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Wix vs Big Cartel (2024 Comparison)

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Author

Martin Lunendonk

Last Update

Nov 07, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.5

0

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Wix

Wix offers a versatile platform with extensive customization options and robust SEO tools. Its vast template library ensures a professional look for your website.

  • Extensive template library
  • Robust SEO tools
  • Highly customizable
  • Can be overwhelming for beginners
  • Limited e-commerce features

Free plan?

Yes

Starting price

$17 per month
Good Value For Price
4.2

0

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Big Cartel

Big Cartel provides a simple e-commerce setup with affordable pricing. Its user-friendly interface makes it ideal for artists and small businesses.

  • Simple e-commerce setup
  • Affordable pricing
  • User-friendly interface
  • Limited customization options
  • Basic analytics

Free plan?

Yes

Starting price

$12 per month

What is Wix?

Wix is a versatile website builder that empowers users to create stunning websites with ease. It offers a drag-and-drop interface, making it accessible for beginners and professionals alike. With a wide range of templates and customization options, Wix allows you to design a website that reflects your brand's identity. Whether you're a small business owner, artist, or blogger, Wix provides the tools you need to establish an online presence. Its robust features, including e-commerce capabilities, SEO tools, and mobile optimization, ensure that your website is not only visually appealing but also functional and user-friendly.

What is Big Cartel?

Big Cartel is a specialized e-commerce platform designed for artists and small business owners. It offers a straightforward and user-friendly interface, allowing you to set up an online store quickly. With Big Cartel, you can showcase your products, manage inventory, and process payments seamlessly. It's an ideal choice for those who want to focus on creativity and selling unique products without the complexities of larger e-commerce platforms. Big Cartel's simplicity and affordability make it a popular choice for independent creators looking to establish an online presence and reach a wider audience.

Pros and Cons of Wix vs Big Cartel

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Pros & Cons of Wix

Extensive template library
  • Wix offers a vast selection of templates, catering to various industries and styles. This variety allows you to find a design that perfectly matches your brand's aesthetic, providing a professional look for your website.
Robust SEO tools
  • Wix provides comprehensive SEO tools to help your website rank higher in search engine results. Its user-friendly interface makes it easy to optimize your site, ensuring better visibility and increased traffic.
Highly customizable
  • Wix allows for extensive customization, enabling you to tailor your website to your specific needs. Its drag-and-drop editor and design tools offer flexibility, allowing you to create a unique online presence.
Can be overwhelming for beginners
  • Wix's extensive features and customization options can be overwhelming for beginners. It may take some time to learn and navigate the platform, especially for those new to website building.
Limited e-commerce features
  • While Wix offers e-commerce capabilities, its features are not as extensive as dedicated e-commerce platforms. It may not be the best choice for businesses with complex e-commerce needs.
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Pros & Cons of Big Cartel

Simple e-commerce setup
  • Big Cartel offers a straightforward e-commerce setup, making it easy for artists and small businesses to sell products online. Its user-friendly interface allows for quick and efficient store management.
Affordable pricing
  • Big Cartel provides affordable pricing plans, making it accessible for independent creators and small businesses. Its cost-effective solutions allow you to establish an online presence without breaking the bank.
User-friendly interface
  • Big Cartel's interface is designed with simplicity in mind, making it easy for users to navigate and manage their online stores. Its focus on ease of use ensures a smooth experience for sellers.
Limited customization options
  • Big Cartel offers limited customization options compared to other platforms. While it provides essential design tools, it may not be suitable for those seeking extensive customization capabilities.
Basic analytics
  • Big Cartel's analytics tools are basic, focusing primarily on sales and product performance. It may not provide the in-depth insights needed for comprehensive business analysis and strategy planning.

Wix vs Big Cartel: At A Glance

Decision FactorWixBig Cartel
Value to Price
Excellent4.6
Excellent4.3
Ease of Use
Excellent4.4
Excellent4.5
Functionality
Excellent4.7
Good4.2
Scalability
Excellent4.5
Good4.1
Integrations
Excellent4.3
Good4.0
Customer Support
Excellent4.4
Excellent4.3
Security
Excellent4.5
Excellent4.4
Overall Rating
Excellent4.5
Good4.2

Wix vs Big Cartel: A Detailed Breakdown of Key Features

FeaturesWixBig Cartel
Template Variety
Excellent4.8
Good4.0
SEO Tools
Excellent4.6
Good4.2
Mobile Optimization
Excellent4.7
Excellent4.3
E-commerce Features
Excellent4.5
Excellent4.6
Customization Options
Excellent4.7
Good4.1
Analytics and Reporting
Excellent4.4
Good4.0

Template Variety

Wix offers an extensive library of templates, catering to various industries and styles. This variety allows you to find a design that perfectly matches your brand's aesthetic. Big Cartel, while offering templates, has a more limited selection, focusing on simplicity and functionality. If you value a wide range of design options, Wix is the better choice.

SEO Tools

Wix provides robust SEO tools to help your website rank higher in search engine results. Its user-friendly interface makes it easy to optimize your site for search engines. Big Cartel also offers SEO features, but they are more basic, focusing on essential optimizations. If SEO is a priority, Wix offers more comprehensive tools.

Mobile Optimization

Wix ensures that your website looks great on all devices with its mobile optimization features. It automatically adjusts your site's layout for mobile viewing. Big Cartel also offers mobile optimization, but its focus is more on e-commerce functionality. If you need a mobile-friendly site, both platforms deliver, but Wix provides more design flexibility.

E-commerce Features

Wix offers a range of e-commerce features, including product galleries, payment processing, and inventory management. Big Cartel excels in e-commerce, providing a streamlined experience for selling products online. If your primary focus is e-commerce, Big Cartel might be the better choice for its simplicity and efficiency.

Customization Options

Wix allows for extensive customization, enabling you to tailor your website to your specific needs. Its drag-and-drop editor and design tools offer flexibility. Big Cartel, while customizable, is more limited in options, focusing on simplicity. If you require a highly customizable platform, Wix is the better option.

Analytics and Reporting

Wix provides detailed analytics and reporting tools to help you track your website's performance. These insights allow you to make informed decisions about your site's strategy. Big Cartel offers basic analytics, focusing on sales and product performance. If you need comprehensive analytics, Wix offers more robust tools.

Pricing Comparison of Wix and Big Cartel

We’ve compiled the pricing tables and highlighted the key features of both Wix and Big Cartel to aid in your decision-making process. Let’s explore what each platform has to offer.

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Wix Pricing Plans

Light
For Small Businesses
$17

per month

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Light includes:
  • 2 GB storage space for uploading images, videos, and documents.
  • Light marketing suite to engage your audience effectively.
  • Free domain for 1 year to enhance your brand visibility.
  • 24/7 customer care support for any assistance needed.
Core
For Creators
$29

per month

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Includes Light, plus:
  • 50 GB storage space for more extensive content management.
  • Basic marketing suite to enhance your marketing efforts.
  • Basic site analytics to gain insights into visitor behavior.
  • Accept payments securely through your site.
Business
For Growing Brands
$36

per month

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Includes Core, plus:
  • 100 GB storage space for extensive content and data.
  • Standard marketing suite to boost your brand's reach.
  • Standard site analytics for detailed visitor insights.
  • Advanced eCommerce features to grow your online store.
Business Elite
For Large Enterprises
$159

per month

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Includes Business, plus:
  • Unlimited storage space for all your business needs.
  • Advanced marketing suite for comprehensive marketing strategies.
  • Advanced site analytics for in-depth data analysis.
  • Advanced developer platform for custom solutions.
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Big Cartel Pricing Plans

Free
For Small Businesses
$0

per month

Get Startedright_arrow
Free includes:
  • Manage your business and sell online with card and PayPal acceptance.
  • Mobile apps available for iOS and Android for easy management.
  • Import products from Etsy, Squarespace, and Shopify seamlessly.
  • Customize your store with free, SEO-optimized templates.
Platinum
For Growing Businesses
$12

per month

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Includes Free, plus:
  • Offer discounts and run promotions to boost sales.
  • Unlimited label printing with up to 90% off shipping.
  • Advanced template customization for a unique store look.
  • Track performance with Google Analytics integration.
Diamond
For Scaling Businesses
$24

per month

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Includes Platinum, plus:
  • Prioritized support and abandoned cart recovery for better service.
  • Ads with audience targeting for Google, Facebook, and more.
  • Advanced Google Analytics reporting for detailed insights.
  • Manage inventory with bulk editing and tracking features.

Our Rating Methodology

We thoroughly test each website builder, evaluating key features like ease of use, functionality, and scalability. We also analyze user reviews to ensure our recommendations fit your needs. Each of the seven evaluation factors is weighted by importance to provide an accurate final rating, helping you avoid poor-quality tools and make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Wix or Big Cartel: Which One Matches Your Business Needs?

Choose Wix If You Need ...

  • Versatile website builder

    If you are a beginner or small business owner looking for an easy-to-use website builder, Wix is an excellent choice. Its drag-and-drop interface and extensive template library make it accessible for users of all skill levels.

  • Comprehensive SEO tools

    If you need robust SEO tools to improve your website's visibility, Wix offers a comprehensive suite of features to help you optimize your site for search engines and attract more traffic.

Choose Big Cartel If You Need ...

  • Simple e-commerce platform

    If you are an artist or small business owner looking for a straightforward e-commerce platform, Big Cartel is a great option. Its user-friendly interface and affordable pricing make it easy to set up and manage your online store.

  • Affordable pricing

    If you are seeking an affordable solution for selling products online, Big Cartel offers cost-effective pricing plans that cater to independent creators and small businesses without compromising on essential features.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.