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Unbounce Pricing & Plans (2024 Guide)

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Author

Martin Lunendonk

Last Update

Nov 08, 2024

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4.5

0

Excellent Value For Price
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Unbounce

Unbounce empowers marketers with a user-friendly platform to create high-converting landing pages. Its advanced A/B testing and seamless integrations make it a valuable tool for optimizing marketing campaigns and boosting ROI.

  • User-friendly interface for beginners.
  • Advanced A/B testing capabilities.
  • Seamless integration with marketing tools.
  • Higher cost for small businesses.
  • Limited design customization options.

Free plan?

Yes

Starting price

$74 per month

What is Unbounce?

Unbounce is a landing page builder that empowers marketers to create high-converting pages without coding. Its pricing reflects the value of optimizing conversion rates and enhancing marketing campaigns. With various plans, Unbounce offers scalable solutions that cater to businesses aiming to maximize their online presence and ROI.

How Much Does Unbounce Cost?

Unbounce offers a variety of pricing plans to suit different business needs, from startups to large enterprises. Below is a breakdown of Unbounce’s plans and their key features.

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Unbounce Pricing Plans

Build
For Small Businesses
$74

per month

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Build includes:
  • Access over 100 high-converting templates for diverse marketing needs.
  • Integrate with over 1,000 tools to streamline your marketing efforts.
  • Utilize AI copywriting to generate compelling content effortlessly.
  • Receive phone, email, and live chat customer support for assistance.
Experiment
For Marketing Teams
$112

per month

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Includes Build, plus:
  • Gain conversion insights and reporting for data-driven decisions.
  • Allocate traffic manually to test different page variants effectively.
  • Access dynamic text replacement for personalized user experiences.
  • Support for up to 30,000 traffic volume to handle more visitors.
Optimize
For Growing Businesses
$187

per month

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Includes Experiment, plus:
  • Schedule pages, popups, and sticky bars for timely promotions.
  • Utilize advanced triggers and targeting for precise audience engagement.
  • Access industry benchmarking to compare performance with peers.
  • Gain audience insights to tailor marketing strategies effectively.
Concierge
For Large Enterprises
$649

per month

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Includes Optimize, plus:
  • Access implementation services for seamless onboarding and setup.
  • Benefit from audit logs for detailed tracking and accountability.
  • Enjoy unlimited A/B testing for comprehensive optimization.
  • Handle custom traffic volume to accommodate large-scale campaigns.

Unbounce Pricing Plans in Detail

Build

The Build plan is designed to help small businesses create unlimited landing pages with ease using a drag-and-drop builder. It offers over 100 high-converting templates and AI copywriting to streamline content creation. With integrations to over 1,000 tools, it ensures seamless marketing operations. The plan also includes comprehensive customer support through phone, email, and live chat.

Experiment

The Experiment plan enhances the Build plan by adding unlimited A/B testing capabilities, allowing marketing teams to optimize landing page conversions. It provides conversion insights and reporting for data-driven decisions and supports manual traffic allocation for effective testing. The plan also includes dynamic text replacement for personalized user experiences and can handle up to 30,000 traffic volume.

Optimize

The Optimize plan builds on the Experiment plan by incorporating AI traffic optimization to boost ROI. It offers scheduling for pages, popups, and sticky bars, along with advanced triggers and targeting for precise audience engagement. The plan provides industry benchmarking to compare performance with peers and audience insights to tailor marketing strategies effectively.

Concierge

The Concierge plan is tailored for large enterprises, offering dedicated customer success management and access to implementation services for seamless onboarding. It includes audit logs for detailed tracking and accountability, along with unlimited A/B testing for comprehensive optimization. The plan accommodates custom traffic volume, making it ideal for large-scale campaigns.

Top Unbounce Features

A/B Testing

Imagine being able to test different versions of your landing pages to see which one performs better. With Unbounce, you can do just that. I found this feature incredibly useful because it allowed me to optimize my pages for higher conversion rates. You can easily set up tests and get insights into what works best for your audience, making your marketing efforts more effective.

Drag-and-Drop Builder

Creating landing pages with Unbounce is a breeze, thanks to its intuitive drag-and-drop builder. I loved how easy it was to design pages without any coding knowledge. You can simply drag elements like text, images, and buttons onto your page and arrange them as you like. This feature saves you time and effort, allowing you to focus on crafting compelling content.

Seamless Integrations

Unbounce integrates seamlessly with a variety of marketing tools, which I found incredibly beneficial. Whether you're using email marketing platforms, CRM systems, or analytics tools, Unbounce connects effortlessly. This means you can streamline your marketing processes and ensure all your tools work together harmoniously, enhancing your overall marketing strategy.

Who Is Unbounce Best For?

Unbounce is perfect for medium to large marketing teams seeking to enhance their conversion rates and streamline their campaign management. With its robust A/B testing and seamless integrations, Unbounce helps businesses maximize their online presence and ROI.

  • Ideal for marketing teams.

    Unbounce is a great fit for marketing teams that need to create and test landing pages quickly. Its user-friendly interface and advanced A/B testing capabilities make it a valuable tool for optimizing campaigns and improving conversion rates.

  • Perfect for conversion optimization.

    Unbounce excels in helping businesses optimize their conversion rates. With its powerful A/B testing and seamless integrations, it provides marketers with the tools they need to enhance their campaigns and achieve better results.

  • Great for digital agencies.

    Digital agencies will find Unbounce to be a valuable asset in their toolkit. Its ability to create high-converting landing pages without coding allows agencies to deliver results for their clients efficiently and effectively.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.