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SurveyMonkey vs Google Forms (2025 Comparison)

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Author

Anastasia Belyh

Last Update

Jan 31, 2025

We earn a commission from partner links on Keevee. Commissions do not affect our editor's opinions or evaluations.

Excellent Value For Price
4.3

0

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SurveyMonkey

SurveyMonkey offers advanced survey logic and robust data analysis tools, making it ideal for businesses seeking comprehensive survey solutions. Its wide range of templates enhances customization options.

  • Advanced survey logic options
  • Wide range of templates
  • Robust data analysis tools
  • Higher cost for premium features
  • Learning curve for beginners

Free plan?

Yes

Starting price

$25 per month per user
Excellent Value For Price
4.5

0

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Google Forms

Google Forms is a free, user-friendly tool with seamless Google integration and real-time collaboration features, perfect for individuals and small teams looking for basic survey functionalities.

  • Free to use
  • Seamless Google integration
  • Real-time collaboration
  • Limited advanced features
  • Basic survey logic

Free plan?

Yes

Starting price

$12 per month per user

What is SurveyMonkey?

SurveyMonkey is a powerful online survey tool that allows users to create, distribute, and analyze surveys with ease. It offers a wide range of templates and customization options, making it ideal for businesses, educators, and researchers. With its robust analytics, you can gain valuable insights into customer satisfaction, employee engagement, and market trends. SurveyMonkey's user-friendly interface and integration capabilities make it a go-to choice for those looking to gather data efficiently and effectively.

What is Google Forms?

Google Forms is a versatile and user-friendly tool that allows you to create surveys, quizzes, and forms for various purposes. It's part of the Google Workspace suite, making it easily accessible and integrable with other Google services. Whether you're collecting feedback, conducting research, or organizing events, Google Forms provides a straightforward platform to gather and analyze data. Its real-time collaboration feature and automatic data collection into Google Sheets make it a favorite among educators, businesses, and individuals.

Pros and Cons of SurveyMonkey vs Google Forms

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Pros & Cons of SurveyMonkey

Advanced survey logic options
  • SurveyMonkey offers sophisticated survey logic features, including branching and skip logic, which enhance the survey experience by tailoring questions based on previous responses.
Wide range of templates
  • With a vast selection of customizable templates, SurveyMonkey allows users to create professional surveys that cater to various industries and purposes.
Robust data analysis tools
  • SurveyMonkey provides comprehensive data analysis tools, including advanced reporting and visualization options, enabling users to gain valuable insights from survey data.
Higher cost for premium features
  • SurveyMonkey's premium features come at a higher cost, which may not be suitable for users with limited budgets or those seeking basic survey functionalities.
Learning curve for beginners
  • New users may find SurveyMonkey's advanced features overwhelming, requiring time and effort to fully understand and utilize the platform's capabilities.
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Pros & Cons of Google Forms

Free to use
  • Google Forms is completely free, making it an attractive option for individuals and small businesses looking to create surveys without incurring costs.
Seamless Google integration
  • As part of the Google Workspace suite, Google Forms integrates seamlessly with other Google services, enhancing productivity and collaboration.
Real-time collaboration
  • Google Forms allows multiple users to collaborate on a form in real-time, making it ideal for teams working together on survey projects.
Limited advanced features
  • Google Forms lacks some of the advanced features found in other survey tools, such as complex survey logic and in-depth data analysis options.
Basic survey logic
  • While Google Forms offers basic survey logic, it does not provide the advanced branching and skip logic options available in more sophisticated survey tools.

SurveyMonkey vs Google Forms: At A Glance

Decision FactorSurveyMonkeyGoogle Forms
Value to Price
Good4.2
Excellent4.6
Ease of Use
Excellent4.3
Excellent4.7
Functionality
Excellent4.5
Excellent4.4
Scalability
Excellent4.4
Excellent4.5
Integrations
Excellent4.6
Excellent4.3
Customer Support
Excellent4.3
Good4.2
Security
Excellent4.5
Excellent4.4
Overall Rating
Excellent4.3
Excellent4.5

Value to Price

SurveyMonkey offers a comprehensive suite of features that justify its pricing, especially for businesses needing advanced analytics and customization. Google Forms, on the other hand, provides excellent value for those seeking basic survey functionalities at no cost. If you're looking for a cost-effective solution with essential features, Google Forms is the way to go.

Ease of Use

Google Forms shines in its simplicity and ease of use, making it accessible to users of all skill levels. SurveyMonkey, while user-friendly, offers more complex features that may require a learning curve. If you prioritize a straightforward and intuitive interface, Google Forms is your best bet.

Functionality

SurveyMonkey excels in functionality, offering advanced survey logic, question types, and reporting tools. Google Forms provides essential functionalities but lacks some of the advanced features found in SurveyMonkey. If you need robust survey capabilities, SurveyMonkey is the superior choice.

Scalability

Both SurveyMonkey and Google Forms are scalable, but SurveyMonkey offers more options for large-scale surveys and data analysis. Google Forms is ideal for smaller projects or individual use. If scalability is a priority, SurveyMonkey is the better option.

Integrations

SurveyMonkey integrates with a wide range of third-party applications, enhancing its versatility. Google Forms integrates seamlessly with Google Workspace but has limited third-party integrations. If you need extensive integration options, SurveyMonkey is the preferred choice.

Customer Support

SurveyMonkey provides robust customer support, including live chat and email assistance. Google Forms offers limited support, primarily through online resources. If customer support is crucial, SurveyMonkey is the better option.

Security

Both tools offer strong security measures, but SurveyMonkey provides more advanced security features for enterprise users. Google Forms offers basic security suitable for most users. If security is a top concern, SurveyMonkey is the safer choice.

Overall Rating

SurveyMonkey and Google Forms both offer excellent survey solutions, but Google Forms edges out with its ease of use and cost-effectiveness. SurveyMonkey is ideal for those needing advanced features and support. Choose based on your specific needs.

SurveyMonkey vs Google Forms: A Detailed Breakdown of Key Features

FeaturesSurveyMonkeyGoogle Forms
Custom Templates
Excellent4.5
Good4.2
Survey Logic
Excellent4.7
Good4.0
Collaboration Tools
Excellent4.4
Excellent4.6
Data Analysis
Excellent4.6
Excellent4.3
Mobile Compatibility
Excellent4.3
Excellent4.5
Real-time Reporting
Excellent4.5
Excellent4.4

Custom Templates

SurveyMonkey offers a wide array of customizable templates that cater to various industries and survey types. This feature allows you to create professional-looking surveys with ease. Google Forms, while offering templates, has fewer customization options. If you need highly tailored surveys, SurveyMonkey is the better choice.

Survey Logic

SurveyMonkey excels in survey logic, providing advanced branching and skip logic options that enhance the survey-taking experience. Google Forms offers basic logic features but lacks the depth found in SurveyMonkey. If complex survey logic is essential, SurveyMonkey is the superior option.

Collaboration Tools

Google Forms stands out with its real-time collaboration features, allowing multiple users to work on a form simultaneously. SurveyMonkey also offers collaboration tools but is not as seamless as Google Forms. If collaboration is a priority, Google Forms is the preferred choice.

Data Analysis

SurveyMonkey provides robust data analysis tools, including advanced reporting and data visualization options. Google Forms offers basic analysis features, primarily through Google Sheets. If in-depth data analysis is crucial, SurveyMonkey is the better option.

Mobile Compatibility

Both SurveyMonkey and Google Forms are mobile-friendly, but Google Forms offers a slightly better mobile experience with its responsive design. SurveyMonkey's mobile app provides additional functionality. If mobile compatibility is key, Google Forms is the better choice.

Real-time Reporting

SurveyMonkey offers real-time reporting with advanced analytics, allowing you to track responses as they come in. Google Forms also provides real-time updates but lacks some of the advanced features of SurveyMonkey. If real-time reporting is essential, SurveyMonkey is the superior choice.

Pricing Comparison of SurveyMonkey and Google Forms

We’ve compiled the pricing tables and highlighted the key features of both SurveyMonkey and Google Forms to aid in your decision-making process. Let’s explore what each platform has to offer.

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SurveyMonkey Pricing Plans

Team Advantage
For Small Businesses
$25

per month per user

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Team Advantage includes:
  • Gather comments all in one place for easy access.
  • Notify others when you get new responses instantly.
  • Shared asset library for on-brand surveys.
  • Free integrations with popular collaboration apps.
Team Premier
For Large Enterprises
$75

per month per user

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Includes Team Advantage, plus:
  • Phone support and 24/7 email support for assistance.
  • Multilingual surveys for global reach.
  • Sentiment analysis and click map data visualization.
  • Unlimited filter and compare rules, data trends.
Enterprise
For Large Enterprises
Contact sales
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Includes Team Premier, plus:
  • HIPAA-compliant features for enhanced security.
  • Integrations with Salesforce, Marketo, Eloqua, and Tableau.
  • Dedicated customer success manager for personalized support.
  • Enhanced governance and security features for control.
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Google Forms Pricing Plans

For Personal
For Individuals
$0
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For Personal includes:
  • Analyze responses in real-time with automatic summaries.
  • Access and edit forms from any device, anywhere.
  • Collaborate with others in real-time on form creation.
  • Share forms via email, link, or website effortlessly.
Business Standard
For Small Businesses
$12

per month per user

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Includes For Personal, plus:
  • Custom business email with enhanced security.
  • Video and voice conferencing for up to 150 participants.
  • 24/7 online support and community forums.
  • Centralized administration and group-based security controls.

Our Rating Methodology

We thoroughly evaluate each survey tool, focusing on key aspects like functionality, ease of use, and integrations. By analyzing user feedback and conducting hands-on testing, we ensure our recommendations align with your needs. Each factor is weighted to provide a reliable final rating, helping you make informed decisions.

Decision FactorScoring Weight
Value to Price
20%
20%
Ease of Use
20%
15%
Functionality
20%
25%
Scalability
20%
15%
Integrations
20%
10%
Customer Support
20%
10%
Security
20%
5%

SurveyMonkey or Google Forms: Which One Matches Your Business Needs?

Choose SurveyMonkey If You Need ...

  • Advanced survey features

    If you require advanced survey features like complex logic and in-depth data analysis, SurveyMonkey is the ideal choice. Its robust capabilities make it suitable for businesses and researchers needing comprehensive survey solutions.

  • Wide template selection

    If you need a wide selection of customizable templates for various survey types, SurveyMonkey is the better option. Its extensive template library allows you to create professional surveys tailored to your specific needs.

Choose Google Forms If You Need ...

  • Free and easy to use

    If you're looking for a free and easy-to-use survey tool, Google Forms is the perfect choice. Its user-friendly interface and seamless Google integration make it ideal for individuals and small teams.

  • Real-time collaboration

    If real-time collaboration is a priority, Google Forms is the superior option. Its ability to allow multiple users to work on a form simultaneously makes it ideal for team projects and collaborative efforts.

Frequently Asked Questions

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Author

Anastasia Belyh

Anastasia Belyh is a senior tech writer with over 15 years of experience in marketing, sales, and business software. Having worked in investment banking, management consulting, and founded multiple companies, her in-depth knowledge and hands-on expertise make her software reviews authoritative, trustworthy, and highly practical for business decision-makers.