Hubspot vs Mailjet (2024 Comparison)
Hubspot offers a comprehensive suite of marketing tools, including CRM and social media management, making it a top choice for businesses looking to enhance their marketing efforts.
- Comprehensive marketing tools
- Seamless CRM integration
- Advanced analytics and reporting
- Complex for beginners
- Higher cost for small businesses
Free plan?
YesStarting price
$20 per month per seat
Mailjet provides a user-friendly interface and robust email automation features, making it an ideal choice for businesses looking to enhance their email marketing efforts.
- User-friendly interface
- Affordable pricing
- Robust email automation
- Limited CRM integration
- Basic analytics features
Free plan?
YesStarting price
$17 per monthWhat is Hubspot?
Hubspot is a comprehensive marketing platform designed to help businesses grow by providing tools for email marketing, social media management, and customer relationship management. It streamlines marketing efforts by offering automation features, analytics, and integrations with other platforms. Hubspot is particularly beneficial for businesses looking to enhance their marketing strategies and improve customer engagement. With its user-friendly interface and robust features, it empowers marketers to create personalized campaigns, track performance, and optimize their marketing efforts effectively.
What is Mailjet?
Mailjet is an email marketing service that enables businesses to create, send, and track email campaigns effortlessly. It offers a user-friendly interface with drag-and-drop email builders, making it easy for users to design professional emails without any coding knowledge. Mailjet also provides real-time analytics, allowing businesses to monitor the performance of their campaigns and make data-driven decisions. With its robust API and integration capabilities, Mailjet is ideal for businesses looking to enhance their email marketing efforts and improve customer communication.
Pros and Cons of Hubspot vs Mailjet
Pros & Cons of Hubspot
- Hubspot offers a wide range of marketing tools, including email marketing, social media management, and CRM, making it a one-stop solution for businesses looking to enhance their marketing efforts.
- Hubspot's CRM integration is seamless, allowing businesses to manage customer relationships effectively and streamline their marketing efforts.
- Hubspot provides advanced analytics and reporting features, offering detailed insights into marketing campaigns and helping businesses make data-driven decisions.
- Hubspot's extensive features can be overwhelming for beginners, requiring a learning curve to fully utilize its capabilities.
- Hubspot's pricing can be higher for small businesses, making it less accessible for those with limited budgets.
Pros & Cons of Mailjet
- Mailjet offers a user-friendly interface with a drag-and-drop email builder, making it easy for users to create professional emails without any coding knowledge.
- Mailjet provides affordable pricing plans, making it accessible for businesses of all sizes looking to enhance their email marketing efforts.
- Mailjet offers robust email automation features, allowing businesses to create personalized email campaigns and improve customer communication.
- Mailjet's CRM integration is limited compared to other platforms, making it less suitable for businesses looking for comprehensive CRM capabilities.
- Mailjet offers basic analytics features, which may not be sufficient for businesses looking for in-depth insights into their marketing campaigns.
Hubspot vs Mailjet: At A Glance
Hubspot vs Mailjet: A Detailed Breakdown of Key Features
Email Automation
Hubspot offers advanced email automation features that allow you to create personalized email campaigns with ease. Its intuitive workflow builder makes it simple to set up automated sequences based on user behavior. Mailjet also provides robust email automation capabilities, but its focus is more on simplicity and ease of use. If you're looking for a tool with advanced automation features, Hubspot is the better choice.
Analytics and Reporting
Hubspot excels in analytics and reporting, offering detailed insights into your marketing campaigns. Its comprehensive dashboard provides a clear overview of your performance, helping you make data-driven decisions. Mailjet offers basic analytics and reporting features, which are suitable for businesses focused primarily on email marketing. If you need in-depth analytics, Hubspot is the way to go.
CRM Integration
Hubspot's CRM integration is seamless, allowing you to manage your customer relationships effectively. Its CRM features are built into the platform, providing a unified experience. Mailjet offers CRM integration as well, but it's not as comprehensive as Hubspot's. If CRM integration is a priority for your business, Hubspot is the better option.
Template Design
Both Hubspot and Mailjet offer a variety of email templates to choose from. Hubspot's templates are highly customizable, allowing you to create unique designs that align with your brand. Mailjet's templates are easy to use and suitable for businesses looking for a quick and simple solution. If customization is important to you, Hubspot is the better choice.
A/B Testing
Hubspot provides advanced A/B testing features that allow you to test different elements of your email campaigns to optimize performance. Mailjet also offers A/B testing, but its features are more basic. If you're looking for a tool with advanced A/B testing capabilities, Hubspot is the better option.
API Access
Both Hubspot and Mailjet offer API access, allowing you to integrate their platforms with other tools. Hubspot's API is robust and well-documented, making it easy to connect with other systems. Mailjet's API is also reliable, but it's more focused on email marketing. If you need extensive API capabilities, Hubspot is the better choice.
Pricing Comparison of Hubspot and Mailjet
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Hubspot and Mailjet. This comparison will highlight the best option for your marketing needs.
Hubspot Pricing Plans
- Forms to capture leads directly from your website.
- Live chat feature to engage with website visitors.
- Ad management to track and optimize ad performance.
- Mobile optimization for seamless access on any device.
- Email health insights to improve deliverability.
- Calls-to-action to drive conversions on your site.
- No HubSpot branding for a professional look.
- Enhanced reporting for better decision-making.
- SEO tools to enhance search engine visibility.
- Social media management for all platforms.
- Custom reporting to tailor insights to your needs.
- Predictive lead scoring to prioritize prospects.
- Multi-touch revenue attribution for detailed insights.
- Customer journey analytics for comprehensive tracking.
- Advanced security features for data protection.
- Dedicated account management for personalized support.
Mailjet Pricing Plans
- Access to APIs, SMTP Relay, and Webhooks for integration.
- Utilize the Advanced Email Editor for crafting emails.
- Basic statistics to track email performance.
- Form Builder for creating sign-up forms.
- Unlimited contacts for extensive email campaigns.
- Online customer support for assistance.
- No Mailjet logo on your emails for branding.
- 500 email previews and address validations per month.
- Marketing automation to streamline campaigns.
- Dynamic content and A/B testing for optimization.
- Landing pages and real-time collaboration on templates.
- Priority support with chat and phone options.
- Dedicated technical account manager for support.
- Comprehensive onboarding and training sessions.
- Custom number of users and advanced permissions.
- Strategic deliverability consulting and reports.
Our Rating Methodology
We thoroughly evaluate each marketing tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user feedback and conducting in-depth testing, we ensure our recommendations align with your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.
Hubspot or Mailjet: Which One Matches Your Business Needs?
Choose Hubspot If You Need ...
- Comprehensive marketing solution
If you are a business looking for a comprehensive marketing solution that includes email marketing, CRM, and social media management, Hubspot is the ideal choice. Its extensive suite of tools and seamless integration make it a top choice for businesses looking to enhance their marketing efforts.
- Advanced analytics and reporting
If you need advanced analytics and reporting features to gain insights into your marketing campaigns, Hubspot is the better option. Its comprehensive dashboard and detailed reports provide valuable insights to help you make data-driven decisions.
Choose Mailjet If You Need ...
- User-friendly email marketing
If you are a business looking for a user-friendly email marketing solution with a drag-and-drop email builder, Mailjet is the ideal choice. Its intuitive interface and robust email automation features make it easy to create professional emails without any coding knowledge.
- Affordable pricing plans
If you are a business with a limited budget looking for an affordable email marketing solution, Mailjet is the better option. Its competitive pricing plans make it accessible for businesses of all sizes looking to enhance their email marketing efforts.
Frequently Asked Questions
Which tool offers better CRM integration?
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Which tool is better for businesses looking to scale their marketing efforts?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
