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Yotpo Pricing & Plans (2024 Guide)

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Author

Anastasia Belyh

Last Update

Nov 11, 2024

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4.5

0

Excellent Value For Price
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Yotpo

Yotpo empowers eCommerce businesses with robust marketing tools to boost customer engagement and sales. Its comprehensive features make it a top choice for online retailers seeking to enhance their marketing strategies.

  • Comprehensive marketing features.
  • Enhances customer engagement.
  • Scalable for growing businesses.
  • Can be complex to set up.
  • Higher cost for advanced features.

Free plan?

Yes

Starting price

$79 per month

What is Yotpo?

Yotpo is a comprehensive eCommerce marketing platform that enhances customer engagement through reviews, loyalty programs, and visual marketing. It offers businesses the tools to build trust and drive sales, making it a valuable investment for online retailers.

How Much Does Yotpo Cost?

Yotpo offers a variety of pricing plans to cater to different business needs, from startups to large enterprises. Below is a detailed breakdown of Yotpo’s plans, highlighting their key features for various business requirements.

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Yotpo Pricing Plans

Starter
For Small Businesses
$79

per month

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Starter includes:
  • Powerful tools to collect and share user-generated content.
  • Support Center Tutorials for easy onboarding.
  • Maximize reviews impact with SEO tools.
  • Drive brand awareness through authentic reviews.
Pro
For Medium Businesses
$169

per month

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Includes Starter, plus:
  • Robust insights and performance metrics for data-driven decisions.
  • 24/7 Live Chat & Email Support for immediate assistance.
  • Optimize display to collect shopper data effectively.
  • Drive on-site conversion with enhanced tools.
Premium
For Large Enterprises
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Includes Pro, plus:
  • Smart segmentation and collection flows for targeted campaigns.
  • Dedicated optimization strategist for personalized advice.
  • Tailor UGC strategies with smart data insights.
  • Custom plan tailored to business needs.

Yotpo Pricing Plans in Detail

Starter

The Starter plan is designed to help small businesses maximize the impact of their reviews. It offers beautiful on-site displays and powerful tools to collect and share user-generated content. With support center tutorials, businesses can easily onboard and start driving brand awareness through authentic reviews. This plan is perfect for those looking to enhance their SEO and build a strong online presence.

Pro

The Pro plan builds on the Starter plan by adding features that optimize display and collect shopper data. It includes seller ratings to build trust, robust insights for data-driven decisions, and 24/7 support for immediate assistance. This plan is ideal for medium businesses aiming to drive on-site conversion and enhance their customer engagement strategies.

Premium

The Premium plan offers a tailored approach for large enterprises, including all Pro features plus AI tools for better reviews and smart segmentation for targeted campaigns. With a dedicated optimization strategist, businesses receive personalized advice to tailor their UGC strategies. This plan is perfect for those seeking a custom solution to meet their specific business needs.

Top Yotpo Features

Customer Reviews

When I first used Yotpo, the customer reviews feature stood out. It allows you to collect and display authentic reviews, which can significantly boost your brand's credibility. Imagine having a tool that not only gathers feedback but also showcases it in a way that builds trust with potential customers. This feature is a game-changer for businesses looking to enhance their online reputation and drive more sales.

Loyalty Programs

I found Yotpo's loyalty programs to be incredibly beneficial. You can create customized loyalty programs that reward your customers for their purchases and interactions. This feature helps you retain customers and encourages repeat business. It's like having a personal assistant that keeps your customers coming back, which is invaluable for any growing business.

Visual Marketing

Yotpo's visual marketing tools are a delight to use. They allow you to leverage user-generated content, such as photos and videos, to create engaging marketing campaigns. This feature helps you connect with your audience on a more personal level. I love how it transforms customer content into powerful marketing assets that can drive engagement and sales.

Analytics and Insights

The analytics and insights provided by Yotpo are incredibly detailed. They give you a clear picture of your marketing performance, helping you make data-driven decisions. I appreciate how this feature allows you to track key metrics and optimize your strategies for better results. It's like having a roadmap to success, guiding you every step of the way.

Integration Capabilities

Yotpo's integration capabilities are impressive. It seamlessly connects with various eCommerce platforms and marketing tools, making it easy to incorporate into your existing systems. I found this feature to be a huge time-saver, as it eliminates the need for manual data entry and streamlines your workflow. It's like having a bridge that connects all your marketing efforts.

Customizable Widgets

The customizable widgets offered by Yotpo are a fantastic addition. They allow you to tailor the appearance of reviews and other content to match your brand's aesthetic. I love how this feature gives you the flexibility to create a cohesive and visually appealing online presence. It's like having a design team at your fingertips, ready to enhance your brand's image.

Automated Email Campaigns

Yotpo's automated email campaigns are a lifesaver. They help you stay connected with your customers by sending personalized emails based on their interactions with your brand. I found this feature to be incredibly effective in nurturing customer relationships and driving repeat business. It's like having a personal assistant that keeps your customers engaged and informed.

Social Media Integration

The social media integration feature in Yotpo is a must-have. It allows you to share customer reviews and user-generated content across your social media channels effortlessly. I love how this feature amplifies your brand's reach and engages your audience on multiple platforms. It's like having a megaphone that broadcasts your brand's message to the world.

Advanced Segmentation

Yotpo's advanced segmentation capabilities are a game-changer. They allow you to target specific customer groups with tailored marketing messages. I found this feature to be incredibly useful in creating personalized experiences for my customers. It's like having a magnifying glass that helps you focus on the most relevant audience, maximizing your marketing efforts.

Mobile-Friendly Design

The mobile-friendly design of Yotpo is a huge plus. It ensures that your marketing content looks great on any device, providing a seamless experience for your customers. I appreciate how this feature allows you to reach your audience wherever they are, without compromising on quality. It's like having a responsive design team that ensures your brand shines on every screen.

Multi-Language Support

Yotpo's multi-language support is a fantastic feature for global businesses. It allows you to communicate with your customers in their preferred language, enhancing their experience with your brand. I found this feature to be incredibly valuable in reaching a wider audience and building stronger connections. It's like having a translator that helps you speak your customers' language.

AI-Powered Recommendations

The AI-powered recommendations in Yotpo are a standout feature. They provide personalized product suggestions to your customers, enhancing their shopping experience. I love how this feature uses data to deliver relevant recommendations, increasing the likelihood of conversions. It's like having a personal shopper that guides your customers to the perfect products.

Who Is Yotpo Best For?

Yotpo is perfect for medium to large eCommerce businesses seeking to enhance their customer engagement and drive sales through comprehensive marketing tools. Its features like reviews, loyalty programs, and visual marketing make it a valuable asset for online retailers.

  • Best for growing eCommerce brands.

    Yotpo is ideal for eCommerce brands experiencing growth and needing to scale their marketing efforts. Its suite of tools helps businesses enhance customer engagement, build trust, and drive sales, making it a perfect fit for brands looking to expand their reach.

  • Great for customer-centric businesses.

    For businesses that prioritize customer engagement and satisfaction, Yotpo offers tools to collect and showcase reviews, run loyalty programs, and leverage visual marketing. This makes it a great choice for brands focused on building strong customer relationships.

  • Ideal for data-driven marketers.

    Yotpo provides valuable insights and analytics that help marketers make informed decisions. Its data-driven approach allows businesses to optimize their marketing strategies and improve customer engagement, making it ideal for marketers who rely on data to drive results.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.