Keap vs HubSpot (2024 Comparison)
Keap is a user-friendly CRM solution designed for small businesses. With its affordable pricing and comprehensive features, it's an excellent choice for those looking to streamline their operations and grow their sales.
- Easy to use for small businesses.
- Affordable pricing plans.
- Comprehensive CRM features.
- Limited advanced features.
- Fewer integrations available.
Free plan?
NoStarting price
$249 per month
HubSpot offers a powerful sales software with advanced automation tools and extensive integrations. It's ideal for businesses looking to enhance their sales operations and drive revenue growth.
- Advanced sales automation tools.
- Extensive integration options.
- Comprehensive analytics and reporting.
- Higher pricing plans.
- Complex for beginners.
Free plan?
YesStarting price
$20 per month per seatWhat is Keap?
Keap is a comprehensive CRM and marketing automation tool designed to help small businesses streamline their operations. It offers features like contact management, email marketing, and sales automation, making it easier for businesses to manage their customer relationships and grow their sales. With Keap, you can automate repetitive tasks, track customer interactions, and nurture leads effectively, allowing you to focus on what matters most - growing your business.
What is HubSpot?
HubSpot Sales is a powerful sales software that helps businesses manage their sales processes more efficiently. It offers a range of features, including email tracking, meeting scheduling, and pipeline management, to help sales teams close deals faster. With HubSpot, you can automate your sales tasks, gain insights into your sales performance, and improve your overall sales strategy. It's an ideal tool for businesses looking to enhance their sales operations and drive revenue growth.
Pros and Cons of Keap vs HubSpot
Pros & Cons of Keap
- Keap offers a wide range of CRM features that help small businesses manage their customer relationships effectively. From contact management to sales automation, Keap provides everything you need to streamline your operations.
- Keap offers competitive pricing plans that cater to small businesses with limited budgets. It's an excellent choice for those looking for a cost-effective CRM solution without compromising on essential features.
- Keap is designed with simplicity in mind, making it easy for users to navigate and utilize its features. It's an ideal choice for small business owners who may not have extensive technical expertise.
- While Keap offers essential CRM features, it lacks some of the advanced functionalities that larger businesses may require. If you need more sophisticated tools, you may need to look elsewhere.
- Keap offers a limited range of integrations compared to other CRM solutions. If you rely heavily on third-party applications, you may find Keap's integration options somewhat restrictive.
Pros & Cons of HubSpot
- HubSpot offers a comprehensive suite of sales automation tools that help businesses streamline their sales processes and close deals faster. From workflow automation to sales forecasting, HubSpot provides everything you need to enhance your sales operations.
- HubSpot provides a vast library of integrations with various third-party applications, allowing you to connect your existing systems seamlessly. It's an excellent choice for businesses that rely heavily on integrations to streamline their operations.
- HubSpot offers advanced analytics and reporting tools that provide detailed insights into your marketing and sales performance. From custom dashboards to detailed reports, HubSpot provides everything you need to make data-driven decisions.
- HubSpot's pricing plans are on the higher side, which may not be suitable for small businesses with limited budgets. If you're looking for a more affordable CRM solution, you may need to consider other options.
- HubSpot offers a wide range of features, which can be overwhelming for beginners. If you're new to CRM software, you may find HubSpot's extensive feature set somewhat complex to navigate.
Keap vs HubSpot: At A Glance
Value to Price
Keap offers a solid value for its price, providing essential CRM and marketing automation features that cater to small businesses. It's a cost-effective solution for those looking to streamline their operations without breaking the bank. HubSpot, on the other hand, offers a more comprehensive suite of tools, which justifies its higher price point. If you're looking for a more robust solution with advanced features, HubSpot might be the better choice.
Ease of Use
Keap is designed with simplicity in mind, making it easy for users to navigate and utilize its features. It's an excellent choice for small business owners who may not have extensive technical expertise. HubSpot, while also user-friendly, offers a more extensive range of features, which can be overwhelming for some users. If you prefer a straightforward and easy-to-use platform, Keap is the way to go.
Functionality
Keap provides essential CRM and marketing automation functionalities that are perfect for small businesses. It allows users to manage contacts, automate marketing campaigns, and track sales effectively. HubSpot, however, offers a more comprehensive set of features, including advanced analytics and reporting tools. If you need a more feature-rich platform with advanced capabilities, HubSpot is the better option.
Scalability
Keap is ideal for small businesses looking to grow, offering scalable solutions that can adapt to your business needs. It's a great starting point for businesses that plan to expand in the future. HubSpot, on the other hand, is designed to accommodate businesses of all sizes, making it a more scalable option for larger enterprises. If you're planning for significant growth, HubSpot is the better choice.
Integrations
Keap offers a decent range of integrations with popular tools, allowing users to connect their existing systems seamlessly. However, HubSpot excels in this area, providing a vast library of integrations with various third-party applications. If you rely heavily on integrations to streamline your operations, HubSpot is the superior choice.
Customer Support
Keap provides reliable customer support, ensuring users receive assistance when needed. It's a great option for small businesses that may require additional guidance. HubSpot, however, offers more comprehensive support options, including a vast knowledge base and community forums. If you value extensive support resources, HubSpot is the better choice.
Security
Keap takes security seriously, offering robust measures to protect user data. It's a reliable choice for businesses that prioritize data security. HubSpot, however, goes a step further, providing advanced security features and compliance certifications. If security is a top priority for your business, HubSpot is the superior option.
Keap vs HubSpot: A Detailed Breakdown of Key Features
Email Marketing
Keap offers a robust email marketing feature that allows you to create and send personalized email campaigns to your contacts. It's perfect for small businesses looking to engage with their audience effectively. HubSpot, on the other hand, provides a more advanced email marketing solution with features like A/B testing and detailed analytics. If you're looking for a more comprehensive email marketing tool, HubSpot is the better choice.
Contact Management
Keap's contact management feature is designed to help you organize and manage your customer information efficiently. It's a great option for small businesses that need a simple yet effective solution. HubSpot, however, offers a more advanced contact management system with features like lead scoring and segmentation. If you need a more sophisticated contact management tool, HubSpot is the superior choice.
Sales Automation
Keap provides essential sales automation features that help you streamline your sales processes and close deals faster. It's ideal for small businesses looking to improve their sales efficiency. HubSpot, on the other hand, offers a more comprehensive sales automation solution with advanced features like workflow automation and sales forecasting. If you're looking for a more powerful sales automation tool, HubSpot is the better option.
Analytics and Reporting
Keap offers basic analytics and reporting features that provide insights into your marketing and sales performance. It's suitable for small businesses that need a simple reporting solution. HubSpot, however, provides a more advanced analytics and reporting tool with features like custom dashboards and detailed reports. If you need a more comprehensive analytics solution, HubSpot is the superior choice.
Lead Scoring
Keap's lead scoring feature helps you prioritize your leads based on their engagement and behavior. It's a useful tool for small businesses looking to improve their lead management. HubSpot, on the other hand, offers a more advanced lead scoring system with customizable criteria and detailed insights. If you need a more sophisticated lead scoring tool, HubSpot is the better choice.
Pipeline Management
Keap provides a simple pipeline management feature that helps you track your sales opportunities and progress. It's a great option for small businesses that need a straightforward solution. HubSpot, however, offers a more advanced pipeline management tool with features like deal tracking and sales forecasting. If you need a more comprehensive pipeline management solution, HubSpot is the superior choice.
Pricing Comparison of Keap and HubSpot
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Keap and HubSpot. This comparison will highlight the best option for managing your sales and marketing needs.
Keap Pricing Plans
- Manage all client activity, data, and communications in one place.
- Create and connect multiple landing pages for better lead conversion.
- Send broadcast and 1:1 emails with modern templates.
- Track and manage leads as they move through the sales funnel.
HubSpot Pricing Plans
- Deal pipeline to track and manage sales opportunities.
- Quotes to create and send sales quotes efficiently.
- Live chat to engage with website visitors in real-time.
- Meeting scheduling to book appointments seamlessly.
- Goals to set and track sales targets effectively.
- Sales content analytics to measure content performance.
- Payments to automate and manage payment processes.
- Task queues to prioritize and manage sales tasks efficiently.
- Sequences to automate follow-up communications.
- Forecasting to predict sales outcomes accurately.
- Custom reporting and sales analytics for in-depth insights.
- Playbooks to provide sales scripts and guides.
- Predictive lead scoring to prioritize high-value leads.
- Conversation intelligence to analyze customer interactions.
- Recurring revenue tracking for subscription-based businesses.
- Deal journey analytics to optimize sales processes.
Our Rating Methodology
We thoroughly evaluate each CRM tool, focusing on key aspects like functionality, ease of use, and integrations. By analyzing user feedback and conducting in-depth testing, we ensure our recommendations align with your needs. Each factor is weighted to provide a reliable final score, helping you make informed decisions.
Keap or HubSpot: Which One Matches Your Business Needs?
Choose Keap If You Need ...
- Ideal for Small Businesses
If you are a small business owner looking for an easy-to-use CRM solution with affordable pricing, Keap is the perfect choice. Its comprehensive features and user-friendly interface make it an excellent option for streamlining your operations and growing your sales.
- Cost-Effective CRM Solution
If you are on a tight budget and need a cost-effective CRM solution, Keap offers competitive pricing plans that cater to small businesses. Its essential features and affordability make it an ideal choice for those looking to manage their customer relationships without breaking the bank.
Choose HubSpot If You Need ...
- Advanced Sales Automation
If you need advanced sales automation tools to streamline your sales processes and close deals faster, HubSpot is the superior choice. Its comprehensive suite of features and extensive integrations make it an ideal option for businesses looking to enhance their sales operations.
- Comprehensive Analytics and Reporting
If you require detailed insights into your marketing and sales performance, HubSpot offers advanced analytics and reporting tools that provide valuable data for making informed decisions. Its custom dashboards and detailed reports make it the better choice for businesses that prioritize data-driven strategies.
Frequently Asked Questions
What are the key differences between Keap and HubSpot?
Which tool is better for small businesses, Keap or HubSpot?
Does HubSpot offer more integrations than Keap?
Is Keap suitable for businesses with limited budgets?
Which tool offers better customer support, Keap or HubSpot?
Can HubSpot handle larger enterprises better than Keap?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
