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Salesforce vs HubSpot (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.7

0

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Salesforce

Salesforce offers a comprehensive CRM platform with robust features and customization options. Its strong integration capabilities and scalability make it a valuable tool for businesses seeking a powerful CRM solution.

  • Comprehensive CRM features
  • Highly customizable
  • Strong integration capabilities
  • Steep learning curve
  • Higher cost for advanced features

Free plan?

No

Starting price

$25 per month per user
Excellent Value For Price
4.5

0

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HubSpot

HubSpot provides a user-friendly CRM and marketing automation platform with excellent features and affordable pricing. Its intuitive interface and marketing automation tools make it an attractive option for businesses seeking an accessible CRM solution.

  • User-friendly interface
  • Excellent marketing automation
  • Affordable pricing
  • Limited customization options
  • Less comprehensive reporting

Free plan?

Yes

Starting price

$20 per month per seat

What is Salesforce?

Salesforce is a comprehensive customer relationship management (CRM) platform that empowers businesses to streamline their sales, service, and marketing operations. It offers a suite of tools designed to enhance customer interactions, automate workflows, and provide valuable insights through analytics. With Salesforce, you can manage customer data, track sales leads, and collaborate with team members seamlessly. Its robust integration capabilities allow you to connect with various third-party applications, making it a versatile solution for businesses of all sizes. Whether you're a small startup or a large enterprise, Salesforce helps you build stronger customer relationships and drive growth.

What is HubSpot?

HubSpot is a powerful CRM and marketing automation platform that simplifies the way businesses manage their customer relationships and marketing efforts. It offers a range of tools to help you attract, engage, and delight customers, from lead generation and email marketing to social media management and analytics. HubSpot's user-friendly interface and intuitive features make it easy for businesses to create personalized marketing campaigns and track their performance. With its seamless integration options, HubSpot allows you to connect with other tools and platforms, ensuring a cohesive and efficient workflow. Whether you're a small business or a growing enterprise, HubSpot helps you nurture leads and drive conversions.

Pros and Cons of Salesforce vs HubSpot

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Pros & Cons of Salesforce

Comprehensive CRM features
  • Salesforce offers a wide range of CRM features that cater to various business needs, from lead management to customer support. Its robust functionality makes it a valuable tool for businesses seeking a comprehensive CRM solution.
Highly customizable
  • Salesforce's customization options allow businesses to tailor the platform to their specific needs, making it a versatile solution for organizations with unique requirements. Its flexibility and scalability make it a powerful tool for businesses of all sizes.
Strong integration capabilities
  • Salesforce's extensive integration library allows users to connect with various third-party applications, ensuring a seamless workflow and enhancing productivity. Its integration capabilities make it a valuable tool for businesses seeking a cohesive and efficient CRM solution.
Steep learning curve
  • Salesforce's extensive features and customization options may require a steeper learning curve for new users. Businesses may need to invest time and resources in training to fully leverage the platform's capabilities.
Higher cost for advanced features
  • Salesforce's advanced features and customization options come at a higher cost, which may be a consideration for businesses with limited budgets. However, its comprehensive functionality justifies the investment for businesses seeking a robust CRM solution.
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Pros & Cons of HubSpot

User-friendly interface
  • HubSpot's intuitive interface and straightforward navigation make it easy for users to manage their CRM and marketing efforts. Its user-friendly design makes it an attractive option for businesses seeking an accessible CRM solution.
Excellent marketing automation
  • HubSpot's marketing automation tools allow businesses to create personalized marketing campaigns and track their performance. Its automation capabilities make it a valuable tool for businesses seeking to streamline their marketing efforts.
Affordable pricing
  • HubSpot offers competitive pricing plans that cater to businesses of all sizes. Its affordable pricing makes it an attractive option for businesses seeking a cost-effective CRM and marketing solution.
Limited customization options
  • HubSpot's customization options are more limited compared to Salesforce, which may be a consideration for businesses with unique requirements. However, its user-friendly interface and marketing automation tools make it a valuable tool for businesses seeking an accessible CRM solution.
Less comprehensive reporting
  • HubSpot's reporting capabilities are less comprehensive compared to Salesforce, which may be a consideration for businesses seeking detailed analytics and reporting tools. However, its user-friendly interface and marketing automation tools make it a valuable tool for businesses seeking an accessible CRM solution.

Salesforce vs HubSpot: At A Glance

Decision FactorSalesforceHubSpot
Value to Price
Excellent4.6
Excellent4.4
Ease of Use
Excellent4.5
Excellent4.7
Functionality
Excellent4.8
Excellent4.6
Scalability
Excellent4.7
Excellent4.5
Integrations
Excellent4.8
Excellent4.6
Customer Support
Excellent4.6
Excellent4.5
Security
Excellent4.7
Excellent4.6
Overall Rating
Excellent4.7
Excellent4.5

Value to Price

Salesforce offers a comprehensive suite of features that justify its pricing, making it a valuable investment for businesses seeking robust CRM solutions. HubSpot, while slightly more affordable, provides excellent value with its user-friendly interface and marketing automation tools. If you're looking for a feature-rich platform, Salesforce is the better choice.

Ease of Use

HubSpot shines in terms of ease of use, with its intuitive interface and straightforward navigation. Salesforce, while powerful, may require a steeper learning curve for new users. If you prioritize ease of use, HubSpot is the more accessible option.

Functionality

Salesforce excels in functionality, offering a wide range of tools and customization options to meet diverse business needs. HubSpot provides strong functionality as well, particularly in marketing automation. For businesses seeking extensive functionality, Salesforce is the superior choice.

Scalability

Salesforce is renowned for its scalability, making it an ideal choice for growing enterprises. HubSpot also offers scalability, but Salesforce's robust infrastructure and advanced features make it more suitable for larger organizations. If scalability is a priority, Salesforce is the better option.

Integrations

Both Salesforce and HubSpot offer extensive integration capabilities, allowing users to connect with various third-party applications. Salesforce's integration library is slightly more comprehensive, making it a better choice for businesses with complex integration needs.

Customer Support

Salesforce provides strong customer support, with various resources and support channels available. HubSpot also offers reliable support, but Salesforce's extensive support options give it a slight edge. If customer support is crucial, Salesforce is the preferred choice.

Security

Both Salesforce and HubSpot prioritize security, offering robust measures to protect user data. Salesforce's advanced security features and compliance certifications make it a more secure option for businesses handling sensitive information.

Overall Rating

Salesforce receives a higher overall rating due to its comprehensive features, scalability, and strong support. HubSpot, while slightly lower in rating, remains a top choice for businesses seeking ease of use and marketing automation capabilities.

Salesforce vs HubSpot: A Detailed Breakdown of Key Features

FeaturesSalesforceHubSpot
Lead Management
Excellent4.8
Excellent4.6
Email Marketing
Excellent4.7
Excellent4.8
Analytics and Reporting
Excellent4.9
Excellent4.7
Social Media Management
Excellent4.6
Excellent4.7
Customization Options
Excellent4.8
Excellent4.5
Mobile Access
Excellent4.7
Excellent4.6

Lead Management

Salesforce offers a robust lead management system that allows you to track and nurture leads effectively. Its advanced features, such as lead scoring and automated workflows, make it a powerful tool for sales teams. HubSpot also provides strong lead management capabilities, with an emphasis on ease of use and integration with marketing tools. If you need a comprehensive lead management solution, Salesforce is the better choice.

Email Marketing

HubSpot excels in email marketing, offering a user-friendly interface and a wide range of templates and automation options. Salesforce also provides email marketing features, but HubSpot's focus on marketing automation gives it an edge in this area. If email marketing is a priority, HubSpot is the preferred option.

Analytics and Reporting

Salesforce offers advanced analytics and reporting tools that provide valuable insights into your sales and marketing performance. Its customizable dashboards and detailed reports make it a powerful tool for data-driven decision-making. HubSpot also offers strong analytics capabilities, but Salesforce's depth and flexibility make it the superior choice for businesses seeking comprehensive reporting.

Social Media Management

HubSpot provides excellent social media management tools, allowing you to schedule posts, monitor engagement, and analyze performance. Salesforce also offers social media features, but HubSpot's user-friendly interface and integration with marketing tools make it a more attractive option for social media management.

Customization Options

Salesforce offers extensive customization options, allowing you to tailor the platform to your specific business needs. Its flexibility and scalability make it a powerful tool for businesses with unique requirements. HubSpot also offers customization options, but Salesforce's depth and versatility make it the better choice for businesses seeking a highly customizable solution.

Mobile Access

Both Salesforce and HubSpot offer mobile access, allowing you to manage your CRM and marketing efforts on the go. Salesforce's mobile app provides robust functionality and seamless integration with its desktop platform. HubSpot's mobile app is user-friendly and offers essential features for managing your marketing campaigns. If mobile access is crucial, Salesforce's comprehensive mobile capabilities make it the preferred choice.

Pricing Comparison of Salesforce and HubSpot

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Salesforce and HubSpot. This comparison will highlight the best option for managing your customer relationships.

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Salesforce Pricing Plans

Starter Suite
For Small Businesses
$25

per month per user

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Starter Suite includes:
  • Access sales data from anywhere on any device seamlessly.
  • Customize and automate sales processes to enhance productivity.
  • Collaborate across your company with ease and efficiency.
  • Create and track quotes and orders effectively.
Pro Suite
For Growing Enterprises
$100

per month per user

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Includes Starter Suite, plus:
  • Enhanced sales engagement and conversation intelligence tools.
  • Access to premier success plan for expert guidance.
  • Integrate sales data with any application seamlessly.
  • Boost seller productivity with AI-driven insights.
Enterprise
For Large Enterprises
$165

per month per user

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Includes Pro Suite, plus:
  • Automate workflows and approvals to streamline operations.
  • Access conversation intelligence for improved communication.
  • Flexible CRM with web API for custom integrations.
  • Boost revenue with integrated sales and data management.
Unlimited
For Advanced Enterprises
$330

per month per user

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Includes Enterprise, plus:
  • Premier success plan and full sandbox for testing.
  • Comprehensive sales engagement and conversation intelligence.
  • Developer support for custom solutions and integrations.
  • Intelligent automation to enhance sales processes.
Einstein 1 Sales
For Innovative Enterprises
$500

per month per user

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Includes Unlimited, plus:
  • Performance management and sales programs for team efficiency.
  • Team collaboration with Slack for seamless communication.
  • Connect and unify all data with Data Cloud.
  • Revenue intelligence for actionable sales insights.
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HubSpot Pricing Plans

Free
For Small Businesses
$0

per month

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Free includes:
  • Deal pipeline to track and manage sales opportunities.
  • Quotes to create and send sales quotes efficiently.
  • Live chat to engage with website visitors in real-time.
  • Meeting scheduling to book appointments seamlessly.
Starter
For Startups and Entrepreneurs
$20

per month per seat

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Includes Free, plus:
  • Goals to set and track sales targets effectively.
  • Sales content analytics to measure content performance.
  • Payments to automate and manage payment processes.
  • Task queues to prioritize and manage sales tasks efficiently.
Professional
For Growing Teams
$100

per month per seat

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Includes Starter, plus:
  • Sequences to automate follow-up communications.
  • Forecasting to predict sales outcomes accurately.
  • Custom reporting and sales analytics for in-depth insights.
  • Playbooks to provide sales scripts and guides.
Enterprise
For Large Enterprises
$150

per month per seat

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Includes Professional, plus:
  • Predictive lead scoring to prioritize high-value leads.
  • Conversation intelligence to analyze customer interactions.
  • Recurring revenue tracking for subscription-based businesses.
  • Deal journey analytics to optimize sales processes.

Our Rating Methodology

We thoroughly evaluate each CRM platform, assessing key features like functionality, scalability, and integrations. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Salesforce or HubSpot: Which One Matches Your Business Needs?

Choose Salesforce If You Need ...

  • Comprehensive CRM solution

    If you need a comprehensive CRM solution with robust features and customization options, Salesforce is the better choice. Its extensive functionality and scalability make it a valuable tool for businesses seeking a powerful CRM platform.

  • Advanced integration capabilities

    If you require advanced integration capabilities to connect with various third-party applications, Salesforce is the preferred option. Its extensive integration library ensures a seamless workflow and enhances productivity.

Choose HubSpot If You Need ...

  • User-friendly CRM platform

    If you prioritize a user-friendly CRM platform with an intuitive interface and straightforward navigation, HubSpot is the better choice. Its accessible design makes it an attractive option for businesses seeking an easy-to-use CRM solution.

  • Excellent marketing automation

    If you need excellent marketing automation tools to create personalized marketing campaigns and track their performance, HubSpot is the preferred option. Its automation capabilities make it a valuable tool for businesses seeking to streamline their marketing efforts.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.