MailerLite vs Hubspot (2024 Comparison)
MailerLite offers an affordable and user-friendly email marketing solution, perfect for small businesses. With effective automation and good customer support, it's a reliable choice for engaging with your audience.
- Affordable pricing for small businesses
- User-friendly interface
- Effective email automation
- Good customer support
- Limited CRM integration
- Basic social media features
Free plan?
YesStarting price
$10 per month
Hubspot provides a comprehensive suite of marketing tools, ideal for larger enterprises. Its advanced CRM integration and robust analytics make it a powerful solution for driving growth and enhancing marketing strategies.
- Comprehensive marketing tools
- Advanced CRM integration
- Robust analytics and reporting
- Excellent customer support
- Higher pricing for small businesses
- Complex interface for beginners
Free plan?
YesStarting price
$20 per month per seatWhat is MailerLite?
MailerLite is a user-friendly email marketing platform designed to help businesses of all sizes create, send, and analyze email campaigns. It offers a range of features including drag-and-drop editors, automation, and analytics, making it easy for users to engage with their audience effectively. Whether you're a small business owner or a marketing professional, MailerLite simplifies the process of reaching your customers, allowing you to focus on crafting compelling messages and growing your brand.
What is Hubspot?
Hubspot is a comprehensive marketing software that provides a suite of tools to help businesses attract, engage, and delight customers. From email marketing and social media management to SEO and analytics, Hubspot offers an all-in-one solution for marketers looking to streamline their efforts. Its intuitive interface and robust features make it a popular choice for businesses aiming to enhance their marketing strategies and drive growth.
Pros and Cons of MailerLite vs Hubspot
Pros & Cons of MailerLite
- MailerLite offers competitive pricing plans that are ideal for small businesses looking to maximize their marketing budget. Its cost-effective solutions provide essential features without compromising on quality, making it a popular choice for startups and small enterprises.
- The intuitive interface of MailerLite makes it easy for users to navigate and create email campaigns. Its drag-and-drop editor simplifies the design process, allowing users to focus on crafting compelling messages without the need for technical expertise.
- MailerLite's email automation feature allows users to create personalized workflows with ease. Its straightforward setup and customization options make it a valuable tool for businesses looking to engage with their audience effectively and efficiently.
- While MailerLite offers basic CRM integration, it may not be sufficient for businesses with complex CRM needs. Users seeking advanced CRM capabilities may need to explore additional integrations or consider alternative solutions.
- MailerLite's social media integration is limited, providing only basic features for managing social media campaigns. Businesses with extensive social media needs may find the platform lacking in this area and may need to explore additional tools.
Pros & Cons of Hubspot
- Hubspot offers a wide range of marketing tools, including CRM, SEO, and social media management, providing businesses with an all-in-one solution for their marketing needs. Its extensive features make it a popular choice for larger enterprises.
- Hubspot excels in CRM integration, offering seamless connectivity with its own CRM system and other third-party tools. This integration allows for a unified view of customer interactions, enhancing marketing efforts and improving customer relationships.
- Hubspot provides in-depth analytics and reporting tools, offering detailed insights into campaign performance. Its comprehensive dashboards and reports allow businesses to make data-driven decisions and optimize their marketing strategies for better results.
- Hubspot's pricing plans may be higher for small businesses, making it less accessible for startups and small enterprises. Businesses with limited budgets may need to explore more cost-effective alternatives or consider scaling their investment over time.
- The extensive features of Hubspot can make its interface complex for beginners, requiring a learning curve to fully utilize its capabilities. Users new to marketing software may need additional training or support to navigate the platform effectively.
MailerLite vs Hubspot: At A Glance
MailerLite vs Hubspot: A Detailed Breakdown of Key Features
Email Automation
MailerLite offers a robust email automation feature that allows you to create personalized workflows with ease. Its intuitive interface makes it simple to set up automated campaigns, saving you time and effort. Hubspot, on the other hand, provides advanced automation capabilities, including complex workflows and triggers, making it ideal for businesses with intricate marketing strategies. If you're looking for straightforward automation, MailerLite is a great choice, but for more advanced needs, Hubspot excels.
Analytics and Reporting
Both MailerLite and Hubspot offer comprehensive analytics and reporting tools. MailerLite provides essential insights into campaign performance, helping you make data-driven decisions. Hubspot takes it a step further with in-depth analytics, offering detailed reports and dashboards that provide a holistic view of your marketing efforts. If you require advanced analytics, Hubspot is the superior choice, but MailerLite's reporting is sufficient for basic needs.
Landing Page Builder
MailerLite's landing page builder is user-friendly, allowing you to create visually appealing pages without any coding knowledge. It offers a range of templates and customization options to suit your brand. Hubspot's landing page builder is more advanced, offering additional features like A/B testing and dynamic content. If you're looking for a simple solution, MailerLite is ideal, but for more sophisticated needs, Hubspot is the better option.
CRM Integration
Hubspot excels in CRM integration, offering seamless connectivity with its own CRM system and other third-party tools. This integration allows for a unified view of customer interactions, enhancing your marketing efforts. MailerLite offers basic CRM integration, which is sufficient for small businesses. If CRM integration is a priority, Hubspot is the superior choice, but MailerLite's integration is adequate for basic needs.
Social Media Management
Hubspot offers a comprehensive social media management tool, allowing you to schedule posts, monitor engagement, and analyze performance across multiple platforms. MailerLite provides basic social media integration, which is suitable for small businesses with limited social media needs. If social media management is a key focus, Hubspot is the better option, but MailerLite's integration is sufficient for basic requirements.
A/B Testing
Both MailerLite and Hubspot offer A/B testing capabilities, allowing you to optimize your campaigns for better results. MailerLite provides a straightforward A/B testing tool, making it easy to test different elements of your emails. Hubspot offers more advanced testing options, including multivariate testing, providing deeper insights into campaign performance. If you're looking for basic A/B testing, MailerLite is a great choice, but for more advanced testing, Hubspot excels.
Pricing Comparison of MailerLite and Hubspot
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of MailerLite and Hubspot. This comparison will highlight the best option for your marketing needs.
MailerLite Pricing Plans
- Access to a drag & drop email editor for customization.
- Create up to 10 landing pages to capture leads.
- Utilize email automation builder for targeted campaigns.
- Receive 24/7 email and chat support for 30 days.
- Access to unlimited templates for diverse needs.
- Sell digital products directly through email campaigns.
- Utilize dynamic emails for personalized content.
- Conduct multivariate testing for optimized results.
- Enhanced automations for complex workflows.
- Custom HTML editor for advanced customization.
- AI writing assistant for content creation.
- Access to partner discounts for added value.
- Dedicated IP & deliverability consultation for reliability.
- Onboarding consultation and training for smooth transition.
- Account audit and performance improvements for efficiency.
- Custom solutions tailored to specific business needs.
Hubspot Pricing Plans
- Forms to capture leads directly from your website.
- Live chat feature to engage with website visitors.
- Ad management to track and optimize ad performance.
- Mobile optimization for seamless access on any device.
- Email health insights to improve deliverability.
- Calls-to-action to drive conversions on your site.
- No HubSpot branding for a professional look.
- Enhanced reporting for better decision-making.
- SEO tools to enhance search engine visibility.
- Social media management for all platforms.
- Custom reporting to tailor insights to your needs.
- Predictive lead scoring to prioritize prospects.
- Multi-touch revenue attribution for detailed insights.
- Customer journey analytics for comprehensive tracking.
- Advanced security features for data protection.
- Dedicated account management for personalized support.
Our Rating Methodology
We thoroughly evaluate each marketing software, focusing on key aspects like functionality, scalability, and customer support. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations align with your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.
MailerLite or Hubspot: Which One Matches Your Business Needs?
Choose MailerLite If You Need ...
- Affordable email marketing solution
If you are a small business owner looking for an affordable email marketing solution, MailerLite is the perfect choice. Its cost-effective pricing plans and essential features make it ideal for startups and small enterprises.
- User-friendly interface
If you prefer a user-friendly interface for creating email campaigns, MailerLite is the way to go. Its intuitive design and drag-and-drop editor make it easy for beginners to navigate and create compelling messages.
Choose Hubspot If You Need ...
- Comprehensive marketing tools
If you need a comprehensive suite of marketing tools, Hubspot is the superior choice. Its extensive features, including CRM, SEO, and social media management, provide an all-in-one solution for larger enterprises.
- Advanced CRM integration
If you require advanced CRM integration for a unified view of customer interactions, Hubspot excels in this area. Its seamless connectivity with its own CRM system and third-party tools enhances marketing efforts and improves customer relationships.
Frequently Asked Questions
Which tool is better for small businesses, MailerLite or Hubspot?
Does Hubspot offer more advanced features than MailerLite?
Is MailerLite easier to use than Hubspot?
Which tool offers better customer support, MailerLite or Hubspot?
Can MailerLite handle large-scale marketing campaigns?
Does Hubspot offer better integration capabilities than MailerLite?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
