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Copper CRM vs Attio (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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Copper CRM

Copper CRM offers seamless integration with Google Workspace, making it a top choice for businesses using Google's tools. Its user-friendly interface and strong customer support enhance productivity and streamline workflows.

  • Seamless Google Workspace integration
  • User-friendly interface
  • Strong customer support
  • Limited customization options
  • Higher cost for advanced features

Free plan?

Yes

Starting price

$9 per seat, per month
Good Value For Price
4.1

0

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Attio

Attio provides a highly customizable CRM experience, perfect for businesses with unique needs. Its strong collaboration tools and affordable pricing make it an attractive option for teams looking to improve communication.

  • Highly customizable
  • Strong collaboration tools
  • Affordable pricing
  • Steeper learning curve
  • Limited integration options

Free plan?

Yes

Starting price

$29 per month per user

What is Copper CRM?

Copper CRM is a customer relationship management tool designed to integrate seamlessly with Google Workspace. It helps businesses manage their contacts, track leads, and automate workflows, making it easier to maintain customer relationships. With its intuitive interface, Copper CRM allows users to focus on building connections rather than managing data. It is particularly beneficial for small to medium-sized businesses looking to streamline their sales processes and improve team collaboration.

What is Attio?

Attio is a modern CRM platform that offers a fresh approach to managing customer relationships. It provides users with a flexible and customizable interface, allowing them to tailor the CRM to their specific needs. Attio helps businesses organize their contacts, track interactions, and gain insights into customer behavior. Its collaborative features make it ideal for teams looking to enhance communication and streamline their workflow. Attio is perfect for businesses seeking a dynamic and adaptable CRM solution.

Pros and Cons of Copper CRM vs Attio

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Pros & Cons of Copper CRM

Seamless Google Workspace integration
  • Copper CRM integrates effortlessly with Google Workspace, making it an ideal choice for businesses already using Google's suite of tools. This integration enhances productivity and streamlines workflows.
User-friendly interface
  • Copper CRM's intuitive interface makes it easy for teams to adopt and use effectively. Its design focuses on simplicity and ease of use, reducing the learning curve for new users.
Strong customer support
  • Copper CRM offers reliable customer support, with resources and assistance available to help users get the most out of the platform. This support ensures a smooth user experience.
Limited customization options
  • While Copper CRM offers some customization options, it may not be as flexible as other CRM platforms. This limitation can be a drawback for businesses with unique needs.
Higher cost for advanced features
  • Copper CRM's advanced features come at a higher cost, which may be a consideration for budget-conscious businesses. However, the value provided by these features can justify the expense.
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Pros & Cons of Attio

Highly customizable
  • Attio offers a flexible and adaptable CRM experience, allowing users to tailor the platform to their specific needs. This customization makes it a versatile choice for businesses with unique requirements.
Strong collaboration tools
  • Attio excels in collaboration tools, providing features that enhance team communication and streamline workflow. These tools make it an excellent choice for teams looking to improve collaboration.
Affordable pricing
  • Attio offers competitive pricing, making it an attractive option for businesses looking for a cost-effective CRM solution. Its affordability does not compromise the quality of its features.
Steeper learning curve
  • Attio's customization options can lead to a steeper learning curve for new users. This complexity may require additional training and time to fully leverage the platform's capabilities.
Limited integration options
  • While Attio offers some integration options, it may not be as extensive as other CRM platforms. This limitation can be a drawback for businesses relying on specific integrations.

Copper CRM vs Attio: At A Glance

Decision FactorCopper CRMAttio
Value to Price
Excellent4.4
Good4.2
Ease of Use
Excellent4.5
Excellent4.3
Functionality
Excellent4.3
Good4.1
Scalability
Good4.2
Good4.0
Integrations
Excellent4.3
Good4.1
Customer Support
Good4.2
Good4.0
Security
Excellent4.4
Good4.2
Overall Rating
Excellent4.3
Good4.1

Value to Price

Copper CRM offers a competitive value for its price, providing a robust set of features that integrate seamlessly with Google Workspace. This makes it an excellent choice for businesses already using Google's suite of tools. Attio, while slightly less expensive, offers a flexible and customizable CRM experience. However, Copper CRM's integration capabilities give it a slight edge in terms of value for money, especially for Google Workspace users.

Ease of Use

Copper CRM is known for its user-friendly interface, making it easy for teams to adopt and use effectively. Its integration with Google Workspace further simplifies the user experience. Attio also offers an intuitive interface, but its customization options can be overwhelming for some users. If you prioritize ease of use and are already using Google Workspace, Copper CRM might be the better choice.

Functionality

Both Copper CRM and Attio offer a wide range of functionalities to manage customer relationships effectively. Copper CRM's integration with Google Workspace enhances its functionality, making it a powerful tool for businesses using Google's ecosystem. Attio, on the other hand, provides a more flexible and customizable experience, which can be beneficial for businesses with unique needs. If you need a CRM that works seamlessly with Google Workspace, Copper CRM is the better option.

Scalability

Copper CRM is designed to scale with your business, offering features that support growing teams and expanding customer bases. Its integration with Google Workspace makes it a scalable solution for businesses already using Google's tools. Attio also offers scalability, but its customization options may require more time and effort to scale effectively. If you need a CRM that can grow with your business and integrates with Google Workspace, Copper CRM is the better choice.

Integrations

Copper CRM excels in integrations, particularly with Google Workspace, making it a seamless addition to businesses already using Google's suite of tools. Attio offers a range of integrations as well, but its focus is more on customization than integration. If you need a CRM that integrates well with Google Workspace, Copper CRM is the better option.

Customer Support

Copper CRM offers reliable customer support, with resources and assistance available to help users get the most out of the platform. Attio also provides customer support, but its resources may not be as extensive as Copper CRM's. If you value strong customer support, Copper CRM is the better choice.

Security

Both Copper CRM and Attio prioritize security, offering features to protect your data and ensure compliance with industry standards. Copper CRM's integration with Google Workspace adds an extra layer of security, making it a secure choice for businesses using Google's tools. If security is a top priority, Copper CRM is the better option.

Overall Rating

Copper CRM scores higher overall due to its seamless integration with Google Workspace, user-friendly interface, and strong customer support. Attio offers a flexible and customizable CRM experience, but Copper CRM's integration capabilities and ease of use give it a slight edge. If you're looking for a CRM that integrates well with Google Workspace, Copper CRM is the better choice.

Copper CRM vs Attio: A Detailed Breakdown of Key Features

FeaturesCopper CRMAttio
Contact Management
Excellent4.5
Excellent4.3
Lead Tracking
Excellent4.4
Good4.2
Workflow Automation
Excellent4.3
Good4.1
Reporting and Analytics
Good4.2
Good4.0
Customization
Good4.1
Excellent4.4
Collaboration Tools
Excellent4.3
Excellent4.5

Contact Management

Copper CRM excels in contact management, offering seamless integration with Google Workspace to keep your contacts organized and accessible. Its intuitive interface makes it easy to manage and update contact information. Attio also provides robust contact management features, but its focus on customization may require more setup time. If you need a CRM with strong contact management and Google Workspace integration, Copper CRM is the better choice.

Lead Tracking

Copper CRM offers comprehensive lead tracking features, allowing you to monitor and manage leads throughout the sales process. Its integration with Google Workspace enhances its lead tracking capabilities. Attio provides lead tracking as well, but its customization options may require more effort to set up. If you need a CRM with strong lead tracking and Google Workspace integration, Copper CRM is the better choice.

Workflow Automation

Copper CRM offers powerful workflow automation features, helping you streamline your sales processes and improve efficiency. Its integration with Google Workspace enhances its automation capabilities. Attio also provides workflow automation, but its focus on customization may require more setup time. If you need a CRM with strong workflow automation and Google Workspace integration, Copper CRM is the better choice.

Reporting and Analytics

Copper CRM provides robust reporting and analytics features, allowing you to gain insights into your sales performance and make data-driven decisions. Its integration with Google Workspace enhances its reporting capabilities. Attio offers reporting and analytics as well, but its customization options may require more effort to set up. If you need a CRM with strong reporting and analytics and Google Workspace integration, Copper CRM is the better choice.

Customization

Attio shines in customization, offering a flexible and adaptable CRM experience that can be tailored to your specific needs. Copper CRM also offers customization options, but its focus is more on integration with Google Workspace. If you need a CRM with strong customization capabilities, Attio is the better choice.

Collaboration Tools

Attio excels in collaboration tools, providing features that enhance team communication and streamline workflow. Copper CRM also offers collaboration tools, but its focus is more on integration with Google Workspace. If you need a CRM with strong collaboration tools, Attio is the better choice.

Pricing Comparison of Copper CRM and Attio

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Copper CRM and Attio. This comparison will highlight the best option for managing your customer relationships.

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Copper CRM Pricing Plans

Starter
For Small Businesses
$9

per seat, per month

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Starter includes:
  • Google Workspace integration for seamless workflow.
  • Tasks and activity feed to keep track of your tasks.
  • Forms to collect and manage data efficiently.
  • Zapier integration to connect with other apps.
Basic
For Mid-Sized Businesses
$23

per seat, per month

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Includes Starter, plus:
  • Task automation to streamline your processes.
  • Pipelines for better deal management.
  • Project management tools for efficient project handling.
  • Contact enrichment to enhance your contact data.
Professional
For Large Enterprises
$59

per seat, per month

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Includes Basic, plus:
  • Workflow automation to enhance productivity.
  • Bulk email capabilities for mass communication.
  • Advanced reporting for in-depth insights.
  • Integrations with various tools for extended functionality.
Business
For Enterprises
$99

per seat, per month

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Includes Professional, plus:
  • Email series for automated customer engagement.
  • Custom reports for tailored analytics.
  • Multi-currency support for global operations.
  • Premium support for dedicated assistance.
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Attio Pricing Plans

Free
For very small teams
$0

per month per user

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Free includes:
  • Automatic data enrichment to enhance data quality.
  • Up to 3 seats for small teams.
  • Basic email and calendar sync for one account per user.
  • Essential communication intelligence for basic insights.
Plus
For growing teams
$29

per month per user

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Includes Free, plus:
  • Enhanced email sending capabilities for better outreach.
  • No seat limits for growing teams.
  • Standard communication intelligence for improved insights.
  • Up to 20 reports for detailed analysis.
Pro
For scaling businesses
$59

per month per user

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Includes Plus, plus:
  • Advanced data enrichment for comprehensive insights.
  • Priority support for quick issue resolution.
  • Up to 100 reports for extensive analysis.
  • Advanced communication intelligence for strategic insights.
Enterprise
For large organizations
$119

per month per user

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Includes Pro, plus:
  • SAML and SSO for enhanced security.
  • Custom billing options for flexibility.
  • Advanced admin tools for better management.
  • 3+ email accounts per user for extensive communication.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key factors like integration, customization, and user experience. By analyzing user reviews and conducting hands-on testing, we ensure our recommendations fit your needs. Each factor is weighted by importance to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Copper CRM or Attio: Which One Matches Your Business Needs?

Choose Copper CRM If You Need ...

  • Seamless Google Workspace integration

    If you are a business already using Google Workspace, Copper CRM is the ideal choice. Its seamless integration with Google's suite of tools enhances productivity and streamlines workflows, making it a perfect fit for your needs.

  • User-friendly interface

    If you prioritize ease of use, Copper CRM's intuitive interface makes it easy for teams to adopt and use effectively. Its design focuses on simplicity, reducing the learning curve for new users and enhancing productivity.

Choose Attio If You Need ...

  • Highly customizable

    If you need a CRM that can be tailored to your specific needs, Attio is the better choice. Its flexible and adaptable platform allows you to customize the CRM experience, making it a versatile option for businesses with unique requirements.

  • Strong collaboration tools

    If you are looking to enhance team communication and streamline workflow, Attio's strong collaboration tools make it an excellent choice. These features improve collaboration and make it a top option for teams seeking to improve communication.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.