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ClickFunnels vs Unbounce (2024 Comparison)

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Author

Martin Lunendonk

Last Update

Nov 08, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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ClickFunnels

ClickFunnels offers a comprehensive suite of tools for building sales funnels, making it an excellent choice for businesses looking to streamline their marketing efforts.

  • Comprehensive sales funnel builder
  • Integrated email marketing tools
  • Wide range of templates
  • Steep learning curve
  • Higher pricing tiers
  • Interface can feel cluttered

Free plan?

Yes

Starting price

$81 per month
Good Value For Price
4.1

0

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Unbounce

Unbounce empowers marketers to create high-converting landing pages with its intuitive drag-and-drop editor and advanced A/B testing features.

  • Intuitive drag-and-drop editor
  • Advanced A/B testing features
  • Modern landing page templates
  • Limited email marketing tools
  • Higher pricing tiers
  • Longer response times for support

Free plan?

Yes

Starting price

$74 per month

What is ClickFunnels?

ClickFunnels is a comprehensive sales funnel builder designed to help businesses create effective marketing funnels. It simplifies the process of building landing pages, sales pages, and membership sites without needing technical skills. With its drag-and-drop editor, you can easily customize templates to suit your brand. ClickFunnels also offers a range of integrations with popular marketing tools, making it a versatile choice for marketers. Whether you're a small business owner or a seasoned marketer, ClickFunnels can streamline your sales process and boost conversions.

What is Unbounce?

Unbounce is a powerful landing page builder that empowers marketers to create high-converting pages without the need for a developer. Its drag-and-drop interface allows you to design custom landing pages, pop-ups, and sticky bars with ease. Unbounce's A/B testing capabilities enable you to optimize your pages for better performance. With a focus on conversion rate optimization, Unbounce helps businesses capture leads and drive sales effectively. It's an ideal choice for marketers looking to enhance their online campaigns and improve ROI.

Pros and Cons of ClickFunnels vs Unbounce

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Pros & Cons of ClickFunnels

Comprehensive sales funnel builder
  • ClickFunnels offers a complete suite of tools for building and managing sales funnels, making it an excellent choice for businesses looking to streamline their marketing efforts.
Integrated email marketing tools
  • With ClickFunnels, you can manage your email marketing campaigns directly within the platform, eliminating the need for third-party integrations.
Wide range of templates
  • ClickFunnels provides a variety of templates for different marketing needs, allowing you to create professional-looking pages quickly and easily.
Steep learning curve
  • ClickFunnels can be challenging to learn initially due to its extensive features, but once mastered, it becomes a powerful tool.
Higher pricing tiers
  • ClickFunnels' pricing can be on the higher side, especially for small businesses, but the value it provides justifies the cost.
Interface can feel cluttered
  • The interface of ClickFunnels can feel overwhelming at times, especially for new users, but with time, it becomes more manageable.
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Pros & Cons of Unbounce

Intuitive drag-and-drop editor
  • Unbounce's editor is user-friendly and allows you to create custom landing pages quickly, making it ideal for marketers of all skill levels.
Advanced A/B testing features
  • Unbounce offers robust A/B testing capabilities, enabling you to optimize your landing pages for better conversions and improved performance.
Modern landing page templates
  • Unbounce provides a selection of visually appealing templates that are easy to customize, helping you create professional-looking pages effortlessly.
Limited email marketing tools
  • Unbounce requires third-party integrations for email marketing, which can be inconvenient for users looking for an all-in-one solution.
Higher pricing tiers
  • Unbounce's pricing can be on the higher side, especially for small businesses, but the advanced features justify the cost.
Longer response times for support
  • Some users have reported longer response times for Unbounce's customer support, which can be frustrating when immediate assistance is needed.

ClickFunnels vs Unbounce: At A Glance

Decision FactorClickFunnelsUnbounce
Value to Price
Excellent4.5
Good4.2
Ease of Use
Good4.2
Excellent4.4
Functionality
Excellent4.4
Excellent4.3
Scalability
Excellent4.3
Good4.1
Integrations
Good4.2
Excellent4.3
Customer Support
Good4.1
Good4.0
Security
Good4.0
Good4.1
Overall Rating
Excellent4.3
Good4.1

ClickFunnels vs Unbounce: A Detailed Breakdown of Key Features

FeaturesClickFunnelsUnbounce
Drag-and-Drop Editor
Excellent4.4
Excellent4.5
A/B Testing
Excellent4.3
Excellent4.6
Email Marketing
Excellent4.5
Good4.0
Landing Page Templates
Excellent4.3
Excellent4.4
Conversion Tracking
Good4.2
Excellent4.5
Membership Sites
Excellent4.6
Good3.8

Drag-and-Drop Editor

Both ClickFunnels and Unbounce offer intuitive drag-and-drop editors, making it easy to create custom pages without coding. Unbounce's editor is slightly more refined, providing a smoother experience for users. ClickFunnels, while powerful, can feel a bit clunky at times. If you value a seamless editing experience, Unbounce is the better choice.

A/B Testing

Unbounce excels in A/B testing, offering robust features that allow you to optimize your landing pages for better conversions. ClickFunnels also provides A/B testing capabilities, but they are not as advanced as Unbounce's. If A/B testing is a priority for you, Unbounce is the superior option.

Email Marketing

ClickFunnels offers integrated email marketing tools, allowing you to manage your campaigns directly within the platform. Unbounce, on the other hand, requires third-party integrations for email marketing. If you want an all-in-one solution for your marketing needs, ClickFunnels is the better choice.

Landing Page Templates

Both tools offer a variety of landing page templates, but Unbounce's templates are more modern and visually appealing. ClickFunnels provides a wider range of templates, but they may require more customization to achieve the desired look. If you prefer ready-to-use templates, Unbounce is the better option.

Conversion Tracking

Unbounce offers advanced conversion tracking features, allowing you to monitor the performance of your landing pages in detail. ClickFunnels also provides conversion tracking, but it may not be as comprehensive. If detailed conversion tracking is important to you, Unbounce is the superior choice.

Membership Sites

ClickFunnels stands out with its ability to create membership sites, a feature not available in Unbounce. This makes ClickFunnels a versatile tool for businesses looking to offer subscription-based content. If you need to build membership sites, ClickFunnels is the clear winner.

Pricing Comparison of ClickFunnels and Unbounce

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of ClickFunnels and Unbounce. This comparison will highlight the best option for creating your marketing funnels and landing pages.

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ClickFunnels Pricing Plans

Startup
For Small Businesses
$81

per month

Try For Freeright_arrow
Startup includes:
  • 3 Team Members to collaborate on projects seamlessly.
  • Unlimited Funnels to capture and convert leads effectively.
  • Unlimited Courses to monetize your knowledge and skills.
  • Unlimited Members for growing your community without limits.
Pro
For Large Enterprises
$248

per month

Try For Freeright_arrow
Includes Startup, plus:
  • 10 Team Members to enhance team collaboration.
  • Advanced analytics for data-driven decision making.
  • API & Webhooks for seamless integration with other tools.
  • Smart Checkout to increase average order value.
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Unbounce Pricing Plans

Build
For Small Businesses
$74

per month

Try For Freeright_arrow
Build includes:
  • Access over 100 high-converting templates for diverse marketing needs.
  • Integrate with over 1,000 tools to streamline your marketing efforts.
  • Utilize AI copywriting to generate compelling content effortlessly.
  • Receive phone, email, and live chat customer support for assistance.
Experiment
For Marketing Teams
$112

per month

Try For Freeright_arrow
Includes Build, plus:
  • Gain conversion insights and reporting for data-driven decisions.
  • Allocate traffic manually to test different page variants effectively.
  • Access dynamic text replacement for personalized user experiences.
  • Support for up to 30,000 traffic volume to handle more visitors.
Optimize
For Growing Businesses
$187

per month

Try For Freeright_arrow
Includes Experiment, plus:
  • Schedule pages, popups, and sticky bars for timely promotions.
  • Utilize advanced triggers and targeting for precise audience engagement.
  • Access industry benchmarking to compare performance with peers.
  • Gain audience insights to tailor marketing strategies effectively.
Concierge
For Large Enterprises
$649

per month

Request Pricingright_arrow
Includes Optimize, plus:
  • Access implementation services for seamless onboarding and setup.
  • Benefit from audit logs for detailed tracking and accountability.
  • Enjoy unlimited A/B testing for comprehensive optimization.
  • Handle custom traffic volume to accommodate large-scale campaigns.

Our Rating Methodology

We thoroughly evaluate each landing page builder, focusing on key aspects like ease of use, functionality, and scalability. By analyzing user reviews and conducting hands-on testing, we ensure our recommendations align with your needs. Each of the seven evaluation factors is weighted by importance to deliver a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

ClickFunnels or Unbounce: Which One Matches Your Business Needs?

Choose ClickFunnels If You Need ...

  • Comprehensive sales funnel builder

    If you are a business looking for a comprehensive sales funnel builder, ClickFunnels is the ideal choice. Its extensive features and integrations make it a versatile tool for managing your marketing efforts.

  • Integrated email marketing tools

    If you want an all-in-one solution for your marketing needs, ClickFunnels is the better choice. Its integrated email marketing tools allow you to manage your campaigns directly within the platform.

Choose Unbounce If You Need ...

  • Intuitive drag-and-drop editor

    If you prioritize ease of use and want to get started quickly, Unbounce is the way to go. Its intuitive drag-and-drop editor makes it easy to create custom landing pages without coding.

  • Advanced A/B testing features

    If A/B testing is a priority for you, Unbounce is the superior option. Its advanced testing capabilities allow you to optimize your landing pages for better conversions and improved performance.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.