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Act! vs HubSpot (2024 Comparison)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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Good Value For Price
4.2

0

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Act!

Act! is a cost-effective CRM solution for small businesses, offering user-friendly features and solid contact management. It's an excellent choice for those seeking affordability and ease of use.

  • Affordable pricing for small businesses
  • User-friendly interface
  • Solid contact management features
  • Limited advanced features
  • May not scale well for large enterprises

Free plan?

Yes

Starting price

€30 per month per user
Excellent Value For Price
4.5

0

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HubSpot

HubSpot provides a comprehensive CRM platform with advanced automation and excellent support. It's ideal for businesses looking for a versatile and scalable solution.

  • Comprehensive feature set
  • Excellent customer support
  • Advanced automation capabilities
  • Higher price point
  • Steeper learning curve for beginners

Free plan?

Yes

Starting price

$20 per month per seat

What is Act!?

Act! is a comprehensive CRM software designed to help businesses manage customer relationships effectively. It offers a range of features including contact management, calendar integration, and sales automation. With Act!, you can streamline your sales processes, improve customer interactions, and enhance productivity. The software is particularly beneficial for small to medium-sized businesses looking to organize their customer data and improve communication. Its user-friendly interface and robust functionality make it a valuable tool for managing customer relationships and driving business growth.

What is HubSpot?

HubSpot is a leading CRM platform that provides a suite of tools for marketing, sales, and customer service. It helps businesses attract, engage, and delight customers by offering features like email marketing, lead management, and analytics. HubSpot's intuitive interface and powerful automation capabilities make it an ideal choice for businesses of all sizes looking to enhance their customer engagement strategies. Whether you're a startup or an established enterprise, HubSpot's comprehensive tools can help you streamline your operations and achieve your business goals.

Pros and Cons of Act! vs HubSpot

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Pros & Cons of Act!

Affordable pricing for small businesses
  • Act! offers competitive pricing, making it an attractive option for small businesses looking to manage customer relationships without breaking the bank. Its cost-effectiveness is a major selling point.
User-friendly interface
  • Act! is designed with ease of use in mind, providing a straightforward interface that allows users to quickly navigate and manage customer data. This makes it accessible to users of all skill levels.
Solid contact management features
  • Act! excels in contact management, offering robust features that help businesses organize and track customer interactions effectively. This is particularly beneficial for businesses with a large customer base.
Limited advanced features
  • While Act! offers essential CRM features, it lacks some of the advanced functionalities found in other CRM platforms. This may be a drawback for businesses seeking more comprehensive solutions.
May not scale well for large enterprises
  • Act! is best suited for small to medium-sized businesses, and may not scale effectively for larger enterprises with more complex needs. This could limit its appeal for growing companies.
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Pros & Cons of HubSpot

Comprehensive feature set
  • HubSpot offers a wide range of features, including marketing automation, lead management, and analytics. Its comprehensive suite of tools makes it a versatile choice for businesses of all sizes.
Excellent customer support
  • HubSpot is known for its exceptional customer support, providing users with access to a wealth of resources and a responsive support team. This ensures that users can get the help they need when they need it.
Advanced automation capabilities
  • HubSpot's automation tools are among the best in the industry, offering advanced features like workflow automation and predictive lead scoring. This makes it an ideal choice for businesses looking to streamline their operations.
Higher price point
  • HubSpot's comprehensive feature set comes at a higher price, which may be a consideration for businesses on a tight budget. However, the value it provides can justify the cost for many users.
Steeper learning curve for beginners
  • While HubSpot offers powerful tools, its extensive feature set can be overwhelming for new users. This may require a learning curve for those unfamiliar with CRM software.

Act! vs HubSpot: At A Glance

Decision FactorAct!HubSpot
Value to Price
Good4.0
Excellent4.5
Ease of Use
Good4.2
Excellent4.7
Functionality
Excellent4.3
Excellent4.8
Scalability
Good4.1
Excellent4.6
Integrations
Good4.0
Excellent4.7
Customer Support
Good4.2
Excellent4.5
Security
Excellent4.3
Excellent4.6
Overall Rating
Good4.2
Excellent4.5

Value to Price

Act! offers a solid value for its price, providing essential CRM features that cater to small and medium-sized businesses. Its affordability makes it a great choice for those on a budget. HubSpot, on the other hand, offers a more comprehensive suite of tools, which justifies its higher price point. If you're looking for a cost-effective solution, Act! is a great option, but if you need advanced features, HubSpot is worth the investment.

Ease of Use

Act! is known for its user-friendly interface, making it easy for users to navigate and manage customer data. HubSpot, however, takes ease of use to the next level with its intuitive design and seamless user experience. If you prioritize ease of use, HubSpot is the better choice, especially for those new to CRM software.

Functionality

Act! provides a range of functionalities that cover the basics of CRM, including contact management and sales automation. HubSpot, however, offers a more extensive set of features, including marketing automation and analytics. If you need a tool with advanced functionality, HubSpot is the superior option.

Scalability

Act! is suitable for small to medium-sized businesses, but may not scale as effectively for larger enterprises. HubSpot, with its robust infrastructure, is designed to scale with your business, making it ideal for growing companies. If scalability is a priority, HubSpot is the better choice.

Integrations

Act! offers a decent range of integrations with popular business tools, but HubSpot excels in this area with its extensive integration library. If you rely heavily on third-party tools, HubSpot's integration capabilities make it the better option.

Customer Support

Act! provides reliable customer support, but HubSpot is known for its exceptional support services, including a comprehensive knowledge base and responsive support team. If customer support is crucial for you, HubSpot is the better choice.

Security

Both Act! and HubSpot prioritize security, but HubSpot offers more advanced security features, including data encryption and compliance with industry standards. If security is a top concern, HubSpot is the more secure option.

Overall Rating

Overall, HubSpot outperforms Act! in most dimensions, offering a more comprehensive and scalable solution. However, Act! remains a strong contender for small businesses seeking an affordable and user-friendly CRM. If you're looking for a well-rounded CRM, HubSpot is the better choice.

Act! vs HubSpot: A Detailed Breakdown of Key Features

FeaturesAct!HubSpot
Contact Management
Excellent4.3
Excellent4.7
Sales Automation
Good4.2
Excellent4.6
Email Marketing
Good4.0
Excellent4.8
Lead Management
Good4.1
Excellent4.7
Analytics
Good4.0
Excellent4.9
Mobile Access
Good4.2
Excellent4.6

Contact Management

Act! offers robust contact management features, allowing you to organize and track customer interactions efficiently. However, HubSpot takes it a step further with its advanced contact segmentation and personalization capabilities. If you need a tool that excels in contact management, HubSpot is the better choice.

Sales Automation

Act! provides essential sales automation features, streamlining your sales processes. HubSpot, on the other hand, offers more advanced automation tools, including workflow automation and predictive lead scoring. If you're looking for a tool with powerful sales automation capabilities, HubSpot is the superior option.

Email Marketing

Act! includes basic email marketing features, but HubSpot stands out with its comprehensive email marketing suite, offering advanced segmentation, A/B testing, and analytics. If email marketing is a key focus for your business, HubSpot is the better choice.

Lead Management

Act! offers solid lead management features, but HubSpot excels with its lead scoring and nurturing capabilities. If you need a tool that can effectively manage and nurture leads, HubSpot is the superior option.

Analytics

Act! provides basic analytics features, but HubSpot offers a more comprehensive analytics suite, including detailed reporting and insights. If data-driven decision-making is important to you, HubSpot is the better choice.

Mobile Access

Act! offers mobile access, allowing you to manage your CRM on the go. HubSpot, however, provides a more seamless mobile experience with its user-friendly mobile app. If mobile access is a priority, HubSpot is the better choice.

Pricing Comparison of Act! and HubSpot

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Act! and HubSpot. This comparison will highlight the best option for managing your customer relationships.

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Act! Pricing Plans

Act! Premium Cloud
For Small Businesses
€30

per month per user

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Act! Premium Cloud includes:
  • Secure hosting in Frankfurt ensuring data protection.
  • Automatic updates and backups for peace of mind.
  • Optional desktop sync for flexible data access.
  • Expert technical support available for assistance.
Act! Premium Desktop
For Individuals
€36

per month per user

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Act! Premium Desktop includes:
  • Self-managed security for complete data control.
  • Complete control of updates for tailored software management.
  • Compatibility with desktop add-ons for enhanced functionality.
  • Expert technical support for troubleshooting and guidance.
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HubSpot Pricing Plans

Free
For Small Businesses
$0

per month

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Free includes:
  • Deal pipeline to track and manage sales opportunities.
  • Quotes to create and send sales quotes efficiently.
  • Live chat to engage with website visitors in real-time.
  • Meeting scheduling to book appointments seamlessly.
Starter
For Startups and Entrepreneurs
$20

per month per seat

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Includes Free, plus:
  • Goals to set and track sales targets effectively.
  • Sales content analytics to measure content performance.
  • Payments to automate and manage payment processes.
  • Task queues to prioritize and manage sales tasks efficiently.
Professional
For Growing Teams
$100

per month per seat

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Includes Starter, plus:
  • Sequences to automate follow-up communications.
  • Forecasting to predict sales outcomes accurately.
  • Custom reporting and sales analytics for in-depth insights.
  • Playbooks to provide sales scripts and guides.
Enterprise
For Large Enterprises
$150

per month per seat

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Includes Professional, plus:
  • Predictive lead scoring to prioritize high-value leads.
  • Conversation intelligence to analyze customer interactions.
  • Recurring revenue tracking for subscription-based businesses.
  • Deal journey analytics to optimize sales processes.

Our Rating Methodology

We thoroughly evaluate each CRM tool, focusing on key factors like functionality, ease of use, and scalability. By analyzing user feedback and conducting in-depth testing, we ensure our recommendations meet diverse business needs. Each factor is weighted to provide a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Act! or HubSpot: Which One Matches Your Business Needs?

Choose Act! If You Need ...

  • Cost-effective CRM for small businesses

    If you are a small business owner looking for a cost-effective CRM solution, Act! is a great choice. Its affordable pricing and user-friendly interface make it ideal for managing customer relationships without breaking the bank.

  • User-friendly interface for beginners

    If you are new to CRM software and need a tool with a user-friendly interface, Act! is the perfect option. Its straightforward design allows you to quickly navigate and manage customer data with ease.

Choose HubSpot If You Need ...

  • Comprehensive CRM for growing businesses

    If you are a growing business in need of a comprehensive CRM platform, HubSpot is the superior choice. Its extensive feature set and scalability make it ideal for businesses looking to expand their operations.

  • Advanced automation for streamlined operations

    If you require advanced automation capabilities to streamline your operations, HubSpot is the better option. Its powerful automation tools, including workflow automation and predictive lead scoring, make it a top choice for businesses seeking efficiency.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.