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Copper CRM vs Apptivo (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Excellent Value For Price
4.3

0

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Copper CRM

Copper CRM offers seamless integration with Google Workspace, making it a user-friendly choice for businesses. Its efficient lead management and intuitive interface enhance productivity.

  • Seamless Google Workspace integration.
  • User-friendly interface.
  • Efficient lead management.
  • Limited advanced features.
  • Basic reporting capabilities.

Free plan?

Yes

Starting price

$9 per seat, per month
Excellent Value For Price
4.5

0

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Apptivo

Apptivo provides a comprehensive CRM solution with extensive customization options. Its robust feature set and excellent customer support make it a versatile choice for businesses.

  • Comprehensive feature set.
  • Highly customizable.
  • Excellent customer support.
  • Slightly higher learning curve.
  • More expensive than some alternatives.

Free plan?

Yes

Starting price

$20 per month per user

What is Copper CRM?

Copper CRM is a customer relationship management tool designed to integrate seamlessly with Google Workspace. It helps businesses manage leads, track customer interactions, and automate repetitive tasks, making it easier to focus on building relationships. With its intuitive interface, Copper CRM simplifies the process of managing customer data, ensuring that you can access important information quickly and efficiently. Whether you're a small business or a large enterprise, Copper CRM offers the tools you need to streamline your workflow and improve customer satisfaction.

What is Apptivo?

Apptivo is a comprehensive CRM solution that offers a wide range of features to help businesses manage their customer relationships effectively. It provides tools for sales tracking, project management, and customer support, all in one platform. Apptivo's flexibility allows you to customize the software to fit your specific business needs, making it a versatile choice for companies of all sizes. By centralizing your customer data, Apptivo helps you improve communication, enhance productivity, and ultimately drive growth.

Pros and Cons of Copper CRM vs Apptivo

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Pros & Cons of Copper CRM

Seamless Google Workspace integration
  • Copper CRM integrates effortlessly with Google Workspace, making it an ideal choice for businesses already using Google's suite of tools. This integration streamlines workflows and enhances productivity.
User-friendly interface
  • Copper CRM's intuitive interface makes it easy for users to navigate and manage their CRM tasks efficiently. This ease of use reduces the learning curve and allows for quick adoption.
Efficient lead management
  • Copper CRM offers a streamlined lead management process, allowing businesses to capture and track leads effectively. This efficiency helps improve sales processes and increase conversion rates.
Limited advanced features
  • While Copper CRM offers essential CRM features, it may lack some advanced functionalities that larger businesses require. This limitation could hinder scalability for growing companies.
Basic reporting capabilities
  • Copper CRM's reporting features are relatively basic, which may not provide the in-depth insights that some businesses need. This limitation could impact decision-making processes.
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Pros & Cons of Apptivo

Comprehensive feature set
  • Apptivo offers a wide range of features that cater to various business needs, from sales tracking to project management. This comprehensive set makes it a versatile choice for businesses of all sizes.
Highly customizable
  • Apptivo allows for extensive customization, enabling businesses to tailor the software to their specific needs. This flexibility ensures that the tool can adapt to changing business requirements.
Excellent customer support
  • Apptivo provides top-notch customer support, with various channels available for assistance. This support ensures that businesses can resolve issues quickly and efficiently.
Slightly higher learning curve
  • Apptivo's extensive feature set may require more time to learn and master, which could be a challenge for new users. This learning curve may impact initial productivity.
More expensive than some alternatives
  • Apptivo's pricing may be higher than some other CRM solutions, which could be a consideration for budget-conscious businesses. This cost may impact the decision-making process.

Copper CRM vs Apptivo: At A Glance

Decision FactorCopper CRMApptivo
Value to Price
Good4.2
Excellent4.5
Ease of Use
Excellent4.4
Excellent4.6
Functionality
Excellent4.3
Excellent4.7
Scalability
Good4.1
Excellent4.5
Integrations
Excellent4.5
Excellent4.4
Customer Support
Excellent4.3
Excellent4.6
Security
Excellent4.4
Excellent4.5
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Copper CRM offers a competitive pricing structure that aligns well with the features it provides, making it a cost-effective choice for businesses looking to integrate with Google Workspace. Apptivo, on the other hand, provides a broader range of features at a slightly higher price point, which may be justified for businesses needing extensive customization and functionality. If you are looking for a more budget-friendly option with essential CRM features, Copper CRM might be the better choice.

Ease of Use

Copper CRM is known for its user-friendly interface, especially for those already familiar with Google Workspace. It simplifies the learning curve, allowing users to get up and running quickly. Apptivo also offers an intuitive interface but may require a bit more time to explore its extensive features. If you prioritize a seamless and quick setup, Copper CRM is likely the better option.

Functionality

Apptivo shines in functionality, offering a wide array of features that cater to various business needs, from sales tracking to project management. Copper CRM, while robust, focuses more on CRM-specific features and Google Workspace integration. If your business requires a comprehensive tool with diverse functionalities, Apptivo is the superior choice.

Scalability

Both Copper CRM and Apptivo are scalable solutions, but Apptivo's extensive feature set makes it more adaptable for growing businesses. Copper CRM is ideal for small to medium-sized businesses that need a straightforward CRM solution. If your business is rapidly expanding and requires a tool that can grow with you, Apptivo is the better option.

Integrations

Copper CRM excels in integrations, particularly with Google Workspace, making it a seamless addition for businesses already using Google's suite of tools. Apptivo also offers a variety of integrations but may require more setup. If your business relies heavily on Google Workspace, Copper CRM is the more suitable choice.

Customer Support

Apptivo offers excellent customer support, with various channels available for assistance, making it a reliable choice for businesses that may need frequent help. Copper CRM also provides solid support but may not be as extensive. If customer support is a top priority, Apptivo is the better option.

Security

Both Copper CRM and Apptivo prioritize security, offering robust measures to protect customer data. Apptivo slightly edges out with additional security features, making it a more secure choice for businesses handling sensitive information. If security is a critical concern, Apptivo is the preferred option.

Overall Rating

Overall, Apptivo scores higher due to its comprehensive feature set and excellent customer support, making it a versatile choice for businesses of all sizes. Copper CRM, while slightly lower in overall rating, remains a strong contender for those seeking a user-friendly CRM with seamless Google Workspace integration. If you need a more feature-rich solution, Apptivo is the better choice.

Copper CRM vs Apptivo: A Detailed Breakdown of Key Features

FeaturesCopper CRMApptivo
Lead Management
Excellent4.4
Excellent4.6
Contact Management
Excellent4.5
Excellent4.7
Task Automation
Excellent4.3
Excellent4.5
Reporting and Analytics
Good4.2
Excellent4.6
Mobile Access
Excellent4.5
Excellent4.4
Customization
Excellent4.3
Excellent4.7

Lead Management

Copper CRM offers a streamlined lead management process, integrating seamlessly with Google Workspace to capture and track leads efficiently. Apptivo, however, provides a more comprehensive lead management system with advanced tracking and reporting features. If you need a robust lead management tool with detailed analytics, Apptivo is the better choice.

Contact Management

Both Copper CRM and Apptivo excel in contact management, but Apptivo offers more customization options, allowing you to tailor the system to your specific needs. Copper CRM's integration with Google Workspace makes it a convenient choice for businesses already using Google's tools. If customization is a priority, Apptivo is the superior option.

Task Automation

Copper CRM simplifies task automation with its intuitive interface, making it easy to automate repetitive tasks. Apptivo offers more advanced automation features, allowing for greater flexibility and control. If you require a more sophisticated automation system, Apptivo is the better choice.

Reporting and Analytics

Apptivo provides a comprehensive reporting and analytics suite, offering detailed insights into your business operations. Copper CRM offers basic reporting features, which may be sufficient for smaller businesses. If you need in-depth analytics and reporting, Apptivo is the preferred option.

Mobile Access

Copper CRM offers excellent mobile access, allowing you to manage your CRM on the go. Apptivo also provides mobile access but may require more setup. If you need a CRM with seamless mobile integration, Copper CRM is the better choice.

Customization

Apptivo excels in customization, offering a wide range of options to tailor the software to your specific needs. Copper CRM offers basic customization features, which may be sufficient for smaller businesses. If extensive customization is important, Apptivo is the superior choice.

Pricing Comparison of Copper CRM and Apptivo

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Copper CRM and Apptivo. This comparison will highlight the best option for managing your customer relationships.

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Copper CRM Pricing Plans

Starter
For Small Businesses
$9

per seat, per month

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Starter includes:
  • Google Workspace integration for seamless workflow.
  • Tasks and activity feed to keep track of your tasks.
  • Forms to collect and manage data efficiently.
  • Zapier integration to connect with other apps.
Basic
For Mid-Sized Businesses
$23

per seat, per month

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Includes Starter, plus:
  • Task automation to streamline your processes.
  • Pipelines for better deal management.
  • Project management tools for efficient project handling.
  • Contact enrichment to enhance your contact data.
Professional
For Large Enterprises
$59

per seat, per month

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Includes Basic, plus:
  • Workflow automation to enhance productivity.
  • Bulk email capabilities for mass communication.
  • Advanced reporting for in-depth insights.
  • Integrations with various tools for extended functionality.
Business
For Enterprises
$99

per seat, per month

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Includes Professional, plus:
  • Email series for automated customer engagement.
  • Custom reports for tailored analytics.
  • Multi-currency support for global operations.
  • Premium support for dedicated assistance.
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Apptivo Pricing Plans

Lite
For small sales teams
$20

per month per user

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Lite includes:
  • Customize up to 100 fields per app for tailored data management.
  • Integrate with third-party services for enhanced functionality.
  • Access 24x7 support for uninterrupted assistance.
  • Utilize 25 workflows to automate routine tasks.
Premium
For fast-growing teams
$30

per month per user

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Includes Lite, plus:
  • Customize up to 250 fields per app for detailed data capture.
  • Utilize 75 workflows to streamline business processes.
  • Create 25 custom dashboards for insightful data visualization.
  • Send up to 3000 emails per user per month for marketing.
Ultimate
For large teams
$50

per month per user

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Includes Premium, plus:
  • Customize up to 350 fields per app for advanced data management.
  • Utilize 150 workflows for complex automation needs.
  • Create 50 custom dashboards for detailed reporting.
  • Send up to 5000 emails per user per month for campaigns.
Enterprise
For enterprise organizations
Contact sales
Request Pricingright_arrow
Includes Ultimate, plus:
  • Customize up to 500 fields per app for comprehensive data handling.
  • Utilize 300 workflows for extensive automation.
  • Create 100 custom dashboards for in-depth analysis.
  • Receive dedicated account management for personalized support.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key aspects like functionality, ease of use, and customer support. By analyzing user feedback and testing features, we ensure our recommendations align with your business needs. Each factor is weighted to provide an accurate final rating, helping you choose the best CRM solution.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Copper CRM or Apptivo: Which One Matches Your Business Needs?

Choose Copper CRM If You Need ...

  • Seamless Google Workspace integration

    If you are a business already using Google Workspace and need a CRM that integrates seamlessly, Copper CRM is the ideal choice. Its integration capabilities streamline workflows and enhance productivity, making it a perfect fit for your needs.

  • User-friendly interface

    If you prioritize ease of use and want a CRM with an intuitive interface, Copper CRM is the better option. Its user-friendly design reduces the learning curve, allowing for quick adoption and efficient management of CRM tasks.

Choose Apptivo If You Need ...

  • Comprehensive feature set

    If your business requires a CRM with a wide range of features, Apptivo is the superior choice. Its comprehensive feature set caters to various business needs, from sales tracking to project management, making it a versatile solution.

  • Highly customizable

    If customization is a priority for your business, Apptivo is the better option. Its extensive customization capabilities allow you to tailor the software to your specific needs, ensuring it adapts to changing business requirements.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.