ActiveCampaign vs Zoho CRM (2024 Comparison)
ActiveCampaign offers robust email marketing features and a user-friendly interface, making it a great choice for businesses looking to enhance their marketing efforts.
- Robust email marketing features
- User-friendly interface
- Wide range of integrations
- Limited CRM functionalities
- Higher learning curve
- Limited advanced features
Free plan?
YesStarting price
$15 per month
Zoho CRM provides a comprehensive CRM solution with advanced sales automation features, making it a great choice for businesses looking to streamline their sales processes.
- Comprehensive CRM solution
- Advanced sales automation
- Wide range of integrations
- Higher price point
- Steeper learning curve
- Limited email marketing features
Free plan?
YesStarting price
₹800 per month per userWhat is ActiveCampaign?
ActiveCampaign is a powerful marketing automation tool that helps businesses streamline their email marketing, sales automation, and customer relationship management. It offers a wide range of features, including email segmentation, dynamic content, and advanced reporting, which allow businesses to create personalized and targeted marketing campaigns. With its intuitive interface and robust automation capabilities, ActiveCampaign helps businesses save time and improve their marketing efforts, ultimately leading to increased customer engagement and sales.
What is Zoho CRM?
Zoho CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer support activities. It offers a wide range of features, including lead management, contact management, and sales automation, which allow businesses to streamline their sales processes and improve customer relationships. With its user-friendly interface and powerful analytics, Zoho CRM helps businesses make data-driven decisions and achieve their sales goals.
Pros and Cons of ActiveCampaign vs Zoho CRM
Pros & Cons of ActiveCampaign
- ActiveCampaign offers a wide range of email marketing features, including automation, segmentation, and personalization, allowing you to create targeted and effective campaigns.
- ActiveCampaign's user-friendly interface makes it easy for users to navigate and set up their marketing campaigns, saving time and improving efficiency.
- ActiveCampaign offers a wide range of integrations with popular tools and platforms, making it easy to connect with your existing systems and streamline your workflows.
- ActiveCampaign's CRM functionalities are limited compared to other CRM solutions, making it less suitable for businesses looking for a comprehensive CRM solution.
- ActiveCampaign's advanced features may require a higher learning curve, making it less suitable for users who are new to marketing automation.
Pros & Cons of Zoho CRM
- Zoho CRM offers a comprehensive suite of CRM tools, including lead management, contact management, and sales automation, making it a great choice for businesses looking for a complete CRM solution.
- Zoho CRM offers advanced sales automation features, helping you streamline your sales processes and improve efficiency, making it a great choice for businesses looking to enhance their sales efforts.
- Zoho CRM offers a wide range of integrations with popular tools and platforms, making it easy to connect with your existing systems and streamline your workflows.
- Zoho CRM's higher price point may be a barrier for small businesses or startups looking for a cost-effective CRM solution.
- Zoho CRM's extensive features may require a steeper learning curve, making it less suitable for users who are new to CRM solutions.
ActiveCampaign vs Zoho CRM: At A Glance
ActiveCampaign vs Zoho CRM: A Detailed Breakdown of Key Features
Email Marketing
ActiveCampaign excels in email marketing with its robust automation features, allowing you to create personalized and targeted campaigns. Zoho CRM also offers email marketing capabilities, but it is more focused on CRM functionalities. If email marketing is a priority for your business, ActiveCampaign is the better choice. However, if you need a more comprehensive CRM solution with email marketing as a secondary feature, Zoho CRM is a great option.
Sales Automation
ActiveCampaign offers powerful sales automation features, helping you streamline your sales processes and improve efficiency. Zoho CRM also offers sales automation capabilities, with more advanced features and integrations. If you are looking for a tool with advanced sales automation features, Zoho CRM is the better choice. However, if you need a tool with a focus on marketing automation, ActiveCampaign is a great option.
Lead Management
ActiveCampaign offers lead management features that help you capture and nurture leads effectively. Zoho CRM, on the other hand, provides a more comprehensive lead management solution with advanced features and integrations. If lead management is a priority for your business, Zoho CRM is the better choice. However, if you need a tool with a focus on marketing automation, ActiveCampaign is a great option.
Contact Management
ActiveCampaign offers contact management features that help you organize and manage your contacts effectively. Zoho CRM provides a more comprehensive contact management solution with advanced features and integrations. If contact management is a priority for your business, Zoho CRM is the better choice. However, if you need a tool with a focus on marketing automation, ActiveCampaign is a great option.
Reporting and Analytics
ActiveCampaign offers robust reporting and analytics features, allowing you to track and measure the success of your marketing campaigns. Zoho CRM also offers reporting and analytics capabilities, with more advanced features and integrations. If reporting and analytics are a priority for your business, Zoho CRM is the better choice. However, if you need a tool with a focus on marketing automation, ActiveCampaign is a great option.
Mobile Access
ActiveCampaign offers mobile access, allowing you to manage your marketing campaigns on the go. Zoho CRM also offers mobile access, with more advanced features and integrations. If mobile access is a priority for your business, Zoho CRM is the better choice. However, if you need a tool with a focus on marketing automation, ActiveCampaign is a great option.
Pricing Comparison of ActiveCampaign and Zoho CRM
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of ActiveCampaign and Zoho CRM. This comparison will highlight the best option for managing your customer relationships.
ActiveCampaign Pricing Plans
- 10x contact limit for email sends to reach more people.
- 1 user access to manage your campaigns.
- 5 actions per automation for streamlined processes.
- Standard web forms to capture leads efficiently.
- 12x contact limit for email sends to expand reach.
- 3 users access for collaborative work.
- Unlimited actions per automation for complex workflows.
- A/B testing for emails and automations to optimize performance.
- 15x contact limit for email sends to maximize outreach.
- 5 users access for larger teams.
- Premium segmentation for targeted marketing.
- Predictive sending to optimize email delivery times.
- Dedicated account team for personalized assistance.
- Single Sign-On (SSO) for enhanced security.
- Custom objects for tailored data management.
- Premium reporting and analytics for in-depth insights.
Zoho CRM Pricing Plans
- Collect and associate any type of data with custom fields.
- Automate day-to-day activities with workflows for sales team.
- Set achievable goals with sales forecasting and track performance.
- Build reports and dashboards to analyze sales numbers efficiently.
- Streamline quote management with built-in price rules using CPQ.
- Interact with customers in real-time with SalesSignals notifications.
- Manage invoices, sales, purchase orders, products, and vendors.
- Send data to other applications based on event triggers with webhooks.
- Assign leads, customers, and accounts based on various factors.
- Build custom data modules with unique layouts for each team.
- Automate enterprise operations with low-code workflows.
- Manage and improve end-to-end customer journeys effectively.
- Build personalized customizations with low-code and no-code tools.
- Merge and segregate datasets for easier analysis and reporting.
- Auto-generate reports and dashboards with augmented analytics.
- Craft compelling stories with colorful infographics and AI summaries.
Our Rating Methodology
We thoroughly test each CRM tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
ActiveCampaign or Zoho CRM: Which One Matches Your Business Needs?
Choose ActiveCampaign If You Need ...
- Robust email marketing features
If you are looking for a tool with robust email marketing features, ActiveCampaign is a great choice. It offers a wide range of email marketing features, including automation, segmentation, and personalization, allowing you to create targeted and effective campaigns.
- User-friendly interface
If you are looking for a tool with a user-friendly interface, ActiveCampaign is a great choice. Its user-friendly interface makes it easy for users to navigate and set up their marketing campaigns, saving time and improving efficiency.
Choose Zoho CRM If You Need ...
- Comprehensive CRM solution
If you are looking for a comprehensive CRM solution, Zoho CRM is a great choice. It offers a comprehensive suite of CRM tools, including lead management, contact management, and sales automation, making it a great choice for businesses looking for a complete CRM solution.
- Advanced sales automation
If you are looking for a tool with advanced sales automation features, Zoho CRM is a great choice. It offers advanced sales automation features, helping you streamline your sales processes and improve efficiency, making it a great choice for businesses looking to enhance their sales efforts.
Frequently Asked Questions
What are the key differences between ActiveCampaign and Zoho CRM?
Which tool is more cost-effective, ActiveCampaign or Zoho CRM?
Which tool is easier to use, ActiveCampaign or Zoho CRM?
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Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
