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Pathwright vs Kartra (2025 Comparison)

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Author

Martin Lunendonk

Last Update

Jan 31, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Pathwright

Pathwright offers intuitive course creation and excellent progress tracking, making it a top choice for educators. Its responsive customer support ensures a seamless experience for users.

  • Intuitive course creation tools.
  • Excellent progress tracking.
  • Responsive customer support.
  • Limited marketing features.
  • Basic email capabilities.
  • Not focused on sales funnels.

Free plan?

Yes

Starting price

$89 per month
Excellent Value For Price
4.5

0

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Kartra

Kartra provides comprehensive marketing tools and advanced sales funnel features, making it ideal for businesses seeking to enhance their marketing efforts. Its wide range of integrations adds to its versatility.

  • Comprehensive marketing tools.
  • Advanced sales funnel features.
  • Wide range of integrations.
  • Less focused on education.
  • Higher learning curve.
  • Limited educational analytics.

Free plan?

Yes

Starting price

$99 per month

What is Pathwright?

Pathwright is an intuitive online learning platform designed to help educators and organizations create, deliver, and manage courses effortlessly. It offers a seamless experience for both instructors and learners, with features like course creation tools, interactive content, and progress tracking. Pathwright empowers educators to focus on teaching while providing learners with an engaging and personalized learning journey. Whether you're an individual educator or a large institution, Pathwright simplifies the process of delivering high-quality education.

What is Kartra?

Kartra is an all-in-one marketing platform that streamlines business operations by integrating essential tools like email marketing, sales funnels, membership sites, and more. It helps entrepreneurs and businesses automate their marketing efforts, manage customer relationships, and boost sales. With Kartra, you can create stunning landing pages, automate email campaigns, and track customer interactions, all from a single dashboard. It's a powerful solution for businesses looking to enhance their online presence and drive growth.

Pros and Cons of Pathwright vs Kartra

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Pros & Cons of Pathwright

Intuitive course creation tools
  • Pathwright offers user-friendly course creation tools that make it easy for educators to design and deliver engaging courses. Its intuitive interface allows you to focus on content rather than technicalities.
Excellent progress tracking
  • With Pathwright, you can track learner progress and engagement in detail. Its analytics tools provide valuable insights to help educators monitor and improve course effectiveness.
Responsive customer support
  • Pathwright provides responsive customer support, ensuring educators receive timely assistance. Their support team is knowledgeable and dedicated to helping users resolve any issues.
Limited marketing features
  • Pathwright is primarily focused on education, which means its marketing features are limited compared to dedicated marketing platforms. If marketing is a priority, you may need additional tools.
Basic email capabilities
  • While Pathwright offers basic email capabilities, it lacks the advanced automation and personalization features found in dedicated email marketing tools. This may be a limitation for businesses with complex email needs.
Not focused on sales funnels
  • Pathwright is not designed for creating and optimizing sales funnels. If your business relies heavily on sales funnels, you may need to consider additional tools to meet your needs.
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Pros & Cons of Kartra

Comprehensive marketing tools
  • Kartra offers a wide range of marketing tools, including email automation, sales funnels, and landing pages. Its all-in-one platform simplifies marketing efforts and boosts efficiency.
Advanced sales funnel features
  • Kartra excels in sales funnel creation, providing advanced features that help businesses optimize their funnels for maximum conversions. Its intuitive interface makes it easy to design complex funnels.
Wide range of integrations
  • Kartra offers a wide range of integrations with other marketing platforms, enhancing its versatility and allowing businesses to connect seamlessly with their existing tools.
Less focused on education
  • Kartra is primarily a marketing platform, which means it may not offer the same level of educational features as dedicated learning platforms. If education is a priority, you may need additional tools.
Higher learning curve
  • Kartra's extensive features can result in a higher learning curve for new users. It may take some time to fully understand and utilize all the tools available.
Limited educational analytics
  • While Kartra offers basic tracking features, it lacks the detailed educational analytics found in dedicated learning platforms. This may be a limitation for educators seeking in-depth insights.

Pathwright vs Kartra: At A Glance

Decision FactorPathwrightKartra
Value to Price
Good4.2
Excellent4.4
Ease of Use
Excellent4.5
Excellent4.6
Functionality
Excellent4.3
Excellent4.7
Scalability
Good4.1
Excellent4.5
Integrations
Good4.0
Excellent4.6
Customer Support
Excellent4.4
Excellent4.3
Security
Excellent4.3
Excellent4.4
Overall Rating
Excellent4.3
Excellent4.5

Pathwright vs Kartra: A Detailed Breakdown of Key Features

FeaturesPathwrightKartra
Course Creation
Excellent4.5
Good4.0
Email Marketing
Good3.8
Excellent4.7
Sales Funnels
Poor3.5
Excellent4.8
Membership Sites
Good4.0
Excellent4.6
Landing Pages
Good3.9
Excellent4.7
Progress Tracking
Excellent4.6
Good4.2

Course Creation

Pathwright excels in course creation, offering intuitive tools that make it easy for educators to design and deliver engaging courses. Its user-friendly interface allows you to focus on content rather than technicalities. Kartra, while offering course creation features, is more focused on marketing, making Pathwright the better choice for educators seeking a dedicated learning platform.

Email Marketing

Kartra shines in email marketing, providing robust automation tools that help businesses streamline their campaigns. Its advanced features allow you to create personalized email sequences effortlessly. Pathwright, while offering basic email capabilities, is not as comprehensive in this area, making Kartra the preferred choice for businesses prioritizing email marketing.

Sales Funnels

Kartra is a powerhouse when it comes to sales funnels, offering a wide range of tools to create and optimize funnels for maximum conversions. Its intuitive interface makes it easy to design complex funnels without technical expertise. Pathwright, on the other hand, is not as focused on sales funnels, making Kartra the go-to option for businesses looking to boost sales.

Membership Sites

Both Pathwright and Kartra offer membership site capabilities, but Kartra's features are more advanced, allowing for greater customization and control. If you're looking to create a membership site with extensive features, Kartra is the better choice. Pathwright, while capable, is more suited for educational memberships.

Landing Pages

Kartra offers a wide range of landing page templates and customization options, making it easy to create stunning pages that convert. Its drag-and-drop editor is user-friendly and efficient. Pathwright, while offering landing page capabilities, is not as feature-rich, making Kartra the preferred choice for businesses focused on landing page optimization.

Progress Tracking

Pathwright excels in progress tracking, providing detailed insights into learner progress and engagement. Its analytics tools are designed to help educators monitor and improve course effectiveness. Kartra, while offering basic tracking features, is not as focused on educational analytics, making Pathwright the better choice for educators.

Pricing Comparison of Pathwright and Kartra

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Pathwright and Kartra. This comparison will highlight the best option for your needs.

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Pathwright Pricing Plans

Starter
For Small Businesses
$89

per month

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Starter includes:
  • Public or private Paths to control access and visibility.
  • Sell Paths to monetize your courses effectively.
  • 1 cohort per path for structured learning.
  • 1 Mentor Group to provide personalized guidance.
Essentials
For Growing Teams
$179

per month

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Includes Starter, plus:
  • 5 Mentor Groups to support larger teams.
  • Custom domain name for professional branding.
  • Sell subscriptions to generate recurring revenue.
  • Zapier integrations for enhanced automation.
Complete
For Large Enterprises
$449

per month

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Includes Essentials, plus:
  • 20 Mentor Groups to manage large groups effectively.
  • Certificates of completion to recognize achievements.
  • Member-Created Cohorts for collaborative learning.
  • Sell multiple subscriptions for diverse offerings.
Enterprise
For High Scale Scenarios
Contact sales
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Includes Complete, plus:
  • SSO integration for secure access management.
  • API access & Dev Support for custom solutions.
  • Custom plans built for specific needs.
  • Advanced integrations for high scale scenarios.
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Kartra Pricing Plans

Trial
For Beginners
$0

per month

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Trial includes:
  • Build your course and generate leads effectively.
  • Engage with your audience and drive sales seamlessly.
  • Send up to 1,000 emails without any transaction fee.
  • Enjoy a 1:1 onboarding call and full support access.
Starter
For Small Businesses
$99

per month

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Starter includes:
  • Unlimited emails and sequences for effective communication.
  • Manage up to 2,500 contacts with 0% transaction fee.
  • Create unlimited pages, forms, memberships, and courses.
  • Schedule and book appointments with calendar integration.
Growth
For Growing Businesses
$189

per month

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Includes Starter, plus:
  • Advanced automations for streamlined business processes.
  • Manage up to 12,500 contacts with 3 domains.
  • Utilize affiliate management for expanded reach.
  • Conduct surveys and quizzes for customer insights.
Professional
For Established Enterprises
$429

per month

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Includes Growth, plus:
  • Host webinars for up to 1,000 attendees.
  • Manage up to 25,000 contacts with 5 domains.
  • Help Desk live chat for enhanced customer support.
  • Access to advanced marketing tools for business growth.
Enterprise
For Large Enterprises
$750

per month

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Includes Professional, plus:
  • Host webinars for up to 5,000 attendees.
  • Support for 50 team members for large operations.
  • Comprehensive tools for large-scale business management.
  • Enhanced features for extensive business needs.

Our Rating Methodology

We rigorously evaluate each software tool, focusing on key factors like functionality, scalability, and customer support. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations are reliable and tailored to your needs. Each factor is weighted to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Pathwright or Kartra: Which One Matches Your Business Needs?

Choose Pathwright If You Need ...

  • Ideal for educators

    If you are an educator or institution looking for a comprehensive learning platform, Pathwright is the ideal choice. Its intuitive course creation tools and excellent progress tracking make it perfect for delivering high-quality education.

  • Focus on education

    If your primary focus is on education and you need a platform that offers robust educational features, Pathwright is the better choice. Its user-friendly interface and responsive support make it a top pick for educators.

Choose Kartra If You Need ...

  • Comprehensive marketing solution

    If you are a business seeking a comprehensive marketing solution, Kartra is the ideal choice. Its advanced sales funnel features and wide range of integrations make it perfect for enhancing your marketing efforts.

  • Focus on marketing

    If your primary focus is on marketing and you need a platform that offers robust marketing tools, Kartra is the better choice. Its comprehensive features and intuitive interface make it a top pick for businesses.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.