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Hubspot vs Leadpages (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 08, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.6

0

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Hubspot

Hubspot offers a comprehensive suite of marketing tools, including CRM integration and robust analytics. It's ideal for businesses looking to streamline their marketing efforts and improve customer relationships.

  • Comprehensive marketing tools
  • Seamless CRM integration
  • Robust analytics and reporting
  • Steep learning curve
  • Higher cost for small businesses

Free plan?

No

Starting price

$18 per month
Excellent Value For Price
4.3

0

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Leadpages

Leadpages is a user-friendly landing page builder with affordable pricing and effective lead generation tools. It's perfect for businesses looking to create high-converting pages quickly.

  • User-friendly landing page builder
  • Affordable pricing
  • Effective lead generation
  • Limited CRM integration
  • Basic analytics features

Free plan?

Yes

Starting price

$37 per month

What is Hubspot?

Hubspot is a comprehensive marketing platform designed to help businesses attract, engage, and delight customers. It offers a suite of tools for content management, social media marketing, lead generation, and analytics. With Hubspot, you can automate marketing tasks, personalize customer interactions, and gain insights into your marketing performance. This platform is ideal for businesses looking to streamline their marketing efforts and improve customer relationships.

What is Leadpages?

Leadpages is a powerful website builder and landing page creation tool that helps businesses convert visitors into leads and customers. It offers a range of customizable templates, drag-and-drop functionality, and integration with popular marketing tools. Leadpages is perfect for businesses looking to create high-converting landing pages quickly and efficiently, without needing extensive design or coding skills.

Pros and Cons of Hubspot vs Leadpages

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Pros & Cons of Hubspot

Comprehensive marketing tools
  • Hubspot offers a wide range of marketing tools that cater to various business needs, making it a versatile platform for managing all aspects of marketing.
Seamless CRM integration
  • Hubspot's CRM integration is built into the platform, providing a unified experience for managing customer relationships effectively.
Robust analytics and reporting
  • Hubspot provides detailed analytics and reporting tools, giving you insights into your marketing performance and helping you make data-driven decisions.
Steep learning curve
  • Hubspot's comprehensive features can be overwhelming for new users, requiring time and effort to fully understand and utilize the platform.
Higher cost for small businesses
  • Hubspot's pricing may be higher for small businesses, making it less accessible for those with limited budgets.
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Pros & Cons of Leadpages

User-friendly landing page builder
  • Leadpages offers a user-friendly drag-and-drop builder, making it easy to create high-converting landing pages without extensive design skills.
Affordable pricing
  • Leadpages offers competitive pricing, making it an affordable option for businesses looking to create landing pages and generate leads.
Effective lead generation
  • Leadpages is designed to help businesses convert visitors into leads and customers, offering tools and features that enhance lead generation efforts.
Limited CRM integration
  • Leadpages relies on third-party tools for CRM integration, which may not provide the same seamless experience as platforms with built-in CRM features.
Basic analytics features
  • Leadpages offers basic analytics features, which may not provide the same level of insights as more comprehensive analytics tools.

Hubspot vs Leadpages: At A Glance

Decision FactorHubspotLeadpages
Value to Price
Excellent4.7
Excellent4.4
Ease of Use
Excellent4.5
Excellent4.6
Functionality
Excellent4.8
Good4.2
Scalability
Excellent4.6
Excellent4.3
Integrations
Excellent4.7
Excellent4.5
Customer Support
Excellent4.5
Excellent4.3
Security
Excellent4.6
Excellent4.4
Overall Rating
Excellent4.6
Excellent4.3

Hubspot vs Leadpages: A Detailed Breakdown of Key Features

FeaturesHubspotLeadpages
Email Marketing
Excellent4.8
Good4.2
Landing Page Builder
Excellent4.5
Excellent4.7
CRM Integration
Excellent4.9
Excellent4.3
Analytics and Reporting
Excellent4.7
Excellent4.4
A/B Testing
Excellent4.6
Excellent4.5
Social Media Integration
Excellent4.8
Excellent4.3

Email Marketing

Hubspot's email marketing tools are robust, offering automation, personalization, and detailed analytics. You can create targeted campaigns that resonate with your audience. Leadpages, while offering email marketing features, focuses more on integration with other email marketing tools. If you need a comprehensive email marketing solution, Hubspot is the better choice.

Landing Page Builder

Leadpages excels in landing page creation, offering a wide range of customizable templates and a user-friendly drag-and-drop builder. Hubspot also offers landing page tools, but its focus is more on overall marketing strategy. If landing page creation is your priority, Leadpages is the better option.

CRM Integration

Hubspot's CRM integration is seamless, allowing you to manage customer relationships effectively. Its CRM tools are built into the platform, providing a unified experience. Leadpages offers CRM integration, but it relies on third-party tools. If CRM integration is crucial, Hubspot is the better choice.

Analytics and Reporting

Hubspot provides detailed analytics and reporting tools, giving you insights into your marketing performance. You can track key metrics and make data-driven decisions. Leadpages offers analytics, but its focus is more on conversion tracking. If comprehensive analytics are important, Hubspot is the better option.

A/B Testing

Both Hubspot and Leadpages offer A/B testing features, allowing you to optimize your marketing efforts. Hubspot's A/B testing tools are integrated into its platform, providing a seamless experience. Leadpages also offers A/B testing, but its focus is more on landing pages. If A/B testing is a priority, Hubspot is the better choice.

Social Media Integration

Hubspot offers extensive social media integration, allowing you to manage your social media marketing efforts from one platform. You can schedule posts, track engagement, and analyze performance. Leadpages offers social media integration, but its focus is more on lead generation. If social media integration is important, Hubspot is the better option.

Pricing Comparison of Hubspot and Leadpages

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Hubspot and Leadpages. This comparison will highlight the best option for your marketing needs.

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Hubspot Pricing Plans

Starter
For Small Businesses
$18

per month

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Starter includes:
  • Forms and landing pages to capture leads.
  • Ad management for tracking campaigns.
  • Live chat and conversational bots.
  • CRM with contact management features.
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Leadpages Pricing Plans

standard
For Small Businesses
$37

per month

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Standard includes:
  • Unlimited traffic and leads for maximum reach.
  • 1 custom domain to personalize your brand.
  • Access to 200+ conversion-optimized templates.
  • Standard integrations for seamless connectivity.
pro
For Growing Businesses
$74

per month

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Includes Standard, plus:
  • 3 custom domains for diverse branding.
  • Sell products and services directly.
  • Advanced conversion tools for better results.
  • Standard integrations for seamless connectivity.
conversion
For Large Enterprises
$697

per month

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Includes Pro, plus:
  • 1 conversion-optimized landing page built for you.
  • 1 paid media campaign built and launched for you.
  • Dedicated conversion expert for guidance.
  • Advanced integrations for seamless connectivity.

Our Rating Methodology

We thoroughly evaluate each marketing tool, focusing on key features like functionality, scalability, and integrations. By analyzing user reviews and testing each platform, we ensure our recommendations fit your needs. Each factor is weighted by importance to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Hubspot or Leadpages: Which One Matches Your Business Needs?

Choose Hubspot If You Need ...

  • Comprehensive marketing solution

    If you are a business looking for a comprehensive marketing solution that includes CRM integration, email marketing, and analytics, Hubspot is the better choice. Its all-in-one platform allows you to manage all aspects of your marketing efforts efficiently.

  • Scalable marketing platform

    If you are a growing business looking for a scalable marketing platform that can accommodate increasing demands, Hubspot is the better choice. Its extensive features and integrations make it suitable for businesses of all sizes.

Choose Leadpages If You Need ...

  • Affordable landing page builder

    If you are a small business looking for an affordable landing page builder with effective lead generation tools, Leadpages is the better choice. Its user-friendly drag-and-drop builder makes it easy to create high-converting pages quickly.

  • Focus on lead generation

    If you are a business focused on lead generation and conversion, Leadpages is the better choice. Its tools and features are designed to help you convert visitors into leads and customers effectively.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.