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Folk CRM vs Attio (2025 Comparison)

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Author

Martin Lunendonk

Last Update

Jan 28, 2025

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Excellent Value For Price
4.3

0

Folk CRM

Folk CRM offers a user-friendly interface and extensive integration options, making it a versatile choice for managing customer relationships. Its customizable workflows ensure it adapts to your unique business needs.

  • User-friendly interface for easy navigation.
  • Extensive integration options available.
  • Highly customizable to fit unique needs.
  • Limited advanced features for large enterprises.
  • May require additional customization for scalability.

Free plan?

Yes

Starting price

$20 per month per user
Excellent Value For Price
4.5

0

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Attio

Attio provides advanced analytics and seamless integration capabilities, making it a powerful CRM solution for growing businesses. Its scalability and robust features offer a competitive edge in managing customer relationships.

  • Advanced analytics and reporting tools.
  • Seamless integration with other platforms.
  • Highly scalable for growing businesses.
  • Slightly higher learning curve for new users.
  • Limited customization options compared to competitors.

Free plan?

Yes

Starting price

$29 per month per user

What is Folk CRM?

Folk CRM is a dynamic customer relationship management tool designed to streamline your interactions and enhance productivity. It offers a user-friendly interface that allows you to manage contacts, track communication, and automate workflows effortlessly. With its robust integration capabilities, Folk CRM helps you connect with other tools, ensuring seamless data flow and collaboration. Whether you're a small business or a large enterprise, Folk CRM adapts to your needs, making it an essential tool for managing customer relationships effectively.

What is Attio?

Attio is a cutting-edge CRM platform that redefines how businesses manage their customer relationships. It offers a sleek, intuitive interface that makes organizing contacts and tracking interactions a breeze. Attio's powerful analytics and reporting tools provide valuable insights, helping you make informed decisions. With its seamless integration capabilities, Attio ensures that your data is always up-to-date and accessible. Whether you're a startup or an established business, Attio empowers you to build stronger customer relationships and drive growth.

Pros and Cons of Folk CRM vs Attio

Pros & Cons of Folk CRM

Highly customizable workflows
  • Folk CRM offers a high level of customization, allowing you to tailor workflows to your specific needs. This flexibility ensures that the platform can adapt to your unique business processes, making it a valuable tool for any organization.
Extensive integration options
  • With a wide range of integration options, Folk CRM allows you to connect with other tools and platforms seamlessly. This ensures that your data is always up-to-date and accessible, making it easier to manage your customer relationships.
User-friendly interface
  • Folk CRM's intuitive interface makes it easy to navigate and use, even for those who are new to CRM software. This user-friendly design reduces the learning curve and ensures that you can start managing your contacts and tasks quickly and efficiently.
Limited advanced features
  • While Folk CRM offers a range of useful features, it may lack some of the advanced capabilities that larger enterprises require. This limitation could be a drawback for businesses with more complex needs.
Requires additional customization
  • To fully meet the needs of larger organizations, Folk CRM may require additional customization. This could involve extra time and resources, which may not be ideal for businesses looking for a more out-of-the-box solution.
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Pros & Cons of Attio

Advanced analytics and reporting
  • Attio offers powerful analytics and reporting tools that provide valuable insights into your business performance. These features help you track key metrics and make data-driven decisions, giving you a competitive edge in the market.
Seamless integration capabilities
  • Attio's seamless integration capabilities ensure that your data is always up-to-date and accessible. This makes it easy to connect with other tools and platforms, streamlining your workflow and improving efficiency.
Highly scalable solution
  • Designed with scalability in mind, Attio is an ideal choice for growing businesses. Its robust infrastructure can handle increased data and user demands without compromising performance, making it a reliable option for organizations of all sizes.
Higher learning curve
  • Attio's advanced features may present a higher learning curve for new users. This could require additional training and support, which may not be ideal for businesses looking for a more straightforward solution.
Limited customization options
  • Compared to some competitors, Attio may offer fewer customization options. This limitation could be a drawback for businesses with unique requirements that need a more tailored solution.

Folk CRM vs Attio: At A Glance

Decision FactorFolk CRMAttio
Value to Price
Good4.2
Excellent4.6
Ease of Use
Excellent4.4
Excellent4.5
Functionality
Excellent4.3
Excellent4.7
Scalability
Good4.1
Excellent4.6
Integrations
Excellent4.5
Excellent4.4
Customer Support
Excellent4.3
Excellent4.5
Security
Excellent4.4
Excellent4.5
Overall Rating
Excellent4.3
Excellent4.5

Folk CRM vs Attio: A Detailed Breakdown of Key Features

FeaturesFolk CRMAttio
Contact Management
Excellent4.5
Excellent4.6
Workflow Automation
Excellent4.4
Excellent4.7
Analytics and Reporting
Excellent4.3
Excellent4.8
Customization
Excellent4.5
Excellent4.6
Mobile Access
Excellent4.4
Excellent4.5
Data Import/Export
Excellent4.3
Excellent4.6

Contact Management

Folk CRM offers a robust contact management system that allows you to organize and track interactions with ease. Its intuitive interface makes it simple to add, edit, and categorize contacts, ensuring you have all the information you need at your fingertips. Attio, on the other hand, takes contact management to the next level with its advanced features and seamless integration capabilities. If you need a CRM with powerful contact management tools, Attio is the better choice.

Workflow Automation

Both Folk CRM and Attio excel in workflow automation, but Attio's advanced automation features give it an edge. With Attio, you can automate repetitive tasks, streamline processes, and improve efficiency. Folk CRM also offers automation capabilities, making it a great choice for businesses looking to enhance productivity. If you want a CRM with powerful automation features, Attio is the way to go.

Analytics and Reporting

Attio stands out in analytics and reporting, offering comprehensive tools that provide valuable insights into your business performance. Its advanced reporting features allow you to track key metrics and make data-driven decisions. Folk CRM also offers analytics and reporting capabilities, but Attio's depth and flexibility make it the superior choice. If you need a CRM with robust analytics and reporting tools, Attio is the better option.

Customization

Folk CRM offers a high level of customization, allowing you to tailor the platform to your specific needs. Its flexible interface makes it easy to create custom fields, workflows, and reports. Attio also offers customization options, but Folk CRM's versatility gives it an edge. If you need a CRM that can be customized to fit your unique requirements, Folk CRM is the better choice.

Mobile Access

Both Folk CRM and Attio offer mobile access, allowing you to manage your contacts and tasks on the go. Attio's mobile app is sleek and user-friendly, providing a seamless experience across devices. Folk CRM also offers a mobile app, making it a convenient choice for users who need access to their CRM on the move. If mobile access is a priority, both tools are reliable, but Attio's app offers a slightly better experience.

Data Import/Export

Attio excels in data import/export, offering seamless integration with other tools and platforms. Its intuitive interface makes it easy to import and export data, ensuring your information is always up-to-date. Folk CRM also offers data import/export capabilities, but Attio's advanced features make it the superior choice. If you need a CRM with robust data import/export tools, Attio is the better option.

Pricing Comparison of Folk CRM and Attio

This overview of pricing plans and key features for Folk CRM and Attio will help you evaluate both platforms and determine which option best meets your requirements.

Folk CRM Pricing Plans

Standard
For Small Businesses
$20

per month per user

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Standard includes:
  • Send up to 2,000 emails per member each month.
  • Access to 500 enrichments per month for data insights.
  • Sync one email account per member for seamless communication.
  • Utilize 2,000 magic fields per month for data customization.
Premium
For Medium Businesses
$40

per month per user

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Includes Standard, plus:
  • Send up to 5,000 emails per member each month.
  • Access to 1,000 enrichments per month for enhanced data.
  • Sync up to five email accounts per member for flexibility.
  • Utilize 5,000 magic fields per month for advanced data use.
Custom
For Large Enterprises
$80

per month per user

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Includes Premium, plus:
  • Customizable email limits per member for flexibility.
  • Custom enrichments per month for personalized data insights.
  • Custom email domains for brand consistency.
  • Custom magic fields per month for unique data management.
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Attio Pricing Plans

Free
For very small teams
$0

per month per user

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Free includes:
  • Automatic data enrichment to enhance data quality.
  • Up to 3 seats for small teams.
  • Basic email and calendar sync for one account per user.
  • Essential communication intelligence for basic insights.
Plus
For growing teams
$29

per month per user

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Includes Free, plus:
  • Enhanced email sending capabilities for better outreach.
  • No seat limits for growing teams.
  • Standard communication intelligence for improved insights.
  • Up to 20 reports for detailed analysis.
Pro
For scaling businesses
$59

per month per user

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Includes Plus, plus:
  • Advanced data enrichment for comprehensive insights.
  • Priority support for quick issue resolution.
  • Up to 100 reports for extensive analysis.
  • Advanced communication intelligence for strategic insights.
Enterprise
For large organizations
$119

per month per user

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Includes Pro, plus:
  • SAML and SSO for enhanced security.
  • Custom billing options for flexibility.
  • Advanced admin tools for better management.
  • 3+ email accounts per user for extensive communication.

Our Rating Methodology

We rigorously evaluate each CRM tool, focusing on key factors like functionality, ease of use, and scalability. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations meet diverse business needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Folk CRM or Attio: Which One Matches Your Business Needs?

Choose Folk CRM If You Need ...

  • Highly customizable workflows

    If you need a CRM that offers a high level of customization, Folk CRM is the better choice. Its flexible interface allows you to tailor workflows to your specific needs, ensuring the platform adapts to your unique business processes.

  • Extensive integration options

    If seamless integration with other tools is crucial, Folk CRM is the better choice. Its wide range of integration options ensures that your data is always up-to-date and accessible, making it easier to manage your customer relationships.

Choose Attio If You Need ...

  • Advanced analytics and reporting

    If you need a CRM with powerful analytics and reporting tools, Attio is the better option. Its advanced features provide valuable insights into your business performance, helping you track key metrics and make data-driven decisions.

  • Highly scalable solution

    If scalability is a priority, Attio is the more suitable choice. Its robust infrastructure can handle increased data and user demands without compromising performance, making it an ideal option for growing businesses.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.