Zoho Social vs Sprout Social (2025 Comparison)
Zoho Social offers a user-friendly interface and affordable pricing, making it an ideal choice for small businesses. Its comprehensive scheduling features help maintain a consistent online presence.
- User-friendly interface for beginners
- Affordable pricing for small businesses
- Comprehensive scheduling features
- Limited advanced analytics
- Basic social listening features
Free plan?
YesStarting price
Contact sales
Sprout Social provides advanced analytics and robust social listening tools, making it a preferred choice for businesses seeking comprehensive social media management solutions.
- Advanced analytics and reporting
- Robust social listening tools
- Excellent customer support
- Higher pricing for advanced features
- Steeper learning curve for beginners
Free plan?
YesStarting price
$199 per month per userWhat is Zoho Social?
Zoho Social is a comprehensive social media management tool designed to help businesses manage their social media presence effectively. It offers features like scheduling, monitoring, and analytics, making it easier for users to engage with their audience and track performance. With Zoho Social, you can collaborate with your team, plan your content strategy, and gain insights into your social media campaigns. This tool is particularly beneficial for small to medium-sized businesses looking to streamline their social media efforts and improve their online visibility.
What is Sprout Social?
Sprout Social is a powerful social media management platform that helps businesses of all sizes manage their social media presence. It offers a range of features, including scheduling, publishing, analytics, and social listening, allowing users to engage with their audience and track their social media performance. Sprout Social is known for its user-friendly interface and robust reporting capabilities, making it an ideal choice for businesses looking to enhance their social media strategy and drive better results.
Pros and Cons of Zoho Social vs Sprout Social
Pros & Cons of Zoho Social
- Zoho Social offers a user-friendly interface that makes it easy for beginners to navigate and manage their social media accounts. Its intuitive design ensures a smooth user experience, making it an ideal choice for those new to social media management.
- Zoho Social provides affordable pricing plans that cater to small businesses and startups. Its cost-effective solutions make it accessible to businesses with limited budgets, allowing them to manage their social media presence without breaking the bank.
- Zoho Social offers comprehensive scheduling features that allow users to plan and publish posts across multiple social media platforms. Its scheduling tools help businesses maintain a consistent online presence, ensuring their content reaches the right audience at the right time.
- Zoho Social's analytics features are basic compared to other tools, which may not provide the in-depth insights needed for businesses looking to optimize their social media strategy. This limitation may hinder data-driven decision-making for more advanced users.
- Zoho Social offers basic social listening features that may not meet the needs of businesses looking for comprehensive monitoring and engagement tools. Its limited capabilities may restrict users from fully understanding their audience and tracking brand mentions effectively.
Pros & Cons of Sprout Social
- Sprout Social offers advanced analytics and reporting capabilities that provide in-depth insights into social media performance. Its robust tools help businesses make data-driven decisions, optimize their strategy, and achieve better results.
- Sprout Social excels in social listening, offering advanced tools that help businesses track brand mentions, analyze sentiment, and identify trends. Its comprehensive features make it a preferred choice for businesses that prioritize social listening as part of their strategy.
- Sprout Social provides exceptional customer support, with dedicated account managers and extensive resources available to assist users. Its commitment to customer service ensures that businesses receive the support they need to succeed in their social media efforts.
- Sprout Social's advanced features come at a higher price point, which may not be suitable for small businesses or startups with limited budgets. Its pricing structure may be a barrier for those looking for cost-effective solutions.
- Sprout Social's sophisticated interface and advanced features may present a steeper learning curve for beginners. Users new to social media management may require additional time and resources to fully leverage the platform's capabilities.
Zoho Social vs Sprout Social: At A Glance
Value to Price
Zoho Social offers a competitive pricing structure that provides excellent value for small to medium-sized businesses. Its comprehensive features, including scheduling and analytics, make it a cost-effective choice. Sprout Social, while slightly more expensive, offers advanced features and robust reporting capabilities, making it a better fit for larger enterprises seeking in-depth analytics and social listening tools.
Ease of Use
Zoho Social is designed with simplicity in mind, making it easy for users to navigate and manage their social media accounts. Its intuitive interface is ideal for beginners. Sprout Social, on the other hand, offers a more sophisticated interface with advanced features, which may require a learning curve but ultimately provides a more powerful user experience for seasoned marketers.
Functionality
Zoho Social provides essential social media management features, including scheduling, monitoring, and analytics. It is well-suited for businesses looking for a straightforward solution. Sprout Social excels in functionality, offering advanced features like social listening and detailed reporting, making it a preferred choice for businesses seeking comprehensive social media management capabilities.
Scalability
Zoho Social is scalable for small to medium-sized businesses, offering features that grow with your needs. It is an excellent choice for businesses looking to expand their social media presence. Sprout Social, with its advanced features and robust reporting, is better suited for larger enterprises that require a scalable solution to manage multiple social media accounts and campaigns.
Integrations
Zoho Social offers a range of integrations with popular tools, making it easy to connect with other platforms. It is ideal for businesses looking for seamless integration with their existing tools. Sprout Social provides extensive integration options, including CRM and analytics tools, making it a better choice for businesses seeking a comprehensive social media management solution.
Customer Support
Zoho Social offers reliable customer support, with various resources available to assist users. It is suitable for businesses that require basic support. Sprout Social provides exceptional customer support, with dedicated account managers and extensive resources, making it a preferred choice for businesses that prioritize customer service and support.
Security
Zoho Social ensures data security with robust security measures, making it a reliable choice for businesses concerned about data protection. Sprout Social offers advanced security features, including data encryption and compliance with industry standards, making it a better option for businesses that require enhanced security measures.
Overall Rating
Zoho Social is a solid choice for small to medium-sized businesses looking for a cost-effective social media management tool. It offers essential features and reliable performance. Sprout Social, with its advanced features and robust reporting capabilities, is a better fit for larger enterprises seeking a comprehensive social media management solution.
Zoho Social vs Sprout Social: A Detailed Breakdown of Key Features
Scheduling
Zoho Social offers a user-friendly scheduling feature that allows you to plan and publish posts across multiple social media platforms. It's perfect for businesses looking to maintain a consistent online presence. Sprout Social, however, takes scheduling to the next level with its advanced features, including optimal send times and content calendar views, making it ideal for businesses seeking a more strategic approach to social media management.
Analytics
Zoho Social provides essential analytics tools that help you track your social media performance and gain insights into your audience. It's a great choice for businesses looking for basic analytics. Sprout Social, on the other hand, offers advanced analytics and reporting capabilities, allowing you to dive deeper into your data and make informed decisions. This makes it a better fit for businesses that require comprehensive analytics to drive their social media strategy.
Social Listening
Zoho Social offers basic social listening features that allow you to monitor mentions and engage with your audience. It's suitable for businesses looking to stay connected with their audience. Sprout Social excels in social listening, providing advanced tools that help you track brand mentions, analyze sentiment, and identify trends. This makes it a preferred choice for businesses that prioritize social listening as part of their social media strategy.
Collaboration
Zoho Social offers collaboration features that allow teams to work together on social media campaigns. It's ideal for small teams looking to streamline their social media efforts. Sprout Social, however, offers advanced collaboration tools, including task assignments and approval workflows, making it a better fit for larger teams that require a more structured approach to social media management.
Reporting
Zoho Social provides basic reporting features that help you track your social media performance. It's a good choice for businesses looking for straightforward reporting. Sprout Social, on the other hand, offers advanced reporting capabilities, including customizable reports and in-depth analytics, making it a better fit for businesses that require detailed reporting to measure their social media success.
User Interface
Zoho Social offers an intuitive user interface that makes it easy for users to navigate and manage their social media accounts. It's perfect for beginners looking for a simple solution. Sprout Social, however, offers a more sophisticated interface with advanced features, making it a better fit for experienced marketers looking for a powerful social media management tool.
Pricing Comparison of Zoho Social and Sprout Social
We’ve compiled the pricing tables and highlighted the key features of both Zoho Social and Sprout Social to aid in your decision-making process. Let’s explore what each platform has to offer.
Zoho Social Pricing Plans
- 1 Brand management with essential features.
- zShare Browser Extension for easy sharing.
- Publishing on 6 social media channels.
- Lifetime validity with limited features.
- 1 Team Member for streamlined management.
- Multi-channel publishing for efficient content distribution.
- Content scheduling and publishing calendar for planning.
- 24/5 email support for assistance.
- CustomQ and repeat posting for content strategy.
- Bulk scheduling for time-saving management.
- Post insights and popular posts for performance tracking.
- Media library and scheduling reposts for content reuse.
- SmartQ and inbox for efficient communication.
- Content approvals and workflow for streamlined processes.
- Custom reports and share reports for data analysis.
- Zoho CRM and Desk integration for enhanced functionality.
- 5 Team Members for comprehensive management.
- Client invite and portal customization for client collaboration.
- Agency-branded reports for professional presentation.
- Custom view for clients for personalized experience.
- 5 Team Members for extensive management.
- Additional 10 Brands for expanded operations.
- Enhanced features for large-scale agencies.
- Comprehensive support for complex needs.
Sprout Social Pricing Plans
- Unlimited real-time keyword and location monitoring available.
- Unlimited AI-generated alt-text for enhanced accessibility.
- Intuitive reporting across groups, profiles, and posts.
- Unlimited review management for better customer feedback.
- Comprehensive social media marketing reporting suite.
- Optimize posting times for maximum engagement.
- Boost creativity with Suggestions by AI Assist.
- Efficiently tag and track all messages for better organization.
- Easily spot high-priority messages with Sentiment detection.
- Exclusive access to Helpdesk integrations for support.
- Robust productivity and social customer care reports.
- Real-time message Spike Alerts for immediate action.
- Maximize investment with a tailored plan to your needs.
- Streamline SSO setup with dedicated service.
- Priority customer support for immediate assistance.
- Additional premium solutions for enhanced capabilities.
Our Rating Methodology
We thoroughly evaluate each social media management tool, focusing on key factors like functionality, ease of use, and customer support. By analyzing user reviews and conducting in-depth testing, we ensure our recommendations align with your needs. Each factor is weighted by importance to deliver a reliable final rating, helping you make informed decisions.
Zoho Social or Sprout Social: Which One Matches Your Business Needs?
Choose Zoho Social If You Need ...
- User-friendly interface for beginners
If you are a beginner or small business owner looking for an easy-to-use social media management tool, Zoho Social is a great choice. Its user-friendly interface and affordable pricing make it accessible to those new to social media management.
- Affordable pricing for small businesses
If you are a small business or startup with a limited budget, Zoho Social offers cost-effective solutions that allow you to manage your social media presence without breaking the bank. Its pricing plans cater to businesses with budget constraints.
Choose Sprout Social If You Need ...
- Advanced analytics and reporting
If you are a business seeking comprehensive analytics and reporting capabilities, Sprout Social is the ideal choice. Its advanced tools provide in-depth insights into your social media performance, helping you make data-driven decisions.
- Robust social listening tools
If you prioritize social listening as part of your social media strategy, Sprout Social offers advanced tools that help you track brand mentions, analyze sentiment, and identify trends. Its comprehensive features make it a preferred choice for businesses focused on social listening.
Frequently Asked Questions
Which tool is better for small businesses, Zoho Social or Sprout Social?
What are the key differences between Zoho Social and Sprout Social?
Is Sprout Social worth the higher price compared to Zoho Social?
Can Zoho Social handle multiple social media accounts?
Does Sprout Social offer better customer support than Zoho Social?
Which tool offers better social listening capabilities, Zoho Social or Sprout Social?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
