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HubSpot vs Attio (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.7

0

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HubSpot

HubSpot offers a comprehensive suite of tools for sales, marketing, and customer service. Its extensive features and excellent support make it a top choice for businesses looking to streamline operations.

  • Comprehensive suite of tools
  • Excellent customer support
  • Extensive integrations
  • Can be expensive for small businesses
  • Complex for beginners

Free plan?

Yes

Starting price

$20 per month per seat
Excellent Value For Price
4.5

0

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Attio

Attio provides an affordable CRM solution with a user-friendly interface and good mobile access. It's ideal for small businesses and startups looking to manage customer relationships effectively.

  • Affordable CRM solution
  • User-friendly interface
  • Good mobile access
  • Limited advanced features
  • Fewer integrations

Free plan?

Yes

Starting price

$29 per month per user

What is HubSpot?

HubSpot is a comprehensive sales and marketing platform designed to streamline business operations. It offers a suite of tools for customer relationship management, sales automation, and marketing campaigns. With HubSpot, you can manage your sales pipeline, track customer interactions, and automate repetitive tasks, all in one place. This software is particularly beneficial for businesses looking to enhance their customer engagement and improve sales efficiency. By integrating various functions, HubSpot helps businesses save time and resources, allowing them to focus on growth and customer satisfaction.

What is Attio?

Attio is a dynamic CRM platform that redefines how businesses manage their customer relationships. It offers a unique approach by combining data from various sources to provide a comprehensive view of customer interactions. Attio helps businesses streamline their communication, track customer engagement, and gain valuable insights into their customer base. With its intuitive interface and powerful features, Attio is ideal for businesses looking to enhance their customer relationship management and drive growth. It simplifies the process of managing customer data, making it easier for businesses to make informed decisions.

Pros and Cons of HubSpot vs Attio

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Pros & Cons of HubSpot

Comprehensive suite of tools
  • HubSpot offers a wide range of tools that cover sales, marketing, and customer service, making it a one-stop solution for businesses looking to streamline their operations.
Excellent customer support
  • HubSpot provides a variety of support channels, including live chat, email, and phone support, ensuring that users can get the help they need when they need it.
Extensive integrations
  • With a vast array of integrations, HubSpot allows businesses to connect with various third-party applications, enhancing its versatility and functionality.
Can be expensive for small businesses
  • While HubSpot offers a comprehensive suite of tools, its pricing may be prohibitive for smaller businesses or startups with limited budgets.
Complex for beginners
  • HubSpot's extensive features and capabilities can be overwhelming for new users, requiring a learning curve to fully leverage its potential.
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Pros & Cons of Attio

Affordable CRM solution
  • Attio offers a cost-effective CRM platform that provides essential features for managing customer relationships, making it ideal for small businesses and startups.
User-friendly interface
  • Attio's clean and intuitive interface makes it easy for users to navigate and manage their customer data, minimizing the learning curve.
Good mobile access
  • With its focus on CRM, Attio provides a user-friendly mobile app that allows users to manage their customer relationships on the go.
Limited advanced features
  • While Attio offers essential CRM functionalities, it may lack some of the advanced features found in more comprehensive platforms like HubSpot.
Fewer integrations
  • Attio's integration options may be limited compared to other platforms, potentially restricting its versatility for businesses with diverse needs.

HubSpot vs Attio: At A Glance

Decision FactorHubSpotAttio
Value to Price
Excellent4.8
Excellent4.6
Ease of Use
Excellent4.6
Excellent4.7
Functionality
Excellent4.9
Excellent4.5
Scalability
Excellent4.7
Excellent4.6
Integrations
Excellent4.8
Excellent4.4
Customer Support
Excellent4.7
Excellent4.5
Security
Excellent4.6
Excellent4.5
Overall Rating
Excellent4.7
Excellent4.5

HubSpot vs Attio: A Detailed Breakdown of Key Features

FeaturesHubSpotAttio
Lead Management
Excellent4.8
Excellent4.6
Email Marketing
Excellent4.9
Excellent4.5
Analytics and Reporting
Excellent4.7
Excellent4.6
Automation
Excellent4.8
Excellent4.5
Customization
Excellent4.7
Excellent4.6
Mobile Access
Excellent4.6
Excellent4.7

Lead Management

HubSpot excels in lead management with its comprehensive tools that allow you to track, nurture, and convert leads effectively. Its robust features make it easy to manage large volumes of leads, providing valuable insights and automation options. Attio, while offering essential lead management capabilities, focuses more on CRM functionalities, making it suitable for businesses with simpler lead management needs. If you're looking for advanced lead management features, HubSpot is the better choice.

Email Marketing

HubSpot offers a powerful email marketing platform with advanced features like segmentation, personalization, and automation. Its intuitive interface makes it easy to create and manage campaigns, providing detailed analytics to measure success. Attio, while offering basic email marketing capabilities, may not have the same level of sophistication as HubSpot. If email marketing is a key focus, HubSpot is the superior option.

Analytics and Reporting

HubSpot provides comprehensive analytics and reporting tools that offer deep insights into your business performance. Its customizable dashboards and detailed reports make it easy to track key metrics and make data-driven decisions. Attio, while offering essential reporting features, may not provide the same level of detail as HubSpot. If analytics and reporting are important to you, HubSpot is the better choice.

Automation

HubSpot's automation capabilities are top-notch, allowing you to automate repetitive tasks and streamline workflows. Its powerful automation tools make it easy to manage complex processes, saving time and resources. Attio, while offering basic automation features, may not have the same level of sophistication as HubSpot. If automation is a priority, HubSpot is the superior option.

Customization

HubSpot offers extensive customization options, allowing you to tailor the platform to your specific needs. Its flexible design makes it easy to create custom workflows, reports, and dashboards. Attio, while offering essential customization features, may not provide the same level of flexibility as HubSpot. If customization is important to you, HubSpot is the better choice.

Mobile Access

HubSpot provides robust mobile access, allowing you to manage your business on the go. Its mobile app offers a seamless experience, making it easy to stay connected and productive. Attio, with its focus on CRM, also offers excellent mobile access, providing a user-friendly interface for managing customer relationships. If mobile access is a priority, both tools offer reliable options, but HubSpot's comprehensive features may give it an edge.

Pricing Comparison of HubSpot and Attio

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of HubSpot and Attio. This comparison will highlight the best option for managing your customer relationships.

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HubSpot Pricing Plans

Free
For Small Businesses
$0

per month

Get Startedright_arrow
Free includes:
  • Deal pipeline to track and manage sales opportunities.
  • Quotes to create and send sales quotes efficiently.
  • Live chat to engage with website visitors in real-time.
  • Meeting scheduling to book appointments seamlessly.
Starter
For Startups and Entrepreneurs
$20

per month per seat

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Includes Free, plus:
  • Goals to set and track sales targets effectively.
  • Sales content analytics to measure content performance.
  • Payments to automate and manage payment processes.
  • Task queues to prioritize and manage sales tasks efficiently.
Professional
For Growing Teams
$100

per month per seat

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Includes Starter, plus:
  • Sequences to automate follow-up communications.
  • Forecasting to predict sales outcomes accurately.
  • Custom reporting and sales analytics for in-depth insights.
  • Playbooks to provide sales scripts and guides.
Enterprise
For Large Enterprises
$150

per month per seat

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Includes Professional, plus:
  • Predictive lead scoring to prioritize high-value leads.
  • Conversation intelligence to analyze customer interactions.
  • Recurring revenue tracking for subscription-based businesses.
  • Deal journey analytics to optimize sales processes.
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Attio Pricing Plans

Free
For very small teams
$0

per month per user

Get Startedright_arrow
Free includes:
  • Automatic data enrichment to enhance data quality.
  • Up to 3 seats for small teams.
  • Basic email and calendar sync for one account per user.
  • Essential communication intelligence for basic insights.
Plus
For growing teams
$29

per month per user

Try For Freeright_arrow
Includes Free, plus:
  • Enhanced email sending capabilities for better outreach.
  • No seat limits for growing teams.
  • Standard communication intelligence for improved insights.
  • Up to 20 reports for detailed analysis.
Pro
For scaling businesses
$59

per month per user

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Includes Plus, plus:
  • Advanced data enrichment for comprehensive insights.
  • Priority support for quick issue resolution.
  • Up to 100 reports for extensive analysis.
  • Advanced communication intelligence for strategic insights.
Enterprise
For large organizations
$119

per month per user

Request Pricingright_arrow
Includes Pro, plus:
  • SAML and SSO for enhanced security.
  • Custom billing options for flexibility.
  • Advanced admin tools for better management.
  • 3+ email accounts per user for extensive communication.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key factors like functionality, ease of use, and integrations. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations fit your needs. Each factor is weighted by importance to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

HubSpot or Attio: Which One Matches Your Business Needs?

Choose HubSpot If You Need ...

  • Comprehensive CRM solution

    If you are a business looking for a comprehensive CRM solution that covers sales, marketing, and customer service, HubSpot is the ideal choice. Its extensive features and integrations make it a versatile tool for managing all aspects of your business operations.

  • Advanced marketing features

    If you need advanced marketing features like email automation, segmentation, and analytics, HubSpot is the superior option. Its powerful marketing tools allow you to create and manage campaigns effectively, providing valuable insights to drive growth.

Choose Attio If You Need ...

  • Affordable CRM for startups

    If you are a startup or small business looking for an affordable CRM solution, Attio is the perfect choice. Its cost-effective platform provides essential features for managing customer relationships, making it ideal for businesses with limited budgets.

  • User-friendly interface

    If you prioritize ease of use and a user-friendly interface, Attio is the better option. Its clean and intuitive design makes it easy for users to navigate and manage their customer data, minimizing the learning curve.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.