Wix vs MailerLite (2025 Comparison)
Wix offers a versatile platform for creating professional websites with ease. Its extensive features and robust SEO tools make it a top choice for businesses looking to enhance their online presence.
- Versatile website builder with many features.
- Extensive template variety for customization.
- Robust SEO tools for better visibility.
- Can be overwhelming for beginners.
- Some features require additional apps.
- Limited email marketing capabilities.
Free plan?
YesStarting price
$17 per month
MailerLite provides an intuitive email marketing platform with excellent automation features. Its affordable plans and user-friendly interface make it ideal for small businesses and startups.
- User-friendly email marketing platform.
- Affordable plans for small businesses.
- Excellent email automation features.
- Limited website building capabilities.
- Fewer template options than competitors.
- Focuses primarily on email marketing.
Free plan?
YesStarting price
$10 per monthWhat is Wix?
Wix is a versatile website builder that empowers users to create stunning websites without any coding knowledge. With its drag-and-drop interface, you can easily customize templates to suit your brand's identity. Whether you're a small business owner, artist, or blogger, Wix offers a range of features like e-commerce capabilities, SEO tools, and mobile optimization to enhance your online presence. It simplifies the process of building a professional website, making it accessible to everyone, regardless of technical expertise.
What is MailerLite?
MailerLite is an intuitive email marketing platform designed to help businesses of all sizes connect with their audience effectively. It offers a user-friendly interface with drag-and-drop editors, allowing you to create visually appealing email campaigns effortlessly. With features like automation, segmentation, and analytics, MailerLite enables you to tailor your messages and track their performance. It's an ideal choice for businesses looking to enhance their email marketing strategies and engage customers in a meaningful way.
Pros and Cons of Wix vs MailerLite
Pros & Cons of Wix
- Wix offers a wide range of features, making it suitable for various website needs, from e-commerce to blogging. Its versatility allows users to create unique and professional websites.
- With a vast selection of templates, Wix makes it easy to find a design that fits your brand. The templates are customizable, allowing for a personalized touch.
- Wix provides comprehensive SEO tools to help your website rank higher in search engine results. You can optimize meta tags, URLs, and more for better visibility.
- Wix's extensive features can be overwhelming for new users. It may take time to learn and navigate the platform effectively.
- Some advanced features in Wix require additional apps, which may incur extra costs. This can be a drawback for users on a tight budget.
Pros & Cons of MailerLite
- MailerLite's intuitive interface makes it easy for users to create and manage email campaigns. Its simplicity is ideal for beginners and small businesses.
- MailerLite offers cost-effective plans, making it accessible to small businesses and startups. Its pricing structure provides excellent value for money.
- MailerLite excels in email automation, allowing users to create complex workflows and segment their audience effectively. This feature enhances email marketing strategies.
- MailerLite focuses primarily on email marketing, with limited website building capabilities. Users looking for a comprehensive website solution may need to consider other options.
- Compared to competitors, MailerLite offers fewer template options for email campaigns. This may limit customization for some users.
Wix vs MailerLite: At A Glance
Value to Price
Wix offers a comprehensive suite of features at a competitive price, making it a great value for those looking to build a professional website. Its pricing plans are flexible, catering to different needs and budgets. MailerLite, on the other hand, provides excellent value for email marketing, especially for small businesses and startups. Its affordable plans and robust features make it a strong contender in the email marketing space. If you're looking for a cost-effective solution for website building, Wix is the better choice.
Ease of Use
Both Wix and MailerLite excel in ease of use, with intuitive interfaces that make them accessible to users of all skill levels. Wix's drag-and-drop builder simplifies website creation, while MailerLite's email editor is straightforward and user-friendly. However, MailerLite slightly edges out Wix in this category due to its simplicity and focus on email marketing. If ease of use is your top priority, MailerLite is the better option.
Functionality
Wix offers a wide range of functionalities, from e-commerce to SEO tools, making it a versatile platform for various website needs. MailerLite, while focused on email marketing, provides essential features like automation and segmentation. Wix's broader functionality makes it more suitable for users looking for an all-in-one solution. If you need a platform with extensive functionalities, Wix is the better choice.
Scalability
Both Wix and MailerLite offer scalable solutions, but MailerLite's focus on email marketing allows for more seamless scaling as your subscriber list grows. Wix, while scalable, may require additional apps or upgrades for larger websites. If you're planning to scale your email marketing efforts, MailerLite is the better option.
Integrations
Wix provides a wide range of integrations with third-party apps, enhancing its functionality and allowing users to customize their websites further. MailerLite also offers integrations, but its focus is more on email marketing tools. If you need extensive integrations for your website, Wix is the better choice.
Customer Support
Wix offers comprehensive customer support, including a knowledge base, forums, and direct support options. MailerLite provides support through email and live chat, with a focus on helping users with email marketing queries. If you require extensive support for website building, Wix is the better option.
Security
Both Wix and MailerLite prioritize security, with features like SSL certificates and data protection measures. Wix's broader focus on website security gives it a slight edge in this category. If security is a top concern for your website, Wix is the better choice.
Overall Rating
Wix scores higher overall due to its versatility and comprehensive feature set, making it a strong choice for website building. MailerLite, while slightly lower in overall rating, excels in email marketing, offering a focused and effective solution. If you're looking for a versatile website builder, Wix is the better option.
Wix vs MailerLite: A Detailed Breakdown of Key Features
Drag-and-Drop Editor
Wix's drag-and-drop editor is incredibly intuitive, allowing you to create a website with ease. You can customize every element to fit your brand's identity. MailerLite also offers a drag-and-drop editor, but it's more focused on email design. While both are user-friendly, Wix's editor is more versatile for website creation. If you're looking for a flexible website builder, Wix is the better choice.
Template Variety
Wix offers a vast array of templates across various industries, making it easy to find one that suits your needs. MailerLite provides templates for email campaigns, but the variety is more limited compared to Wix. If you need a wide selection of templates for your website, Wix is the better option.
SEO Tools
Wix provides robust SEO tools to help your website rank higher in search engine results. You can customize meta tags, URLs, and more. MailerLite's SEO capabilities are limited to email marketing. If SEO is a priority for your website, Wix is the better choice.
Email Automation
MailerLite excels in email automation, allowing you to create complex workflows and segment your audience effectively. Wix offers email marketing features, but they are not as advanced as MailerLite's. If email automation is crucial for your business, MailerLite is the better option.
Analytics
Both Wix and MailerLite provide analytics to track performance. Wix offers insights into website traffic and user behavior, while MailerLite focuses on email campaign metrics. If you need comprehensive analytics for your website, Wix is the better choice.
Mobile Optimization
Wix ensures your website looks great on mobile devices with its mobile optimization features. MailerLite also offers mobile-friendly email templates. Both tools perform well in this area, but Wix's focus on website optimization gives it a slight edge. If mobile optimization is important for your website, Wix is the better option.
Pricing Comparison of Wix and MailerLite
To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Wix and MailerLite. This comparison will highlight the best option for creating your website or managing your email marketing campaigns.
Wix Pricing Plans
- 2 GB storage space for uploading images, videos, and documents.
- Light marketing suite to engage your audience effectively.
- Free domain for 1 year to enhance your brand visibility.
- 24/7 customer care support for any assistance needed.
- 50 GB storage space for more extensive content management.
- Basic marketing suite to enhance your marketing efforts.
- Basic site analytics to gain insights into visitor behavior.
- Accept payments securely through your site.
- 100 GB storage space for extensive content and data.
- Standard marketing suite to boost your brand's reach.
- Standard site analytics for detailed visitor insights.
- Advanced eCommerce features to grow your online store.
- Unlimited storage space for all your business needs.
- Advanced marketing suite for comprehensive marketing strategies.
- Advanced site analytics for in-depth data analysis.
- Advanced developer platform for custom solutions.
MailerLite Pricing Plans
- Access to a drag & drop email editor for customization.
- Create up to 10 landing pages to capture leads.
- Utilize email automation builder for targeted campaigns.
- Receive 24/7 email and chat support for 30 days.
- Access to unlimited templates for diverse needs.
- Sell digital products directly through email campaigns.
- Utilize dynamic emails for personalized content.
- Conduct multivariate testing for optimized results.
- Enhanced automations for complex workflows.
- Custom HTML editor for advanced customization.
- AI writing assistant for content creation.
- Access to partner discounts for added value.
- Dedicated IP & deliverability consultation for reliability.
- Onboarding consultation and training for smooth transition.
- Account audit and performance improvements for efficiency.
- Custom solutions tailored to specific business needs.
Our Rating Methodology
We thoroughly evaluate each website builder and email marketing platform, focusing on key aspects like functionality, ease of use, and scalability. By analyzing user reviews and testing features, we ensure our recommendations are reliable. Each factor is weighted by importance to provide an accurate final rating, helping you make informed decisions.
Wix or MailerLite: Which One Matches Your Business Needs?
Choose Wix If You Need ...
- Versatile website builder
If you are a beginner or small business owner looking for an easy-to-use website builder, Wix is the ideal choice. Its drag-and-drop editor and extensive template variety make it accessible to users of all skill levels.
- Robust SEO tools
If you need comprehensive SEO tools to improve your website's visibility, Wix is the better option. Its SEO features help you optimize your site for search engines, driving more traffic to your business.
Choose MailerLite If You Need ...
- User-friendly email marketing
If you are a small business or startup looking for an affordable email marketing solution, MailerLite is the ideal choice. Its user-friendly interface and excellent automation features make it easy to manage campaigns.
- Excellent email automation
If you need advanced email automation to enhance your marketing strategies, MailerLite is the better option. Its automation features allow you to create complex workflows and segment your audience effectively.
Frequently Asked Questions
Which tool is better for website building, Wix or MailerLite?
Is MailerLite suitable for small businesses?
Does Wix offer good SEO tools?
Can I use MailerLite for website building?
Which tool offers better customer support, Wix or MailerLite?
Is Wix suitable for beginners?
Anastasia Belyh
Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.
