Kartra vs HubSpot (2024 Comparison)
Kartra offers a comprehensive suite of marketing tools, including email marketing and sales funnels, making it ideal for businesses looking to streamline their marketing efforts.
- Comprehensive marketing tools suite.
- Effective sales funnel creation.
- Dedicated membership site feature.
- Limited CRM features.
- Longer customer support response times.
Free plan?
YesStarting price
$99 per month
HubSpot provides advanced CRM capabilities and extensive integrations, making it a top choice for businesses seeking a user-friendly and versatile sales platform.
- Advanced CRM capabilities.
- Extensive integrations library.
- User-friendly interface.
- Higher cost for premium features.
- Complexity for small teams.
Free plan?
YesStarting price
$20 per month per seatWhat is Kartra?
Kartra is an all-in-one marketing platform designed to streamline your business operations. It offers a suite of tools including email marketing, landing pages, sales funnels, and membership sites. With Kartra, you can automate your marketing efforts, manage your customer relationships, and track your sales performance all in one place. This platform is particularly beneficial for entrepreneurs and small businesses looking to consolidate their marketing tools and improve efficiency.
What is HubSpot?
HubSpot is a comprehensive sales and marketing software that helps businesses grow by providing tools for lead generation, customer relationship management, and sales automation. It offers features like email tracking, meeting scheduling, and pipeline management, making it easier for sales teams to close deals and nurture customer relationships. HubSpot is ideal for businesses of all sizes looking to enhance their sales processes and improve customer engagement.
Pros and Cons of Kartra vs HubSpot
Pros & Cons of Kartra
- Kartra offers a wide range of marketing tools, including email marketing, sales funnels, and landing pages, all in one platform. This makes it an excellent choice for businesses looking to streamline their marketing efforts.
- Kartra excels in creating sales funnels with its intuitive builder and customizable templates. This feature is particularly beneficial for businesses focused on optimizing their sales processes.
- Kartra's membership site feature allows businesses to create and manage exclusive content for members, making it ideal for those looking to offer subscription-based services.
- While Kartra offers a functional CRM, it lacks some of the advanced features found in other platforms, which may be a drawback for businesses heavily reliant on CRM capabilities.
- Some users have reported longer response times from Kartra's customer support, which can be frustrating for businesses needing quick assistance.
Pros & Cons of HubSpot
- HubSpot's CRM is one of its standout features, offering comprehensive tools for managing customer relationships and sales processes, making it a top choice for businesses prioritizing CRM functionality.
- HubSpot offers a vast array of integrations with third-party applications, providing businesses with the flexibility to connect their existing tools and streamline their workflows.
- HubSpot is known for its intuitive and easy-to-use interface, making it accessible for users of all skill levels and reducing the learning curve for new users.
- HubSpot's premium features come at a higher cost, which may be a consideration for businesses with limited budgets or those looking for more affordable options.
- While HubSpot offers a wide range of features, its complexity can be overwhelming for small teams or businesses with simpler needs, potentially leading to underutilization of the platform.
Kartra vs HubSpot: At A Glance
Value to Price
Kartra offers a comprehensive suite of marketing tools at a competitive price, making it a great value for small businesses. HubSpot, while slightly more expensive, provides a broader range of features and integrations, which can justify the higher cost for larger businesses. If you're looking for a cost-effective solution with essential features, Kartra might be the better choice.
Ease of Use
Kartra's interface is user-friendly, but it may require some time to master due to its extensive features. HubSpot, on the other hand, is known for its intuitive design and ease of use, making it ideal for users who prioritize simplicity. If you value a straightforward user experience, HubSpot is likely the better option.
Functionality
Both Kartra and HubSpot offer robust functionality, but HubSpot edges out with its advanced CRM and sales automation features. Kartra excels in marketing automation and funnel building, making it suitable for businesses focused on marketing. If your primary need is advanced sales tools, HubSpot is the superior choice.
Scalability
Kartra is well-suited for small to medium-sized businesses, offering scalable solutions as your business grows. HubSpot, with its extensive features and integrations, is ideal for larger enterprises looking for a scalable platform. If you anticipate significant growth, HubSpot may be the better fit.
Integrations
HubSpot offers a vast array of integrations with third-party applications, making it highly versatile. Kartra, while offering essential integrations, may not match HubSpot's extensive options. If you rely on multiple tools and need seamless integration, HubSpot is the better choice.
Customer Support
Both Kartra and HubSpot provide reliable customer support, but HubSpot is often praised for its responsive and helpful service. Kartra offers solid support, but some users report longer response times. If exceptional customer support is a priority, HubSpot is the preferred option.
Security
Kartra and HubSpot both prioritize security, offering robust measures to protect user data. HubSpot's security features are slightly more advanced, providing additional peace of mind for larger businesses. If security is a top concern, HubSpot may be the better choice.
Overall Rating
Overall, HubSpot scores higher due to its extensive features, ease of use, and scalability. Kartra is a strong contender, particularly for small businesses focused on marketing automation. If you're looking for a comprehensive sales and marketing platform, HubSpot is the top choice.
Kartra vs HubSpot: A Detailed Breakdown of Key Features
Email Marketing
Kartra offers a robust email marketing tool with automation capabilities, allowing you to create personalized campaigns. HubSpot, however, provides more advanced features like A/B testing and detailed analytics, making it a better choice for businesses looking to optimize their email marketing strategies. If you need advanced email marketing features, HubSpot is the superior option.
Sales Funnels
Kartra excels in sales funnel creation, offering a wide range of templates and customization options. HubSpot also provides funnel-building tools, but they are more focused on lead nurturing and conversion tracking. If your primary goal is to build effective sales funnels, Kartra is the better choice.
CRM
HubSpot's CRM is one of its standout features, offering comprehensive tools for managing customer relationships. Kartra's CRM is functional but lacks some of the advanced features found in HubSpot. If a powerful CRM is a priority, HubSpot is the clear winner.
Landing Pages
Both Kartra and HubSpot offer landing page builders, but HubSpot's tool is more intuitive and offers better integration with other marketing tools. Kartra provides a solid landing page builder with good customization options. If ease of use is important, HubSpot is the better choice.
Membership Sites
Kartra offers a dedicated membership site feature, allowing you to create and manage membership content easily. HubSpot also supports membership sites, but it's not as specialized as Kartra's offering. If you're focused on building membership sites, Kartra is the better option.
Analytics
HubSpot provides advanced analytics tools, offering detailed insights into your marketing and sales performance. Kartra's analytics are solid but not as comprehensive as HubSpot's. If you need in-depth analytics, HubSpot is the superior choice.
Pricing Comparison of Kartra and HubSpot
We’ve compiled the pricing tables and highlighted the key features of both Kartra and HubSpot to aid in your decision-making process. Let’s explore what each platform has to offer.
Kartra Pricing Plans
- Build your course and generate leads effectively.
- Engage with your audience and drive sales seamlessly.
- Send up to 1,000 emails without any transaction fee.
- Receive a 1:1 onboarding call for personalized support.
- Unlimited emails and sequences to engage your audience.
- Manage up to 2,500 contacts with 0% transaction fee.
- Create unlimited pages, forms, memberships, and courses.
- Schedule and book appointments with calendar integration.
- Manage up to 12,500 contacts with 0% transaction fee.
- Advanced automations for streamlined business processes.
- Affiliate management to expand your business reach.
- Access to surveys, quizzes, and help desk support.
- Host webinars for up to 1,000 attendees to maximize reach.
- Manage up to 25,000 contacts with 0% transaction fee.
- Help Desk live chat for enhanced customer support.
- Access to all advanced marketing tools and features.
- Host webinars for up to 5,000 attendees for massive events.
- 50 custom domains for extensive business operations.
- 50 team members for collaborative business management.
- Full access to all Kartra features and support.
HubSpot Pricing Plans
- Deal pipeline to track and manage sales opportunities.
- Quotes to create and send sales quotes efficiently.
- Live chat to engage with website visitors in real-time.
- Meeting scheduling to book appointments seamlessly.
- Goals to set and track sales targets effectively.
- Sales content analytics to measure content performance.
- Payments to automate and manage payment processes.
- Task queues to prioritize and manage sales tasks efficiently.
- Sequences to automate follow-up communications.
- Forecasting to predict sales outcomes accurately.
- Custom reporting and sales analytics for in-depth insights.
- Playbooks to provide sales scripts and guides.
- Predictive lead scoring to prioritize high-value leads.
- Conversation intelligence to analyze customer interactions.
- Recurring revenue tracking for subscription-based businesses.
- Deal journey analytics to optimize sales processes.
Our Rating Methodology
We thoroughly evaluate each marketing and sales platform, focusing on key factors like functionality, ease of use, and integrations. By analyzing user reviews and conducting hands-on testing, we ensure our recommendations are accurate and reliable. Each factor is weighted by importance to deliver a final score, helping you make informed decisions.
Kartra or HubSpot: Which One Matches Your Business Needs?
Choose Kartra If You Need ...
- Comprehensive marketing tools suite
If you are a business looking for a comprehensive suite of marketing tools, including email marketing, sales funnels, and landing pages, Kartra is an excellent choice. Its all-in-one platform simplifies marketing efforts and enhances efficiency.
- Effective sales funnel creation
If your primary goal is to create effective sales funnels with customizable templates, Kartra is the better choice. Its intuitive builder and wide range of options make it ideal for businesses focused on optimizing their sales processes.
Choose HubSpot If You Need ...
- Advanced CRM capabilities
If you need advanced CRM capabilities to manage customer relationships and sales processes, HubSpot is the superior choice. Its comprehensive tools and user-friendly interface make it a top choice for businesses prioritizing CRM functionality.
- Extensive integrations library
If you rely on multiple tools and need seamless integration, HubSpot is the better choice. Its vast array of integrations with third-party applications provides businesses with the flexibility to connect their existing tools and streamline workflows.
Frequently Asked Questions
Which tool is better for small businesses, Kartra or HubSpot?
How do Kartra and HubSpot compare in terms of CRM features?
Which platform offers better sales funnel creation, Kartra or HubSpot?
Are there any significant differences in customer support between Kartra and HubSpot?
Which tool is more suitable for businesses with complex integration needs?
How do Kartra and HubSpot compare in terms of pricing?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
