Mailchimp vs Hubspot (2024 Comparison)
Mailchimp offers a user-friendly interface and affordable pricing, making it an excellent choice for small businesses. Its wide range of integrations enhances its versatility.
- User-friendly interface for beginners
- Affordable pricing for small businesses
- Wide range of integrations
- Limited advanced features
- Basic automation capabilities
- Customer support could be improved
Free plan?
YesStarting price
$13 per month
Hubspot provides a comprehensive marketing suite with advanced automation tools and exceptional customer support, making it ideal for larger enterprises.
- Comprehensive marketing suite
- Advanced automation tools
- Exceptional customer support
- Higher price point
- Steeper learning curve
- Overwhelming for small teams
Free plan?
YesStarting price
$20 per month per seatWhat is Mailchimp?
Mailchimp is a comprehensive marketing platform that helps businesses manage their email marketing campaigns, automate workflows, and analyze customer data. It offers a user-friendly interface, making it easy for users to create and send professional-looking emails. With its robust analytics, you can track the performance of your campaigns and make data-driven decisions. Mailchimp also integrates with various other tools, enhancing its functionality and making it a versatile choice for businesses of all sizes.
What is Hubspot?
Hubspot is a powerful marketing software that provides a suite of tools to help businesses grow their online presence. It offers features like email marketing, social media management, and CRM integration, making it a one-stop solution for marketing needs. Hubspot's intuitive interface and comprehensive analytics allow users to create targeted campaigns and track their success. Whether you're a small business or a large enterprise, Hubspot's scalable solutions can help you achieve your marketing goals.
Pros and Cons of Mailchimp vs Hubspot
Pros & Cons of Mailchimp
- Mailchimp's interface is designed with simplicity in mind, making it easy for beginners to navigate and set up campaigns without any technical expertise.
- Mailchimp offers competitive pricing plans that are ideal for small businesses looking to manage their marketing efforts without breaking the bank.
- Mailchimp integrates with numerous third-party applications, enhancing its functionality and making it a versatile choice for businesses of all sizes.
- While Mailchimp offers essential marketing tools, it lacks some of the more advanced features that larger businesses might require for more complex campaigns.
- Mailchimp's automation features are relatively basic, which might not be sufficient for businesses looking to create more complex workflows and customer journeys.
Pros & Cons of Hubspot
- Hubspot offers a wide range of marketing tools, including email marketing, social media management, and CRM integration, making it a one-stop solution for businesses.
- Hubspot's automation capabilities are more advanced, allowing for complex workflows and personalized customer journeys, which can significantly enhance marketing efforts.
- Hubspot is known for its outstanding customer support, providing users with comprehensive assistance and resources to help them make the most of the platform.
- Hubspot's advanced features come at a higher cost, which might not be feasible for small businesses or those on a tight budget.
- Due to its extensive features, Hubspot may require a bit of a learning curve, especially for users who are new to marketing software.
Mailchimp vs Hubspot: At A Glance
Value to Price
Mailchimp offers a competitive pricing structure that provides excellent value for small to medium-sized businesses. Its features are robust, yet affordable, making it a great choice for those on a budget. Hubspot, on the other hand, offers more advanced features and integrations, which justifies its higher price point. If you're looking for a tool with more comprehensive capabilities, Hubspot might be worth the investment.
Ease of Use
Mailchimp is known for its user-friendly interface, making it easy for beginners to navigate and set up campaigns. Hubspot also offers an intuitive design, but with more advanced features, it may require a bit of a learning curve. If you're new to marketing software, Mailchimp might be the easier option to start with.
Functionality
Mailchimp provides essential marketing tools like email campaigns, automation, and analytics. Hubspot, however, offers a more comprehensive suite of tools, including CRM integration and social media management. If you need a more all-encompassing solution, Hubspot's functionality might be more aligned with your needs.
Scalability
Mailchimp is ideal for small to medium-sized businesses, offering scalable solutions as your business grows. Hubspot, with its extensive features, is better suited for larger enterprises looking for a tool that can grow with them. If you're planning for significant growth, Hubspot might be the better choice.
Integrations
Mailchimp integrates with a wide range of third-party applications, enhancing its versatility. Hubspot, however, offers even more integration options, making it a more flexible choice for businesses with diverse needs. If integrations are a priority, Hubspot's extensive options might be more appealing.
Customer Support
Mailchimp offers reliable customer support, but Hubspot is known for its exceptional service, providing more comprehensive support options. If customer support is a critical factor for you, Hubspot's superior service might be worth considering.
Security
Both Mailchimp and Hubspot prioritize security, offering robust measures to protect user data. However, Hubspot's advanced security features give it a slight edge. If security is a top concern, Hubspot's enhanced measures might provide more peace of mind.
Overall Rating
Mailchimp is a solid choice for small to medium-sized businesses, offering great value and ease of use. Hubspot, with its advanced features and superior support, is better suited for larger enterprises. If you're looking for a more comprehensive solution, Hubspot might be the better option.
Mailchimp vs Hubspot: A Detailed Breakdown of Key Features
Email Campaigns
Mailchimp excels in creating and managing email campaigns with its intuitive drag-and-drop editor. You can easily design professional emails without any coding knowledge. Hubspot, however, offers more advanced features like A/B testing and personalized content, which can significantly enhance your campaign's effectiveness. If you're looking for more sophisticated email marketing capabilities, Hubspot might be the better choice.
Automation
Mailchimp provides basic automation features that are perfect for small businesses looking to streamline their marketing efforts. Hubspot, on the other hand, offers more advanced automation tools, allowing for complex workflows and personalized customer journeys. If you need more comprehensive automation capabilities, Hubspot's offerings might be more suitable.
Analytics
Mailchimp offers robust analytics that help you track the performance of your campaigns and make data-driven decisions. Hubspot takes it a step further with more detailed insights and reporting capabilities, allowing for deeper analysis. If you're looking for more in-depth analytics, Hubspot's advanced features might be more beneficial.
CRM Integration
Mailchimp integrates with various CRM systems, making it a versatile choice for businesses looking to streamline their marketing and sales efforts. Hubspot, however, offers a built-in CRM, providing a seamless experience and eliminating the need for third-party integrations. If you're looking for a more integrated solution, Hubspot's CRM capabilities might be more appealing.
Social Media Management
Mailchimp offers basic social media management features, allowing you to schedule and publish posts. Hubspot, however, provides more advanced tools, including social listening and analytics, which can help you better understand your audience and optimize your social media strategy. If social media is a key part of your marketing efforts, Hubspot's advanced features might be more advantageous.
Landing Pages
Mailchimp allows you to create landing pages with its easy-to-use editor, making it a great choice for businesses looking to capture leads. Hubspot, however, offers more advanced features like A/B testing and personalized content, which can significantly enhance your landing page's effectiveness. If you're looking for more sophisticated landing page capabilities, Hubspot might be the better choice.
Pricing Comparison of Mailchimp and Hubspot
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Mailchimp and Hubspot. This comparison will highlight the best option for your marketing needs.
Mailchimp Pricing Plans
- Maximum of 1,000 emails per month or 500 per day.
- Access to forms and landing pages.
- Includes Mailchimp branding on emails.
- Limited reporting and analytics features.
- Send up to 10 times the number of contacts.
- A/B testing to optimize email campaigns.
- Remove Mailchimp branding from emails.
- Access to 3 audiences and 3 user seats.
- Enhanced automations for customer journeys.
- Custom-coded email templates for branding.
- Data-driven optimization tools for better results.
- Access to 5 audiences and 5 user seats.
- Priority phone support for immediate assistance.
- Dedicated customer success manager.
- Migration support for seamless transition.
- Send up to 150,000 emails each month.
Hubspot Pricing Plans
- Forms to capture leads directly from your website.
- Live chat feature to engage with website visitors.
- Ad management to track and optimize ad performance.
- Mobile optimization for seamless access on any device.
- Email health insights to improve deliverability.
- Calls-to-action to drive conversions on your site.
- No HubSpot branding for a professional look.
- Enhanced reporting for better decision-making.
- SEO tools to enhance search engine visibility.
- Social media management for all platforms.
- Custom reporting to tailor insights to your needs.
- Predictive lead scoring to prioritize prospects.
- Multi-touch revenue attribution for detailed insights.
- Customer journey analytics for comprehensive tracking.
- Advanced security features for data protection.
- Dedicated account management for personalized support.
Our Rating Methodology
We thoroughly test each marketing software, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Mailchimp or Hubspot: Which One Matches Your Business Needs?
Choose Mailchimp If You Need ...
- User-friendly interface for beginners
If you are a beginner or small business owner looking for an easy-to-use marketing platform, Mailchimp's user-friendly interface and affordable pricing make it an excellent choice.
- Affordable pricing for small businesses
If you are a small business with a limited budget, Mailchimp's competitive pricing plans offer great value for money, allowing you to manage your marketing efforts without breaking the bank.
Choose Hubspot If You Need ...
- Comprehensive marketing suite
If you need a comprehensive marketing solution with advanced features, Hubspot's extensive suite of tools, including CRM integration and social media management, makes it an ideal choice.
- Advanced automation tools
If you require more advanced automation capabilities, Hubspot's sophisticated tools allow for complex workflows and personalized customer journeys, enhancing your marketing efforts.
Frequently Asked Questions
Which tool is better for small businesses?
Does Hubspot offer more advanced features than Mailchimp?
How do the integration capabilities compare?
Which tool offers better customer support?
Is Mailchimp suitable for larger enterprises?
Which tool provides better analytics?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
