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Hubspot vs Salesforce (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 08, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Hubspot

Hubspot offers a user-friendly marketing platform with comprehensive tools for content management, social media marketing, and lead generation. It's ideal for small to medium-sized businesses looking to streamline their marketing efforts.

  • User-friendly interface
  • Comprehensive marketing tools
  • Strong email marketing features
  • Limited CRM capabilities
  • Higher cost for advanced features

Free plan?

No

Starting price

$18 per month
Excellent Value For Price
4.5

0

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Salesforce

Salesforce provides a robust CRM platform with advanced features and customization options. It's perfect for large enterprises with complex sales processes and customer data management needs.

  • Advanced CRM capabilities
  • Highly customizable
  • Robust security features
  • Steep learning curve
  • Higher cost for small businesses

Free plan?

No

Starting price

$25 per month per user

What is Hubspot?

Hubspot is a comprehensive marketing platform designed to help businesses attract, engage, and delight customers. It offers a suite of tools for content management, social media marketing, and lead generation, making it easier for businesses to manage their marketing efforts in one place. With Hubspot, you can automate repetitive tasks, track customer interactions, and gain insights into your marketing performance. This platform is particularly beneficial for small to medium-sized businesses looking to streamline their marketing processes and improve customer relationships.

What is Salesforce?

Salesforce is a leading customer relationship management (CRM) platform that empowers businesses to manage their sales, customer service, and marketing efforts effectively. It provides a range of tools for sales automation, customer support, and analytics, enabling businesses to enhance their customer interactions and drive growth. Salesforce is particularly useful for large enterprises that require robust CRM capabilities and scalability to handle complex sales processes and customer data management.

Pros and Cons of Hubspot vs Salesforce

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Pros & Cons of Hubspot

User-friendly interface
  • Hubspot's interface is designed with the user in mind, making it easy for beginners to navigate and use. This is particularly beneficial for small businesses that may not have dedicated IT staff.
Comprehensive marketing tools
  • Hubspot offers a wide range of marketing tools, including content management, social media marketing, and lead generation, all in one platform. This makes it a convenient choice for businesses looking to streamline their marketing efforts.
Strong email marketing features
  • Hubspot's email marketing tools are intuitive and easy to use, allowing you to create and manage email campaigns with ease. This is particularly beneficial for businesses looking to improve their email marketing efforts.
Limited CRM capabilities
  • While Hubspot offers essential CRM features, it may not match the depth and complexity of Salesforce's CRM capabilities. This can be a limitation for businesses with more advanced CRM needs.
Higher cost for advanced features
  • Hubspot's pricing can increase significantly as you add more advanced features, which may not be cost-effective for small businesses with limited budgets.
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Pros & Cons of Salesforce

Advanced CRM capabilities
  • Salesforce offers a comprehensive CRM platform with advanced features, making it ideal for large enterprises with complex sales processes and customer data management needs.
Highly customizable
  • Salesforce allows you to tailor the platform to your specific business needs, providing a high level of customization that can be beneficial for businesses with unique requirements.
Robust security features
  • Salesforce is known for its strong security measures, making it a reliable choice for businesses handling sensitive data and requiring robust security capabilities.
Steep learning curve
  • Salesforce's extensive features and capabilities can result in a steep learning curve, which may require additional training and resources for new users.
Higher cost for small businesses
  • Salesforce's pricing can be higher for small businesses, which may not be cost-effective for those with limited budgets and simpler CRM needs.

Hubspot vs Salesforce: At A Glance

Decision FactorHubspotSalesforce
Value to Price
Good4.2
Excellent4.4
Ease of Use
Excellent4.5
Excellent4.3
Functionality
Excellent4.3
Excellent4.6
Scalability
Good4.1
Excellent4.7
Integrations
Excellent4.4
Excellent4.5
Customer Support
Excellent4.3
Excellent4.4
Security
Good4.2
Excellent4.5
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Hubspot offers a competitive pricing model with a wide range of features, making it a great choice for small to medium-sized businesses. Salesforce, on the other hand, provides more advanced features and scalability, which justifies its higher price point. If you're looking for a cost-effective solution with essential features, Hubspot is ideal. However, if you need advanced capabilities and are willing to invest more, Salesforce is the better option.

Ease of Use

Hubspot is known for its user-friendly interface, making it easy for beginners to navigate and use. Salesforce, while powerful, has a steeper learning curve due to its extensive features. If you prioritize ease of use and a quick learning curve, Hubspot is the better choice. However, if you're willing to invest time in learning, Salesforce offers more robust capabilities.

Functionality

Salesforce excels in functionality with its comprehensive CRM capabilities, making it suitable for large enterprises with complex needs. Hubspot, while offering essential marketing tools, may not match Salesforce's depth in CRM functionalities. If your business requires advanced CRM features, Salesforce is the better option. For basic marketing needs, Hubspot is sufficient.

Scalability

Salesforce is designed to scale with your business, offering robust solutions for growing enterprises. Hubspot, while scalable, may not handle the same level of complexity as Salesforce. If your business is rapidly growing and requires a scalable solution, Salesforce is the better choice. For smaller businesses, Hubspot provides adequate scalability.

Integrations

Both Hubspot and Salesforce offer a wide range of integrations with third-party applications. However, Salesforce's integration capabilities are more extensive, making it suitable for businesses with complex integration needs. If you require a platform with extensive integration options, Salesforce is the better choice. For simpler integration needs, Hubspot is sufficient.

Customer Support

Both Hubspot and Salesforce provide excellent customer support, with various resources and support channels available. However, Salesforce offers more personalized support options, which can be beneficial for large enterprises. If personalized support is a priority, Salesforce is the better choice. For general support needs, Hubspot is adequate.

Security

Salesforce is known for its robust security measures, making it a reliable choice for businesses handling sensitive data. Hubspot also offers strong security features, but Salesforce's security capabilities are more advanced. If security is a top priority, Salesforce is the better option. For general security needs, Hubspot is sufficient.

Overall Rating

Overall, Salesforce scores higher due to its advanced features, scalability, and security. Hubspot, while slightly behind, offers a user-friendly interface and competitive pricing, making it a great choice for small to medium-sized businesses. If you need a comprehensive CRM solution, Salesforce is the better option. For basic marketing needs, Hubspot is sufficient.

Hubspot vs Salesforce: A Detailed Breakdown of Key Features

FeaturesHubspotSalesforce
Lead Management
Excellent4.3
Excellent4.6
Email Marketing
Excellent4.5
Excellent4.4
Analytics and Reporting
Good4.2
Excellent4.5
Social Media Management
Excellent4.4
Excellent4.3
Automation
Excellent4.3
Excellent4.6
Customization
Good4.2
Excellent4.7

Lead Management

Hubspot offers a robust lead management system that allows you to track and nurture leads effectively. Its user-friendly interface makes it easy to manage leads, but Salesforce takes it a step further with its advanced CRM capabilities. Salesforce's lead management features are more comprehensive, making it ideal for businesses with complex sales processes. If you need a simple yet effective lead management tool, Hubspot is a great choice. However, for more advanced lead management needs, Salesforce is the better option.

Email Marketing

Hubspot excels in email marketing with its intuitive tools and templates, making it easy to create and manage email campaigns. Salesforce also offers strong email marketing capabilities, but Hubspot's user-friendly interface gives it an edge. If you're looking for a platform that's easy to use for email marketing, Hubspot is the better choice. However, if you need more advanced features and integration with CRM, Salesforce is a strong contender.

Analytics and Reporting

Both Hubspot and Salesforce offer powerful analytics and reporting tools, but Salesforce's capabilities are more advanced. Hubspot provides essential analytics features that are easy to use, making it suitable for small to medium-sized businesses. Salesforce, on the other hand, offers more in-depth reporting and analytics, making it ideal for large enterprises with complex data needs. If you need basic analytics, Hubspot is sufficient. For more comprehensive reporting, Salesforce is the better option.

Social Media Management

Hubspot offers a comprehensive social media management tool that allows you to schedule posts, track engagement, and analyze performance. Salesforce also provides social media management features, but Hubspot's tools are more user-friendly. If you're looking for an easy-to-use social media management platform, Hubspot is the better choice. However, if you need more advanced features and integration with CRM, Salesforce is a strong contender.

Automation

Hubspot offers powerful automation tools that allow you to automate repetitive tasks and streamline your marketing efforts. Salesforce also provides robust automation capabilities, but Hubspot's tools are more intuitive and easier to use. If you're looking for a platform with easy-to-use automation tools, Hubspot is the better choice. However, if you need more advanced automation features, Salesforce is a strong contender.

Customization

Salesforce excels in customization, allowing you to tailor the platform to your specific business needs. Hubspot also offers customization options, but Salesforce's capabilities are more extensive. If you need a platform that can be customized to fit your unique requirements, Salesforce is the better choice. For basic customization needs, Hubspot is sufficient.

Pricing Comparison of Hubspot and Salesforce

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Hubspot and Salesforce. This comparison will highlight the best option for managing your marketing and sales efforts.

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Hubspot Pricing Plans

Starter
For Small Businesses
$18

per month

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Starter includes:
  • Forms and landing pages to capture leads.
  • Ad management for tracking campaigns.
  • Live chat and conversational bots.
  • CRM with contact management features.
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Salesforce Pricing Plans

Starter Suite
For Small Businesses
$25

per month per user

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Starter Suite includes:
  • Access sales data from anywhere on any device seamlessly.
  • Customize and automate sales processes to enhance productivity.
  • Collaborate across your company with ease and efficiency.
  • Create and track quotes and orders effectively.
Pro Suite
For Growing Enterprises
$100

per month per user

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Includes Starter Suite, plus:
  • Enhanced sales engagement and conversation intelligence tools.
  • Access to premier success plan for expert guidance.
  • Integrate sales data with any application seamlessly.
  • Boost seller productivity with AI-driven insights.
Enterprise
For Large Enterprises
$165

per month per user

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Includes Pro Suite, plus:
  • Automate workflows and approvals to streamline operations.
  • Access conversation intelligence for improved communication.
  • Flexible CRM with web API for custom integrations.
  • Boost revenue with integrated sales and data management.
Unlimited
For Advanced Enterprises
$330

per month per user

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Includes Enterprise, plus:
  • Premier success plan and full sandbox for testing.
  • Comprehensive sales engagement and conversation intelligence.
  • Developer support for custom solutions and integrations.
  • Intelligent automation to enhance sales processes.
Einstein 1 Sales
For Innovative Enterprises
$500

per month per user

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Includes Unlimited, plus:
  • Performance management and sales programs for team efficiency.
  • Team collaboration with Slack for seamless communication.
  • Connect and unify all data with Data Cloud.
  • Revenue intelligence for actionable sales insights.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key aspects like functionality, scalability, and security. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations meet diverse business needs. Each factor is weighted to provide a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Hubspot or Salesforce: Which One Matches Your Business Needs?

Choose Hubspot If You Need ...

  • User-friendly marketing platform

    If you are a small to medium-sized business looking for a user-friendly marketing platform with comprehensive tools for content management, social media marketing, and lead generation, Hubspot is the ideal choice. Its intuitive interface and competitive pricing make it a great option for businesses looking to streamline their marketing efforts.

  • Comprehensive marketing tools

    If you need a platform that offers a wide range of marketing tools, including content management, social media marketing, and lead generation, Hubspot is the better choice. Its all-in-one solution makes it convenient for businesses looking to manage their marketing efforts in one place.

Choose Salesforce If You Need ...

  • Advanced CRM capabilities

    If you are a large enterprise with complex sales processes and customer data management needs, Salesforce is the ideal choice. Its advanced CRM capabilities and customization options make it perfect for businesses requiring robust solutions.

  • Highly customizable platform

    If you need a platform that can be tailored to your specific business needs, Salesforce is the better choice. Its high level of customization allows you to create a solution that fits your unique requirements, making it ideal for businesses with diverse needs.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.