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Keap vs Zoho CRM (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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Keap

Keap offers a user-friendly CRM and marketing automation solution, perfect for small businesses. With excellent customer support and comprehensive features, it's an ideal choice for streamlining operations.

  • User-friendly interface for small businesses
  • Comprehensive CRM and marketing automation
  • Excellent customer support
  • Limited integrations compared to competitors
  • Basic analytics features

Free plan?

No

Starting price

$249 per month
Excellent Value For Price
4.5

0

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Zoho CRM

Zoho CRM provides a robust and scalable CRM solution with extensive features and integrations. It's perfect for businesses looking to enhance their customer engagement and drive sales growth.

  • Extensive range of features
  • Highly scalable for growing businesses
  • Wide range of integrations
  • Longer response times for support
  • Complexity for new users

Free plan?

Yes

Starting price

₹800 per month per user

What is Keap?

Keap is a comprehensive CRM and marketing automation tool designed to help small businesses streamline their operations. It offers features like contact management, email marketing, and sales automation, making it easier for businesses to manage customer relationships and grow their sales. With Keap, you can automate repetitive tasks, track customer interactions, and nurture leads effectively. This tool is particularly beneficial for entrepreneurs and small business owners who need an all-in-one solution to manage their business processes efficiently.

What is Zoho CRM?

Zoho CRM is a robust customer relationship management software that caters to businesses of all sizes. It helps organizations manage their sales, marketing, and customer support in a single platform. Zoho CRM offers features like lead management, analytics, and workflow automation, enabling businesses to enhance their customer engagement and drive sales growth. It's particularly useful for companies looking to improve their sales processes and gain insights into customer behavior, making it a versatile choice for diverse industries.

Pros and Cons of Keap vs Zoho CRM

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Pros & Cons of Keap

User-friendly interface
  • Keap offers a user-friendly interface that is easy to navigate, making it ideal for small business owners who may not have extensive technical expertise. This ease of use allows users to quickly get up and running with the software.
Comprehensive CRM and marketing automation
  • Keap provides a comprehensive suite of CRM and marketing automation tools, allowing businesses to manage customer relationships and automate marketing efforts in one platform. This all-in-one solution is particularly beneficial for small businesses looking to streamline their operations.
Excellent customer support
  • Keap is known for its excellent customer support, providing users with the assistance they need to make the most of the software. This level of support is particularly valuable for small businesses that may require additional guidance.
Limited integrations
  • While Keap offers some integrations with third-party applications, its library is not as extensive as some competitors. This limitation may be a drawback for businesses that rely on multiple tools and need seamless integration.
Basic analytics features
  • Keap provides essential analytics features, but they may not be as advanced as those offered by some competitors. Businesses that require more sophisticated analytics tools may find this limitation a drawback.
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Pros & Cons of Zoho CRM

Extensive range of features
  • Zoho CRM offers an extensive range of features, including advanced analytics, workflow automation, and AI-powered insights. This comprehensive feature set makes it a versatile choice for businesses of all sizes.
Highly scalable
  • Zoho CRM is highly scalable, making it suitable for businesses of all sizes, from startups to large enterprises. Its scalability ensures that the software can grow with your business, providing the necessary tools to support your expansion.
Wide range of integrations
  • Zoho CRM offers a wide range of integrations with third-party applications, making it a versatile choice for businesses that rely on multiple tools. This extensive integration library ensures seamless connectivity and enhances productivity.
Longer response times for support
  • While Zoho CRM offers good customer support, some users have reported longer response times. This delay may be a drawback for businesses that require immediate assistance and support.
Complexity for new users
  • Zoho CRM's extensive range of features may be overwhelming for new users, requiring a learning curve to fully utilize the software. This complexity may be a drawback for businesses that prioritize ease of use.

Keap vs Zoho CRM: At A Glance

Decision FactorKeapZoho CRM
Value to Price
Good4.2
Excellent4.5
Ease of Use
Excellent4.3
Excellent4.4
Functionality
Excellent4.4
Excellent4.6
Scalability
Good4.1
Excellent4.5
Integrations
Good4.0
Excellent4.7
Customer Support
Excellent4.5
Excellent4.3
Security
Excellent4.3
Excellent4.6
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Keap offers a solid value for its price, providing essential CRM and marketing automation features that are ideal for small businesses. Its pricing is competitive, especially for those who need an all-in-one solution. Zoho CRM, on the other hand, offers a broader range of features at a slightly higher price point, making it a better choice for businesses that require more advanced functionalities.

Ease of Use

Keap is known for its user-friendly interface, making it easy for small business owners to navigate and utilize its features without extensive training. Zoho CRM also offers a straightforward interface, but its extensive features might require a bit more time to master. If you prioritize ease of use, Keap might be the better option for you.

Functionality

Both Keap and Zoho CRM offer robust functionality, but Zoho CRM stands out with its extensive range of features, including advanced analytics and workflow automation. Keap provides essential CRM functionalities, making it suitable for small businesses with basic needs. If you need more advanced features, Zoho CRM is the way to go.

Scalability

Zoho CRM excels in scalability, offering features that can grow with your business. It's suitable for businesses of all sizes, from startups to large enterprises. Keap is more tailored to small businesses, providing the necessary tools to manage customer relationships effectively. If scalability is a priority, Zoho CRM is the better choice.

Integrations

Zoho CRM offers a wide range of integrations with third-party applications, making it a versatile choice for businesses that rely on multiple tools. Keap also provides integrations, but its library is not as extensive as Zoho CRM's. If you need a CRM with extensive integration options, Zoho CRM is the better option.

Customer Support

Keap is known for its excellent customer support, providing users with the assistance they need to make the most of the software. Zoho CRM also offers good support, but some users have reported longer response times. If customer support is a priority, Keap might be the better choice for you.

Security

Both Keap and Zoho CRM prioritize security, offering features like data encryption and user access controls. Zoho CRM has a slight edge with its comprehensive security measures, making it a reliable choice for businesses that handle sensitive customer data. If security is a top concern, Zoho CRM is the better option.

Overall Rating

Overall, Zoho CRM scores higher due to its extensive features, scalability, and integration options. Keap is a strong contender for small businesses looking for an easy-to-use CRM with essential functionalities. If you need a more comprehensive solution, Zoho CRM is the better choice.

Keap vs Zoho CRM: A Detailed Breakdown of Key Features

FeaturesKeapZoho CRM
Contact Management
Excellent4.5
Excellent4.7
Email Marketing
Excellent4.4
Excellent4.6
Sales Automation
Excellent4.3
Excellent4.5
Lead Management
Good4.2
Excellent4.6
Analytics
Good4.1
Excellent4.7
Workflow Automation
Excellent4.3
Excellent4.6

Contact Management

Keap offers a robust contact management system that allows you to store and organize customer information efficiently. It provides features like tagging and segmentation, making it easy to target specific groups. Zoho CRM, however, takes it a step further with advanced contact management features, including social media integration and detailed customer profiles. If you need a more comprehensive contact management solution, Zoho CRM is the better choice.

Email Marketing

Keap's email marketing features are designed to help small businesses create and send targeted email campaigns. It offers customizable templates and automation options, making it easy to engage with your audience. Zoho CRM also provides powerful email marketing tools, with advanced analytics and A/B testing capabilities. If you need more advanced email marketing features, Zoho CRM is the way to go.

Sales Automation

Keap's sales automation features help streamline your sales processes, allowing you to automate repetitive tasks and focus on closing deals. It offers tools like pipeline management and automated follow-ups. Zoho CRM, on the other hand, provides more advanced sales automation features, including AI-powered insights and predictive analytics. If you need more sophisticated sales automation tools, Zoho CRM is the better option.

Lead Management

Keap offers basic lead management features, allowing you to capture and nurture leads effectively. It provides tools like lead scoring and automated follow-ups. Zoho CRM, however, offers more advanced lead management features, including lead assignment rules and real-time notifications. If you need a more comprehensive lead management solution, Zoho CRM is the better choice.

Analytics

Keap provides essential analytics features, allowing you to track key metrics and gain insights into your business performance. It offers customizable reports and dashboards. Zoho CRM, however, offers more advanced analytics features, including AI-powered insights and predictive analytics. If you need more sophisticated analytics tools, Zoho CRM is the better option.

Workflow Automation

Keap's workflow automation features help streamline your business processes, allowing you to automate repetitive tasks and improve efficiency. It offers tools like task automation and automated follow-ups. Zoho CRM, on the other hand, provides more advanced workflow automation features, including custom workflows and process automation. If you need more sophisticated workflow automation tools, Zoho CRM is the better choice.

Pricing Comparison of Keap and Zoho CRM

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Keap and Zoho CRM. This comparison will highlight the best option for managing your customer relationships.

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Keap Pricing Plans

Keap Plan
For Small Businesses
$249

per month

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Keap Plan includes:
  • Manage all client activity, data, and communications in one place.
  • Create and connect multiple landing pages for better lead conversion.
  • Send broadcast and 1:1 emails with modern templates.
  • Track and manage leads as they move through the sales funnel.
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Zoho CRM Pricing Plans

Standard
For Small Businesses
₹800

per month per user

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Standard includes:
  • Collect and associate any type of data with custom fields.
  • Automate day-to-day activities with workflows for sales team.
  • Set achievable goals with sales forecasting and track performance.
  • Build reports and dashboards to analyze sales numbers efficiently.
Professional
For Medium Businesses
₹1,400

per month per user

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Includes Standard, plus:
  • Streamline quote management with built-in price rules using CPQ.
  • Interact with customers in real-time with SalesSignals notifications.
  • Manage invoices, sales, purchase orders, products, and vendors.
  • Send data to other applications based on event triggers with webhooks.
Enterprise
For Large Enterprises
₹2,400

per month per user

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Includes Professional, plus:
  • Assign leads, customers, and accounts based on various factors.
  • Build custom data modules with unique layouts for each team.
  • Automate enterprise operations with low-code workflows.
  • Manage and improve end-to-end customer journeys effectively.
Ultimate
For Enterprises
₹2,600

per month per user

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Includes Enterprise, plus:
  • Build personalized customizations with low-code and no-code tools.
  • Merge and segregate datasets for easier analysis and reporting.
  • Auto-generate reports and dashboards with augmented analytics.
  • Craft compelling stories with colorful infographics and AI summaries.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key aspects like functionality, scalability, and integrations. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations meet diverse business needs. Each factor is weighted to provide a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Keap or Zoho CRM: Which One Matches Your Business Needs?

Choose Keap If You Need ...

  • User-friendly CRM for small businesses

    If you are a small business owner looking for a user-friendly CRM solution, Keap is an excellent choice. Its intuitive interface and comprehensive features make it easy to manage customer relationships and automate marketing efforts.

  • Comprehensive marketing automation

    If you need a CRM with comprehensive marketing automation features, Keap is the way to go. It offers tools like email marketing, sales automation, and lead management, making it a versatile choice for small businesses.

Choose Zoho CRM If You Need ...

  • Scalable CRM for growing businesses

    If you are a growing business looking for a scalable CRM solution, Zoho CRM is the better choice. Its extensive features and scalability make it suitable for businesses of all sizes, from startups to large enterprises.

  • Advanced analytics and integrations

    If you need a CRM with advanced analytics and integration options, Zoho CRM is the way to go. It offers powerful analytics tools and a wide range of integrations, making it a versatile choice for businesses that rely on multiple tools.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.