus:
  • Organize projects with folders structure and nested projects.
  • Unlimited projects, tasks, and subtasks for comprehensive management.
  • Shared space and dashboard for collaborative work.
  • Integrations and open API for seamless connectivity.
Business
For all teams across organization
$24.8

per month per user

Try For Freeright_arrow
Includes Team, plus:
  • Create unlimited request forms for streamlined processes.
  • Resource and capacity planning for efficient workload management.
  • Real-time reports for data-driven decision making.
  • 5 GB storage per user for extensive data management.
Enterprise
For large teams
Contact sales
Request Pricingright_arrow
Includes Business, plus:
  • Custom access roles and admin permissions for control.
  • User audit reports for comprehensive monitoring.
  • 10 GB storage per user for large data handling.
  • Automations with 1000 actions per user per month.
Pinnacle
For teams with complex work needs
Contact sales
Request Pricingright_arrow
Includes Enterprise, plus:
  • Team utilization and performance dashboard for insights.
  • Budgeting and billable hours for financial management.
  • Wrike Datahub with 10,000 records for data centralization.
  • 15 GB storage per user for extensive data needs.

Craft.io Pricing Plans

Starter
For Small Businesses
$19

per month per editor

Try For Freeright_arrow
Starter includes:
  • Single workspace to manage all your projects efficiently.
  • Craft roadmaps to visualize your product development journey.
  • Backlog management and prioritization for streamlined workflows.
  • Integration with development tools for seamless 2-way sync.
Pro
For Product Teams
$79

per month per editor

Try For Freeright_arrow
Includes Starter, plus:
  • Unlimited custom fields to tailor your data organization.
  • Design tools integrations for enhanced creative workflows.
  • Automated progress tracking to monitor project milestones.
  • LiveShare feature for real-time collaboration and presentations.
Enterprise
For Large Enterprises
Contact sales
Request Pricingright_arrow
Includes Pro, plus:
  • Product portfolio management for overseeing multiple projects.
  • Enterprise-level security and privacy with audit logs and SAML.
  • Dedicated customer success manager for personalized support.
  • Bespoke onboarding and training sessions for smooth transitions.

Our Rating Methodology

We thoroughly evaluate each project management tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user feedback and conducting in-depth testing, we ensure our recommendations are reliable. Each factor is weighted to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Wrike or Craft.io: Which One Matches Your Business Needs?

Choose Wrike If You Need ...

  • Comprehensive project management solution

    If you need a comprehensive project management solution that offers a wide range of features and integrations, Wrike is the ideal choice. Its versatility and robust functionality make it suitable for various industries and team sizes.

  • Strong customer support

    If you value strong customer support and need a tool that offers responsive and helpful assistance, Wrike is the better option. Its support team is often praised for its efficiency and effectiveness.

Choose Craft.io If You Need ...

  • Excellent product management tools

    If you are focused on product management and need a tool with excellent product management features, Craft.io is the superior choice. Its roadmapping and backlog management tools are particularly beneficial for product teams.

  • User-friendly interface

    If you prioritize a user-friendly interface and need a tool that is easy to adopt and use, Craft.io is the better option. Its intuitive design reduces the learning curve and enhances productivity.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.