Zoho Social vs Later (2025 Comparison)
Zoho Social offers a comprehensive suite of features for managing your social media presence. With advanced analytics and robust collaboration tools, it's perfect for businesses looking to optimize their social media strategy.
- Comprehensive analytics and reporting.
- Robust team collaboration features.
- Advanced social listening tools.
- Steep learning curve for beginners.
- Interface can feel cluttered.
Free plan?
YesStarting price
Contact sales
Later simplifies social media management with its user-friendly interface and visual content calendar. Ideal for small teams, it offers affordable pricing and essential features for effective social media scheduling.
- User-friendly drag-and-drop interface.
- Visual content calendar.
- Affordable pricing for small teams.
- Limited advanced analytics.
- Basic social listening capabilities.
Free plan?
YesStarting price
$16.67 per monthWhat is Zoho Social?
Zoho Social is a comprehensive social media management tool designed to help businesses manage their social media presence effectively. It offers features like scheduling, monitoring, and analytics, making it easier for users to engage with their audience and track performance. With Zoho Social, you can plan your content calendar, collaborate with team members, and gain insights into your social media strategy. This tool is particularly beneficial for businesses looking to streamline their social media efforts and improve their online visibility.
What is Later?
Later is a user-friendly social media scheduling tool that simplifies the process of planning and publishing content across various platforms. It offers a visual content calendar, allowing users to drag and drop posts for easy scheduling. Later also provides analytics to track engagement and optimize posting times. This tool is ideal for individuals and businesses seeking a straightforward way to manage their social media content and enhance their online presence.
Pros and Cons of Zoho Social vs Later
Pros & Cons of Zoho Social
- Zoho Social offers detailed analytics and reporting features that help businesses track their social media performance and make data-driven decisions. This is particularly useful for optimizing social media strategies.
- With Zoho Social, multiple users can collaborate on social media campaigns, making it ideal for larger businesses with dedicated social media teams. This feature enhances productivity and teamwork.
- Zoho Social provides advanced social listening tools that allow businesses to monitor brand mentions and engage with their audience effectively. This is crucial for maintaining a positive online reputation.
- Zoho Social's extensive features may be overwhelming for beginners, requiring time and effort to learn. This can be a barrier for small businesses or individuals new to social media management.
- The interface of Zoho Social can feel cluttered at times, making it challenging to navigate for some users. This may affect the overall user experience, especially for those who prefer simplicity.
Pros & Cons of Later
- Later's drag-and-drop interface makes it easy for users to schedule and manage their social media content. This feature is perfect for those who prefer a more visual approach to planning.
- Later offers a visual content calendar that allows users to see their posts at a glance. This feature simplifies the scheduling process and helps users stay organized.
- Later provides affordable pricing plans that cater to small teams and individuals. This makes it an attractive option for those looking to manage their social media presence without breaking the bank.
- Later's analytics features are limited compared to other tools, which may be a drawback for businesses looking for in-depth insights into their social media performance.
- Later offers basic social listening capabilities, which may not be sufficient for businesses looking to monitor brand mentions and engage with their audience effectively.
Zoho Social vs Later: At A Glance
Zoho Social vs Later: A Detailed Breakdown of Key Features
Scheduling
Zoho Social offers a powerful scheduling feature that allows you to plan and automate your posts across multiple platforms. This is particularly useful for businesses with a large volume of content. Later also provides scheduling capabilities, but with a more visual approach, making it easier for users to see their content calendar at a glance. If you prefer a more visual scheduling tool, Later might be the better choice for you.
Analytics
Zoho Social provides in-depth analytics that help you track your social media performance and make data-driven decisions. This feature is essential for businesses looking to optimize their social media strategy. Later offers analytics as well, but with fewer advanced metrics. If you need comprehensive analytics, Zoho Social is the better option.
Content Calendar
Later excels with its visual content calendar, allowing users to drag and drop posts for easy scheduling. This feature is perfect for those who prefer a more hands-on approach to planning. Zoho Social also offers a content calendar, but with more advanced features for larger teams. If you need a simple and visual content calendar, Later is the better choice.
Team Collaboration
Zoho Social provides robust team collaboration features, making it easy for multiple users to work together on social media campaigns. This is ideal for larger businesses with dedicated social media teams. Later offers collaboration features as well, but they are more limited. If you need extensive team collaboration tools, Zoho Social is the better option.
Post Preview
Later offers a post preview feature that allows you to see how your posts will look before they go live. This is a great tool for ensuring your content looks perfect. Zoho Social also provides post previews, but with more customization options. If you need detailed post previews, Zoho Social is the better choice.
Social Listening
Zoho Social offers social listening features that allow you to monitor brand mentions and engage with your audience. This is crucial for businesses looking to improve their online reputation. Later provides basic social listening capabilities, but they are not as comprehensive. If you need advanced social listening tools, Zoho Social is the better option.
Pricing Comparison of Zoho Social and Later
We’ve compiled the pricing tables and highlighted the key features of both Zoho Social and Later to aid in your decision-making process. Let’s explore what each platform has to offer.
Zoho Social Pricing Plans
- 1 Brand management with essential features.
- zShare Browser Extension for easy sharing.
- Publishing on 6 social media channels.
- Lifetime validity with limited features.
- 1 Team Member for streamlined management.
- Multi-channel publishing for efficient content distribution.
- Content scheduling and publishing calendar for planning.
- 24/5 email support for assistance.
- CustomQ and repeat posting for content strategy.
- Bulk scheduling for time-saving management.
- Post insights and popular posts for performance tracking.
- Media library and scheduling reposts for content reuse.
- SmartQ and inbox for efficient communication.
- Content approvals and workflow for streamlined processes.
- Custom reports and share reports for data analysis.
- Zoho CRM and Desk integration for enhanced functionality.
- 5 Team Members for comprehensive management.
- Client invite and portal customization for client collaboration.
- Agency-branded reports for professional presentation.
- Custom view for clients for personalized experience.
- 5 Team Members for extensive management.
- Additional 10 Brands for expanded operations.
- Enhanced features for large-scale agencies.
- Comprehensive support for complex needs.
Later Pricing Plans
- Instagram best time to post feature for optimal engagement.
- Visual Instagram planner for organized content scheduling.
- Instagram Reels auto publishing for consistent content delivery.
- Hashtag suggestions to enhance post visibility.
- Full analytics with up to one year of data.
- 30 AI feature credits for enhanced content creation.
- Customizable Link in Bio pages for personalized branding.
- Team and brand management tools for efficient collaboration.
- Unlimited posts for unrestricted content sharing.
- 50 AI feature credits for advanced content strategies.
- Team collaboration tools for seamless teamwork.
- Brand collab tools for creators to enhance partnerships.
- 100 AI feature credits for innovative content solutions.
- Content approval workflows for streamlined processes.
- Prioritized support for quick issue resolution.
- Team and brand management tools for effective oversight.
- 200 AI feature credits for extensive content creation.
- Single sign-on with enterprise authorization for security.
- Social listening for strategic insights.
- 1:1 social listening onboarding for personalized guidance.
Our Rating Methodology
We thoroughly test each social media management tool, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.
Zoho Social or Later: Which One Matches Your Business Needs?
Choose Zoho Social If You Need ...
- Comprehensive social media management
If you need a comprehensive social media management tool with advanced analytics and robust collaboration features, Zoho Social is the better choice. It's ideal for businesses looking to optimize their social media strategy and improve their online presence.
- Advanced social listening capabilities
If you require advanced social listening capabilities to monitor brand mentions and engage with your audience effectively, Zoho Social is the better option. It offers comprehensive tools for maintaining a positive online reputation.
Choose Later If You Need ...
- User-friendly scheduling tool
If you prefer a user-friendly scheduling tool with a visual content calendar, Later is the better choice. It's perfect for small teams and individuals looking for a straightforward way to manage their social media content.
- Affordable pricing for small teams
If you're looking for an affordable social media management tool for small teams, Later is the better option. It offers essential features at a competitive price, making it an attractive choice for budget-conscious users.
Frequently Asked Questions
Which tool offers better analytics, Zoho Social or Later?
Is Later easier to use than Zoho Social?
Which tool is more affordable for small teams?
Does Zoho Social offer better team collaboration features?
Which tool offers better social listening capabilities?
Is Zoho Social more scalable than Later?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
