HubSpot vs Mailgun (2024 Comparison)
HubSpot offers a comprehensive suite of marketing tools, making it an ideal choice for businesses looking to enhance their marketing efforts. Its user-friendly interface and wide range of integrations make it a versatile platform.
- Comprehensive marketing tools
- User-friendly interface
- Wide range of integrations
- Can be expensive for small businesses
- Requires time to learn
Free plan?
YesStarting price
$20 per month per seat
Mailgun provides robust email delivery services with high deliverability rates and powerful APIs. It's a cost-effective solution for businesses focused on email communication, offering reliable and efficient email services.
- High email deliverability
- Robust API offerings
- Cost-effective for email services
- Limited to email services
- Requires technical knowledge
Free plan?
YesStarting price
$15 per monthWhat is HubSpot?
HubSpot is a comprehensive marketing platform designed to help businesses grow by providing tools for email marketing, social media management, and analytics. It streamlines marketing efforts by integrating various channels into one platform, making it easier for businesses to manage their campaigns. With HubSpot, you can automate repetitive tasks, track customer interactions, and gain insights into your marketing performance. This all-in-one solution is ideal for businesses looking to enhance their marketing strategies and improve customer engagement.
What is Mailgun?
Mailgun is a powerful email delivery service that helps businesses send, receive, and track emails effortlessly. It offers robust APIs for sending transactional emails, managing mailing lists, and analyzing email performance. Mailgun's reliable infrastructure ensures high deliverability rates, making it a preferred choice for developers and businesses that require efficient email communication. Whether you're sending newsletters or transactional emails, Mailgun provides the tools you need to ensure your messages reach the inbox.
Pros and Cons of HubSpot vs Mailgun
Pros & Cons of HubSpot
- HubSpot offers a wide range of marketing tools, including email marketing, social media management, and analytics, making it a versatile platform for businesses looking to enhance their marketing efforts.
- HubSpot's intuitive interface makes it easy for users to navigate and manage their marketing campaigns, even if they have limited technical knowledge.
- HubSpot offers a variety of integrations with other tools, allowing businesses to connect their marketing efforts with other platforms seamlessly.
- HubSpot's pricing can be a barrier for small businesses, as the cost of its comprehensive marketing tools may not fit within their budget.
- While HubSpot offers a user-friendly interface, it can take time for users to fully understand and utilize all of its features effectively.
Pros & Cons of Mailgun
- Mailgun is known for its high deliverability rates, ensuring that your emails reach the inbox and are not marked as spam.
- Mailgun provides developers with powerful APIs for sending and tracking emails, making it a preferred choice for businesses that require efficient email communication.
- Mailgun offers competitive pricing for its email delivery services, making it a cost-effective solution for businesses focused on email communication.
- Mailgun's focus is primarily on email delivery, which means it lacks the comprehensive marketing tools offered by platforms like HubSpot.
- Mailgun's robust API offerings may require some technical knowledge, making it less accessible for users without a technical background.
HubSpot vs Mailgun: At A Glance
Value to Price
HubSpot offers a comprehensive suite of marketing tools that provide excellent value for the price, making it a great choice for businesses looking to streamline their marketing efforts. Mailgun, on the other hand, offers competitive pricing for its email delivery services, making it a cost-effective solution for businesses focused on email communication. If you're looking for a full-fledged marketing platform, HubSpot is the better choice.
Ease of Use
HubSpot's user-friendly interface makes it easy for users to navigate and manage their marketing campaigns. Mailgun also offers a straightforward interface, but its focus on developers may require some technical knowledge. If ease of use is a priority, HubSpot is the more accessible option.
Functionality
HubSpot provides a wide range of marketing tools, including email marketing, social media management, and analytics, making it a versatile platform for businesses. Mailgun specializes in email delivery, offering robust APIs for sending and tracking emails. If you need a comprehensive marketing solution, HubSpot is the better choice.
Scalability
HubSpot's scalable platform can grow with your business, offering advanced features as your needs evolve. Mailgun also offers scalability, with the ability to handle large volumes of emails. If you're looking for a platform that can grow with your business, HubSpot is the more scalable option.
Integrations
HubSpot offers a wide range of integrations with other tools, making it easy to connect your marketing efforts with other platforms. Mailgun also offers integrations, but its focus is primarily on email-related tools. If you need a platform with extensive integrations, HubSpot is the better choice.
Customer Support
HubSpot provides excellent customer support, with a variety of resources available to help users get the most out of the platform. Mailgun also offers support, but its focus on developers may require more technical assistance. If customer support is a priority, HubSpot is the better option.
Security
HubSpot takes security seriously, offering robust measures to protect user data. Mailgun also prioritizes security, with features designed to ensure the safe delivery of emails. If security is a top concern, both platforms offer reliable options, but HubSpot's comprehensive approach makes it the better choice.
Overall Rating
HubSpot's all-in-one marketing platform offers a comprehensive solution for businesses looking to enhance their marketing efforts. Mailgun's focus on email delivery makes it a reliable choice for businesses that prioritize email communication. If you're looking for a full-fledged marketing platform, HubSpot is the better choice.
HubSpot vs Mailgun: A Detailed Breakdown of Key Features
Email Marketing
HubSpot excels in email marketing with its intuitive tools for creating, sending, and analyzing email campaigns. It offers a variety of templates and automation features that make it easy to engage with your audience. Mailgun, while primarily focused on email delivery, provides robust APIs for sending transactional emails. If you're looking for a comprehensive email marketing solution, HubSpot is the better choice.
Social Media Management
HubSpot offers a comprehensive social media management tool that allows you to schedule posts, monitor engagement, and analyze performance across multiple platforms. Mailgun, on the other hand, does not offer social media management features, as its focus is on email delivery. If social media management is a priority, HubSpot is the clear choice.
Analytics
HubSpot provides detailed analytics that help you track the performance of your marketing campaigns, offering insights into customer behavior and engagement. Mailgun offers basic analytics for email delivery, focusing on metrics like open and click rates. If you need in-depth analytics for your marketing efforts, HubSpot is the better option.
APIs
Mailgun shines in its API offerings, providing developers with powerful tools for sending and tracking emails. HubSpot also offers APIs, but its focus is more on marketing automation and integration with other tools. If you're a developer looking for robust email APIs, Mailgun is the better choice.
Automation
HubSpot's automation features allow you to streamline your marketing efforts, from email campaigns to lead nurturing. Mailgun offers basic automation for email delivery, but its focus is more on transactional emails. If you're looking for comprehensive marketing automation, HubSpot is the better option.
Deliverability
Mailgun is known for its high deliverability rates, ensuring that your emails reach the inbox. HubSpot also offers reliable deliverability, but its focus is more on marketing campaigns. If deliverability is your top priority, Mailgun is the better choice.
Pricing Comparison of HubSpot and Mailgun
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of HubSpot and Mailgun. This comparison will highlight the best option for your marketing and email needs.
HubSpot Pricing Plans
- Forms to capture leads directly from your website.
- Live chat feature to engage with website visitors.
- Ad management to track and optimize ad performance.
- Mobile optimization for seamless access on any device.
- Email health insights to improve deliverability.
- Calls-to-action to drive conversions on your site.
- No HubSpot branding for a professional look.
- Enhanced reporting for better decision-making.
- SEO tools to enhance search engine visibility.
- Social media management for all platforms.
- Custom reporting to tailor insights to your needs.
- Predictive lead scoring to prioritize prospects.
- Multi-touch revenue attribution for detailed insights.
- Customer journey analytics for comprehensive tracking.
- Advanced security features for data protection.
- Dedicated account management for personalized support.
Mailgun Pricing Plans
- Access to RESTful email APIs and SMTP relay.
- Includes 1 custom sending domain for branding.
- Provides tracking, analytics, and webhooks.
- 1 day log retention for email activities.
- Monthly email overage options for flexibility.
- 5 inbound routes for better email management.
- 1 day log retention for tracking email activities.
- Email analytics and reporting for insights.
- 1,000 custom sending domains for extensive branding.
- Email template builder and API for customization.
- 5 days log retention for detailed tracking.
- Full access to inbound routing for email management.
- SAML SSO for enhanced security and access control.
- Dedicated IP pools for improved deliverability.
- 30 days log retention for comprehensive tracking.
- Live phone and chat support for immediate assistance.
Our Rating Methodology
We thoroughly evaluate each marketing and email tool, focusing on key aspects like functionality, scalability, and integrations. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you make informed decisions.
HubSpot or Mailgun: Which One Matches Your Business Needs?
Choose HubSpot If You Need ...
- Comprehensive marketing solution
If you are a business looking for a comprehensive marketing solution that includes email marketing, social media management, and analytics, HubSpot is the ideal choice. Its wide range of tools and integrations make it a versatile platform for enhancing your marketing efforts.
- User-friendly interface
If you are looking for a user-friendly platform that is easy to navigate and manage, HubSpot is the better option. Its intuitive interface makes it accessible for users with limited technical knowledge, allowing you to focus on your marketing strategies.
Choose Mailgun If You Need ...
- High email deliverability
If you are a business focused on email communication and require high deliverability rates, Mailgun is the better choice. Its robust infrastructure ensures your emails reach the inbox, making it a reliable solution for email delivery.
- Robust API offerings
If you are a developer looking for powerful APIs for sending and tracking emails, Mailgun is the ideal choice. Its robust API offerings provide the tools you need for efficient email communication, making it a preferred choice for developers.
Frequently Asked Questions
What are the key differences between HubSpot and Mailgun?
Which tool is better for email marketing?
Is HubSpot suitable for small businesses?
Does Mailgun offer social media management features?
Which tool offers better customer support?
Can Mailgun handle large volumes of emails?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
