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SurveyMonkey vs Sogolytics (2025 Comparison)

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Author

Anastasia Belyh

Last Update

Jan 31, 2025

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Excellent Value For Price
4.3

0

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SurveyMonkey

SurveyMonkey offers a user-friendly interface and a wide range of templates, making it an excellent choice for businesses seeking a straightforward survey solution. Its robust data analysis tools provide valuable insights.

  • Wide range of templates
  • User-friendly interface
  • Good data analysis tools
  • Limited advanced features
  • Basic branding options

Free plan?

Yes

Starting price

$25 per month per user
Excellent Value For Price
4.5

0

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Sogolytics

Sogolytics provides advanced analytics and extensive branding options, making it ideal for organizations seeking in-depth insights and customization. Its excellent customer support ensures a smooth user experience.

  • Advanced analytics
  • Extensive branding options
  • Excellent customer support
  • Higher learning curve
  • Fewer templates

Free plan?

Yes

Starting price

$25 per month

What is SurveyMonkey?

SurveyMonkey is a powerful online survey tool that allows users to create, distribute, and analyze surveys with ease. It offers a wide range of templates and question types, making it suitable for various industries and purposes. Whether you're gathering customer feedback, conducting market research, or evaluating employee satisfaction, SurveyMonkey provides the tools you need to collect valuable insights. Its user-friendly interface and robust analytics capabilities help businesses make data-driven decisions effortlessly.

What is Sogolytics?

Sogolytics is an advanced survey and feedback management platform designed to help organizations gather actionable insights. With its intuitive interface and customizable survey options, Sogolytics enables users to create engaging surveys that capture meaningful data. The platform's powerful analytics and reporting features allow businesses to analyze responses and make informed decisions. Whether you're conducting customer satisfaction surveys or employee engagement assessments, Sogolytics provides the tools to enhance your data collection process.

Pros and Cons of SurveyMonkey vs Sogolytics

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Pros & Cons of SurveyMonkey

Wide range of templates
  • SurveyMonkey offers an extensive library of templates, making it easy to create surveys for various purposes. This feature is particularly useful for users who need to quickly set up surveys without starting from scratch.
User-friendly interface
  • The platform's intuitive design ensures that even beginners can navigate and create surveys with ease. This user-friendly interface reduces the learning curve and allows users to focus on gathering insights.
Good data analysis tools
  • SurveyMonkey provides robust data analysis tools that help users interpret survey results effectively. These tools enable businesses to make data-driven decisions based on the insights gathered from their surveys.
Limited advanced features
  • While SurveyMonkey offers a solid set of features, it lacks some of the advanced capabilities found in other platforms. This limitation may be a drawback for users seeking more complex survey functionalities.
Basic branding options
  • SurveyMonkey's branding options are somewhat limited compared to other platforms. Users looking for extensive customization may find the branding capabilities insufficient for their needs.
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Pros & Cons of Sogolytics

Advanced analytics
  • Sogolytics excels in providing advanced analytics and reporting features, allowing users to gain deeper insights from their survey data. This capability is particularly beneficial for organizations that require detailed analysis.
Extensive branding options
  • The platform offers comprehensive branding options, enabling users to fully customize their surveys to align with their brand identity. This feature is ideal for businesses that prioritize brand consistency.
Excellent customer support
  • Sogolytics is known for its responsive and helpful customer support team. Users can rely on the support team for assistance, ensuring a smooth experience when using the platform.
Higher learning curve
  • Due to its advanced features, Sogolytics may have a steeper learning curve for new users. However, once users become familiar with the platform, they can fully leverage its capabilities.
Fewer templates
  • Sogolytics offers a smaller selection of templates compared to other platforms. Users who rely heavily on templates may find the limited options a drawback.

SurveyMonkey vs Sogolytics: At A Glance

Decision FactorSurveyMonkeySogolytics
Value to Price
Good4.2
Excellent4.4
Ease of Use
Excellent4.5
Excellent4.6
Functionality
Excellent4.3
Excellent4.5
Scalability
Excellent4.4
Excellent4.5
Integrations
Excellent4.3
Excellent4.4
Customer Support
Good4.2
Excellent4.5
Security
Excellent4.3
Excellent4.5
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

SurveyMonkey offers a comprehensive suite of features at a competitive price, making it a great choice for businesses of all sizes. Its flexible pricing plans cater to different needs, ensuring you get the best value for your investment. Sogolytics, on the other hand, provides a slightly higher value with its advanced analytics and reporting capabilities, making it ideal for organizations seeking in-depth insights.

Ease of Use

Both SurveyMonkey and Sogolytics are user-friendly, but Sogolytics edges out with its intuitive interface and seamless navigation. SurveyMonkey is straightforward and easy to use, but Sogolytics offers a more streamlined experience, especially for first-time users.

Functionality

SurveyMonkey provides a wide range of question types and templates, making it versatile for various survey needs. Sogolytics, however, offers more advanced features like branching logic and custom branding, giving it an edge in functionality for complex surveys.

Scalability

Both tools are scalable, but Sogolytics offers more robust options for growing businesses. Its advanced reporting and analytics features make it suitable for larger organizations looking to scale their survey efforts.

Integrations

SurveyMonkey integrates with a wide range of third-party applications, making it easy to connect with your existing tools. Sogolytics also offers integrations, but SurveyMonkey's extensive library gives it a slight advantage in this area.

Customer Support

Sogolytics provides excellent customer support with responsive service and helpful resources. SurveyMonkey offers good support, but Sogolytics' personalized assistance and dedicated support team make it a better choice for those who prioritize customer service.

Security

Both SurveyMonkey and Sogolytics prioritize security, but Sogolytics offers more advanced security features, including data encryption and compliance with industry standards. This makes it a better choice for organizations with strict security requirements.

Overall Rating

Sogolytics scores higher overall due to its advanced features, excellent customer support, and robust security measures. SurveyMonkey is a solid choice, but Sogolytics offers more value for those seeking a comprehensive survey solution.

SurveyMonkey vs Sogolytics: A Detailed Breakdown of Key Features

FeaturesSurveyMonkeySogolytics
Custom Branding
Good4.0
Excellent4.5
Branching Logic
Good4.2
Excellent4.6
Template Library
Excellent4.5
Excellent4.3
Data Analysis
Excellent4.3
Excellent4.7
Mobile Compatibility
Excellent4.4
Excellent4.5
Survey Distribution
Excellent4.3
Excellent4.4

Custom Branding

SurveyMonkey allows you to add your logo and customize the color scheme of your surveys, providing a professional look. However, Sogolytics takes it a step further with more extensive branding options, allowing you to fully align your surveys with your brand identity. If you need advanced branding capabilities, Sogolytics is the better choice.

Branching Logic

Both tools offer branching logic, but Sogolytics provides more advanced options, allowing for complex survey paths based on respondent answers. SurveyMonkey's branching logic is effective for simple surveys, but Sogolytics excels in handling intricate survey designs. If you require detailed branching logic, Sogolytics is the superior option.

Template Library

SurveyMonkey boasts a vast template library, making it easy to get started with your surveys. Sogolytics also offers a variety of templates, but SurveyMonkey's extensive collection gives it an edge. If you value a wide range of templates, SurveyMonkey is the better choice.

Data Analysis

Sogolytics shines in data analysis with its powerful reporting tools and in-depth analytics. SurveyMonkey offers solid data analysis features, but Sogolytics' advanced capabilities make it ideal for organizations seeking detailed insights. If data analysis is a priority, Sogolytics is the better option.

Mobile Compatibility

Both SurveyMonkey and Sogolytics offer mobile-friendly surveys, ensuring respondents can complete surveys on any device. Sogolytics provides a slightly better mobile experience with its responsive design and seamless navigation. If mobile compatibility is crucial, Sogolytics is the superior choice.

Survey Distribution

SurveyMonkey and Sogolytics both offer multiple distribution options, including email and social media. SurveyMonkey's distribution features are robust, but Sogolytics provides more flexibility in targeting specific audiences. If you need advanced distribution options, Sogolytics is the better choice.

Pricing Comparison of SurveyMonkey and Sogolytics

We’ve compiled the pricing tables and highlighted the key features of both SurveyMonkey and Sogolytics to aid in your decision-making process. Let’s explore what each platform has to offer.

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SurveyMonkey Pricing Plans

Team Advantage
For Small Businesses
$25

per month per user

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Team Advantage includes:
  • Gather comments all in one place for easy access.
  • Notify others when you get new responses instantly.
  • Shared asset library for on-brand surveys.
  • Free integrations with popular collaboration apps.
Team Premier
For Large Enterprises
$75

per month per user

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Includes Team Advantage, plus:
  • Phone support and 24/7 email support for assistance.
  • Multilingual surveys for global reach.
  • Sentiment analysis and click map data visualization.
  • Unlimited filter and compare rules, data trends.
Enterprise
For Large Enterprises
Contact sales
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Includes Team Premier, plus:
  • HIPAA-compliant features for enhanced security.
  • Integrations with Salesforce, Marketo, Eloqua, and Tableau.
  • Dedicated customer success manager for personalized support.
  • Enhanced governance and security features for control.
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Sogolytics Pricing Plans

Basic
For Small Businesses
$0
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Basic includes:
  • Unlimited number of surveys with no restrictions.
  • Multilingual surveys to reach a global audience.
  • Real-time reports for instant insights.
  • Secure survey URLs with HTTPS for data protection.
Plus
For Medium Enterprises
$25

per month

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Plus includes Basic, plus:
  • 1,500 responses per month to accommodate growing needs.
  • AI-based survey creation for smarter surveys.
  • Participation tracking dashboard for monitoring engagement.
  • Export reports to Excel, Word, PowerPoint, PDF for easy sharing.
Pro
For Large Enterprises
$66

per month

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Pro includes Plus, plus:
  • Priority email and chat support for quick assistance.
  • Advanced and delayed branching/skip logic for complex surveys.
  • Post submission Thank You email for personalized follow-up.
  • Export responses in SPSS for advanced data analysis.
Premium
For Large Enterprises
$99

per month

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Premium includes Pro, plus:
  • Dedicated 1-on-1 phone support for personalized assistance.
  • Account level branding defaults for consistent branding.
  • Data trends and word clouds for visual data insights.
  • Team collaboration and access control for efficient teamwork.

Our Rating Methodology

We thoroughly evaluate each survey tool, focusing on key aspects like functionality, ease of use, and customer support. By analyzing user feedback and conducting hands-on testing, we ensure our recommendations align with your needs. Each factor is weighted to provide an accurate final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

SurveyMonkey or Sogolytics: Which One Matches Your Business Needs?

Choose SurveyMonkey If You Need ...

  • User-friendly survey creation

    If you are a beginner or small business owner looking for an easy-to-use survey tool, SurveyMonkey is the perfect choice. Its intuitive interface and wide range of templates make survey creation a breeze.

  • Quick survey setup

    If you need to quickly set up surveys without spending too much time on customization, SurveyMonkey's extensive template library and straightforward design will help you get started in no time.

Choose Sogolytics If You Need ...

  • Advanced analytics and reporting

    If you require in-depth data analysis and advanced reporting features, Sogolytics is the ideal choice. Its powerful analytics tools provide detailed insights, making it perfect for organizations seeking comprehensive data analysis.

  • Extensive customization options

    If you want to fully customize your surveys to align with your brand identity, Sogolytics offers extensive branding options. This makes it a great choice for businesses that prioritize brand consistency.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.