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Copper CRM vs Salesforce (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Good Value For Price
4.2

0

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Copper CRM

Copper CRM offers seamless integration with Google Workspace, making it a user-friendly and cost-effective solution for small businesses. Its intuitive interface and essential features streamline customer relationship management.

  • Seamless Google Workspace integration
  • User-friendly interface
  • Cost-effective for small businesses
  • Limited customization options
  • Fewer integrations
  • Basic reporting features

Free plan?

Yes

Starting price

$9 per seat, per month
Excellent Value For Price
4.5

0

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Salesforce

Salesforce provides a comprehensive suite of tools for managing sales, marketing, and customer service. Its advanced features and customization options make it ideal for businesses seeking a powerful CRM platform.

  • Highly customizable
  • Comprehensive feature set
  • Advanced reporting capabilities
  • Steep learning curve
  • Higher cost
  • Complex setup process

Free plan?

No

Starting price

$25 per month per user

What is Copper CRM?

Copper CRM is a customer relationship management tool designed to integrate seamlessly with Google Workspace. It helps businesses manage leads, track customer interactions, and automate repetitive tasks, making it easier to focus on building relationships. With its intuitive interface, Copper CRM simplifies the process of managing customer data, ensuring that you can access important information quickly and efficiently. Whether you're a small business or a large enterprise, Copper CRM offers the tools you need to streamline your workflow and improve customer satisfaction.

What is Salesforce?

Salesforce is a leading customer relationship management platform that offers a comprehensive suite of tools to help businesses manage their sales, marketing, and customer service operations. With its robust features, Salesforce enables companies to track customer interactions, automate workflows, and gain valuable insights through analytics. It is highly customizable, allowing businesses to tailor the platform to their specific needs. Salesforce is ideal for organizations looking to enhance their customer engagement and drive growth through data-driven decision-making.

Pros and Cons of Copper CRM vs Salesforce

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Pros & Cons of Copper CRM

Seamless Google Workspace integration
  • Copper CRM integrates effortlessly with Google Workspace, allowing users to manage emails, contacts, and calendars within the CRM. This integration streamlines workflows and enhances productivity, making it an excellent choice for Google Workspace users.
User-friendly interface
  • Copper CRM's intuitive interface makes it easy for users to navigate and manage customer data. The simplicity of the platform reduces the learning curve, enabling teams to quickly adopt and utilize the CRM effectively.
Cost-effective for small businesses
  • Copper CRM offers a competitive pricing structure that is well-suited for small to medium-sized businesses. Its affordability, combined with essential CRM features, makes it an attractive option for budget-conscious organizations.
Limited customization options
  • Copper CRM offers fewer customization options compared to other CRM platforms. This limitation may hinder businesses that require tailored solutions to meet their specific needs, making it less suitable for highly customized workflows.
Fewer integrations
  • While Copper CRM integrates well with Google Workspace, it offers fewer third-party integrations compared to competitors. This limitation may restrict businesses that rely on a wide range of tools and applications for their operations.
Basic reporting features
  • Copper CRM provides basic reporting capabilities, which may not meet the needs of businesses requiring detailed and customizable reports. This limitation could impact decision-making processes for organizations that rely heavily on data analysis.
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Pros & Cons of Salesforce

Highly customizable
  • Salesforce offers extensive customization options, allowing businesses to tailor the platform to their specific needs. This flexibility makes it suitable for organizations with unique workflows and requirements, enhancing overall efficiency.
Comprehensive feature set
  • Salesforce provides a wide range of features, including sales, marketing, and customer service tools. This comprehensive suite enables businesses to manage all aspects of customer relationships, making it a powerful all-in-one solution.
Advanced reporting capabilities
  • Salesforce excels in reporting, offering customizable reports and dashboards that provide valuable insights. These advanced reporting capabilities enable businesses to make data-driven decisions, improving overall performance and strategy.
Steep learning curve
  • Salesforce's extensive features and customization options can result in a steep learning curve for new users. This complexity may require additional training and resources, potentially delaying implementation and adoption.
Higher cost
  • Salesforce's comprehensive feature set comes at a higher price point, which may not be feasible for small businesses or startups. Organizations should carefully consider their budget and requirements before investing in Salesforce.
Complex setup process
  • The setup process for Salesforce can be complex and time-consuming, requiring technical expertise and resources. This complexity may pose challenges for businesses with limited IT support, impacting the overall implementation timeline.

Copper CRM vs Salesforce: At A Glance

Decision FactorCopper CRMSalesforce
Value to Price
Good4.0
Excellent4.3
Ease of Use
Excellent4.5
Good4.0
Functionality
Good4.1
Excellent4.7
Scalability
Good4.0
Excellent4.6
Integrations
Excellent4.3
Excellent4.8
Customer Support
Good4.2
Excellent4.4
Security
Excellent4.4
Excellent4.5
Overall Rating
Good4.2
Excellent4.5

Value to Price

Copper CRM offers a competitive pricing structure that aligns well with its features, making it a cost-effective choice for small to medium-sized businesses. Salesforce, while more expensive, provides a broader range of functionalities that justify its higher price point. If you're looking for a budget-friendly option with essential CRM features, Copper CRM is a great choice.

Ease of Use

Copper CRM is known for its user-friendly interface, making it easy for teams to adopt and use effectively. Salesforce, on the other hand, has a steeper learning curve due to its extensive features. If you prioritize ease of use and quick onboarding, Copper CRM is the better option.

Functionality

Salesforce excels in functionality, offering a comprehensive suite of tools for sales, marketing, and customer service. Copper CRM provides essential CRM features but lacks the depth and breadth of Salesforce. If you need advanced functionalities and customization, Salesforce is the superior choice.

Scalability

Salesforce is highly scalable, making it suitable for businesses of all sizes, from startups to large enterprises. Copper CRM is ideal for small to medium-sized businesses but may not meet the needs of rapidly growing companies. If scalability is a priority, Salesforce is the better option.

Integrations

Salesforce offers a vast array of integrations with third-party applications, enhancing its versatility and functionality. Copper CRM integrates seamlessly with Google Workspace but has fewer integration options. If you require extensive integrations, Salesforce is the preferred choice.

Customer Support

Both Copper CRM and Salesforce offer reliable customer support, but Salesforce provides more comprehensive support options, including 24/7 assistance. Copper CRM offers excellent support but may not match the level of service provided by Salesforce. If top-notch customer support is crucial, Salesforce is the better option.

Security

Both Copper CRM and Salesforce prioritize security, offering robust measures to protect customer data. Salesforce, however, has a slight edge with its advanced security features and compliance certifications. If security is a top concern, Salesforce is the more secure choice.

Overall Rating

Overall, Salesforce scores higher due to its extensive features, scalability, and integrations. Copper CRM is a strong contender for small to medium-sized businesses seeking a user-friendly and cost-effective CRM solution. If you need a comprehensive CRM platform, Salesforce is the better option.

Copper CRM vs Salesforce: A Detailed Breakdown of Key Features

FeaturesCopper CRMSalesforce
Lead Management
Excellent4.3
Excellent4.7
Automation
Good4.2
Excellent4.6
Reporting
Good4.0
Excellent4.8
Customization
Good4.1
Excellent4.9
Mobile Access
Excellent4.4
Excellent4.5
Collaboration
Excellent4.3
Excellent4.6

Lead Management

Copper CRM offers a straightforward lead management system that integrates seamlessly with Google Workspace, making it easy to track and manage leads. Salesforce, however, provides a more comprehensive lead management solution with advanced features like lead scoring and nurturing. If you need a robust lead management system, Salesforce is the better choice.

Automation

Both Copper CRM and Salesforce offer automation features to streamline workflows. Copper CRM focuses on automating repetitive tasks, while Salesforce provides more advanced automation capabilities, including AI-driven insights. If you require sophisticated automation, Salesforce is the superior option.

Reporting

Salesforce excels in reporting, offering a wide range of customizable reports and dashboards. Copper CRM provides basic reporting features but lacks the depth and flexibility of Salesforce. If detailed reporting is essential, Salesforce is the preferred choice.

Customization

Salesforce is highly customizable, allowing businesses to tailor the platform to their specific needs. Copper CRM offers limited customization options, making it less flexible. If customization is a priority, Salesforce is the better option.

Mobile Access

Both Copper CRM and Salesforce offer mobile access, enabling users to manage their CRM on the go. Salesforce provides a more feature-rich mobile app, while Copper CRM offers a simpler, more intuitive mobile experience. If mobile access is crucial, Salesforce is the superior choice.

Collaboration

Salesforce offers advanced collaboration tools, including Chatter, which facilitates team communication and collaboration. Copper CRM provides basic collaboration features but lacks the depth of Salesforce. If collaboration is a key requirement, Salesforce is the better option.

Pricing Comparison of Copper CRM and Salesforce

We’ve compiled the pricing tables and highlighted the key features of both Copper CRM and Salesforce to aid in your decision-making process. Let’s explore what each platform has to offer.

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Copper CRM Pricing Plans

Starter
For Small Businesses
$9

per seat, per month

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Starter includes:
  • Google Workspace integration for seamless workflow.
  • Tasks and activity feed to keep track of your tasks.
  • Forms to collect and manage data efficiently.
  • Zapier integration to connect with other apps.
Basic
For Mid-Sized Businesses
$23

per seat, per month

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Includes Starter, plus:
  • Task automation to streamline your processes.
  • Pipelines for better deal management.
  • Project management tools for efficient project handling.
  • Contact enrichment to enhance your contact data.
Professional
For Large Enterprises
$59

per seat, per month

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Includes Basic, plus:
  • Workflow automation to enhance productivity.
  • Bulk email capabilities for mass communication.
  • Advanced reporting for in-depth insights.
  • Integrations with various tools for extended functionality.
Business
For Enterprises
$99

per seat, per month

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Includes Professional, plus:
  • Email series for automated customer engagement.
  • Custom reports for tailored analytics.
  • Multi-currency support for global operations.
  • Premium support for dedicated assistance.
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Salesforce Pricing Plans

Starter Suite
For Small Businesses
$25

per month per user

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Starter Suite includes:
  • Access sales data from anywhere on any device seamlessly.
  • Customize and automate sales processes to enhance productivity.
  • Collaborate across your company with ease and efficiency.
  • Create and track quotes and orders effectively.
Pro Suite
For Growing Enterprises
$100

per month per user

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Includes Starter Suite, plus:
  • Enhanced sales engagement and conversation intelligence tools.
  • Access to premier success plan for expert guidance.
  • Integrate sales data with any application seamlessly.
  • Boost seller productivity with AI-driven insights.
Enterprise
For Large Enterprises
$165

per month per user

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Includes Pro Suite, plus:
  • Automate workflows and approvals to streamline operations.
  • Access conversation intelligence for improved communication.
  • Flexible CRM with web API for custom integrations.
  • Boost revenue with integrated sales and data management.
Unlimited
For Advanced Enterprises
$330

per month per user

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Includes Enterprise, plus:
  • Premier success plan and full sandbox for testing.
  • Comprehensive sales engagement and conversation intelligence.
  • Developer support for custom solutions and integrations.
  • Intelligent automation to enhance sales processes.
Einstein 1 Sales
For Innovative Enterprises
$500

per month per user

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Includes Unlimited, plus:
  • Performance management and sales programs for team efficiency.
  • Team collaboration with Slack for seamless communication.
  • Connect and unify all data with Data Cloud.
  • Revenue intelligence for actionable sales insights.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user feedback and expert reviews, we ensure our recommendations align with your needs. Each factor is weighted to provide an accurate final rating, helping you choose the best CRM solution.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Copper CRM or Salesforce: Which One Matches Your Business Needs?

Choose Copper CRM If You Need ...

  • Ideal for Google Workspace users

    If you are a business that heavily relies on Google Workspace, Copper CRM is an excellent choice. Its seamless integration with Google apps ensures a smooth workflow, enhancing productivity and collaboration within your team.

  • Cost-effective for small businesses

    If you are a small business owner looking for a budget-friendly CRM solution, Copper CRM offers a competitive pricing structure with essential features. Its affordability makes it an attractive option for organizations with limited budgets.

Choose Salesforce If You Need ...

  • Comprehensive CRM solution

    If you need a powerful CRM platform with extensive features, Salesforce is the ideal choice. Its comprehensive suite of tools for sales, marketing, and customer service makes it suitable for businesses seeking an all-in-one solution.

  • Highly customizable platform

    If you require a CRM tool that can be tailored to your specific needs, Salesforce offers extensive customization options. Its flexibility allows businesses to create unique workflows and processes, enhancing overall efficiency and effectiveness.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.