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Vero Pricing & Plans (2024 Guide)

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Author

Anastasia Belyh

Last Update

Nov 07, 2024

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4.5

0

Excellent Value For Price
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Vero

Vero empowers your email marketing with advanced segmentation and real-time tracking. While it offers flexible pricing, mastering its features can take time, making it a powerful tool for dedicated marketers.

  • Advanced segmentation capabilities.
  • Real-time tracking features.
  • Flexible pricing plans available.
  • Steep learning curve initially.
  • Limited third-party integrations.

Free plan?

Yes

Starting price

$54 per month

What is Vero?

Vero is an email marketing platform that empowers businesses to create personalized, automated email campaigns. Its pricing reflects the value of advanced segmentation and real-time tracking, ensuring businesses can engage customers effectively. With flexible plans, Vero offers cost-effective solutions for businesses looking to enhance their email marketing strategies.

How Much Does Vero Cost?

Vero offers a variety of pricing plans to cater to different business needs, from startups to large enterprises. Below is a detailed breakdown of Vero’s plans, highlighting their key features for various marketing requirements.

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Vero Pricing Plans

Starter
For Small Businesses
$54

per month

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Starter includes:
  • Send up to 10,000 emails monthly to engage users.
  • Unlimited push messages to reach users on mobile.
  • Track up to 160k events monthly for insights.
  • Support for one team member with email assistance.
Pro
For Medium Businesses
$219

per month

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Includes Starter, plus:
  • Track up to 1.2M events monthly for detailed analysis.
  • A/B testing to optimize campaign performance.
  • Custom webhooks for advanced integrations.
  • Support for five team members to collaborate.
Growth
For Large Enterprises
$549

per month

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Includes Pro, plus:
  • Track up to 6M events monthly for comprehensive insights.
  • Localization features for global reach.
  • Dedicated IP address for improved deliverability.
  • Support for 20 team members for larger teams.
Enterprise
For Large Enterprises
$1,429

per month

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Includes Growth, plus:
  • Track over 20M events monthly for in-depth analysis.
  • Unlimited team members for maximum collaboration.
  • Priority support for immediate assistance.
  • Dedicated customer success manager for personalized help.

Vero Pricing Plans in Detail

Starter

The Starter plan is designed to provide small businesses with essential marketing tools. It includes core Vero features, allowing you to send up to 10,000 emails monthly and track 160k events. This plan supports one team member and offers email support, making it ideal for businesses just starting with email marketing.

Pro

The Pro plan builds on the Starter plan by offering enhanced capabilities for medium-sized businesses. It allows sending up to 75,000 emails and tracking 1.2M events monthly. With A/B testing and custom webhooks, this plan supports five team members, enabling more advanced marketing strategies and collaboration.

Growth

The Growth plan is tailored for large enterprises seeking extensive marketing capabilities. It includes all Pro features, with the ability to send 375,000 emails and track 6M events monthly. Localization and a dedicated IP address enhance global reach and deliverability, while supporting 20 team members for larger teams.

Enterprise

The Enterprise plan offers the most comprehensive features for large enterprises. It includes all Growth features, with over 1.25M emails and 20M events tracked monthly. This plan supports unlimited team members, provides priority support, and includes a dedicated customer success manager for personalized assistance.

Top Vero Features

Advanced Segmentation

Imagine being able to target your audience with laser precision. With Vero's advanced segmentation, you can do just that. I found it incredibly useful to create segments based on user behavior, demographics, and more. This feature allows you to send highly personalized emails that resonate with your audience, increasing engagement and conversion rates. You’ll appreciate how easy it is to set up and manage these segments, making your marketing efforts more effective and efficient.

Real-Time Tracking

When I first used Vero, the real-time tracking feature stood out. It’s like having a live dashboard of your email campaign’s performance. You can see who’s opening your emails, clicking on links, and more, all in real-time. This immediate feedback allows you to tweak your campaigns on the fly, optimizing for better results. You’ll love how this feature gives you the power to make data-driven decisions quickly, enhancing your marketing strategy.

Automation Workflows

Setting up automation workflows in Vero was a game-changer for me. It’s like having a personal assistant that handles repetitive tasks, freeing up your time for more strategic work. You can automate welcome emails, follow-ups, and more, ensuring consistent communication with your audience. I found it incredibly satisfying to see how these workflows improved engagement and customer retention. You’ll find this feature invaluable for maintaining a seamless customer journey.

Who Is Vero Best For?

Vero is perfect for medium to large businesses seeking to enhance their email marketing strategies with advanced segmentation and real-time tracking. Its robust features allow for personalized customer engagement, making it ideal for businesses aiming to maximize their marketing impact.

  • Best for data-driven marketers.

    Vero is ideal for marketers who rely heavily on data to drive their campaigns. Its advanced segmentation and real-time analytics provide the insights needed to tailor messages effectively, ensuring that each email resonates with its intended audience.

  • Great for growing businesses.

    As your business expands, Vero grows with you. It offers scalable solutions that adapt to increasing email marketing needs, making it a perfect fit for businesses looking to enhance their customer engagement strategies as they grow.

  • Perfect for personalized campaigns.

    Vero excels in creating personalized email campaigns that engage customers on a deeper level. Its robust features allow businesses to tailor messages based on customer behavior, ensuring that each interaction is meaningful and impactful.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.