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Wix vs BigCommerce (2024 Comparison)

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Author

Martin Lunendonk

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Wix

Wix offers an intuitive website builder with a wide range of templates and affordable pricing plans. It's perfect for beginners and small businesses looking to establish an online presence quickly and easily.

  • User-friendly interface for beginners
  • Wide range of templates available
  • Affordable pricing plans
  • Limited e-commerce capabilities
  • Basic analytics and reporting
  • Less scalable for large businesses

Free plan?

Yes

Starting price

$17 per month
Excellent Value For Price
4.5

0

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BigCommerce

BigCommerce provides advanced e-commerce features and robust analytics, making it an ideal choice for businesses looking to grow their online presence. Its scalability and comprehensive tools ensure long-term success.

  • Advanced e-commerce features
  • Robust analytics and reporting
  • Scalable for growing businesses
  • Higher pricing plans
  • Steeper learning curve
  • Fewer design templates

Free plan?

Yes

Starting price

$29 per month

What is Wix?

Wix is a versatile website builder that empowers users to create stunning websites without any coding knowledge. With its intuitive drag-and-drop interface, Wix allows you to customize your site with ease, offering a wide range of templates and design elements. Whether you're a small business owner, artist, or blogger, Wix provides the tools you need to establish a professional online presence. Its robust app market and SEO features further enhance your site's functionality, making it a popular choice for those looking to build a website quickly and efficiently.

What is BigCommerce?

BigCommerce is a leading e-commerce platform designed to help businesses of all sizes create and manage online stores. With its powerful features, BigCommerce enables you to sell products across multiple channels, including your website, social media, and marketplaces. The platform offers a range of customizable templates, advanced SEO tools, and seamless integrations with popular payment gateways and shipping providers. BigCommerce's scalability and robust analytics make it an ideal choice for businesses looking to grow their online presence and increase sales.

Pros and Cons of Wix vs BigCommerce

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Pros & Cons of Wix

User-friendly interface
  • Wix's intuitive drag-and-drop editor makes it easy for anyone to create a professional-looking website without any coding knowledge. This user-friendly interface is perfect for beginners and small business owners.
Wide range of templates
  • With a vast selection of templates, Wix allows you to choose a design that suits your industry and style. These templates are fully customizable, giving you the flexibility to create a unique website.
Affordable pricing plans
  • Wix offers a variety of pricing plans to suit different budgets, making it an affordable option for individuals and small businesses looking to establish an online presence.
Limited e-commerce capabilities
  • While Wix offers basic e-commerce features, it lacks the advanced capabilities needed for larger online stores. If you're looking to build a robust e-commerce platform, you may need to consider other options.
Basic analytics and reporting
  • Wix provides basic analytics tools, which may not be sufficient for businesses looking to gain detailed insights into their website's performance and user behavior.
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Pros & Cons of BigCommerce

Advanced e-commerce features
  • BigCommerce offers a comprehensive set of e-commerce tools, including multi-channel selling, advanced SEO, and seamless integrations, making it an ideal choice for businesses looking to grow their online presence.
Robust analytics and reporting
  • With detailed sales reports and customer insights, BigCommerce provides the analytics tools needed to make data-driven decisions and optimize your online store's performance.
Scalable for growing businesses
  • BigCommerce's robust infrastructure and ability to handle high traffic volumes make it a scalable solution for businesses with ambitious growth plans.
Higher pricing plans
  • BigCommerce's advanced features come at a higher price point, which may not be suitable for small businesses or individuals with limited budgets.
Steeper learning curve
  • While BigCommerce offers powerful tools, it may require a steeper learning curve for users who are new to e-commerce platforms.

Wix vs BigCommerce: At A Glance

Decision FactorWixBigCommerce
Value to Price
Good4.2
Excellent4.5
Ease of Use
Excellent4.5
Excellent4.3
Functionality
Good4.0
Excellent4.6
Scalability
Good4.1
Excellent4.7
Integrations
Excellent4.3
Excellent4.6
Customer Support
Excellent4.4
Excellent4.5
Security
Excellent4.5
Excellent4.6
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Wix offers a competitive pricing structure with a variety of plans to suit different needs, making it a cost-effective choice for small businesses and individuals. BigCommerce, on the other hand, provides more advanced features and scalability, which justifies its higher price point. If you're looking for a budget-friendly option with essential features, Wix is a great choice. However, if you need more robust e-commerce capabilities, BigCommerce offers better value for the price.

Ease of Use

Wix is renowned for its user-friendly interface, allowing even beginners to create professional-looking websites with ease. Its drag-and-drop editor is intuitive and requires no coding skills. BigCommerce, while slightly more complex, offers a comprehensive set of tools for managing an online store. If you prioritize ease of use and simplicity, Wix is the better option. However, if you're willing to invest time in learning a more feature-rich platform, BigCommerce is worth considering.

Functionality

Wix provides a wide range of features for building and customizing websites, including an extensive app market and SEO tools. BigCommerce excels in e-commerce functionality, offering advanced features like multi-channel selling and robust analytics. If your primary focus is on creating a versatile website with various functionalities, Wix is a solid choice. However, if you're looking to build a powerful online store with advanced e-commerce capabilities, BigCommerce is the superior option.

Scalability

Wix is suitable for small to medium-sized websites, offering scalability to a certain extent. However, BigCommerce is designed for businesses looking to grow and expand their online presence. With its robust infrastructure and ability to handle high traffic volumes, BigCommerce is ideal for businesses with ambitious growth plans. If scalability is a key consideration for your business, BigCommerce is the better choice.

Integrations

Wix offers a variety of integrations through its app market, allowing users to enhance their websites with additional functionalities. BigCommerce, however, provides seamless integrations with popular e-commerce tools and platforms, making it a more comprehensive solution for online stores. If you need a wide range of integrations for your website, Wix is a good option. However, if you're focused on e-commerce and require specific integrations, BigCommerce is the better choice.

Customer Support

Wix offers reliable customer support through various channels, including email and phone support. BigCommerce provides 24/7 support with a dedicated team of e-commerce experts, ensuring that you receive timely assistance. If customer support is a priority for you, BigCommerce offers a more comprehensive support system. However, if you're comfortable with basic support options, Wix is a suitable choice.

Security

Wix ensures the security of its users' websites with SSL certificates and regular updates. BigCommerce takes security a step further with advanced security features, including PCI compliance and fraud protection. If security is a top concern for your online store, BigCommerce provides a more robust security framework. However, for general website security, Wix offers adequate protection.

Overall Rating

Wix is a versatile website builder that caters to a wide range of users, offering ease of use and affordability. BigCommerce, on the other hand, is a powerful e-commerce platform designed for businesses looking to scale and grow. If you're looking for a user-friendly website builder with essential features, Wix is a great choice. However, if you need a comprehensive e-commerce solution with advanced capabilities, BigCommerce is the superior option.

Wix vs BigCommerce: A Detailed Breakdown of Key Features

FeaturesWixBigCommerce
Template Variety
Excellent4.5
Good4.2
SEO Tools
Excellent4.3
Excellent4.6
Mobile Optimization
Excellent4.4
Excellent4.5
Payment Options
Good4.2
Excellent4.7
Analytics and Reporting
Good4.1
Excellent4.6
Customization Options
Excellent4.3
Excellent4.4

Template Variety

Wix offers an extensive range of templates, catering to various industries and styles. Its drag-and-drop editor allows you to customize these templates to suit your brand's identity. BigCommerce, while offering fewer templates, focuses on e-commerce-specific designs that are optimized for online sales. If you value a wide selection of templates and design flexibility, Wix is the better choice. However, if you're focused on e-commerce and need templates tailored for online stores, BigCommerce is more suitable.

SEO Tools

Wix provides a comprehensive set of SEO tools, including customizable meta tags, alt text, and URL structures, helping you optimize your website for search engines. BigCommerce takes SEO a step further with advanced features like automatic sitemaps and 301 redirects, making it a powerful choice for e-commerce businesses. If SEO is a priority for your website, BigCommerce offers more robust tools. However, for general SEO needs, Wix provides adequate features.

Mobile Optimization

Wix ensures that your website is mobile-friendly with its responsive design features, allowing you to preview and adjust your site's appearance on different devices. BigCommerce also offers mobile optimization, with templates designed to provide a seamless shopping experience on smartphones and tablets. If mobile optimization is crucial for your business, both platforms offer strong solutions. However, BigCommerce's focus on e-commerce makes it a better choice for online stores.

Payment Options

Wix supports a variety of payment gateways, including PayPal and Stripe, making it easy for customers to complete transactions. BigCommerce offers a wider range of payment options, including support for multiple currencies and payment methods, making it ideal for international businesses. If you need a platform with extensive payment options, BigCommerce is the superior choice. However, for basic payment needs, Wix provides sufficient options.

Analytics and Reporting

Wix offers basic analytics and reporting tools, allowing you to track website traffic and user behavior. BigCommerce provides more advanced analytics, including detailed sales reports and customer insights, helping you make data-driven decisions for your online store. If analytics and reporting are important for your business, BigCommerce offers more comprehensive tools. However, for basic analytics needs, Wix provides adequate features.

Customization Options

Wix allows for extensive customization with its drag-and-drop editor, enabling you to create a unique website that reflects your brand. BigCommerce also offers customization options, with access to HTML and CSS for more advanced users. If you value design flexibility and ease of use, Wix is the better choice. However, if you require more advanced customization for your online store, BigCommerce provides the necessary tools.

Pricing Comparison of Wix and BigCommerce

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Wix and BigCommerce. This comparison will highlight the best option for creating your website.

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Wix Pricing Plans

Light
For Small Businesses
$17

per month

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Light includes:
  • 2 GB storage space for uploading images, videos, and documents.
  • Light marketing suite to engage your audience effectively.
  • Free domain for 1 year to enhance your brand visibility.
  • 24/7 customer care support for any assistance needed.
Core
For Creators
$29

per month

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Includes Light, plus:
  • 50 GB storage space for more extensive content management.
  • Basic marketing suite to enhance your marketing efforts.
  • Basic site analytics to gain insights into visitor behavior.
  • Accept payments securely through your site.
Business
For Growing Brands
$36

per month

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Includes Core, plus:
  • 100 GB storage space for extensive content and data.
  • Standard marketing suite to boost your brand's reach.
  • Standard site analytics for detailed visitor insights.
  • Advanced eCommerce features to grow your online store.
Business Elite
For Large Enterprises
$159

per month

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Includes Business, plus:
  • Unlimited storage space for all your business needs.
  • Advanced marketing suite for comprehensive marketing strategies.
  • Advanced site analytics for in-depth data analysis.
  • Advanced developer platform for custom solutions.
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BigCommerce Pricing Plans

Standard
For Small Businesses
$39

per month

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Standard includes:
  • Support access with 24/7 live agent availability.
  • Major payment gateway integrations for smooth transactions.
  • Support for multiple currencies to cater to global customers.
  • Real-time shipping and additional features for efficient logistics.
Plus
For Growing Businesses
$105

per month

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Includes Standard, plus:
  • Abandoned shopping cart recovery to boost sales.
  • Customer segmentation for personalized marketing.
  • Google customer reviews integration for trust building.
  • Analytics and reporting to track performance.
Pro
For Established Businesses
$399

per month

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Includes Plus, plus:
  • Product filtering for enhanced user experience.
  • Google Shopping integration to reach more customers.
  • Dedicated SSL certificate for secure transactions.
  • Premium support with dedicated account management.
Enterprise
For Large Enterprises
Contact sales
Request Pricingright_arrow
Includes Pro, plus:
  • Unlimited API calls for high-volume operations.
  • Custom pricing options for tailored solutions.
  • Priority support with a dedicated account manager.
  • Advanced security features including PCI compliance.

Our Rating Methodology

We thoroughly test each e-commerce platform, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Wix or BigCommerce: Which One Matches Your Business Needs?

Choose Wix If You Need ...

  • Easy-to-use website builder

    If you are a beginner or small business owner looking for an easy-to-use website builder, Wix is the perfect choice. Its intuitive drag-and-drop editor and wide range of templates make it simple to create a professional-looking website without any coding knowledge.

  • Affordable pricing plans

    If you are on a tight budget and need an affordable website builder, Wix offers a variety of pricing plans to suit different needs. Its cost-effective options make it an ideal choice for individuals and small businesses looking to establish an online presence.

Choose BigCommerce If You Need ...

  • Advanced e-commerce features

    If you are looking to build a powerful online store with advanced e-commerce capabilities, BigCommerce is the superior choice. Its comprehensive set of tools, including multi-channel selling and robust analytics, make it an ideal platform for businesses looking to grow their online presence.

  • Scalable for growing businesses

    If you have ambitious growth plans and need a platform that can scale with your business, BigCommerce is the better choice. Its robust infrastructure and ability to handle high traffic volumes make it a scalable solution for businesses looking to expand their online presence.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.