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Hubspot vs Moosend (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 09, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.6

0

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Hubspot

Hubspot offers a comprehensive marketing platform with advanced CRM features and excellent customer support. It's ideal for businesses looking for a complete marketing solution.

  • Comprehensive marketing platform
  • Advanced CRM features
  • Excellent customer support
  • Complex for beginners
  • Higher cost for premium features

Free plan?

Yes

Starting price

$20 per month per seat
Excellent Value For Price
4.3

0

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Moosend

Moosend provides a user-friendly interface and strong email automation features at an affordable price. It's perfect for businesses looking to enhance their email marketing efforts.

  • User-friendly interface
  • Affordable pricing
  • Strong email automation
  • Limited CRM capabilities
  • Basic analytics features

Free plan?

Yes

Starting price

$7 per month

What is Hubspot?

Hubspot is a comprehensive marketing platform designed to help businesses grow by providing tools for email marketing, social media management, and customer relationship management. It streamlines marketing efforts by integrating various functions into one platform, making it easier for businesses to manage their marketing campaigns. With Hubspot, you can automate repetitive tasks, track customer interactions, and analyze data to make informed decisions. This tool is particularly beneficial for businesses looking to enhance their marketing strategies and improve customer engagement.

What is Moosend?

Moosend is an email marketing and automation platform that helps businesses create, send, and track email campaigns. It offers a user-friendly interface and a variety of templates to make email marketing easy and effective. Moosend's automation features allow businesses to set up workflows that trigger emails based on customer behavior, ensuring timely and relevant communication. This tool is ideal for businesses looking to improve their email marketing efforts and engage with their audience more effectively.

Pros and Cons of Hubspot vs Moosend

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Pros & Cons of Hubspot

Comprehensive marketing platform
  • Hubspot offers a wide range of marketing tools that cater to various business needs, making it a one-stop solution for marketing efforts.
Advanced CRM features
  • Hubspot's CRM is highly advanced, providing businesses with the tools they need to manage customer relationships effectively and efficiently.
Excellent customer support
  • Hubspot is known for its excellent customer support, offering various resources and assistance to help users get the most out of the platform.
Complex for beginners
  • Hubspot's extensive features can be overwhelming for beginners, requiring a learning curve to fully utilize the platform's capabilities.
Higher cost for premium features
  • Hubspot's premium features come at a higher cost, which may not be suitable for small businesses with limited budgets.
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Pros & Cons of Moosend

User-friendly interface
  • Moosend offers a user-friendly interface that makes it easy for users to create and manage email campaigns without any technical expertise.
Affordable pricing
  • Moosend offers competitive pricing, making it an affordable option for businesses looking to improve their email marketing efforts.
Strong email automation
  • Moosend's automation features allow businesses to set up workflows that trigger emails based on customer behavior, ensuring timely and relevant communication.
Limited CRM capabilities
  • Moosend does not offer CRM capabilities, which may be a drawback for businesses looking for a complete marketing solution.
Basic analytics features
  • Moosend's analytics features are more basic compared to Hubspot, which may limit the ability to make data-driven decisions.

Hubspot vs Moosend: At A Glance

Decision FactorHubspotMoosend
Value to Price
Excellent4.7
Excellent4.4
Ease of Use
Excellent4.5
Excellent4.6
Functionality
Excellent4.8
Good4.2
Scalability
Excellent4.6
Excellent4.3
Integrations
Excellent4.7
Excellent4.4
Customer Support
Excellent4.5
Excellent4.3
Security
Excellent4.6
Good4.2
Overall Rating
Excellent4.6
Excellent4.3

Hubspot vs Moosend: A Detailed Breakdown of Key Features

FeaturesHubspotMoosend
Email Marketing
Excellent4.7
Excellent4.5
Automation
Excellent4.6
Excellent4.4
CRM
Excellent4.8
Good4.0
Social Media Management
Excellent4.6
Good4.1
Analytics
Excellent4.7
Excellent4.3
Landing Pages
Excellent4.5
Good4.2

Email Marketing

Hubspot offers a robust email marketing platform with advanced features like A/B testing, segmentation, and personalization. It allows you to create targeted campaigns that resonate with your audience. Moosend, while also offering strong email marketing capabilities, focuses more on simplicity and ease of use. If you're looking for a tool with advanced email marketing features, Hubspot is the better choice.

Automation

Hubspot's automation features are comprehensive, allowing you to create complex workflows that automate various marketing tasks. This can save you time and improve efficiency. Moosend offers automation as well, but its features are more basic compared to Hubspot. If you're looking for a tool with advanced automation capabilities, Hubspot is the better choice.

CRM

Hubspot's CRM is one of its standout features, offering a complete solution for managing customer relationships. It integrates seamlessly with other Hubspot tools, providing a unified platform for your marketing efforts. Moosend does not offer a CRM, making Hubspot the clear choice if you're looking for a tool with CRM capabilities.

Social Media Management

Hubspot offers social media management tools that allow you to schedule posts, track engagement, and analyze performance. This can help you improve your social media strategy and reach a wider audience. Moosend does not offer social media management features, making Hubspot the better choice if you're looking for a tool with these capabilities.

Analytics

Hubspot provides detailed analytics that allow you to track the performance of your marketing campaigns and make data-driven decisions. This can help you optimize your marketing efforts and achieve better results. Moosend offers basic analytics, but Hubspot's advanced features make it the better choice if you're looking for a tool with comprehensive analytics capabilities.

Landing Pages

Hubspot offers a landing page builder that allows you to create high-converting pages with ease. It provides templates and customization options to help you create pages that align with your brand. Moosend also offers a landing page builder, but its features are more limited compared to Hubspot. If you're looking for a tool with advanced landing page capabilities, Hubspot is the better choice.

Pricing Comparison of Hubspot and Moosend

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Hubspot and Moosend. This comparison will highlight the best option for your marketing needs.

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Hubspot Pricing Plans

Free
For Individuals
$0

per month

Get Startedright_arrow
Free includes:
  • Forms to capture leads directly from your website.
  • Live chat feature to engage with website visitors.
  • Ad management to track and optimize ad performance.
  • Mobile optimization for seamless access on any device.
Starter
For Small Businesses
$20

per month per seat

Try For Freeright_arrow
Includes Free, plus:
  • Email health insights to improve deliverability.
  • Calls-to-action to drive conversions on your site.
  • No HubSpot branding for a professional look.
  • Enhanced reporting for better decision-making.
Professional
For Growing Teams
$890

per month

Try For Freeright_arrow
Includes Starter, plus:
  • SEO tools to enhance search engine visibility.
  • Social media management for all platforms.
  • Custom reporting to tailor insights to your needs.
  • Predictive lead scoring to prioritize prospects.
Enterprise
For Large Enterprises
$3,600

per month

Try For Freeright_arrow
Includes Professional, plus:
  • Multi-touch revenue attribution for detailed insights.
  • Customer journey analytics for comprehensive tracking.
  • Advanced security features for data protection.
  • Dedicated account management for personalized support.
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Moosend Pricing Plans

Free Trial
For New Users
$0

per month

Get Startedright_arrow
Free Trial includes:
  • No credit card required for sign-up.
  • 1,000 subscribers with unlimited emails.
  • 1x automation workflow for marketing tasks.
  • 1x landing page and subscription form.
Pro
For Small Businesses
$7

per month

Try For Freeright_arrow
Pro includes Free Trial, plus:
  • Advanced automation workflows for efficiency.
  • Comprehensive landing pages and forms.
  • Dedicated account manager for support.
  • Access to SMTP server for email delivery.
Moosend+
For Growing Enterprises
Contact sales
Request Pricingright_arrow
Moosend+ includes Pro, plus:
  • Audience discovery for targeted marketing.
  • Dedicated IPs for improved deliverability.
  • Custom reports for detailed insights.
  • SSO & SAML for secure access.
Enterprise
For Large Enterprises
Contact sales
Request Pricingright_arrow
Enterprise includes Moosend+, plus:
  • Additional team members for collaboration.
  • Priority support for urgent issues.
  • Premium campaign performance optimization.
  • Deliverability and strategy optimization.

Our Rating Methodology

We thoroughly evaluate each marketing tool, focusing on key aspects like functionality, ease of use, and customer support. By analyzing user feedback and conducting in-depth testing, we ensure our recommendations are reliable. Each factor is weighted to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Hubspot or Moosend: Which One Matches Your Business Needs?

Choose Hubspot If You Need ...

  • Comprehensive marketing solution

    If you are a business looking for a comprehensive marketing solution that includes CRM, social media management, and advanced analytics, Hubspot is the better choice. Its extensive features make it ideal for businesses looking to streamline their marketing efforts.

  • Advanced CRM capabilities

    If you need a tool with advanced CRM capabilities to manage customer relationships effectively, Hubspot is the better choice. Its CRM integrates seamlessly with other Hubspot tools, providing a unified platform for your marketing efforts.

Choose Moosend If You Need ...

  • User-friendly email marketing

    If you are a business looking for a user-friendly email marketing tool with strong automation features, Moosend is the better choice. Its intuitive interface makes it easy to create and manage email campaigns without any technical expertise.

  • Affordable pricing

    If you are a small business with a limited budget looking for an affordable email marketing solution, Moosend is the better choice. Its competitive pricing makes it an attractive option for businesses looking to improve their email marketing efforts.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.