Folk CRM vs Keap (2025 Comparison)
Folk CRM offers a user-friendly interface and comprehensive contact management features, making it an ideal choice for businesses looking to enhance customer engagement and streamline their workflow.
- User-friendly interface for easy navigation.
- Comprehensive contact management features.
- Effective task automation capabilities.
- Limited email marketing features.
- Fewer integrations compared to competitors.
Free plan?
YesStarting price
$20 per month per user
Keap provides advanced email marketing capabilities and robust sales pipeline management, making it a powerful tool for businesses focused on integrating CRM and marketing efforts.
- Advanced email marketing capabilities.
- Robust sales pipeline management.
- Comprehensive reporting and analytics.
- Higher price point for small businesses.
- Complex setup for beginners.
Free plan?
NoStarting price
$249 per monthWhat is Folk CRM?
Folk CRM is a dynamic customer relationship management tool designed to streamline your interactions and relationships with potential and existing customers. It offers a user-friendly interface that allows you to manage contacts, track communication, and automate repetitive tasks. With Folk CRM, you can easily organize your customer data, making it accessible and actionable. This tool is particularly beneficial for small to medium-sized businesses looking to enhance their customer engagement and improve sales processes. By centralizing customer information, Folk CRM helps you make informed decisions and build stronger customer relationships.
What is Keap?
Keap is a comprehensive CRM and marketing automation software that empowers businesses to manage their customer interactions and automate marketing tasks. It offers features like contact management, email marketing, and sales pipeline management, making it a versatile tool for small businesses. Keap helps you streamline your sales and marketing efforts, allowing you to focus on growing your business. With its intuitive interface and robust automation capabilities, Keap simplifies the process of nurturing leads and converting them into loyal customers, ultimately enhancing your business's efficiency and productivity.
Pros and Cons of Folk CRM vs Keap
Pros & Cons of Folk CRM
- Folk CRM offers a user-friendly interface that makes it easy for users to navigate and manage their contacts. The intuitive design ensures a smooth user experience, even for those new to CRM systems.
- With Folk CRM, you can efficiently manage your contacts, track communication history, and organize customer information. This feature is particularly beneficial for businesses looking to enhance their customer engagement.
- Folk CRM's task automation capabilities allow you to automate repetitive tasks, saving time and improving efficiency. This feature is ideal for businesses looking to streamline their workflow and stay organized.
- While Folk CRM offers basic email marketing features, it lacks the advanced capabilities found in other CRM tools. This limitation may be a drawback for businesses focused on email marketing campaigns.
- Folk CRM offers a limited range of integrations compared to some competitors. This may be a concern for businesses that rely on connecting their CRM with other business applications.
Pros & Cons of Keap
- Keap provides advanced email marketing capabilities, allowing you to create and send targeted campaigns with ease. The wide range of templates and automation options make it a powerful tool for businesses focused on email marketing.
- Keap offers robust sales pipeline management features, providing a clear overview of your sales activities. The visual pipeline and automated follow-ups make it a comprehensive solution for sales management.
- Keap's reporting and analytics features provide detailed insights into your sales and marketing performance. The ability to generate custom reports and track key metrics helps businesses make data-driven decisions.
- Keap's pricing may be a concern for small businesses, as it is higher compared to some competitors. This could be a drawback for businesses with limited budgets.
- Keap's setup process can be complex for beginners, requiring time and effort to fully understand and utilize its features. This may be a challenge for users new to CRM systems.
Folk CRM vs Keap: At A Glance
Folk CRM vs Keap: A Detailed Breakdown of Key Features
Contact Management
Folk CRM excels in contact management, offering a user-friendly interface that allows you to easily organize and access customer information. I found it particularly helpful for keeping track of communication history and customer interactions. Keap also offers robust contact management features, but I felt that Folk CRM's simplicity made it more accessible for users who are new to CRM systems. If you're looking for a straightforward contact management solution, Folk CRM might be the better choice.
Email Marketing
Keap shines in email marketing, providing a wide range of templates and automation options that make it easy to create and send targeted campaigns. I appreciated the level of customization available, which allowed me to tailor my messages to specific audiences. While Folk CRM offers basic email marketing features, Keap's advanced capabilities make it a more powerful tool for businesses focused on email marketing. If email marketing is a priority, Keap is the way to go.
Task Automation
Folk CRM offers excellent task automation features, allowing you to automate repetitive tasks and streamline your workflow. I found it particularly useful for setting up reminders and follow-up tasks, which helped me stay organized and efficient. Keap also provides task automation, but I felt that Folk CRM's interface made it easier to set up and manage automated tasks. If task automation is a key requirement, Folk CRM might be the better option.
Sales Pipeline
Both Folk CRM and Keap offer robust sales pipeline management features, allowing you to track leads and opportunities throughout the sales process. I found Keap's visual pipeline particularly helpful for getting a clear overview of my sales activities. While Folk CRM also provides a solid sales pipeline, Keap's additional features, such as automated follow-ups, make it a more comprehensive solution for sales management. If sales pipeline management is a priority, Keap might be the better choice.
Reporting and Analytics
Keap offers advanced reporting and analytics features, providing detailed insights into your sales and marketing performance. I appreciated the ability to generate custom reports and track key metrics, which helped me make data-driven decisions. Folk CRM also offers reporting and analytics, but Keap's more extensive options make it a better choice for businesses that require in-depth analysis. If reporting and analytics are important to you, Keap is the way to go.
Mobile Access
Folk CRM provides excellent mobile access, allowing you to manage your contacts and tasks on the go. I found the mobile app to be intuitive and easy to use, making it convenient for staying connected while away from the office. Keap also offers mobile access, but I felt that Folk CRM's app was more user-friendly and responsive. If mobile access is a priority, Folk CRM might be the better choice.
Pricing Comparison of Folk CRM and Keap
We’ve compiled the pricing tables and highlighted the key features of both Folk CRM and Keap to aid in your decision-making process. Let’s explore what each platform has to offer.
Folk CRM Pricing Plans
- Send up to 2,000 emails per member each month.
- Access to 500 enrichments per month for data insights.
- Sync one email account per member for seamless communication.
- Utilize 2,000 magic fields per month for data customization.
- Send up to 5,000 emails per member each month.
- Access to 1,000 enrichments per month for enhanced data.
- Sync up to five email accounts per member for flexibility.
- Utilize 5,000 magic fields per month for advanced data use.
- Customizable email limits per member for flexibility.
- Custom enrichments per month for personalized data insights.
- Custom email domains for brand consistency.
- Custom magic fields per month for unique data management.
Keap Pricing Plans
- Manage all client activity, data, and communications in one place.
- Create and connect multiple landing pages for better lead conversion.
- Send broadcast and 1:1 emails with modern templates.
- Track and manage leads as they move through the sales funnel.
Our Rating Methodology
We thoroughly evaluate each CRM tool, focusing on key factors like functionality, ease of use, and integrations. By analyzing user reviews and conducting hands-on testing, we ensure our recommendations fit your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.
Folk CRM or Keap: Which One Matches Your Business Needs?
Choose Folk CRM If You Need ...
- User-friendly CRM solution
If you are a small business owner looking for a user-friendly CRM solution, Folk CRM is an excellent choice. Its intuitive interface and comprehensive contact management features make it easy to navigate and manage customer relationships.
- Effective task automation
If you need a CRM tool with effective task automation capabilities, Folk CRM is a great option. It allows you to automate repetitive tasks, saving time and improving efficiency in your workflow.
Choose Keap If You Need ...
- Advanced email marketing
If you are focused on email marketing and need advanced capabilities, Keap is the better choice. Its wide range of templates and automation options make it a powerful tool for creating targeted campaigns.
- Comprehensive sales management
If you require a CRM tool with comprehensive sales management features, Keap is the way to go. Its robust sales pipeline and automated follow-ups provide a clear overview of your sales activities.
Frequently Asked Questions
Which tool is better for small businesses?
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Martin Lunendonk
Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.
