Unbounce vs Ortto (2024 Comparison)
Unbounce empowers marketers to create high-converting landing pages with ease. Its robust A/B testing and wide range of integrations make it a top choice for optimizing online campaigns.
- Easy drag-and-drop interface
- Robust A/B testing features
- Wide range of integrations
- Limited email marketing features
- Higher learning curve for beginners
Free plan?
YesStarting price
$74 per month
Ortto offers a comprehensive marketing automation platform, perfect for businesses looking to streamline their marketing efforts. Its strong email marketing and customer journey mapping tools set it apart.
- Comprehensive marketing automation
- Strong email marketing tools
- Excellent customer journey mapping
- Less advanced landing page builder
- Requires time to master features
Free plan?
NoStarting price
$509 per monthWhat is Unbounce?
Unbounce is a powerful landing page builder that helps businesses create high-converting pages without the need for a developer. With its drag-and-drop interface, you can easily design and customize landing pages to suit your brand. Unbounce also offers A/B testing, allowing you to optimize your pages for better performance. This tool is perfect for marketers looking to increase conversions and improve their online presence.
What is Ortto?
Ortto is a comprehensive marketing automation platform that empowers businesses to streamline their marketing efforts. It offers a range of features including email marketing, customer journey mapping, and analytics. With Ortto, you can automate repetitive tasks, personalize customer interactions, and gain insights into your marketing performance. This tool is ideal for businesses looking to enhance their marketing strategies and drive growth.
Pros and Cons of Unbounce vs Ortto
Pros & Cons of Unbounce
- Unbounce's drag-and-drop interface makes it simple to create and customize landing pages without any coding knowledge. This feature is particularly beneficial for marketers who want to quickly design and launch campaigns.
- Unbounce offers powerful A/B testing capabilities, allowing you to test different versions of your landing pages to optimize performance. This feature is essential for businesses looking to improve conversion rates.
- Unbounce integrates with a variety of popular marketing tools, making it easy to connect with your existing tech stack. This flexibility is ideal for businesses that rely on multiple platforms for their marketing efforts.
- While Unbounce excels in landing page creation, its email marketing features are limited compared to dedicated email marketing platforms. This may be a drawback for businesses that rely heavily on email campaigns.
- Unbounce's extensive features and customization options can be overwhelming for beginners. It may take some time to fully understand and utilize all the capabilities, which could be a challenge for new users.
Pros & Cons of Ortto
- Ortto offers a wide range of marketing automation tools, allowing businesses to streamline their marketing efforts and improve efficiency. This feature is particularly useful for companies looking to automate repetitive tasks.
- Ortto provides robust email marketing capabilities, enabling businesses to create and automate email campaigns with ease. This feature is ideal for companies that rely on email as a primary marketing channel.
- Ortto's customer journey mapping tools allow businesses to visualize and optimize the customer experience. This feature is essential for companies looking to enhance customer interactions and drive growth.
- While Ortto offers landing page capabilities, they are not as advanced as those provided by dedicated landing page builders like Unbounce. This may be a limitation for businesses focused on landing page optimization.
- Ortto's comprehensive suite of features may require a significant time investment to fully understand and utilize. This could be a challenge for businesses looking for a quick and easy solution.
Unbounce vs Ortto: At A Glance
Value to Price
Unbounce offers a competitive pricing structure that aligns well with its robust features, making it a great choice for businesses focused on landing page optimization. Ortto, on the other hand, provides a more comprehensive suite of marketing tools, offering excellent value for those seeking an all-in-one solution. If you're looking for a tool that offers more features for the price, Ortto might be the better choice.
Ease of Use
Unbounce is known for its intuitive drag-and-drop interface, making it easy for users to create landing pages without technical expertise. Ortto also offers a user-friendly experience, but its broader range of features may require a bit more time to master. If ease of use is your top priority, Unbounce might be the better option.
Functionality
Unbounce excels in landing page creation and optimization, offering features like A/B testing and dynamic text replacement. Ortto, however, provides a wider range of marketing automation tools, including email marketing and customer journey mapping. If you need a tool with more diverse functionality, Ortto is the way to go.
Scalability
Unbounce is a solid choice for businesses looking to scale their landing page efforts, with features that support growing marketing needs. Ortto, with its comprehensive marketing automation capabilities, is better suited for businesses looking to scale their entire marketing strategy. If scalability across multiple marketing channels is important, Ortto is the better choice.
Integrations
Unbounce offers a wide range of integrations with popular marketing tools, making it easy to connect with your existing tech stack. Ortto also provides numerous integrations, but its focus on marketing automation means it may offer more specialized connections. If you need extensive integration options, both tools are strong contenders, but Ortto may have the edge for marketing automation.
Customer Support
Unbounce provides reliable customer support, with resources like tutorials and a community forum. Ortto also offers strong support, with additional resources for marketing automation. If you anticipate needing more support for complex marketing strategies, Ortto might be the better choice.
Security
Both Unbounce and Ortto prioritize security, offering features like SSL encryption and data protection. Ortto's focus on marketing automation means it may have additional security measures in place for handling customer data. If security is a top concern, Ortto may offer more comprehensive protection.
Unbounce vs Ortto: A Detailed Breakdown of Key Features
A/B Testing
Unbounce shines in A/B testing, allowing you to easily test different versions of your landing pages to see which performs best. Ortto also offers A/B testing, but its focus is more on email marketing and customer journeys. If A/B testing for landing pages is your priority, Unbounce is the better choice.
Email Marketing
Ortto excels in email marketing, offering robust tools for creating and automating email campaigns. Unbounce provides basic email marketing features, but its strength lies in landing page creation. If email marketing is a key focus, Ortto is the superior option.
Landing Page Builder
Unbounce is a leader in landing page building, with a user-friendly interface and powerful customization options. Ortto offers landing page capabilities, but they are not as advanced as Unbounce's. If you need a top-notch landing page builder, Unbounce is the way to go.
Customer Journey Mapping
Ortto offers comprehensive customer journey mapping, allowing you to visualize and optimize the customer experience. Unbounce provides some journey mapping features, but they are not as extensive. If customer journey mapping is crucial, Ortto is the better choice.
Analytics
Both Unbounce and Ortto offer strong analytics capabilities, helping you track and analyze your marketing performance. Ortto's analytics are more focused on marketing automation, while Unbounce provides detailed insights into landing page performance. If you need analytics for a broader marketing strategy, Ortto is the better option.
Personalization
Ortto excels in personalization, allowing you to tailor customer interactions based on behavior and preferences. Unbounce offers some personalization features, but they are more focused on landing pages. If personalization is a priority, Ortto is the superior choice.
Pricing Comparison of Unbounce and Ortto
We’ve compiled the pricing tables and highlighted the key features of both Unbounce and Ortto to aid in your decision-making process. Let’s explore what each platform has to offer.
Unbounce Pricing Plans
- Access over 100 high-converting templates for diverse marketing needs.
- Integrate with over 1,000 tools to streamline your marketing efforts.
- Utilize AI copywriting to generate compelling content effortlessly.
- Receive phone, email, and live chat customer support for assistance.
- Gain conversion insights and reporting for data-driven decisions.
- Allocate traffic manually to test different page variants effectively.
- Access dynamic text replacement for personalized user experiences.
- Support for up to 30,000 traffic volume to handle more visitors.
- Schedule pages, popups, and sticky bars for timely promotions.
- Utilize advanced triggers and targeting for precise audience engagement.
- Access industry benchmarking to compare performance with peers.
- Gain audience insights to tailor marketing strategies effectively.
- Access implementation services for seamless onboarding and setup.
- Benefit from audit logs for detailed tracking and accountability.
- Enjoy unlimited A/B testing for comprehensive optimization.
- Handle custom traffic volume to accommodate large-scale campaigns.
Ortto Pricing Plans
- Journey builder for creating personalized customer journeys.
- Email and SMS marketing capabilities for effective communication.
- Web push notifications to engage users in real-time.
- AI suggestions and predictions to enhance marketing strategies.
- Professional onboarding to ensure smooth setup.
- Mobile push notifications to reach users on the go.
- Custom user roles and permissions for better control.
- Email delivery optimization tools for improved reach.
- Email Deliverability Consultant to ensure high inbox placement.
- Quarterly business reviews for strategic insights.
- Custom setups for large volume sending.
- Service level agreement (SLA) for guaranteed service quality.
Our Rating Methodology
We thoroughly evaluate each marketing automation tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user feedback and expert reviews, we ensure our recommendations align with your needs. Each factor is weighted to provide a reliable final score, helping you make informed decisions.
Unbounce or Ortto: Which One Matches Your Business Needs?
Choose Unbounce If You Need ...
- Ideal for landing page optimization
If you are a marketer focused on optimizing landing pages, Unbounce is the perfect choice. Its robust A/B testing and customization options make it easy to create high-converting pages.
- Great for quick campaign launches
If you need to quickly design and launch marketing campaigns, Unbounce's user-friendly interface and drag-and-drop builder make it an excellent option for fast-paced marketing teams.
Choose Ortto If You Need ...
- Comprehensive marketing automation
If you are looking for a comprehensive marketing automation solution, Ortto is the ideal choice. Its wide range of features, including email marketing and customer journey mapping, streamline your marketing efforts.
- Focus on email marketing
If your business relies heavily on email marketing as a primary channel, Ortto's robust email marketing tools and automation capabilities make it the superior option for driving engagement and conversions.
Frequently Asked Questions
Which tool is better for landing page creation?
Which tool offers better email marketing capabilities?
Which tool is more user-friendly?
Which tool provides better customer journey mapping?
Which tool offers more integrations?
Which tool is better for scalability?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
