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Wix vs Adobe Commerce (2024 Comparison)

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Author

Martin Lunendonk

Last Update

Nov 18, 2024

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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Wix

Wix offers an intuitive platform with a wide range of customizable templates, perfect for beginners and small businesses. Its user-friendly interface and affordable pricing make it an attractive choice.

  • User-friendly interface for beginners.
  • Wide range of customizable templates.
  • Affordable pricing for small businesses.
  • Limited e-commerce capabilities.
  • Customization options can be restrictive.

Free plan?

Yes

Starting price

$17 per month
Excellent Value For Price
4.5

0

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Adobe Commerce

Adobe Commerce provides advanced e-commerce features and extensive customization options, ideal for growing businesses. Its scalability and robust tools cater to complex e-commerce needs.

  • Advanced e-commerce features.
  • Highly customizable platform.
  • Scalable for growing businesses.
  • Steep learning curve for new users.
  • Higher cost for small businesses.

Free plan?

No

Starting price

Contact sales

What is Wix?

Wix is a versatile website builder that empowers users to create stunning websites without any coding knowledge. With its intuitive drag-and-drop interface, you can easily customize templates to suit your brand's identity. Whether you're a small business owner, artist, or blogger, Wix offers a range of features like SEO tools, e-commerce capabilities, and mobile optimization to enhance your online presence. It simplifies the process of building a professional website, making it accessible to everyone, regardless of technical expertise.

What is Adobe Commerce?

Adobe Commerce, formerly known as Magento, is a robust e-commerce platform designed for businesses looking to scale their online operations. It offers a comprehensive suite of tools for managing products, orders, and customer relationships. With its flexible architecture, Adobe Commerce allows for extensive customization, making it ideal for businesses with unique needs. It supports multiple payment gateways, languages, and currencies, ensuring a seamless shopping experience for customers worldwide. Adobe Commerce is perfect for businesses aiming to expand their digital footprint and enhance their e-commerce capabilities.

Pros and Cons of Wix vs Adobe Commerce

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Pros & Cons of Wix

User-friendly interface
  • Wix offers an intuitive drag-and-drop interface, making it easy for users with no technical background to create professional websites. This user-friendly approach is perfect for beginners.
Wide range of templates
  • With a vast selection of customizable templates, Wix allows users to find designs that suit their brand's identity. This variety ensures a unique and personalized website.
Affordable pricing
  • Wix provides cost-effective plans, making it accessible for small businesses and individuals. Its pricing structure offers great value for the features provided.
Limited e-commerce capabilities
  • While Wix offers basic e-commerce tools, it lacks the advanced features required by larger businesses. This limitation may hinder growth for businesses with complex needs.
Customization restrictions
  • Although Wix offers customization options, they can be restrictive compared to more advanced platforms. Users seeking extensive customization may find these limitations challenging.
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Pros & Cons of Adobe Commerce

Advanced e-commerce features
  • Adobe Commerce excels in providing comprehensive e-commerce tools, including multi-store management and advanced product options. These features cater to businesses with complex e-commerce needs.
Highly customizable
  • With its flexible architecture, Adobe Commerce allows for extensive customization, enabling businesses to tailor their online stores to specific requirements. This customization potential is unmatched.
Scalable for growth
  • Adobe Commerce is designed to support businesses as they grow, accommodating large catalogs and high traffic. Its scalability makes it ideal for expanding enterprises.
Steep learning curve
  • Due to its extensive features, Adobe Commerce requires a significant learning curve for new users. This complexity may be challenging for those unfamiliar with e-commerce platforms.
Higher cost
  • Adobe Commerce's advanced features come at a higher price, which may not be feasible for small businesses. This cost can be a barrier for those with limited budgets.

Wix vs Adobe Commerce: At A Glance

Decision FactorWixAdobe Commerce
Value to Price
Good4.2
Excellent4.4
Ease of Use
Excellent4.5
Good4.0
Functionality
Good4.0
Excellent4.6
Scalability
Good4.1
Excellent4.7
Integrations
Excellent4.3
Excellent4.5
Customer Support
Excellent4.4
Excellent4.3
Security
Excellent4.5
Excellent4.6
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

Wix offers a competitive pricing structure with a range of features that cater to small businesses and individuals. Its value lies in its ease of use and comprehensive design tools. Adobe Commerce, on the other hand, provides a more robust solution for larger businesses with complex needs, justifying its higher price point. If you're a small business owner looking for affordability, Wix might be your best bet.

Ease of Use

Wix is renowned for its user-friendly interface, making it accessible to users with no technical background. Its drag-and-drop functionality simplifies website creation. Adobe Commerce, while powerful, requires a steeper learning curve due to its extensive features. If you prioritize ease of use, Wix is the more suitable choice.

Functionality

Adobe Commerce excels in functionality, offering a wide array of features for e-commerce businesses, including advanced product management and analytics. Wix provides essential tools for website building but lacks the depth of e-commerce functionalities. For businesses seeking comprehensive e-commerce solutions, Adobe Commerce is the better option.

Scalability

Adobe Commerce is designed for scalability, accommodating businesses as they grow and expand their operations. Its architecture supports large catalogs and high traffic. Wix, while scalable for small to medium-sized businesses, may not meet the demands of rapidly growing enterprises. If scalability is a priority, Adobe Commerce is the preferred choice.

Integrations

Both Wix and Adobe Commerce offer a variety of integrations, but Adobe Commerce provides more extensive options for e-commerce platforms. Wix integrates well with popular tools and services, making it suitable for general website needs. For businesses requiring specialized e-commerce integrations, Adobe Commerce is the superior choice.

Customer Support

Wix offers robust customer support with various resources, including tutorials and a community forum. Adobe Commerce provides dedicated support for its enterprise clients, ensuring timely assistance. If personalized support is crucial, Adobe Commerce may be more appealing.

Security

Both platforms prioritize security, but Adobe Commerce offers advanced security features tailored for e-commerce businesses, such as PCI compliance and fraud protection. Wix provides standard security measures suitable for general websites. For businesses handling sensitive customer data, Adobe Commerce is the safer choice.

Overall Rating

Overall, Adobe Commerce scores higher due to its advanced features and scalability, making it ideal for larger businesses. Wix, with its ease of use and affordability, is perfect for small businesses and individuals. Choose based on your business size and needs.

Wix vs Adobe Commerce: A Detailed Breakdown of Key Features

FeaturesWixAdobe Commerce
Template Variety
Excellent4.5
Good4.0
SEO Tools
Excellent4.3
Excellent4.5
Mobile Optimization
Excellent4.4
Excellent4.6
E-commerce Capabilities
Good4.0
Excellent4.7
Customization Options
Good4.2
Excellent4.6
Analytics and Reporting
Good4.1
Excellent4.5

Template Variety

Wix offers a wide range of templates catering to various industries, making it easy for users to find a design that suits their needs. The templates are modern and customizable, allowing for a personalized touch. Adobe Commerce, while offering templates, focuses more on functionality and customization, which may require more effort to achieve a unique design. If you value a vast selection of ready-to-use templates, Wix is the better choice.

SEO Tools

Both Wix and Adobe Commerce provide robust SEO tools to enhance your website's visibility. Wix offers user-friendly SEO features, making it accessible for beginners. Adobe Commerce, on the other hand, provides advanced SEO capabilities, ideal for businesses with specific SEO strategies. If you're looking for comprehensive SEO tools, Adobe Commerce is the superior option.

Mobile Optimization

Wix ensures that all its templates are mobile-friendly, providing a seamless experience across devices. Adobe Commerce also prioritizes mobile optimization, offering responsive designs and mobile-specific features. Both platforms excel in this area, but Adobe Commerce's advanced mobile features give it a slight edge. If mobile optimization is crucial, Adobe Commerce is the preferred choice.

E-commerce Capabilities

Adobe Commerce is renowned for its extensive e-commerce capabilities, offering features like multi-store management, advanced product options, and seamless payment integrations. Wix provides essential e-commerce tools suitable for small to medium-sized businesses. For businesses seeking advanced e-commerce functionalities, Adobe Commerce is the better option.

Customization Options

Wix offers a high level of customization through its intuitive editor, allowing users to modify templates easily. Adobe Commerce provides even greater customization potential, enabling businesses to tailor their online stores to specific needs. If extensive customization is a priority, Adobe Commerce is the superior choice.

Analytics and Reporting

Both platforms offer analytics and reporting tools to track website performance. Wix provides basic analytics suitable for small businesses, while Adobe Commerce offers advanced reporting features, ideal for larger enterprises. If detailed analytics are essential, Adobe Commerce is the better choice.

Pricing Comparison of Wix and Adobe Commerce

To assist you in making an informed choice, we’ve outlined the pricing plans and essential features of Wix and Adobe Commerce. This comparison will highlight the best option for creating your website.

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Wix Pricing Plans

Light
For Small Businesses
$17

per month

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Light includes:
  • 2 GB storage space for uploading images, videos, and documents.
  • Light marketing suite to engage your audience effectively.
  • Free domain for 1 year to enhance your brand visibility.
  • 24/7 customer care support for any assistance needed.
Core
For Creators
$29

per month

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Includes Light, plus:
  • 50 GB storage space for more extensive content management.
  • Basic marketing suite to enhance your marketing efforts.
  • Basic site analytics to gain insights into visitor behavior.
  • Accept payments securely through your site.
Business
For Growing Brands
$36

per month

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Includes Core, plus:
  • 100 GB storage space for extensive content and data.
  • Standard marketing suite to boost your brand's reach.
  • Standard site analytics for detailed visitor insights.
  • Advanced eCommerce features to grow your online store.
Business Elite
For Large Enterprises
$159

per month

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Includes Business, plus:
  • Unlimited storage space for all your business needs.
  • Advanced marketing suite for comprehensive marketing strategies.
  • Advanced site analytics for in-depth data analysis.
  • Advanced developer platform for custom solutions.
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Adobe Commerce Pricing Plans

Adobe Commerce Pro
For All Business Sizes
Contact sales
Request Pricingright_arrow
Adobe Commerce Pro includes:
  • Single-tenant, dedicated infrastructure for enhanced security and performance.
  • Deployment Tools for efficient and streamlined application deployment.
  • Dedicated staging environment for testing and development purposes.
  • Increased customization available to tailor the platform to specific needs.
Managed Services
For Large Enterprises
Contact sales
Request Pricingright_arrow
Includes Adobe Commerce Pro, plus:
  • Varnish-based CDN for faster content delivery and performance.
  • Image Optimization to enhance website speed and user experience.
  • DDoS protection and WAF for robust security against attacks.
  • Performance Monitoring Tools to track and improve system performance.

Our Rating Methodology

We thoroughly evaluate each e-commerce platform, focusing on key aspects like functionality, scalability, and integrations. By analyzing user feedback and conducting in-depth testing, we ensure our recommendations align with your needs. Each factor is weighted to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

Wix or Adobe Commerce: Which One Matches Your Business Needs?

Choose Wix If You Need ...

  • Easy-to-use website builder

    If you are a beginner or small business owner looking for an easy-to-use website builder, Wix is the ideal choice. Its intuitive interface and wide range of templates make website creation simple and accessible.

  • Affordable for small businesses

    If you are a small business with a limited budget, Wix offers affordable pricing plans that provide great value. Its cost-effective solutions make it an attractive option for budget-conscious businesses.

Choose Adobe Commerce If You Need ...

  • Advanced e-commerce features

    If you are a business with complex e-commerce needs, Adobe Commerce is the superior choice. Its advanced features and customization options cater to businesses seeking comprehensive e-commerce solutions.

  • Scalable for growth

    If you are a growing business looking for a platform that can scale with your operations, Adobe Commerce is the ideal choice. Its architecture supports large catalogs and high traffic, ensuring seamless growth.

Frequently Asked Questions

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Author

Martin Lunendonk

Martin Lunendonk is a senior tech writer specializing in website builders, web hosting, and ecommerce platforms. With a background in finance, accounting, and philosophy, he has founded multiple tech startups and worked in medium to large tech companies and investment banking, bringing deep expertise and reliable insights to his software reviews.