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Copper CRM vs Act! (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Copper CRM

Copper CRM offers seamless integration with Google Workspace, making it ideal for businesses using Google's tools. Its user-friendly interface and strong mobile app enhance productivity and collaboration.

  • Seamless Google Workspace integration.
  • User-friendly interface.
  • Strong mobile app.
  • Limited email marketing tools.
  • Higher cost for advanced features.

Free plan?

Yes

Starting price

$9 per seat, per month
Good Value For Price
4.1

0

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Act!

Act! provides comprehensive CRM and marketing automation features, making it a great choice for small businesses. Its robust email marketing and reporting tools offer valuable insights and drive growth.

  • Comprehensive email marketing.
  • Robust reporting tools.
  • Affordable for small businesses.
  • Steeper learning curve.
  • Less intuitive interface.

Free plan?

Yes

Starting price

€30 per month per user

What is Copper CRM?

Copper CRM is a customer relationship management tool designed to integrate seamlessly with Google Workspace. It helps businesses manage leads, track customer interactions, and automate workflows, making it easier to maintain relationships and close deals. With its intuitive interface and robust features, Copper CRM is ideal for small to medium-sized businesses looking to streamline their sales processes and improve team collaboration.

What is Act!?

Act! is a comprehensive CRM and marketing automation platform that helps businesses manage customer relationships and drive growth. It offers a range of features, including contact management, sales pipeline tracking, and email marketing, to help users stay organized and efficient. Act! is particularly beneficial for small businesses and sales teams looking to enhance their customer engagement and streamline their sales processes.

Pros and Cons of Copper CRM vs Act!

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Pros & Cons of Copper CRM

Seamless Google Workspace integration
  • Copper CRM integrates effortlessly with Google Workspace, allowing users to manage contacts and tasks directly from Gmail and other Google apps. This integration streamlines workflows and enhances productivity for businesses already using Google's suite of tools.
User-friendly interface
  • Copper CRM is designed with ease of use in mind, featuring an intuitive interface that makes it easy for teams to get started quickly. This user-friendly design reduces the learning curve and helps teams focus on their core tasks.
Strong mobile app
  • Copper CRM's mobile app is highly rated for its functionality and ease of use, allowing users to manage their CRM on the go. This mobile access ensures that teams can stay connected and productive, even when away from their desks.
Limited email marketing tools
  • While Copper CRM offers some email marketing features, they are not as comprehensive as those provided by other CRM platforms. Businesses that rely heavily on email marketing may find Copper CRM's tools lacking in comparison.
Higher cost for advanced features
  • Copper CRM's advanced features come at a higher cost, which may be a consideration for budget-conscious businesses. While the platform offers great value, the cost of accessing its full range of features may be a barrier for some.
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Pros & Cons of Act!

Comprehensive email marketing
  • Act! offers a wide range of email marketing tools, making it an excellent choice for businesses focused on email campaigns. These tools allow users to create, manage, and analyze email marketing efforts effectively.
Robust reporting tools
  • Act! provides advanced reporting and analytics features, enabling businesses to gain valuable insights into their sales and marketing efforts. These tools help users make data-driven decisions and optimize their strategies.
Affordable for small businesses
  • Act! is priced competitively, making it an attractive option for small businesses looking for a comprehensive CRM solution. Its affordability, combined with its robust features, makes it a great value for smaller teams.
Steeper learning curve
  • Act! has a steeper learning curve compared to some other CRM platforms, which may require additional time and resources for teams to become proficient. This learning curve can be a barrier for businesses looking for a quick setup.
Less intuitive interface
  • While Act! offers a wide range of features, its interface can be less intuitive than some competitors. Users may find it takes longer to navigate and utilize all of the platform's capabilities effectively.

Copper CRM vs Act!: At A Glance

Decision FactorCopper CRMAct!
Value to Price
Excellent4.5
Good4.2
Ease of Use
Excellent4.4
Good4.0
Functionality
Excellent4.3
Good4.1
Scalability
Good4.2
Good4.0
Integrations
Excellent4.4
Good4.1
Customer Support
Excellent4.3
Good4.2
Security
Good4.2
Good4.1
Overall Rating
Excellent4.3
Good4.1

Value to Price

Copper CRM offers a competitive value for its price, especially with its seamless integration with Google Workspace, making it a great choice for businesses already using Google's suite of tools. Act! also provides good value, particularly for small businesses looking for a comprehensive CRM solution. However, Copper CRM's integration capabilities give it a slight edge in this dimension.

Ease of Use

Copper CRM is known for its user-friendly interface, which is intuitive and easy to navigate, making it ideal for teams who want to get up and running quickly. Act! has a steeper learning curve, but once mastered, it offers robust features. For those prioritizing ease of use, Copper CRM is the better option.

Functionality

Both Copper CRM and Act! offer a wide range of functionalities, including contact management and sales tracking. Copper CRM's integration with Google Workspace enhances its functionality, while Act! provides strong marketing automation features. Depending on your needs, Copper CRM is better for Google users, while Act! excels in marketing automation.

Scalability

Copper CRM is designed to grow with your business, offering scalable solutions that can adapt to increasing demands. Act! also provides scalability, but its features are more tailored to small to medium-sized businesses. If you're planning for significant growth, Copper CRM might be the more scalable choice.

Integrations

Copper CRM shines in its integration capabilities, particularly with Google Workspace, making it a seamless addition for businesses using Google's tools. Act! offers a variety of integrations, but Copper CRM's focus on Google integration gives it an advantage for those heavily invested in the Google ecosystem.

Customer Support

Copper CRM provides reliable customer support, with various resources available to assist users. Act! also offers good support, but Copper CRM's support is often praised for its responsiveness and helpfulness. If customer support is a priority, Copper CRM may be the better choice.

Security

Both Copper CRM and Act! prioritize security, offering robust measures to protect user data. Copper CRM's integration with Google Workspace benefits from Google's security infrastructure, providing an added layer of protection. For those concerned about security, Copper CRM's association with Google may offer additional peace of mind.

Overall Rating

Overall, Copper CRM scores slightly higher due to its ease of use, integration capabilities, and scalability. Act! remains a strong contender, particularly for small businesses seeking comprehensive CRM and marketing automation features. Depending on your specific needs, either tool could be the right fit.

Copper CRM vs Act!: A Detailed Breakdown of Key Features

FeaturesCopper CRMAct!
Contact Management
Excellent4.5
Excellent4.3
Sales Pipeline
Excellent4.4
Good4.2
Email Marketing
Excellent4.3
Excellent4.5
Task Automation
Excellent4.4
Excellent4.3
Reporting and Analytics
Excellent4.3
Excellent4.4
Mobile Access
Excellent4.5
Good4.2

Contact Management

Copper CRM excels in contact management with its seamless integration with Google Workspace, allowing you to manage contacts directly from your Gmail. This feature is incredibly convenient for those who rely heavily on Google's suite of tools. Act! also offers robust contact management features, but Copper CRM's integration gives it an edge for Google users. If you are a Google Workspace user, Copper CRM is the better choice for contact management.

Sales Pipeline

Copper CRM provides a visually appealing and easy-to-use sales pipeline that helps you track deals and manage your sales process efficiently. Act! offers similar functionality, but Copper CRM's user-friendly interface makes it more accessible for teams looking to streamline their sales processes. If ease of use is a priority, Copper CRM is the better option for managing your sales pipeline.

Email Marketing

Act! stands out in email marketing with its comprehensive tools for creating and managing email campaigns. Copper CRM offers email marketing features, but Act!'s dedicated tools make it a better choice for businesses focused on email marketing. If email marketing is a key component of your strategy, Act! is the superior option.

Task Automation

Copper CRM offers robust task automation features that help streamline workflows and improve productivity. Act! also provides task automation, but Copper CRM's integration with Google Workspace enhances its capabilities, making it a more efficient choice for those using Google's tools. If you rely on Google Workspace, Copper CRM is the better option for task automation.

Reporting and Analytics

Both Copper CRM and Act! offer strong reporting and analytics features, allowing you to gain insights into your sales and marketing efforts. Act! provides more advanced analytics tools, making it a better choice for businesses that require in-depth analysis. If detailed reporting is crucial for your business, Act! is the superior option.

Mobile Access

Copper CRM offers excellent mobile access, allowing you to manage your CRM on the go with ease. Act! also provides mobile access, but Copper CRM's mobile app is often praised for its user-friendly design and functionality. If mobile access is important to you, Copper CRM is the better choice for managing your CRM on the go.

Pricing Comparison of Copper CRM and Act!

We’ve compiled the pricing tables and highlighted the key features of both Copper CRM and Act! to aid in your decision-making process. Let’s explore what each platform has to offer.

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Copper CRM Pricing Plans

Starter
For Small Businesses
$9

per seat, per month

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Starter includes:
  • Google Workspace integration for seamless workflow.
  • Tasks and activity feed to keep track of your tasks.
  • Forms to collect and manage data efficiently.
  • Zapier integration to connect with other apps.
Basic
For Mid-Sized Businesses
$23

per seat, per month

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Includes Starter, plus:
  • Task automation to streamline your processes.
  • Pipelines for better deal management.
  • Project management tools for efficient project handling.
  • Contact enrichment to enhance your contact data.
Professional
For Large Enterprises
$59

per seat, per month

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Includes Basic, plus:
  • Workflow automation to enhance productivity.
  • Bulk email capabilities for mass communication.
  • Advanced reporting for in-depth insights.
  • Integrations with various tools for extended functionality.
Business
For Enterprises
$99

per seat, per month

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Includes Professional, plus:
  • Email series for automated customer engagement.
  • Custom reports for tailored analytics.
  • Multi-currency support for global operations.
  • Premium support for dedicated assistance.
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Act! Pricing Plans

Act! Premium Cloud
For Small Businesses
€30

per month per user

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Act! Premium Cloud includes:
  • Secure hosting in Frankfurt ensuring data protection.
  • Automatic updates and backups for peace of mind.
  • Optional desktop sync for flexible data access.
  • Expert technical support available for assistance.
Act! Premium Desktop
For Individuals
€36

per month per user

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Act! Premium Desktop includes:
  • Self-managed security for complete data control.
  • Complete control of updates for tailored software management.
  • Compatibility with desktop add-ons for enhanced functionality.
  • Expert technical support for troubleshooting and guidance.

Our Rating Methodology

We thoroughly test each CRM tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Copper CRM or Act!: Which One Matches Your Business Needs?

Choose Copper CRM If You Need ...

  • Seamless Google Workspace integration

    If you are a business heavily invested in Google Workspace, Copper CRM is the ideal choice. Its seamless integration with Google's suite of tools enhances productivity and collaboration, making it a perfect fit for teams relying on Google's ecosystem.

  • User-friendly interface

    If you prioritize ease of use and a quick setup, Copper CRM is the better option. Its intuitive interface and user-friendly design make it easy for teams to get started and focus on their core tasks without a steep learning curve.

Choose Act! If You Need ...

  • Comprehensive email marketing

    If email marketing is a key component of your strategy, Act! is the superior choice. Its comprehensive email marketing tools allow you to create, manage, and analyze campaigns effectively, making it ideal for businesses focused on email marketing.

  • Robust reporting tools

    If detailed reporting and analytics are crucial for your business, Act! is the better option. Its advanced reporting tools provide valuable insights into your sales and marketing efforts, helping you make data-driven decisions and optimize your strategies.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.