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Freshsales vs Folk CRM (2025 Comparison)

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Author

Martin Lunendonk

Last Update

Jan 28, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Freshsales

Freshsales offers a comprehensive CRM solution with advanced lead scoring and robust email tracking. Ideal for businesses looking to optimize their sales processes and improve customer relationships.

  • Comprehensive CRM features.
  • Advanced lead scoring.
  • Robust email tracking.
  • Steep learning curve.
  • Higher cost for small teams.

Free plan?

Yes

Starting price

€9 per month per user
Good Value For Price
4.1

0

Folk CRM

Folk CRM provides a user-friendly interface and strong contact management at an affordable price. Perfect for small to medium-sized businesses focused on customer engagement and team collaboration.

  • User-friendly interface.
  • Affordable pricing.
  • Strong contact management.
  • Limited advanced features.
  • Basic email tracking.

Free plan?

Yes

Starting price

$20 per month per user

What is Freshsales?

Freshsales is a comprehensive CRM solution designed to streamline sales processes and enhance customer relationships. It offers features like lead scoring, email tracking, and automation, making it easier for sales teams to manage their pipelines efficiently. With its intuitive interface and robust analytics, Freshsales helps businesses make data-driven decisions, ultimately boosting sales productivity and customer satisfaction.

What is Folk CRM?

Folk CRM is a versatile customer relationship management tool that focuses on simplifying contact management and team collaboration. It provides users with a centralized platform to organize contacts, track interactions, and manage tasks. Folk CRM's user-friendly design and customizable features make it an ideal choice for small to medium-sized businesses looking to improve their customer engagement and streamline their workflow.

Pros and Cons of Freshsales vs Folk CRM

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Pros & Cons of Freshsales

Comprehensive CRM features
  • Freshsales offers a wide range of CRM features, including lead scoring, email tracking, and automation, making it a powerful tool for sales teams looking to optimize their processes.
Advanced lead scoring
  • The lead scoring feature in Freshsales uses advanced algorithms to prioritize leads, helping sales teams focus on high-value prospects and improve their conversion rates.
Robust email tracking
  • Freshsales provides detailed insights into email opens, clicks, and responses, allowing sales teams to tailor their follow-up strategies and improve their communication with prospects.
Steep learning curve
  • Freshsales offers a wide range of features, which can be overwhelming for new users. It may take some time to fully understand and utilize all the capabilities of the platform.
Higher cost for small teams
  • While Freshsales offers a comprehensive set of features, its pricing may be higher for small teams or startups with limited budgets, making it less accessible for smaller businesses.

Pros & Cons of Folk CRM

User-friendly interface
  • Folk CRM is designed with simplicity in mind, offering an intuitive interface that makes it easy for users to navigate and manage their contacts effectively.
Affordable pricing
  • Folk CRM offers a cost-effective solution for small to medium-sized businesses, providing essential CRM features at a budget-friendly price point.
Strong contact management
  • Folk CRM excels in contact management, offering a centralized platform to organize and track interactions with customers, making it ideal for businesses focused on customer engagement.
Limited advanced features
  • While Folk CRM offers essential CRM functionalities, it may lack some of the advanced features found in more comprehensive CRM solutions, making it less suitable for larger businesses.
Basic email tracking
  • Folk CRM provides basic email tracking capabilities, which may not offer the same level of detail and insights as more advanced CRM solutions, limiting its effectiveness for email-based sales strategies.

Freshsales vs Folk CRM: At A Glance

Decision FactorFreshsalesFolk CRM
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Excellent4.4
Functionality
Excellent4.4
Good4.1
Scalability
Excellent4.3
Good4.0
Integrations
Good4.2
Excellent4.3
Customer Support
Excellent4.3
Good4.1
Security
Excellent4.4
Good4.2
Overall Rating
Excellent4.3
Good4.1

Value to Price

Freshsales offers a robust set of features at a competitive price, making it a great value for businesses looking to enhance their sales processes. Its comprehensive CRM capabilities justify its cost, especially for larger teams. On the other hand, Folk CRM provides a more budget-friendly option with essential features, making it suitable for smaller businesses or startups. If you're looking for a cost-effective solution with essential CRM functionalities, Folk CRM might be the better choice.

Ease of Use

Folk CRM shines in terms of ease of use, with its intuitive interface and straightforward navigation. It's designed to be user-friendly, making it accessible for teams with varying technical expertise. Freshsales, while also user-friendly, offers more advanced features that might require a learning curve. If you prioritize a simple and easy-to-navigate CRM, Folk CRM is the way to go.

Functionality

Freshsales excels in functionality, offering a wide range of features such as lead scoring, email tracking, and automation. These features are ideal for businesses looking to optimize their sales processes. Folk CRM, while functional, focuses more on contact management and team collaboration. If your business requires advanced CRM functionalities, Freshsales is the better option.

Scalability

Freshsales is designed to scale with your business, offering features that support growing teams and expanding sales operations. Its scalability makes it a preferred choice for larger organizations. Folk CRM, while scalable, is more suited for small to medium-sized businesses. If you're planning for growth and need a CRM that can scale with you, Freshsales is the better choice.

Integrations

Both Freshsales and Folk CRM offer a variety of integrations, allowing users to connect with other tools and platforms. Freshsales provides a broader range of integrations, making it suitable for businesses with diverse software needs. Folk CRM, while offering essential integrations, is more limited in this aspect. If your business relies on multiple software tools, Freshsales offers better integration capabilities.

Customer Support

Freshsales provides excellent customer support, with various channels available for assistance. Its support team is responsive and knowledgeable, ensuring users get the help they need. Folk CRM also offers good customer support, but it may not be as comprehensive as Freshsales. If customer support is a priority for your business, Freshsales is the better option.

Security

Security is a top priority for both Freshsales and Folk CRM. Freshsales offers robust security features, including data encryption and regular security audits, ensuring your data is protected. Folk CRM also provides essential security measures, but Freshsales' advanced security features make it a more secure option. If data security is a major concern, Freshsales is the better choice.

Overall Rating

Overall, Freshsales scores higher due to its comprehensive features, scalability, and robust security. It's ideal for larger businesses looking for a powerful CRM solution. Folk CRM, while slightly lower in overall rating, is a great choice for smaller businesses or startups seeking a user-friendly and cost-effective CRM. If you're a larger organization with complex CRM needs, Freshsales is the better option.

Freshsales vs Folk CRM: A Detailed Breakdown of Key Features

FeaturesFreshsalesFolk CRM
Lead Scoring
Excellent4.5
Good4.0
Email Tracking
Excellent4.4
Good4.1
Automation
Excellent4.3
Good4.2
Contact Management
Good4.2
Excellent4.4
Team Collaboration
Good4.1
Excellent4.3
Customizable Features
Excellent4.3
Good4.2

Lead Scoring

Freshsales excels in lead scoring, providing advanced algorithms to prioritize leads based on their engagement and potential value. This feature is particularly beneficial for sales teams looking to focus their efforts on high-value prospects. Folk CRM offers basic lead scoring capabilities, which may be sufficient for smaller teams. If your business relies heavily on lead prioritization, Freshsales is the better choice.

Email Tracking

Email tracking in Freshsales is robust, offering detailed insights into email opens, clicks, and responses. This feature helps sales teams tailor their follow-up strategies effectively. Folk CRM provides essential email tracking, but it may not offer the same level of detail. If email tracking is a critical component of your sales strategy, Freshsales is the superior option.

Automation

Automation in Freshsales is comprehensive, allowing users to automate repetitive tasks and streamline workflows. This feature is ideal for businesses looking to increase efficiency and reduce manual work. Folk CRM offers basic automation features, which may be suitable for smaller teams. If automation is a priority for your business, Freshsales is the better choice.

Contact Management

Folk CRM shines in contact management, offering a user-friendly interface to organize and manage contacts effectively. This feature is particularly beneficial for teams looking to improve their customer engagement. Freshsales also offers strong contact management capabilities, but Folk CRM's simplicity makes it more accessible. If contact management is your primary focus, Folk CRM is the better option.

Team Collaboration

Team collaboration is a strength of Folk CRM, with features designed to enhance communication and coordination among team members. This is particularly useful for businesses with remote or distributed teams. Freshsales offers collaboration tools as well, but Folk CRM's focus on teamwork makes it a better choice for collaboration-centric businesses.

Customizable Features

Both Freshsales and Folk CRM offer customizable features, allowing users to tailor the CRM to their specific needs. Freshsales provides more advanced customization options, making it suitable for businesses with complex requirements. Folk CRM offers essential customization, which may be sufficient for smaller teams. If customization is a key factor for your business, Freshsales is the better choice.

Pricing Comparison of Freshsales and Folk CRM

We’ve compiled the pricing tables and highlighted the key features of both Freshsales and Folk CRM to aid in your decision-making process. Let’s explore what each platform has to offer.

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Freshsales Pricing Plans

Free plan
For Small Teams
$0

per month

Get Startedright_arrow
Free plan includes:
  • Utilize built-in phone and live chat for seamless communication.
  • Access email templates to streamline customer interactions.
  • Increase productivity with essential CRM tools.
  • Designed for small teams of up to 3 users.
Growth
For Startups and SMBs
€9

per month per user

Try For Freeright_arrow
Growth includes:
  • Kanban View for Contacts, Accounts, and Deals.
  • Built-in Chat, Email, & Phone for seamless communication.
  • Custom Fields and Basic Workflows for tailored processes.
  • Contextual Collaboration with Slack for team efficiency.
Pro
For Mid-sized Businesses
€39

per month per user

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Includes Growth, plus:
  • Contact Scoring and Sales Emails by Freddy AI.
  • Custom Sales Activities and Auto-assignment Rules.
  • Territory Management and Multiple Sales Pipelines.
  • Advanced Workflows and Custom Reports for detailed insights.
Enterprise
For Large Enterprises
€59

per month per user

Try For Freeright_arrow
Includes Pro, plus:
  • Field-level Permissions and Custom Modules.
  • Forecasting Insights and Workflows for Custom Modules.
  • Sandbox environment for testing and development.
  • Audit Logs for tracking changes and ensuring compliance.

Folk CRM Pricing Plans

Standard
For Small Businesses
$20

per month per user

Try For Freeright_arrow
Standard includes:
  • Send up to 2,000 emails per member each month.
  • Access to 500 enrichments per month for data insights.
  • Sync one email account per member for seamless communication.
  • Utilize 2,000 magic fields per month for data customization.
Premium
For Medium Businesses
$40

per month per user

Try For Freeright_arrow
Includes Standard, plus:
  • Send up to 5,000 emails per member each month.
  • Access to 1,000 enrichments per month for enhanced data.
  • Sync up to five email accounts per member for flexibility.
  • Utilize 5,000 magic fields per month for advanced data use.
Custom
For Large Enterprises
$80

per month per user

Request Pricingright_arrow
Includes Premium, plus:
  • Customizable email limits per member for flexibility.
  • Custom enrichments per month for personalized data insights.
  • Custom email domains for brand consistency.
  • Custom magic fields per month for unique data management.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key factors like functionality, ease of use, and scalability. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations meet diverse business needs. Each factor is weighted to provide a reliable final rating, helping you choose the best CRM solution.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Freshsales or Folk CRM: Which One Matches Your Business Needs?

Choose Freshsales If You Need ...

  • Advanced CRM functionalities

    If you need a CRM with advanced functionalities like lead scoring and automation, Freshsales is the better choice. Its comprehensive feature set is ideal for businesses looking to optimize their sales processes and improve productivity.

  • Scalable CRM solution

    If you're planning for growth and need a scalable CRM solution, Freshsales is the way to go. Its ability to support expanding sales operations makes it a preferred choice for larger organizations.

Choose Folk CRM If You Need ...

  • User-friendly CRM

    If you prioritize a user-friendly CRM with a simple interface, Folk CRM is the better option. Its intuitive design makes it accessible for teams with varying technical expertise, ensuring a smooth user experience.

  • Cost-effective CRM

    If you're looking for a cost-effective CRM solution, Folk CRM is the ideal choice. Its affordable pricing and essential features make it suitable for small to medium-sized businesses with limited budgets.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.